Marketing in the Post-80/20 Age = Go broke or attain wealth. Those are the only two choices for the next decade. You have until June 15 to make your decision.

Taped Altercation Between Furious Limo Driver and Uber’s CEO Sounds a Warning for YOU & ALL Digital Entrepreneurs

If you’re an Advertiser OR PPC Consultant who handles $1,000+ in monthly ad spend, you MUST read this now

Dear Marketing Professional:

Is the Digital Universe squeezing you? Wringing you out like a dishrag and conspiring to dump your cold carcass on the concrete and leave you for dead?

Are click costs going up?

Are impressions going down?

Are conversion rates going down?

Do skeptical prospects shrug their shoulders? Do they baptize your words in their brains with cynicism and pickle juice?

Uber driver Fawzi Kamel feels the same way as you. One night he had his golden chance to speak his mind when he picked up Uber founder and CEO Travis Kalanick. He recorded the convo on his phone.

Driver: “You’re raising the standards, and you’re dropping the prices.”Kalanick: “We’re not dropping the prices on Black.”

Driver: “But in general the whole price is…”

Kalanick: “We have to; we have competitors; otherwise, we’d go out of business.”

Driver: “Competitors? Man, you had the business model in your hands. You could have the prices you want, but you choose to buy everybody a ride.”

Kalanick: “No, no no. You misunderstand me. We started high-end. We didn’t go low-end because we wanted to. We went low-end because we had to. Because we’d be out of business.”

Driver: “What? Lyft? It’s a piece of cake right there.”

Kalanick: “It seems like a piece of cake because I’ve beaten them. But if I didn’t do the things I did, we would have been beaten, I promise.”

Driver: “But people are not trusting you anymore. … I lost $97,000 because of you! I’m bankrupt because of you. You keep changing every day. You keep changing every day.”

Kalanick: “Hold on a second, what have I changed about Black? What have I changed?”

Driver: “You changed the whole business! You dropped the prices.”

Kalanick: “On black?”

Driver: “Yes, you did!”

Kalanick begins to lose his temper. “[email protected]#$%!”

Driver: “We started with $20.”

Kalanick: [email protected]#$%!”

Driver: “We started with $20. How much is the mile now, $2.75?”

Kalanick: “You know what?”

Driver: “What?”

Kalanick: “Some people don’t like to take responsibility for their own s***. They blame everything in their life on somebody else. Good luck!”

Driver: “Good luck to you too. But I know you’re not going to go far.”

Fun to be a fly on the wall, eh?

The average person thinks this is a story about a jerk CEO.

But it’s really a story about 80/20. Actually, 95/5.

The digital world now is 95/5. 5% of the people make 95% of the dinero.

And the other 95% of the people divide up 5% of the dinero amongst themselves.

Which means you’re either CEO of Uber, or you’re one of his minion limo drivers making $13 bucks an hour. Squealing like a stuck pig every time the marketplace forces a change in fares.

You’re either Zuckerberg or you’re a Barista at Starbucks. There’s nothing in between.

5% of the advertisers get 95% of the traffic.

5% of the players get 95% of the rewards. You win or you lose.

Gold medalists get the accolades and endorsements. If you’re Silver or Bronze… forget it. Olympics is over and you’re back to working your desk job in Cleveland. Listening to the wall clock as it ticks the seconds by at 10:07 on a listless Monday morning.

“0.7 seconds and I would have won the Gold. Instead of HIM.”

(You’re the only one who cares.)

If you’re on the wrong side of 95/5, life is a drag.

If you’re on the right side of 95/5, life is a magic carpet ride.

I don’t make the rules. I only tell you what they are. Them’s the rules. IF YOU DON’T LEAD THE PACK, YOU MAKE MINIMUM WAGE.

Are you going to lead the pack?

Or can you be content with minimum wage?

You have two choices, only two. Those are your choices.

Perry Marshall did NOT 3X my investment. In less than two months I have generated $15,113 DIRECTLY ATTRIBUTED to 80/20 Mastery. So, no, I didn’t 3X my investment; I 15Xed my investment.”

I’ve already surpassed my April revenue and I still have half the month left to go!

I enrolled in the 80/20 Mastery program because Perry promised in 40 Days and 40 nights I’d 3X my investment. His big promise. Was he right? Nope. Not even close. Here’s what happened…

My kids, Connor and Emily, RARELY agree on anything (except mint chocolate chip ice cream). If Connor says red, Emily says blue. If Emily wants to go to the beach, Connor wants to stay home and read. However, for months, they’ve BOTH agreed on one thing: wanting to see the Statue of Liberty. In honor of this momentous occasion, I decided to do my best to make it happen for them.

I calculated that I needed to gross $16,000 in April to cover my monthly expenses AND take the trip. I needed to come up with a plan QUICK.

As I was in the middle of panicking strategizing, up pops this email from Perry. The 80/20 Mastery program. Triple my investment? A money-back guarantee? What the heck? I didn’t have anything to lose at that point.

His big promise was that in 40 days and 40 nights, I would 3X my investment. So I planned to make $3,000 during that time, right? Wrong.

I’ve read Perry’s book a few times, and I love the material, but I’ve never really figured out how to implement it so here was my chance. I enrolled.

I created 36 ads. Most of them were flops. But as Perry says, “All it takes is one”. I found that one.

That ad generated a 1,219% ROI:

I’ve never gotten results like this before. There are two specific reasons for this success: Perry’s ad templates and his strategy for scaling ads. Perry’s targeting innovation was a game changer for me because I found 2 highly profitable audiences that I never would’ve found on my own.

This one ad to this one funnel has generated $13,209 since the program began. That’s an additional $281.04 each day as a direct result of the 80/20 Mastery Program. That might not sound like a lot to some of you, but it’s making a huge impact on my bottom line.

Out of the 36 ads I created, 6 of them were successful “out in the open ocean”. This resulted in 1,396 new leads.

After all of this, how did I end up for April? We’re going to New York! I closed the month with $16,364 in revenue. I can’t wait to give my kids this experience, and to know that I created this success. And it’s within my power to do it again.

My goal for 2017 was to scale my business. I wasn’t quite sure how to make that happen until 80/20 Mastery. I finally learned how to make 80/20 work for me. What I learned was that by trying enough things and focusing on the top 20%, I’ll land upon a few winners that put me in the top 5%.

Jennifer Sneeden
Thriving Therapy Practice
Delray Beach, Florida
(From her 80/20 Mastery Contest Entry)


John Powell
Revelation Pets
Winchester, UK
(From his 80/20 Mastery Contest Entry)

All too many marketers know SEO, know PPC, know copywriting, know USPs. They are people who in theory ‘know’ how to make ANY company more successful.

But they are still driving Ubers for $10 per hour or working at Starbucks.

Sadly, this includes many people who read 80/20 Sales & Marketing and loved it. And legions of people who bought all kinds of $1,997, $4,997, $9,997 ‘life-altering’ training and coaching programs from all manner of gurus. Robbing Peter to pay Paul. Straining all their relationships in the process.

Why did they fail?

Because people KNEW 80/20…
but they didn’t DO 80/20.

The world has tilted 95/5… and you’re not even 80/20 yet.

That is why you’re frustrated. That’s why the limo driver is frustrated. It’s why he spent $97,000 on vehicles that he can’t get back.

YOU are in danger of blowing $97,000 you can’t get back, too. You could blow it on traffic. (Google and Facebook don’t issue refunds.) You could blow it on training courses and product launches. You could blow it giving your staff marketing tasks to do and they don’t bring in new customers.

But I guarantee results with 80/20 Mastery.

  • 1. If you do 25% of the simple daily assignments (Not all!), then in 40 days and 40 nights you get back 2X your investment. 25% execution = 30 minutes a day.
  • 2. If you do 100% of the assignments, then in 40 days and 40 nights you get back 10X your investment.
  • Or else you get a refund. Plus an extra $500 for your trouble.

I was in a Vancouver Sushi shop sipping miso and splitting edamame beans. A guy was telling me how hard it is for a ‘regular’ company in Vancouver to hire software programmers – because Facebook and Slack offer premium salaries, luxurious benefits, five-star cafeterias and gold-plated Dilbert Cubes.

Facebook and Slack don’t even have to make a profit! And they’ll have billions of dollars of Wall Street money they can throw at job candidates.

Rent, parking, taxes, groceries and everything else in Vancouver are HIGH.

‘Normal’ companies can’t compete.

That’s 95/5 in action. Winner-take-all to the EXTREME.

If YOU are going to remain free and independent (or become free and independent by kicking your JOB) you MUST seize the top 5%… and maintain your position.

We are witnessing the decimation of the Middle Class. Wealthy are getting wealthier, and the hamsters are running faster, faster, faster on the hamster wheel. For less money and less cheese.

Get more clicks. Bake more bricks. Carry more loads. Make it faster. Make it cheaper. Sign on for a five-year loan. Borrow $97,000 to buy a limousine and SUV… while Uber gives your rates a haircut.


“We may triple last year’s revenue!”

It’s not really about Facebook …or Google, or whatever channel you’re using. It’s about revealing the glaring holes in your business.

1. I revised our job price calculator to add some margin for error into each job. I’ve already saved over $5k since I started 80/20 Mastery and I’ll save another $30k by this time next year.

2. I realized every job one of my subcontractors was on, there were issues I had to smooth over with the customer. I fired him and hired a much better crew who also happens to cost less! I’ve already saved $3k from this and will easily save another $15k this year not to mention the lost opportunities from referrals that the old sub was costing us.

3. Customer satisfaction has gone through the roof, and I’ve already sold 4 jobs (average $9k each) without even meeting the people JUST because they were so impressed at our response time! This will change my entire business I think and the extra $36k in revenue so far is a pittance compared to the overall effect this will have. This is HUGE.

4. Based again on the strategies for cutting costs, I am saving about $150 on each job on materials which is already about $3k since I started and will be another $20-$30k this year!

5. Because of the same cost cutting exercise I renegotiated with our canvassers who knock doors for storm damage work and made a deal that gives them a little more cash upfront but HALF as much on the backend. They were thrilled because they like getting the money quickly and I’m thrilled because I’m saving $200 on average per job. Which is savings of about $20k over the year.

6. We’ve gotten $10-$20k in new jobs just because we improved our call response times.

7. I’ve also sold $10k from doing about 8 of the Facebook ad assignments.

This is our 3rd year in business and we may very well triple last year’s revenue! A large part of this has been everything we’ve done since starting 80/20 Mastery.

I estimate that just doing the 10% or less I did from 80/20 Mastery and opening up all the holes in my business and making improvements consistently, we’ll do an extra $250-$500k this year. This has been one of the best things I’ve ever done. I can hardly believe how far we’ve come in just 40-50 days.

80/20 Mastery has been the best $1k I’ve EVER spent! Even with Planet Perry! With some focus and consistent effort you can do more in 30 days than you’ve done in years to improve your business and it doesn’t even take that much time!

M. Joseph “Joe” McShurley
Roof Simple Inc.
Front Royal, Virginia
(From his 80/20 Mastery Contest Entry)

I published 80/20 Sales & Marketing in 2013. The concepts are powerful. Even if you experienced only ONE shift from that book (from the Marketing DNA test, or the Five Power Disqualifiers™), it was totally worth your time and trouble.

I’ve never met a single person who said, “Frankly Perry your 80/20 book was a waste of time.”

Everybody got a benefit.

Yet…. 80% of the people aren’t doing 10% of the book yet.

You read 80/20 Sales & Marketing: The Definitive Guide to Making More and Working Less.

How are you doing?

Don’t kid yourself.

Are you working less?

Are you making more?

Planet Perry members who can’t spend $25,000 to join Roundtable or $50,000 for Private Client Group have been asking me, “What about the rest of us? I’m not a billionaire, I’m not even a millionaire, I’m not a Fortune 1000 CEO, I’m not a Silicon Valley startup, I don’t have venture capital, I don’t have angel money. I don’t have access to Wall Street. What do I do?”

80/20 is like the 24 hours we all get in a day. It’s the same law for everyone. Inequality is an equal opportunity employer. Still, if I stripped my whole book down to seven crucial things, most folks are still doing only two.

What is the 80/20 marketer’s dream? The 80/20 life is something like this:

  • You make your numbers every month.
  • You set aside a substantial amount of money and put it savings.
  • You’re in the top 5% in your market.
  • You have enough leads. Enough deal flow. You have a customer waiting list.
  • Your life is sane. You do not feel pulled in 1000 directions.
  • Your business is profitable.
  • You’re in charge of your destiny.
  • You’re the unquestioned champion of at least one corner of your niche.
  • Your market is not shrinking. Important slices of it are growing. You don’t suffer from the feeling of shrinking real estate, shrinking opportunities.
  • Clients and customers have limited access to you. They don’t get to “pull your chain” with impunity.
  • You delete problem clients without remorse.
  • You make a strong six figure income, minimum.
  • You accomplish two solid hours of $1000/hour work before noon each day, and you really do get paid $1000+ per hour for doing it.
  • You do almost NO $10/hour work… and then, only when you choose to. (Sometimes it feels good to just do something mindless. But if you go to Office Depot to buy notebooks and pens, it’s because you decided that’s what you felt like doing.)
  • You regularly and joyfully experience gusts of $10,000 work – where you’re in the flow and the right people, ideas, plans and experiences are coming together.
  • You’re not hamstrung by administrivia.
  • You take one day off every week and you spend quality time with family and friends.
  • You’re not suspending all quality of life in hopes of “someday.” You cross items off your bucket list.
  • You persuade and communicate in your gifted zone. Customers love hearing from you because you harness your Marketing DNA.
  • You don’t just have a Unique Selling Proposition. You have a Definitive Selling Proposition.
  • You don’t waste time talking to customers who don’t qualify.
  • YOU ARE A LEVER. You step into situations and split them in half. You’ve become the force of nature you were designed to be.

You read my book in hopes of increasing your income, slashing your stress and making your time demands less taxing. You know the book. You’ve seen the success stories. You have made some progress. You know it’s possible. You know some people who are killing it! But you’re still not closer to your goal.


You could “start over.” You could buy some other book…. climb aboard some new merry-go-ground. You can click on the very next marketing thingie that shows up in your Facebook feed. You can learn how to do webinars (again) or attempt viral videos or grow your YouTube channel.

You could register for another webinar. Where you will be able to sign up for even more videos / webinars / payment plans etc. You can get all the autoresponder messages because you bailed ¾ of the way through and the guru is “concerned” about you (and your future). He’s concerned you’re going to miss out on something life-changing and vital – that you will be left out in the cold – forever.

Oh yeah, and the last traffic surge melted his server so he’s opening his cart again, one last time, before he shuts the vault forever.

But you’ve already ridden that train. And you’re justifiably cynical.

Have your traffic prices gone up?

Have your conversions gone down?

That’s because of 95/5. 95/5 will continue to squeeze you until you take a decisive lead.

So… before you attend more webinars and chase more bright shiny objects; before you succumb to another siren song about the “closed door little known secrets of….” (which probably won’t get you very far anyway) I’d like you to DO something else.

Because I simplified 80/20 marketing–I made it easier for you to get 80/20 RESULTS.

I 80/20’d the 80/20. I stripped it down to an irreducible, inviolable 5%.

That 5% delivers the absolute most you can accomplish for the least amount of effort, WITHOUT a hired gun.

  • 1. If you do 25% of the simple daily assignments (Not all!), then in 40 days and 40 nights you get back 2X your investment. 25% execution = 30 minutes a day.
  • 2. If you do 100% of the assignments, then in 40 days and 40 nights you get back 10X your investment.
  • Or else you get a refund. Plus an extra $500 for your trouble.

Our lead cost dropped from $147/lead to $52/lead. That is a 65% drop in lead cost. This is very significant!! (In case you are surprised at the high lead cost, this is for a $17,000 service).

The 80/20 Program scientifically and systematically pulled us out of our assumptions so we were able to test the most effective marketing angles. Much to our surprise, two ads performed better than our assumptive ad we had been running.

We agreed to follow the program ‘as is’, learn from the experts, not take shortcuts, and let the numbers decide on the best results. We knocked out $3,540 per year of extraneous expenses. This exercise alone gave a return at more than 3X the program cost.

I’m also taken aback at the results of just Perry’s initial “reclaim your life” exercise alone for a couple reasons. On the surface, I must be saving two hours a week. 2 hours per week x 4.3 weeks = 8.6 hours per month. Two hours per week is not that long but it adds up. It’s only 17 minutes per day. What was much more beneficial than the actual full extra day per month was the mental clutter we eliminated.

Bill Crawford
Rainmaker Internet Marketing
Chicago, Illinois

19.45% more leads and 34.5% increase in sales!

Hello, my name is José Jesús González. I live in Guadalajara, Mexico. I have my wife and two kids. I am in what Perry calls “The Compression Zone.”

At the beginning of 2017 I was very worried about Mexican economy; we had very bad signs in the economy, but I decided to do something about it. I applied for the 8020 Mastery Program. I really like the program.

In the beginning when I was applying I told John Fancher that my goal was to increase the number of leads by 15%. Actually we got better than that. I tried to write as many Facebook ads as possible. We got 19.45% more leads. This was amazing for me! Sales went up by 34%.

For me, Facebook, before this program, was just about retargeting. That’s all I did–retargeting. Now, I try to get new leads from Facebook, and I have been getting incredibly good results with this program.

For example, I took 4 weeks in May 2017 and compared them with the same 4 weeks last year, right? In May 2016 I have 5,141 leads. This May I had 6,141 leads. So it’s exactly 1,000 more leads.

We sell an online program to prepare people for a test. If they pass this test they have the high school diploma–something like the GED but here in Mexico.

Writing all those ads I have 2 new ads that are killing with great results. One of them is “The Negative Promise.” I didn’t think that was going to work for me, but it has worked perfectly.

Profit is up because the Facebook leads only cost 1/3 of what I usually pay on AdWords.

So I’m really grateful for this program. I really recommend this program.

It also opened my eyes to new things that I am trying to fix. For example, I did the survey, and I found 2 bleeding necks with my customers. One was “time,” the other one was “math.” So, I’m fixing my message to get to those bleeding necks more efficiently, but so far the results are great! 19.45% more leads and 34.5% increase in sales! This is amazing, and I really recommend this program.

Thank you, Perry. Thank you, John Fancher. Thank you all for the community because I got good feedback also from the Mastermind forum.

José Jesús González
Instituto de Aprendizaje en Línea S.A. de C.V.
Guadalajara, Mexico

I got a complaint the other day from a long-time customer:

You’ve said over and over that info marketing is commoditized and essentially only useful now as a tool to find the 1-10% who will pay for more immersive/personalized help… But I personally think you’re shortchanging the value of information you COULD be providing to the 99% of your paid newsletter subscribers who won’t ever join those higher groups.

Here’s what I mean…

You’ve said that 20 years ago direct marketing used to be kind of boring, yet it was what everyone needed to learn. Now it’s a commodity.

You’ve said that SIMPLIFY and Star Principle can happen on a smaller scale. I’d love to hear more about that. You mostly talk about the $100 million dollar ideas and such, the massive disruptions…

I do tend to get a lot more value out of specific courses and products that lay it all out at once. (And I have purchased a bunch of those from you.)

Subscriber X

Another added: “Most courses available from anyone/everyone in the info marketing world are only ingredients in the stew. No recipe and no clarity on how to make the stew – just an offer to buy one of the ingredients used in making our stew. I’m encouraged to “go forth and make yourself some tasty stew”… What?!? How?”

This is my answer to both. An IMMERSIVE “one spoonful per day” with personalized help – at a refreshingly agreeable price.

80/20 Mastery

More Traffic NOW

40 Day Sprint

Today I’m introducing a slingshot. It’s 0% theory and 100% action. 80/20 Marketing Mastery is a 40-day sprint that harnesses invisible but immediately productive and profitable levers.

  • You see positive results within 7 days or your money back
  • You double your tuition in the form of increased revenues and 80/20 cost savings by day 40, or your money back – plus $500 for your trouble

All you have to do is keep a diary and keep a record that you did at least 25% of the daily assignments.

Most assignments take an hour. You must do at least 25% of them to get the results.

Plus I’m asking you to allow for some surprises. A few hours here and there. Fixing broken stuff you know was broken. (Stuff you otherwise might have remained ignorant about for years.)

You will get daily instructions. Baby steps. Some steps will be so simple, you will say “Can that really work?” For example, several times we’re going to take an ad that you already wrote and re-write it again and again, completely different each time, according to very specific rules which I dictate to you in detail.

Few people realize how profitable this can be when applied in the right context. But these little steps accumulate. The levers multiply. And this really is the irreducible 5%.

I’m also going to ask you to do 500% MORE of an activity which might seem like a waste of time – and yes 80% of the time it will be a “waste” of time – but I’ll make it so E-A-S-Y you can do it in your sleep.

You will also get interactive online support personally from me.

I do have some requirements.

This is NOT for you unless….

  1. You are spending a minimum of $1000 per month on Google or Facebook ads
  2. You have ongoing sales revenue of a bare minimum of $1000 per month
  3. You have an established business selling a product with a sales track record (no zero-revenue startups – I can’t steer a parked car)
  4. You have an active Facebook or Google advertising account and you are tracking conversions (NOTE this course will be taught using Facebook. You can apply it to Google ads instead, but I don’t recommend it. You will get more reliable results with Facebook..)
  5. You have read Ultimate Guide to Google AdWords OR Ultimate Guide to Facebook Advertising OR 80/20 Sales & Marketing

If you meet all five of those qualifications, then pay the $25 non-refundable application fee. We’ll ask you a few questions.

If we accept you, you have some pricing options for 80/20 Mastery:

  • 80/20 Mastery is $1497, OR
  • If you join New Renaissance Yearly for $999, 80/20 Mastery is FREE.
  • If you already prepaid New Renaissance Yearly, 80/20 Mastery is only $500.

90% Increase in Order Value
64% Reduction in Cost Per Lead

Even better than the near doubling of average order value – or our 64% reduction in Cost Per Lead (vs AdWords) – is this:

Big venues are seeing my ads even though we’re not necessarily targeting them. They’re also calling up saying, ‘we’re seeing you everywhere’ and they’re referring people to us.

Two 5-Star venues have contacted me wanting to set-up official partnerships which is awesome. My experience tells me that these partnerships will usually be worth a minimum of £30k per annum.

Many people have been calling us up and going straight to enquiry saying ‘every time I go on Facebook, I see your stories’. This pleased me – stories NOT ads! My head starts to spin with the glorious possibilities that Facebook can present when I really get my act together.

My staff are freaking out but that’s a good problem to have. They’re freaking out in good way and they’re excited too cos of the bonus possibilities.

The way you set-up the ad writing process is top notch. I rarely struggled for ideas. Basically, I have the attention span of a newt and struggle to focus on one thing for any long period of time. But I thought you got the structure of this bang on and it really helped with my particular marketing DNA.

Marc Samuels
88 Events
Glasgow, Scotland

From $7-8 per Email to $1.76

When this course was advertised, I was in a world of pain regarding my Facebook ads. When I started Facebook advertising probably about 2 ½ or 3 years ago, I was having tremendous success with my ads, both in terms of getting sign ups for around $3-4 / name, and also selling directly from a cold ad.

Over the past year though things began to change, and I really had no idea why. In the beginning I had actually a lot of success with my video ads, too. I just was not sure why my video ads weren’t doing well anymore. Or why an ad that I had used almost from the very beginning just didn’t seem to be working either.

When you offered this class, I said “It’s time for me to stop what I’m doing, break it all down, tear it apart and put it back together again and see what happens.”

The results went far beyond just fixing my Facebook ads. They truly were amazing!

But about 4-5 days into it I just got this idea—almost like the ad started to write itself. I said what the heck, it doesn’t really fit with any of Perry’s formats, but let me give it a shot. Well, let me tell you, it ended up being the best ad with the most amazing results that I could ever hope for.

This ad has done tremendously well. So well that I was getting $3.04 for subscribers for this ad before I did the RFM targeting. After Perry’s targeting it was costing me $1.76 an email. Compared to the $7-8 I was spending 6 months ago that was just driving me crazy. This is just insane. And the click-thru rate’s pretty good, so 1 ½ % after all this time.

I decided that I should also test my old ad to see if it truly was content fatigue. My old ad was basically just product. It was pictures of product and an offer for a discount. What I found out is before I did the Perry’s targeting I was paying $5.19 a subscriber for that, but after, it dropped to $1.70 an email, which is just unbelievable.

I’ve made a big transition from being a startup company to finding a way that I can really scale up into being an ongoing, profit-making company. This I think it the pivot point that I’ve been looking for. But finally I have achieved it with the help of this class.

Sharon Herrman
Zelda’s Song
Fairfield, CT

This program is a “beta.”

I have used these techniques with a range of clients paying tens of thousands to over $100,000 to participate, and these techniques have been very successful. I have never attempted to package this for “regular Joe” Planet Perry members. No “regular Joes” have done this exact process so I don’t have a single explicit case study per se.

But this is a synthesis of work that I have done with nearly 100 different people in almost as many industries. Much of it comes from what I’ve done for my own business (“marketing advice”), which is one of the most competitive niches on earth.

Also, you could read 80/20 Sales & Marketing five times (and you should) but you would not get the content that is in the 80/20 Mastery sprint. When I sent the final manuscript to the publishers in 2013, that was the last set of changes that were allowed. But I’ve been formulating and practicing 80/20 for four more years since the book came out and this incorporates my latest thinking and simplifications.

I’ve laid this out and it’s “maiden voyage #2” of 80/20 Mastery for the small guys. If you’re a small Digital Entrepreneur this will change your life.

Above: This campaign (built by Ryan Masters) collects opt-ins for 83 to 99 cents, using Facebook traffic. One campaign collects 700 email addresses per month, the other 1402.

This is Exactly How You Get Your Investment Back

If you’re an advertiser:

80/20 Mastery is $999.

If you follow the instructions and document your progress, you’ll get $3000 in additional revenue and/or direct marketing and operational cost savings you know you wouldn’t have gotten before the sprint. That’s if you sell a PRODUCT online.

If you generate leads online (let’s say you’re selling commercial properties and the deals take 6 months to close) then you’ll get $3000 in leads you would not have gotten before the sprint.

If You’re a Marketing Consultant…

You can join 80/20 Mastery, perform all the steps for a client and mark it up 200%. You can take the course for yourself for $999, execute the assignments for your client and charge your client $3000.

$2K profit.

If you bring on 2 clients at $3K each, you’ll clear $5000 profit.

Use it on repeat, and it only keeps paying for itself over and over again.

And your 1-year built-in membership in Renaissance Club will arm you to handle virtually any situation your client throws at you in the coming months and years.

The best thing you can do today is take this dead serious if ANY THREE of the following are true:

  • Traffic in your niche is C-O-S-T-L-Y
  • Your Cost Per Click has risen 25% to 100% in the last 12 months
  • Competition is thick as thieves on Facebook and Google
  • Your Facebook ads fatigue quickly – you have to constantly create new ones and the old ones wear out
  • Demand for creative input is relentless – you feel like you’re “jumping through hoops” to get customer’s attention
  • New competitors are pouring into your space on a weekly basis
  • Feeling of overwhelm – “I can’t possibly keep up with Facebook / Instagram / Google / Email / News Media / Blog Comments / FB comments / customer support tickets / Twitter / new product development demands / …
  • You’ve flailed around, experimented with all kinds of new & alternative approaches, often with minimal success
  • “Too many demands on my creativity”
  • Insufficient Deal Flow –
    • Never quite enough deals on the table
    • Afraid to walk away from a deal or fire a bad customer. You have clients you know you “should” terminate, but that would upset the apple cart and you can’t afford for that to happen right now
    • Afraid to raise prices – what if it backfires? Then you have no recourse
    • It takes more than 30 days to only “break even” acquiring a customer. You’re like my friend who said, “I spent too much on advertising last year – I let the ‘time to break even’ stretch out too long and I simply lost money I couldn’t afford to lose.”

This is for you if you feel like…

“I read 80/20 sales & marketing and I LOVED the ideas. But I feel like huge parts of my business are still 20/80 (!) not 80/20. 80/20 always seems abstract and counterintuitive. I know there are levers right under my nose but I have a hard time seeing them. I need help. My business life is too complicated, too hectic. I feel like I’m losing traction. I need to get 80/20 in my bones.”

Jay Abraham

“Perry Marshall is a certifiable genius in his intellect and his understanding of far more than mere marketing. He’s written two of the most definitive books on Google AdWords and 80/20 Sales and Marketing. Online he is an icon. We’ve had some of the most stimulating and thought-provoking discussions, because his mind is very expansive. He gives you comments and advice that are reality-based. They’re not ludicrous, they’re not ‘get rich in your underwear’. I find him intellectually enormously stimulating, his work enormously valuable, actionable, practical and real, his intention and purpose noble.” *

– Jay Abraham, Founder & CEO, The Abraham Group

“OK that sounds good…”
“BUT what are we actually going to DO?”

We are going to execute the SEVEN critical 80/20 levers. In all my experience of working with thousands of clients, 300+ industries, everything from startups to firms in the hundreds of millions, these levers are the strongest:

  1. My right-hand man John Fancher will perform a personalized 80/20 sales funnel audit for your website and follow up sequence. This one step will expose opportunities in your funnel (and especially leaks) well in excess of the $999 asking price. If you order immediately (well ahead of our June 15 start date), you’ll get this within 48 hours.
  2. We’ll do a daily advertising exercise together – a “ritual” – that generates astonishing compound interest. The tipping point typically comes around Day 21. You’ll be amazed at what we’ve accomplished by Day 40. (I’ve never taught this before. I won’t go geek on you, but this was inspired by molecular biology. If you must have a hint, check page 295 of Evolution 2.0. But that’s all I need to say about theory. Like I said, this is 100% hands-on, action-central, boots-on-the-ground, with measurable results in hours. Every single day.)
  3. Most marketers, most corporations, most copywriters unknowingly and unwittingly hide 30-70% of their best evidence under a bushel basket. Even the very best make this mistake. Never again, because we’ll execute my Proof Matrix™. This also is new.
  4. We will re-orient and re-configure your flagship product and hone it into an irresistible offer.
  5. We’ll install a 24/7/365 “Night Terrors and Fantasies Crystal Ball” into your sales machine. Imagine peering into your customers’ dreamscapes at night and voyeuring their worst fears, their fondest fantasies… and injecting that information into their newsfeed, via Pay Per Click, every single day. Imagine this information replenishes itself on a daily basis.
  6. You’ll experience a “24 Hour Energy Drink” revenue surge as we devise a cash flow Slack Adjuster. For most people, this one step will cover the cost of admission.
  7. If you don’t master the vital elimination / defense skills, you’ll be the football team that can throw touchdown passes but has no defense and the other team runs up their score unabated. We’ll slash waste and invisible expenses, using three different x-ray approaches. You’ll eliminate vampire expenses, vampire customers and vampire product offerings. Cash will fall DIRECTLY to your bottom line.

If you’re accepted (including a “pre-flight checklist”), if you give me 30 minutes each day… and allow few hours here and there to clean up some hidden mess that is invisibly draining your blood…

…then you’ll double your tuition in the form of increased revenue and slashed expenses (a $2000 advantage), or your money back plus $500.

“I found exactly what I was looking for by the time I hit day 12 and day 13!”

It’s been 40 days, and to be honest I kind of backed off after 20% of my way into the program. Not because I didn’t want to pursue it any further, but because I found exactly what I was looking for by the time I hit day 12 and day 13!

The most amazing part of that was that 20%, those 12-14 days into the program actually filled the biggest gap in my sales funnel that I did not have one properly designed at all.

I took those ads and I changed the call to action to move people into a workshop. Those were one thousand dollar tickets. I started just publishing and re-pushing those ads again and again. Eventually I ended up with about 30 people in the workshop, so I made about $28,000 in that workshop.

I pivoted everything that I had learned into a different offering which was a 2-day weekend workshop. I just came out of that this last weekend, and it’s been absolutely successful. There had been about 7 strategy sessions from those 28 people so about a 25% conversion on that, and I’m pretty sure that about 5-6 of those will convert into my $50,000/year program.

It’s been an amazingly successful thousand dollars that I had invested in this. More than its weight in gold. Super, super grateful. The 20% itself was enough for me to get the 80% outcomes that I was after.

Mihir Thaker
Victoria, Australia

355% Boost in Subscribers
I more than tripled my leads by just simply doing the ads Perry recommended. While I didn’t even keep pace over the long haul, I still was able to put out a lot of ads and I never would have done that without the daily prompting and support.

4.7X Better Landing Page
Immediately upon starting it was obvious that I needed a better landing page. It took me a full day, but I developed a landing page that rocks.

The week before I was anywhere from 3%-11% opt-in rate:

The week after I averaged a 22% opt-in rate:

Dean Davis
Calgary, Alberta

This is not esoteric. This is not Richard Koch. This is not a $200 million strategy for a multi-billion-dollar company. This is not boiling the ocean.

This is 80/20 TACTICS for the “little guy.” You guys have been bugging me about this. This is a basic. 0% theory. 100% boots-on-the-ground. It’s an action-central tactical machine.

If you want to do 80/20 Mastery for your client, you can charge $3000 for it.

If I didn’t know jack about a client except 1) they’re an established business and 2) they’re spending over $1K/month on ads, 80/20 Mastery is what I would do.

This low, low $999 price is a HUGE reduction compared to anything remotely similar we’ve ever delivered. “Bobsled Run” a.k.a Personal AdWords Coaching sold for $3,000 to $6,000. If I were walking a Private Client through this process personally I would charge them $50,000. (In fact I’m doing exactly that right now.)

Each and every student gets a direct sales funnel critique by John Fancher who writes a tremendous amount of my copy. John’s review alone will pay your tuition in one fell swoop for half to three-fourths of all students.

This is incredibly cheap. It is only possible because I’ve figured out a simple way to deliver this and make it really SIMPLE.

There will not be six webinars. There will be no Team Action Group calls. There will be no 1-on-1 consultations to schedule. Mostly daily missives. You’ll need to put in a minimum of 30 minutes.

Once or twice a week I’ll post something longer. But again, it’s not theory. It’s step-by-step-by-step action taking.

You can be anywhere in the world, in any time zone, it won’t matter. You can crunch your 30 minute assignment each day at 6 o’clock in the morning or 6 o’clock at night or 11pm or 3am.

You do not have to get on a conference call every week and sit there and watch someone go through Power Point slides.

You will receive simple instructions each day.

If you have questions, a forum will be available where your questions are answered within 24 hours, often within 1 hour.

We will host some live, open-ended Q&A calls where we do live hot seats and problem solving and answer questions. You are free to attend those.

You are also free to skip them. No guilt. Take what you need.

Whatever resources you need will be made available to you. Most will be optional. (But they will indeed be available if you need them. You are welcome to do deeper study of any topic you find interesting or valuable.)

Each day you’ll get the simple explanations you need. Some days we’ll add an extra short video or tutorial.

I’ll send instructions each day, 7 days a week. 40 days and 40 nights. My recommendation is that you take one day a week off (take Sunday off for example) then double up on Monday.

This will not overload or overwhelm you. In fact… at the beginning of the course I’ll give you a simple tip that will free up most of the time you need in order to do this.

This will be very formulaic. Very step by step. Very tactical. Very transactional.

No high-flying theories. No calculus formulas. No ponderous or speculative high level abstract concepts.

No perplexing or deep “business riddles” (which I confess I am fond of). This time I have disciplined myself to eliminate all that.

This is highly SIMPLIFIED. (Have you heard that word before?)

Steps, steps, steps. A few steps each day. Daily steps. Broken down into bite-sized pieces.

In fact there will be no “required scheduled webinars” at all.

If I were walking a Private Client Group member through this, it would cost $50,000. But this program will cost you only $25 per day.

You’ll increase your sales by a bare minimum of $3000 in 6 weeks or get 150% of your money back. All you have to do is follow the steps and document your progress.

This is what you’ve been asking me for.

We’ll also have a contest. The winner will get a free $10,000 consulting package from me. You can come to Chicago to claim it, meeting with me in person if you like. Or redeem it some other way like Zoom or Skype. Or attending a premium event. Whatever makes the most sense for you.

We’ll have runner-up prizes – very valuable and motivating. Tickets to live events, hands-on help, and cool merchandise.

We’ll have weekly contests that ANYONE can win just by turning in incremental improvements. Free training to help you jam the accelerator to the floor.

You’ll find this involving, engaging, and surprisingly easy. If you have a basic working business, there’s almost no way this can fail. And again, if it does, you get 150% of your money back.

80/20 Mastery

More Traffic NOW

40 Day Sprint

This is ideal for markets where traffic is ferociously expensive. When you’re fighting over the attention and access to affluent customers – customers with money.

  • You need to have buying history and a list.
  • Even God can’t steer a parked car. You must have a running business.
  • You’ll get small to medium results in 7 days. Medium to large results in 6 weeks. Or your money back.

Kick off the adventure of your next 10 years… with 40 days and 40 nights of compound interest. And seize the Decade.

One Last Thought

Facebook is JUST LIKE UBER.


They need “all you guys out there”… but they don’t need YOU. As far as you personally are concerned… they’ll slice your balls off for a quarter.

Too bad. So sad.

Zuck does not run Facebook so you can make money. Larry and Sergey do not run Google so you can make money. They feed their hungry shareholders, thank you very much.

Are you going to be a marketing minion?

Or are you going to take charge of your destiny?

Is it worth 40 minutes a day to reverse your digital fortunes?

Will you invest 40 minutes a day to enter the top 5% of your market?

Marketers who are NOT ahead of the 95/5 curve are speeding 80MPH towards an Uber Driver, Starbucks Barista future – a future where the market determines exactly how much money you can make per hour, per month and per year. Where most of the work is done by bots and you only twist the steering wheel.

Where you are subject to the whims of market forces and commodity prices… where managing PPC, writing copy and communicating for clients becomes as “market price” driven as soybeans, wheat and sorghum. Where Omaha Nebraska has a farm report on the evening news and Silicon Valley has a Digital Sharecroppers report.

Unless you’re AHEAD of 95/5. Unless you master 80/20. Unless you master it not once, but twice over.

This is NOT a time to be caught with your pants down. As Warren Buffett says (remember, Warren is from Omaha), when the tide goes out, that’s when you find out who’s swimming naked.

Perry Marshall

P.S.: If you sign up NOW ahead of the rush and the June 15 deadline, John Fancher will execute your personalized sales funnel diagnostic within 48 hours.

P.P.S.: It’s raining. Water level is rising. You need an ark. 80/20 Mastery is your “95/5 Armageddon” way-out escape clause. 40 days and 40 nights, then the rain stops and the sun comes out. You nod your head all the time when people say 80/20. You love 80/20. You talk 80/20. Today it’s time to STOP stroking your beard and DO something!

Created 22 ads, Invested $753 & Made $7,500

Before 80/20 Mastery, my strategy to productivity looked like a long list of massive action steps that proudly labeled me as an OVERACHIEVER in the eyes of everyone and an exhausted, unaccomplished UNDERACHIEVER in my eyes. In the solopreneur world, I felt accomplished and I could always show off how much I had done in one day, in one month and in one year.

I looked “good” to most, but inside I knew I was tired and burned out. My great skills were just that… great skills… mostly in hiding and massively underpaid, because I was trying to do it all.

80/20 Mastery came to my life as an “answer to prayer.” Silently, I had been hoping to work smarter and not harder. I knew my end was near, but what I feared the most is that it would not be my hard work that would come to an end, but my family. I had been “smart” enough to trick my husband and kids into believing my hard work was necessary, but I knew I was committing suicide. Honestly, I wasn’t sure how much longer I could take this game of “Rushing” roulette. I knew there had to be an easier way.

Little did I imagine my answer to prayer would come through a Facebook ad writing course! Ha!

Looking ahead, this course will probably be the reason I get my entire life and family back… while working less and loving life more. And looking back, this course will probably be the most significant thing I have done in the last year to move my personal and business life forward… like REALLY forward.

After a few years of following the “gurus,” my copy had become dull and I thought ads were dead. “Retargeting ads were useless,” I thought. From Day 1 of the course, I started writing copy and liking it. This was work I could get used to. I was no longer building funnels; I was finding out new ways to engage my audience, doing what I loved- writing. I created 22 ads, invested $753 dollars and made $7,500. Ads are not dead… and retargeting ads are imperative!

I resisted the espresso machine assignment, because I thought I was going to get distracted. Nonetheless, I went for it… the results? 7 people signed up for a one day VIP group coaching day for a total income of $3,500. The cool thing is one of those people agreed to host me as a speaker in their karate school next week… so more business to come from there! I’ll take “coffee” like this any day!

The coaching business is full of people who want to make a quick buck. But your company is not like this. You genuinely add massive value and then keep adding value until it rips the seams. What’s fascinating is that in the midst of the value delivery, you caution us to discern for the 80/20 that will make a difference in our business. You give us permission to not do it all, but to do only what matters. You are the only company that TRULY cares about the whole person.

Shirley Solis
Homstead, Florida
(From her 80/20 Mastery Contest Entry)