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  • Ultimate Guide to Facebook Advertising

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Ultimate Guide to Facebook Advertising

English edition by Perry Marshall (Author), Thomas Meloche (Author), Bob Regnerus (Author), Format: Paperback
4.5 out of 5 stars (262)
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New Customers Are Waiting...Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:

  • Maximize your ad ROI with newsfeeds, videos, and branded content
  • Create custom audiences from your contact lists, video views, and page engagement
  • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
  • Boost your Facebook ads using the Audience Network and Instagram
  • Follow the three-step formula for successful video ads
  • Maximize campaigns and increase conversions on all traffic to your website
  • Track and retarget engaged users by leveraging the Power of the Pixel
  • Make every page on your website 5-10 percent more effective overnight

Read more
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  1. Print length
    398 pages
  2. Language
    English
  3. Publisher
    Entrepreneur Press
  4. Publication date
    27 Oct. 2020
  5. Dimensions
    20.32 x 2.54 x 24.89 cm
  6. ISBN-10
    1599186756
  7. ISBN-13
    978-1599186757
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Product description

Review

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About the Author

Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising and his previous edition of Ultimate Guide to Facebook Advertising was hailed as a “must-read” for anyone selling on Facebook.

Thomas Meloche is a serial entrepreneur and Facebook advertising specialist.

Bob Regnerus is the cofounder of Feedstories and the Feedmercial – an extremely powerful way for mission-focused businesses and remarkable people (entrepreneurs; medical professionals; finance experts; and world-changers) to become the most recognizable people in their space.

Product details

  • Publisher ‏ : ‎ Entrepreneur Press
  • Publication date ‏ : ‎ 27 Oct. 2020
  • Edition ‏ : ‎ 4th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 398 pages
  • ISBN-10 ‏ : ‎ 1599186756
  • ISBN-13 ‏ : ‎ 978-1599186757
  • Dimensions ‏ : ‎ 20.32 x 2.54 x 24.89 cm
  • Best Sellers Rank: 1,204,286 in Books (See Top 100 in Books)
  • Customer reviews:
    4.5 out of 5 stars (262)

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  1. Perry Marshall

    Perry Marshall

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    Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine.

    At London's Royal Society, he announced the world's largest science research challenge, the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He is a published scientist and aims to solve the #1 mystery in Artificial Intelligence and life itself.

    His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool.

    His Google book laid the foundations for the $100 billion Pay Per Click industry. Marketing legend Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”

    He has a degree in Electrical Engineering and lives with his family in Chicago.

    Web: www.perrymarshall.com || www.perrymarshall.info || www.evo2.org

    See more on the author's page
  2. Bob Regnerus

    Bob Regnerus

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    Full content visible, double tap to read brief content.

    Bob Regnerus is a coach, mentor, entrepreneur, and strategist with more than three decades of experience guiding high performers in business and life. Known simply as “Coach Reg,” Bob has a unique gift for seeing patterns others can’t — and helping people reconnect with what they already know deep down, but often overlook.

    For nearly forty years, Bob coached basketball, mentoring over 1,500 athletes through more than 1,500 games and 5,000 practices. Today, he continues that tradition in a new role — as the Head Golf Coach at his high school alma mater, where he once patrolled the basketball sidelines for 12 seasons. For Bob, coaching is never just about the sport; it’s about who you become when no one’s watching and how you show up when it matters most.

    As an entrepreneur and marketing strategist for over three decades, Bob has helped thousands of professionals tell their stories in ways that move people to act. His expertise in Facebook advertising earned him authorship of the highest-rated book in its category, and as co-founder of Feedstories, he’s shaped video marketing and storytelling strategies for brands and thought leaders alike — from scrappy startups to established global names.

    Bob is the creator of SPARK Sessions™ and the founder of SPARK Tee Time™ — a fresh take on coaching that happens not in a boardroom, but on a golf course, where real conversations flow between swings and breakthroughs surface when the guard is down. The idea was born from a simple insight: the patterns that take months to notice in traditional coaching settings appear naturally within nine holes of golf.

    A lifelong student of human behavior and performance, Bob brings grounded wisdom, deep listening, and practical clarity to every engagement. His philosophy is simple but profound: How you do one thing is how you do everything. Awareness of your patterns is the first step toward transforming them.

    Bob fell for golf as a serious pursuit in 2020 when the world shut down and courses stayed open — what began as a sanctuary of normalcy with his wife Arlene quickly became a living classroom for his most meaningful coaching work.

    Today, whether he’s guiding Fortune 500 executives, founders, pro athletes, or young players at his alma mater, Bob’s mission is the same: create the conditions for people to see themselves clearly, trust what they know, and swing through life with a lighter grip and a more joyful heart.

    When he’s not coaching or writing, you’ll likely find Bob golfing (naturally), exploring the Carolinas with Arlene, or enjoying life with their two adult daughters, Anna and Bethany — who, like him, believe that how you play the game reveals how you live your life.

    See more on the author's page
  3. Thomas Meloche

    Thomas Meloche

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    Discover more of the author’s books, see similar authors, read book recommendations and more.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
262 global ratings

Top reviews from Germany

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  • Björn Baumann
    5 out of 5 stars
    Super Buch für Anfänger und Fortgeschrittene
    Reviewed in Germany on 14 December 2020
    Format: Kindle Edition
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    Nachdem ich schon den Vorgänger im Regal hatte, habe ich mir auch die neueste Version des Ultimate Guide to Facebook Advertising geholt und bin nicht enttäuscht worden. Das Buch ist super strukturiert und geht weit über das eigentliche Facebook Thema hinaus. Behandelt werden die fundamentalen Aspekte guten Marketings und wie man diese auf das Thema Facebook Ads überträgt. Leider verpassen genau das viele Bücher und sind daher nur wenig brauchbar bzw. anwendbar. The Ultimate Guide to Facebook Advertising von Perry und Bob empfehle ich jedem, der sich mit dem Thema Facebook Ads auseinandersetzen möchte.

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  • Markus Mayer
    5 out of 5 stars
    Really valuable stuff
    Reviewed in Germany on 16 February 2022
    Format: Kindle Edition
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    Buy this. You wont be dissapointed. Y y y y y y y y y y y y yeah yeaaah

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Top reviews from other countries

  • Jen Gingrich
    5 out of 5 stars
    A Must Have For Anyone Buying Ads on Facebook
    Reviewed in Canada on 3 December 2020
    Format: Paperback
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    Not only is this the nuts and bolts of advertising on Facebook. This book goes into business strategy and philosophy of business. Bob and Perry are masters of strategic advertising. Highly, highly recommended.

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  • Maggie
    5 out of 5 stars
    Great FB advertising asset
    Reviewed in Australia on 21 September 2025
    Format: Paperback
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    Full content visible, double tap to read brief content.

    Great book! It has helped me to correctly and successfully set up my FB business account. I highly recommend this book.

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  • Rob Drummond
    5 out of 5 stars
    An Essential Comprehensive and Objective Manual for both novice & experiences advertisers
    Reviewed in the United Kingdom on 18 March 2021
    Format: Paperback
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    I've followed Perry's work for years but am blown away with the depth and comprehensiveness of this book. The book successfully caters to both novice advertisers brand new to the FB interface, and provides advanced tips and optimisation strategies for more experienced advertisers. My experience is somewhere in the middle, and I found the book extremely valuable. The book demystifies the Facebook auction mechanics and bidding options (there are a lot!). I think David Nadler's chapter on 'choosing the best Facebook funnel' is worth the price of the book alone.

    Basically don't ramp up your Facebook spend until you've read this book! Also a great overview for business owners who want a high level understanding before hiring an agency.

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  • Daniel Ortiz
    5 out of 5 stars
    A practical Playbook Every Advertiser Should Have in Their Library
    Reviewed in the United States on 15 September 2021
    Format: Paperback
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    Massive value and instructional video, on top of that, they provide a bonus sections with updated content, in my opinion, every serious advertiser knows that adaptation of part of the entrepreneurial journey, the “I don’t like video” “I don’t want to do video ads” cry cry thing…

    it’s normal, I get it, we will resist anything we don’t know, because I’m not used to either the video implementation either, I know how it fells, but it’s not about me/us…

    it’s about our customer/clients and how to use the best approach to get a sale/consult or whatever you’re trying to get out of fb ads.

    Adapt or die, be optimistic, and improve your advertising skills.

    Devour every content from Bob, Perry and other authors, they are the true Mavericks, great book by great marketers!

    Enjoy the read,

    Daniel

    A practical Playbook Every Advertiser Should Have in Their Library
    A practical Playbook Every Advertiser Should Have in Their Library
    A practical Playbook Every Advertiser Should Have in Their Library
    Daniel Ortiz
    5 out of 5 stars
    A practical Playbook Every Advertiser Should Have in Their Library
    Reviewed in the United States on 15 September 2021
    Format: Paperback

    Massive value and instructional video, on top of that, they provide a bonus sections with updated content, in my opinion, every serious advertiser knows that adaptation of part of the entrepreneurial journey, the “I don’t like video” “I don’t want to do video ads” cry cry thing…

    it’s normal, I get it, we will resist anything we don’t know, because I’m not used to either the video implementation either, I know how it fells, but it’s not about me/us…

    it’s about our customer/clients and how to use the best approach to get a sale/consult or whatever you’re trying to get out of fb ads.

    Adapt or die, be optimistic, and improve your advertising skills.

    Devour every content from Bob, Perry and other authors, they are the true Mavericks, great book by great marketers!

    Enjoy the read,

    Daniel

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  • Amazon Customer
    5 out of 5 stars
    Just brilliant
    Reviewed in the United Kingdom on 7 August 2021
    Format: Paperback
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    I love this book!!!...its the first time I have ever done an Amazon review....but it needs doing! Bob is, as we would say in the UK, an absolute LEDGE (legend!). Really well written, by genuine experts. I know this book took around 18 months to write, but thank you so much fellas for putting the time in. Well done. I am sure Bob wold not mind the analogy....it's a slam-dunk.

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