Facebook cost is the lowest since 2013.

Google click costs plummeted 30% since March 14.

- Facebook Slingshot is currently sold out -

Join the Facebook Slingshot Wait List




One month since the wrecking ball, I already have traffic success stories:

My client Adam got JACKHAMMERED by Amazon – for the second time. In 2019 they had nuked his entire category. He crawled back from the rubble, in their good graces… now Amazon has frozen all incoming shipments because his items are non-essential.

His business was basically shut down for him — whether he wanted it or not.

He was relying on direct website sales to put groceries on his table.

But he was quickly losing hope.

Forget 800-pound gorillas. Without the eight-thousand pound gorilla of Amazon in his corner, it was almost impossible to move any real volume.

Adam sells clothing-related accessories. Adam’s COVID Impact Score is 52 out of 150:



“52” out of 150 is Tough Sledding territory.

COVID was working heavily against him before Amazon shut him down! Adam is operating at a severe disadvantage.

So Adam began buying Facebook traffic with my Facebook co-author Bob Regnerus. In his first week of beta tests he achieved 5:1 Return On Investment on Facebook clicks. For a guy who’s stumbled through every traffic agency and “good ship hope” mirage you can imagine, Adam is ecstatic.

He could have gone into total shut down.

He could have just holed up.

He could have accepted his fate, due to this crisis.

Perhaps even waited for meager government handouts to help him and his business get by.

But instead of fleeing or freezing in the face of crisis, he chose to fight.

He ran toward the chaos, instead of running away.

And now he has new hope.

Not just of muddling through. Rather, coming out on the other side stronger than ever.

Less reliant on Amazon. Less fragile. Less vulnerable.

More sources of traffic, customers, income. More robust, resilient, and perhaps profitable than ever before.

And Adam’s not the only one.

Another decade-long client, Marilyn, buys 600,000 leads per year, 95% from Google Display Network. For the last two years, her average cost per conversion has been $3.00…

 

…but over the last month her conversion cost is just $2.15.
$3.00 to $2.15… 30% drop OVERNIGHT.
=39% more leads OVERNIGHT
Without spending a penny more

 

Traffic $ slashed 25% to 50% across the board because behemoth brands have yanked their ads from Google and Facebook.

AMAZON CEASED ADVERTISING ON GOOGLE ON MARCH 14 leaving a deep price crater across all major categories, from ecommerce and manufacturing to books, ideas and consulting.

Smart advertisers are seizing this opportunity and making unprecedented gains.

This means Facebook and Google AI bots are WILDLY out of whack… the PPC equivalent of stock market volatility. If Bot paranoia was already mandated before COVID, now you have to sleep with both eyes wide open.

Yet… it also means… if you have an appetite for adventure… capacity for rapid change… if you seize the controls and wade into the riptides in your insulated black wetsuit, this crisis is an ocean of opportunity.

You will also get your ass handed to you if you are not careful. Do not attempt scuba diving without oxygen tank.

 

You’re not alone…
COVID forced a RADICAL Pivot down MY throat
(Which could be great news for you… because you get 2X to 3X more than “just” a seminar)

 

I’m in the same boat as many, many others. I planned a live seminar May 27-29 with an expected 200+ in attendance. Already had 80 signed up.

Social Distancing? COVID blew my plans to smithereens.

I was scheduled to speak in Italy April 20; Roundtable Europe immediately after; Roundtable USA and Advanced Mastery Network meetings in May. 50% of my business has a major “face to face” or live event component. I’m scrambling just like you are.

We radically pivoted. This is why we can now help you seize the seismic downward shift in traffic prices in twelve days.

  • Within the first 48 hours you’ll have 100% CLARITY and STRUCTURE for your next steps.
  • Within 12 days you will have MAJOR, MEASURABLE progress.

All who sign up for Definitive Traffic Intensive still get a thrilling, celebratory live seminar, likely later this year. The event shall be re-invented to meet the precise needs our members have at that time.

Meanwhile I’m going to help you FAST PIVOT to the cheapest traffic in 7 years. So you can scoop up customers and test new ideas at a speed never before possible.

My team will focus you in the right direction in 48 hours and you will achieve major progress in 12 days.

Facebook 12-Day
Slingshot Starts May 7

(Group sessions begin May 18)

  • Hand-Guided Buildouts start May 7; Google cohorts soon follow
  • Backup Traffic Sources #2, #3 and #4 in May & June so you’re no longer vulnerable to the world’s most dangerous number – “1”
  • LIVE in-person celebration when COVID refugees emerge from our foxholes and caves (the greatest Planet Perry Party ever!)

Search / Display Network / Ads / Audience Network /
Instagram / YouTube / Amazon / LinkedIn / Bing /
Reddit / Pinterest / Programmatic Advertising / More

This Facebook cohort of 12 will begin working closely with “in case of emergency break glass” experts Bob Regnerus and David Nadler, co-author and guest author, respectively, of Ultimate Guide to Facebook Advertising 4th edition which releases in October.

(This is first-come, first serve. If you miss out on this Facebook cohort, your payment secures your spot in an upcoming cohort launch.)

Cohorts for Google will follow shortly after.

In the first 48 hours they will calibrate your Facebook account. They will find all sorts of things that are broken and help you fix them immediately and then in the ensuing twelve days we will…

  • Re-align your ads, audiences, account structure, landing pages and sales funnels

  • Re-orient your new sales funnel and PIVOT to what the marketplace is needing to hear right now in order to trust you with their money (Bob Regnerus and Dave Nadler are scoring home runs right and left with my Roundtable members who are already long into the pivot process)

  • CHEAP traffic is not SAFE traffic. Rip currents everywhere. One undertow can snap your spinal cord in 0.3 seconds. You must proceed with extreme care and under the watchful eye of safe people who will not cut your balls off for 25 cents.

  • We guarantee you will achieve major, foundational discoveries that transform your advertising performance and propel you far ahead of competitors.

In October, Bob Regnerus and I hosted a 12-person live hands-on workshop in Chicago. Every single one of our participants made major breakthroughs. Since a two-day-long Zoom meeting would be torture, we transformed that two-day workshop into a 48-hour Accelerator so you are fully oriented and aligned immediately, combined with 12-day Slingshot.

You don’t have to get on a plane (though admittedly we all might enjoy a plane trip somewhere right now!)… you don’t have to leave your Lockdown Location… yet your results will be nearly instantaneous. Some participants will see greater traffic, leads and sales in FIVE HOURS.

The Facebook 12-Day Slingshot is a road-tested mix of

  • Laser-focused ad account review
  • Funnel reviews
  • High octane teaching sessions
  • Focused implementation days
  • Hands-on action group implementation sessions
  • Private online community

Google Slingshots will follow shortly.
(Same pricing as FB Slingshots.)

Laser Focused Ad Account and Funnel Reviews
Facebook 12-Day Slingshot starts with a complete 80/20 review of your Facebook ads account AND your funnel. We’ll identify the six biggest Profit Levers for you to dramatically increase the output of your marketing. 

High Octane Discovery
Four 60-90 Minute Zoom sessions covering the most important aspects of your Facebook ads and the funnels you’re driving traffic into. We’ll cover audience selection, creative, bidding, split testing and more. 

Focused Implementation Days
Four implementation days where you are free to roll up your sleeves and EXECUTE. No calls, no additional training - on these days you just DO. Plan to set aside at least 60 minutes of work time on these days to dedicate to your ad account and funnels. 

Hands-On Action Group Implementation Sessions
Join Bob and David live on zoom in even more intimate groups - max 6 people. This is your opportunity to have these experts look over your shoulder as you implement your changes and execute on your 6 Profit Levers. 

Gated Community Access
A high-level private Facebook group just for Slingshot Cohorts and Definitive Traffic Intensive members. Get real-time answers to your questions and connect with other pros committed to implementing and growing.


Facebook Slingshot schedule format


Additional Facebook cohorts will launch in subsequent weeks.

Within one week you will access radically different segments of your market that you had never considered or explored. You’ll be reaching them with new messages, new offers and new relevance in the new, ever-shifting mosh pit of uncertainty.

You will be tuning in to your customers’ needs to a degree never before possible… tuning into their needs, wants, desires, fears and aspirations. This will place you in the top 1% psychological understanding.

If there is anything COVID underscores, it’s the fact that psychology rules the day, not mechanics! Even when you’re “merely” buying clicks.

Remember, Google and Facebook are living with the exact same robots they had in February. But now the AI bots are all tangled up – the AI has no idea how to recalibrate and cannot do so at high speed. There is no “statistical significance” in a market so volatile.

Meanwhile the “conversation inside your customer’s head” has shifted exponentially. We’re in a brand-new era.

Media buffoons are enjoying their day in the sun, creating massive waves of new problems. That’s why it’s time for the sensible people to step forward and take charge. This is your clarion call to step up to leadership.

My Everything-You-Need Guarantee

If you attend the sessions; if you follow the simple steps and make the requested changes to landing pages, tracking pixels and ads.

Then…

  • If you do not make notable improvements in the first 48 hours
  • If you do not make significant progress in 12 business days, including major fundamental “fixes” to your tactics and your strategy
  • If you do not believe that you have received everything you need to fix your ppc funnel…if you do not have full confidence that you can create and launch control-busting ads fast…if you don’t believe you can take what you learn and apply it to generate at least 10 times ($29,999) the cost of this intensive ($2999) in additional revenue in 12 months or less…

Then ask for a refund by the end of Day 12 of your chosen cohort and we’ll return every penny.

If you are spending over $5,000 per month, you will recoup the cost of this Intensive in 90 days or less (from cheaper clicks, better conversions and/or more sales) or your money back.


Facebook Success Stories from Bob Regnerus & Feedstories

Bob Regnerus has a current E-commerce client getting 39:1 Return on Ad Spend using his Deep Funnel strategy. Average sale $615.

Two current clients using Bob's Article Strategy are getting clicks and building their pixel audience for less than 10 cents a piece.

24.8x Return on Ad Spend, 526% Cheaper Traffic vs AdWords, and 397% Margin Per Visitor
You Dabble, You Lose

“I wholeheartedly recommend that they work with you guys. If they want to dabble, they’re gonna lose a lot of time and they’re gonna lose a lot of money and they’re gonna lose windows of opportunity. But if they want to get that unique combination of business insight as well as the videography then you can get really quick results.” — Les Cseh, President, Ally Financial Services

Reduced Traffic Costs by 637% and Lead Costs By 292%

“We need something like this!! This is the first time in a very long time we’ve had such positive feedback with PPC. We had tried to do this ourselves, but we could never get the type of results you’ve been able to achieve in such a short amount of time.” — Brian and Susan Winter, Co-Founders of SOAR Study Skill

Ecommerce Company Grows 33% Shifting To Story-Based Advertising on Facebook

“Bob has proven to be much more than ‘my Facebook guy’.

“He’s provided me sage advice, sound critique, and expert opinions on many matters that affect the performance of my store and it’s future. As a business owner who often feels isolated, I have always wanted someone to hash out the small and big issues that relate to ecommerce. Bob has fulfilled that desire for me.

“I’m ecstatic to have more time to devote to my store, and really enthused that Bob gives me more time to coach my club volleyball teams and not be stressed out about my store’s performance. Bob has been more than a hired gun for me and I’m grateful the universe has brought us together. He’s world-class.” — Sander Cohen, Founder, The Dharamshop

Niche Clothing Business: From a Kitchen Table To A Reputable Ecommerce Business
29 Million Women Reached and 150,000 Customers and Growing

“Meeting Bob can only be described as a ‘God-thing’.”
 
“We started with Bob in September of 2013 with a great idea, big vision, and a handful of sales and Facebook fans. We wanted to focus on the business – creating a great product, producing quality content, and developing a world-class fulfillment and customer service team. Bob was challenged to find targeted customers for Bolder Bands and help us tell our story.
 
“The results, quite frankly, are almost too good to be true. It’s been beyond our belief. With Bob’s work over a 4 year period, we achieved a level of sales that we could only dream of and now have an established fan base that currently numbers over 500. With over 150,000 customers (and growing) we have gone from startup to a legit business.
 
“In the process of working together, Bob had become my right-hand man, not only producing thousands of customers per month for us through his expertise, but also providing me wise counsel and guidance on strategic decisions for the business. I wouldn’t be shy to say Bob has become our friend and I’m confident he’ll be part of our company and lives for a long time. I’m thankful that we were given the opportunity to meet and work together.” – Amy Crouse, Founder – BBolder.com
BBolder.com Headbands Welcome Video By Bob Regnerus & Team

My Own Succes Story with Bob Regnerus

“We rely on Feedstories to help us sell expensive, high end seminars, programs, engagements, coaching, consulting and things that are not easy to explain to people. What Bob and Brandon are really good at is pulling out the essential details of a story, putting it together, expressing it, communicating it, and getting people to take action.” – Perry Marshall

My Own Success Story with Bob Regnerus & Team

Skills Learned Help Achieve $10K in Revenue for Client

“With what I learned from Bob Regnerus, my client made another $10,000 today from my Facebook Ads. This is a new client, and in the first 26 days of working together I've helped him generate leads through Facebook that have turned into $25,000 with $4,000 in ad spend. Thanks Bob for helping me understand Deep Funnel Marketing on Facebook and how it helps clients make Big Ticket Sales!” – Sam Bart, Online Agency Founder, Philadelphia Pennsylvania


Success Stories from my Facebook 80/20 Live Results Lab with Bob Regnerus

Facebook and Funnel Success from David Nadler and Automate and Convert

$1.17 Leads
 for Lead Gen in Experts/Training Space

“In less than 90 days, we created an evergreen challenge funnel and drove 9994 leads for just over $11k achieving $1.17 leads.” – Recovery 2.0

 74.7% Cost Per Sale DROP for Product sales in Ecom/Vitamin Space

“We achieved a 74.7% drop in cost per sale in less than a year with Facebook Ads and landing page testing strategies.” – Barimelts

52 NEW Local Clients Per Month for Massage Service

“We achieved 145% Return on Ad Spend over many months, generating an average of 52 NEW customers per month at a profit.” – Oak Haven Massage

579% Return on Ad Spend for Program Sales via Webinar in Experts/Training Space

“Over the past 2 years, using lead generation and webinar funnels, we've achieved a 579% "Magic Gumball Machine" number. For every $1 we put into ads, we generate $5.79 in revenues.” – Keffer International

Using advanced webinar sales techniques, Bob Regnerus generated nearly $45,000 in revenues from fewer than 100 participants on a sales and training webinar. 

You ALSO get ALL the
Definitive Traffic Seminar Benefits.

It’s still happening… it’s just online. And in-person as soon as we can, too, recalibrated to meet the needs of our new situation.

And you still get precision overviews across all the major platforms and minor ones. And if you want Google Search Cohorts as well, you can add this for only $1999. (Email [email protected] to arrange this.)

After the 12-day Facebook Cohort, you will continue to be treated to State Of The Art traffic education on all the other platforms. This will continue through April, May and June.

The live seminar will happen as we are able to put it together.


Ongoing hands-on support has world class expert traffic miners looking over your shoulder providing accountability, teamwork, cross-checks on your work, lightning fast updates on platform changes. This is an outstanding, inexpensive alternative to hiring an agency because Traffic is a $1,000 per hour and often $10,000 per hour activity that keeps your finger on the pulse of your customer and the marketplace.

You will be working with Bob Regnerus, David Nadler, Mark Ingles – my hand-picked, highly conscientious, “in case of emergency break glass” geniuses.

Facebook Slingshot comes with a built-in "Alumni" support program, offered on a subscription basis:

  • Monthly Office Hours - join for personal help with your ad account or funnels and learn as a group. 

  • Members can audit at no cost, future cohorts of the same traffic platform purchased. 

  • Members can participate in future cohorts of different traffic platforms as the one originally purchased at 30% off ($1999) 

  • A high-level private Facebook group just for Slingshot Cohorts members. Get real-time answers to your questions and connect with other pros committed to implementing and growing. 

  • Cost: $399 per month; $299 for members of Renaissance 12; prepay the year for $2999 and get access to the Swiss Army Knife software tool. (Email [email protected] if you'd like to prepay.) Free for first 30 days; first payment automatically begins day 31. You can cancel at any time.

    Please note: Traffic Slingshot Alumni membership does not replace/cancel any other active Planet Perry membership you may have.

Is Facebook Slingshot for You?

  • If your COVID-19 Impact Factor™ score is greater than 50 and there is some demand for what you sell right now
  • If you are a business owner that has run Facebook, Google or YouTube ads with success in the past
  • If you are a consultant who wants to generate better Facebook / Google / YouTube results for one of your clients
  • If you’re a business owner who has successful ads running in ONE media and you want to learn how to translate them into other platforms
  • If you are an entrepreneur or consultant who has reached a plateau or obstacle in your advertising and need a breakthrough
  • If you need strategies to increase your Return On Ad Spend
  • If you need to decrease your Cost Per Acquisition

…Then this is for you.

Traffic costs on Google and Facebook are down 25-50%. Savvy advertisers are having a bonanza. For example:

I texted Bill, a long-time friend and colleague over the weekend:


Bill’s text about sums it up. In the wake of the forest fire, Bill is already out with seeds and his watering spout. Not waiting for grass to grow under his feet… but planting for the next season.

Seize the day - and devil take the hindmost.

What You Get

  1. 12-Day Facebook Slingshot with 13 other participants, personally guided by Bob Regnerus (co-author of my Ultimate Guide to Facebook) and David Nadler:

    • Laser-focused ad account review in the first 48 hours
    • Funnel reviews
    • High density octane sessions
    • Focused implementation days
    • Hands-on action group implementation sessions
    • Private online community
    • Starts May 7, with a personal ad campaign and funnel review; group sessions begin May 18 (This is first-come, first serve. If you miss out on the May 7 Facebook cohort, your payment secures your spot in an upcoming cohort launch.)
  2. Free admission to the Definitive Traffic Intensive, which includes detailed training sessions on Google Search / Google Display Network / Instagram / YouTube / Amazon / LinkedIn / Bing /
Reddit / Pinterest / Programmatic Advertising / More
  3. Live seminar and celebration later this year, with facilitated networking and content geared to the exact needs of Planet Perry at that time (which is utterly un-knowable right now)


Cost: $2999.

You will be able to enter a Google Cohort (instead of Facebook) and that will be offered within the next month or two. Same price.

Add the Google Cohort (in addition to Facebook) for an additional $1999. Again you get 12-Day Slingshots and hands-on personal guidance for each platform. Schedules TBA.

Ongoing support for each cohort will continue with your Traffic Slingshot Alumni subscription. This too is hands-on and personal:

  • Monthly Office Hours - join for personal help with your ad account or funnels and learn as a group. 

  • Members can audit at no cost, future cohorts of the same traffic platform purchased. 

  • Members can participate in future cohorts of different traffic platforms as the one originally purchased at 30% off ($1999) 

  • A high-level private Facebook group just for Slingshot Cohorts members. Get real-time answers to your questions and connect with other pros committed to implementing and growing. 

  • Cost: $399 per month; $299 for members of Renaissance 12; prepay the year for $2999 and get access to the Swiss Army Knife software tool. (Email [email protected]errymarshall.com if you'd like to prepay.) Free for first 30 days; first payment automatically begins day 31. You can cancel at any time.

    Please note: Traffic Slingshot Alumni membership does not replace/cancel any other active Planet Perry membership you may have.
My Everything-You-Need Guarantee

If you attend the sessions; if you follow the simple steps and make the requested changes to landing pages, tracking pixels and ads.

Then…

  • If you do not make notable improvements in the first 48 hours
  • If you do not make significant progress in 12 business days, including major fundamental “fixes” to your tactics and your strategy
  • If you do not believe that you have received everything you need to fix your ppc funnel…if you do not have full confidence that you can create and launch control-busting ads fast…if you don’t believe you can take what you learn and apply it to generate at least 10 times ($29,999) the cost of this intensive ($2999) in additional revenue in 12 months or less…

Then ask for a refund by the end of Day 12 of your chosen cohort and we’ll return every penny.

If you are spending over $5,000 per month, you will recoup the cost of this Intensive in 90 days or less (from cheaper clicks, better conversions and/or more sales) or your money back.

FAQ

Q: Who is Facebook Slingshot for?

A: Facebook Slingshot is a fit for you if...

  • You used to buy traffic and you got sucked under by the riptides and couldn't afford it anymore… but you still really need traffic… this is the training you need.

  • You are spending $1,000 a month on traffic, you need to be here, because you are hanging by your fingernails.

  • You're investing more than a few thousand dollars a month in paid traffic, you're foolish if you don't come… because you're throwing money in the Facebook Fireplace and Google Stupidity Tax.

  • You're a business owner and you've got staff buying traffic, then at the very minimum your people need to be at this thing because they're burning your money and they don't know it.

  • You are spending $25K to $250K a month. Then you will discover important applications for 2nd and 3rd tier platforms that will enhance your lead volume and your conversion rates. Also, if you are spending $25K a month or more, let us know when you register by contacting [email protected] and we will personally introduce you to any of our traffic experts that you would like to talk to in order to make sure that you get full value from this experience.

Q: What do I actually get?

A: Your Facebook Slingshot registration includes:

  1. 12-Day Facebook Slingshot with 13 other participants, personally guided by Bob Regnerus (co-author of my Ultimate Guide to Facebook) and David Nadler:

    • Laser-focused ad account review in the first 48 hours
    • Funnel reviews
    • High density octane sessions
    • Focused implementation days
    • Hands-on action group implementation sessions
    • Private online community
    • Starts May 7, with a personal ad campaign and funnel review; group sessions begin May 18 (This is first-come, first serve. If you miss out on the May 7 Facebook cohort, your payment secures your spot in an upcoming cohort launch.)
  2. Free admission to the Definitive Traffic Intensive, which includes detailed virtual training sessions on Google Search / Google Display Network / Instagram / YouTube / Amazon / LinkedIn / Bing /
Reddit / Pinterest / Programmatic Advertising / More by certified traffic experts.
  3. Live seminar and celebration later this year, with facilitated networking and content geared to the exact needs of Planet Perry at that time (which is utterly un-knowable right now).

Q: What's the time commitment for Facebook Slingshot?

A: The 4 main group Zoom sessions are between 60 - 90 minutes. There's also 4 training module videos that you'll watch before before those sessions (60-90 minutes each, but can be watched on 2x speed). The Team Action small group calls are about 60 - 90 minutes each as well. On implementation days, you'll want to set aside 60 minutes to work on your ads and marketing funnels. So this averages out to about 100 minutes of work per day of the cohort.

Q: What if the upcoming 12-person Slingshot fills up?

A: This is first-come, first serve. New cohorts are launching regularly. If you miss out on this Facebook cohort, your payment secures your spot in an upcoming cohort launch.