- All of the tracking methodologies described above; and
- any other media form, media channel, mobile website or mobile application related to or connected with this website.
A “Cookie” is a small file containing an alphanumeric identifier sent by a web server to a web browser and stored on your local computer. The alphanumeric identifier is then sent back to the server each time the browser requests a new page from the server, assisting us in providing our services and content to you.
Types of Cookies
A Cookie can be either a “Persistent Cookie” or a “Session Cookie.”
A Persistent Cookie is stored by a web browser and remains valid until its set expiration date (unless deleted first before that date). A Session Cookie expires and is deleted at the end of the user’s session on the website when the browser is closed.
PSMA uses both Persistent Cookies and Session Cookies on our websites.
The Cookies we use recognize a device when a user or customer visits one of our websites and tracks that person as they navigate the website, enabling them to use features such as a shopping cart, for example. Tracking by Cookies also helps us to improve the websites, making them more user-friendly and showing us what content is drawing more attention. Cookies help us to administrate and manage our websites, helping us to prevent fraud and improve website security and validate authenticated users’ sessions.
Blocking Cookie Use
Most browsers allow you to refuse to accept Cookies. However, if you block all Cookies, you will not be able to use our websites. This would be true of many other websites as well.
It is possible for you to delete the Cookies stored on your computer. This, however, will result in a less than optimized experience for you on our websites, as well as many other websites. You may not be able to use the features and functions of our websites.
With regard to Cookies installed by third parties, users can manage their preferences and withdrawal of their consent by clicking an opt-out link if provided, or by contacting the third party directly. Installation of third-party Cookies and other tracking systems through the services provided within our websites cannot be technically controlled by PSMA.