Memo from a Pink Kool-aid Drinker

PerryMarketing Blog, Not on Homepqage126 Comments

A very frustrated woman wrote to me on my blog and I’m going to show you her note in a minute.

But before I do, a quick bullet:

* If I were to do what a lot of guys do – and teach newbies that the way to make a lot of money on the Internet is by being my affiliate and selling my products – I would be committing some kind of crime.

(A lot of people teach this, and since there’s an endless supply of newbies, a lot of people going through the revolving door get taken advantage of.)

Yes I have a good affiliate program, and yes my products sell well, but:

Striking back at the news media

PerryMarketing BlogLeave a Comment

Today, a guest editorial from my next door neighbor and buddy Elizabeth. When she saw a headline on her Yahoo that said:

“Consumer Spending Up – But It Won’t Last!”

she zinged off a short spicy rant and call to arms….

Peeking under the hood: Conversion 2.0

PerryMarketing BlogLeave a Comment

*I’ll never forget the first time I peeked under the hood of a search engine…*

It was 7 years ago at the very first System Seminar. Jon Keel showed us the Overture keyword inventory research tool.

Suddenly you knew that 163,000 people searched for “paint ball” last month. It was a revelation.

It was like seeing the transmission and whirring gears of the Internet; suddenly understanding that machinery with great clarity as people searched for things online.

and…

*I’ll never forget the first time I peeked under the hood of a website – LIVE…*

Traffic vs. Conversion: 80/20, but not like most people think

PerryMarketing Blog5 Comments

Over 50 years ago Robert Collier said: The secret to copywriting is “Entering the conversation inside the customer’s head.” If you can crack the code on that, you are well on your way.

Anybody who’s experienced the exhilaration of changing 2 words in a Google ad and doubling the response knows what I’m talking abut.

GETTING TRAFFIC is “Entering.”

GETTING PEOPLE INTERESTED is about “the conversation.”

GETTING PEOPLE TO BUY is about moving the conversation FORWARD to completion.