0.1% Leave Their Mark.
99.9% Barely Leave a Trace.

My pal Tom felt sharp pains shooting through his chest and arm. When he tumbled to the ground, his wife called an ambulance. As they sped to the hospital, with sensors taped to his body and surrounded by medics and he looked up at the ceiling and thought:

DAMN. Is this really “it”? I thought I had all this time. I never imagined it would be like this.

The ER staff scrambled to save him and finally realized it wasn’t his heart; it was an intestinal issue. They gave him some tablets and sent him home. The following Friday we talked:

“Perry, I was surprised at my reaction,” he said. “I was totally pissed off because all of my time had suddenly vanished and I had a long list of things I thought were so important.

“But I wasn’t doing those things. I was doddering around as though I had forever.”

~

I’m not here to talk about your long list of things. I’m speaking to you today about THE ONE thing. The problem you were put on earth to solve.

We’re not discussing “time management” here. Or motivation. We’re talking about your mission.

The one problem. That hacks you off. That infuriates you. The fingers on the chalkboard that nobody else seems to hear - except you. The problem that has your name on it.

The problem, that if you don’t solve, won’t get solved at all. 

The problem where you looked everywhere and said to yourself, everyone else is screwing this up. If this is gonna get taken care of, it’s gonna hafta be ME.

It’s not like there’s some guarantee that all the problems get solved, you know. Most problems fester and chafe and smolder as people walk past them like candy wrappers on the ground.

And it’s not as though a benevolent beam of white light is going to shine from the sky and magically illuminate The Way. (Or even kick you in the ass and warn you to get going.) The sands of time just continue to fall until there’s no more sand left in the glass.

Furthermore:

What if you locate the solution and nobody notices? What if nobody cares? What if no one acts on your discoveries? As you ride in the final ambulance, how do you feel if nobody has read your books, no one has acted on your discoveries? What if your most brilliant breakthroughs are met with indifference?

Jean-Baptiste Lamarck was arguably the greatest biologist of all time. He was a Frenchman who coined the term “biology.” He drew a ‘tree of life’ 28 years before Darwin’s tree of life. (His sketch was even better than Darwin’s, but hardly anyone knows about it even today.) He died a pauper. Buried in a lime pit. 

How would you feel about being that guy?

Are you satisfied to merely have good ideas and intentions? Or is it important to you that your ideas shift the world?

Richard Wright wrote Native Son in the 1930s. It’s a harrowing fiction story of a young African American saturated in the racism of Chicago’s south side. At the end of the book the author includes an epilogue that makes it harrowingly clear just how close the Southern United States came to a second civil war, a US version of Russia’s Bolshevik revolution. We came perilously close to something very much like that. Had it taken place, there might not be a United States today. 

The force that headed this off was MLK’s civil rights movement.

What if Martin Luther King had been doddering around? What if he had not unearthed his own secrets of influence? What if he had been casual about his I Have A Dream Speech... instead of unwaveringly focused and intentional? What if he had not found the mentors and guidance he needed?

What Unacceptable State of Affairs are YOU assigned to resolve?

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If you possess the urge, the Imperative... to influence, to lead the nations, to shape cultures, to move the masses, leave your stamp on the world; make a permanent mark; to heal the rift; a fire in your belly, a burning in your bones... I’m talking to you.

Consultant Who WRESTLES with CEOs (literally), Gains 'I Can Charge Anything I Want' Level Influence


Ron Wilder

Ron Wilder doesn’t consider himself a “typical Planet Perry” person. He got on my list ten years, doesn’t even remember how. He’s never ran a Google Ad or a Facebook Ad. Doesn’t consider himself a “digital marketer” at all. He came to my Star Principle Seminar with Richard Koch and was blown away. He’s a consultant who works with CEOs and… often fights with them… physically.

Ron is a martial artist and he incorporates that expertise into his consulting work. He says, “If you’re struggling as a CEO, if I get you on a wrestling mat I’ll know what your issues are in 15 minutes.”

Ron says:

I’ve been on a path of spiritual growth over the past year. Evolution. Crisis. So I saw Influence as an opportunity to think big…and launch the next phase of my life. I went to Influence with that intention.

One of the things I noticed was: No one was there to learn tactics. They were there to explore their identity, discover who they are. Perry’s framing of the “Metron” concept [Metron is the territory you have authority and influence over because you have fought battles there and have the scars to prove it] hit me between the eyes. I’m already starting to apply it to my life.

After the event, I went to the hotel bar and journaled for two hours. Perry came in with some other people. After a few minutes, I went over and sat down with a guy I’d never met and told him a personal story.

It was a story I needed to tell. It is a story about killing Grendel's mother. Anyway, as I’m telling that story, a whole bunch of stuff converged. I came to understand my own unique authority. It’s hard to explain. But by making the things I discovered in IWR real in the practical world, something clicked.

I had a brand-new client come to my home for a private intensive last week. We were doing the “kickoff” when I said,

“We can work together for the next year, but if you’re willing, let's just go deep right away. If you're willing to go to the bottom of the swamp, why don't we just do that right now? Because if you're willing to do that, it will save you years of misery and grief. And we'll just be able to break through and do the creative stuff. We'll go create!”

I said it was such authority and conviction, as though I had been anointed into it, that she didn't need any convincing. She said “Okay.” It was almost like when Jesus called his disciples. They either followed him or they didn't!

I said to this client, “Tell me something that you absolutely do not want me to know about you.”

Before she could respond, I interjected: “I'll go first.”

I told her a story about something I have been ashamed of my entire life. A Grendel's mother's story. But now because I've told that story, it has no power over me. I also told her Perry’s Grendel’s mother story. I told her: Shame is Grendel’s mother. If you don’t kill it, it lives in a secret, dark place. But once you kill it, you're free. It has no power. All of its power comes from secrecy and lies.

The next morning, she comes and tells me her story. This story told her things about herself that she couldn't get rid of. But we got rid of them. We did that… then I did some other things to help her as well.

I was blown away by myself.
I didn't realize I was capable of that kind of work.

It was like there was an anointing. I had taken up the mantle. But when you actually do it the first time, when you live it… and I did it within a couple of weeks of the Influence event…you get something really profound from that experience. You make it real in your life.

Now I'm asking: “How do I do this more?”

I need to offer that to people in a way that they can receive it and buy it and engage in it. I've been experimenting with my offer and I have already had some cool breakthroughs. My marketing is now delivering tremendous power.

I’ve gone to old clients and had conversations with them. I say, “Let's work together. The time you invest with me will be the single most valuable professional time in your life. Period. If it's not, we're working on the wrong thing.”

I'm learning how to craft that offer and communicate something that's been building in me for years. Influence was absolutely instrumental in solidifying it.

Perry said, “When you know who you are, copywriting is the easiest thing in the world.” A lot of people learn tactics and NLP and how to craft a sales letter. But I'm just communicating with people now in a completely different way. And it's not hard.

I know I can take people deep to the bottom of the swamp. I don't want to water down my work anymore by doing anything less than that. Now I’m just working on a way to deliver the message in a great way.

I only need the right person right in front of me. If I have that right person, I can charge whatever I want. I have discovered the secret “elixir.” I just want to package it and sell it to the right people. Because a highly concentrated essence or elixir for the right person at the right time, is a miracle. But for the wrong person at the wrong time, it's poison.

So that's what I'm working on right now. I'm a Live Alchemist on the Marketing DNA test. I need to get in front of people, talk to them live, and figure it out. So, I've been making lots of phone calls and talking people through this, I'm getting at the stuff under the surface.

I would like to get in the same room with those Influence people three months from now, because the people in the retreat had a very unique, shared experience together. People in that group have shared a spiritual calling in their own realm.

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Get This Right and “Marketing” Becomes the Easy Part

At one point, Perry asked: “Would anyone like to verbalize something, in order to solidify it?” That was a very specific prompt. People in that room were not there to just share random stuff. When someone spoke, it was something that was very important for them to say. A way of making it real. They were speaking things into existence. They weren’t just intellectually spit-balling.

Listen, you can always go figure out techniques and tricks and you can always marginally improve a click through rate. But when you clarify who you really are you communicate with just innate power.

“OK Perry, you’re holding an online intensive called Influence Academy. You’ve sold 200,000 books. You’re obviously influential.

“But stop for a minute and THINK. A guy invited you to speak at his seminar in 2003. It perfectly coincided with Google hitting the hockey stick. That’s a great story. I’m so happy for you.

“But you were the right guy at the right place at the right time. Google was your springboard. No springboard = No influence.

“Congratulations. I’m sure success is nice for you, Perry. Enjoy the accolades, the speaking gigs and exotic vacations.

“But sorry dude... I’m not convinced I can do that, and I’m not sure I should give you my dinero just cuz you can.”

Dear reader, consider my other career… the one that occupies 40% of my time today.

Imagine entering a market where:

  • You’re a nobody if you don’t have a PhD. They won’t even let you near the microphone, let alone listen to you. Your PhD must be in chemistry, biology or genetics - preferably from an Ivy League school. Even MDs and physicists are viewed with suspicion. You have a bachelor’s in engineering from the University of Nebraska. (Go Cornhuskers.)

  • I’m smack in the center of one of the most controversial topics on earth. Right up there with abortion, gay marriage, gun control and immigration. The landscape is scorched earth.

  • The field resists change with such stubborn resolve that there’s a very famous saying: “Science advances one funeral at a time.” Changes take decades.

  • Both sides oppose me. The “right” distrusts me; the “left” would love nothing more than to impale my head on a stick, drench it in kerosene and light a match.

  • Most professionals in the field won’t return my emails.

  • I’m in advertising. Most people in this field think marketers are one step above pond scum.

  • I’m a Christian. Many people in this field think Christians are one step below pond scum.

  • Even if everything I say is 100.00% true, most people aren’t educated enough to tell the difference.

  • Most of the money comes from the government and is controlled by bureaucrats.

  • Most professionals bearing the requisite credentials who have attempted to do anything like what I’m doing have lost their careers. They got canceled. The road I’m on is paved with their dead bodies.

  • The only street cred in my possession is an engineering book I wrote in 2002.

That’s what I started with 16 years ago in my second quest to be influential, well before the first success was cemented in place.

Zero to Hero in the most Rat Infested Corner of Science

Fast forward to today… I’m founder of the world’s largest science research prize announced at London’s Royal Society, the oldest scientific institute in the world. Nobel Prize winners refer me to their colleagues. I’m on peer review panels for other professional scientists who work at those same Ivy League schools. Book Authority ranks my book as one of the 50 most influential biology books. I just published my first peer reviewed paper.

Last year I co-founded the Cancer & Evolution Symposium with speakers from Harvard, Oxford, MIT, Yale, Columbia and Johns Hopkins; I chaired the third day which radiated Planet Perry style energy. The resulting organization is now a Working Group of the largest cancer research society in the world, AACR. I then founded a cancer research foundation, Science Research 2.0, which is just beginning to hit its stride.

When COVID hit, I turned my attention to viruses. I soon figured out everyone in virology pretends to explain how viruses evolve… but nobody truly understands how viruses evolve. (Hint: the COVID Delta Variant didn’t emerge randomly or accidentally. A host helped the virus engineer that variant, for reasons not yet understood.) I gathered scientists together to develop a new model. As of late 2021 I’m submitting my second paper which I expect to set a new direction for virus evolution. If we succeed, it will spawn a new field with its own journals and conferences.

That’s Evolution 2.0 in a nutshell. So... if I started my marketing career with special advantages (devout student of Dan Kennedy for six years; started my business at “just the right time,” a month and a day after 9/11; if I “got lucky” with Google and launched Career #1…

EVEN IF the Facebook books, the 80/20 books, the legendary $7500 Star Seminar with Richard Koch and all the rest were “happenstance” and not the result of careful steps or well-executed strategy...

...Career #2 began with the worst possible disadvantages. I could regale you with all the obstacles and difficulties… My #1 science mentor declined my first invitation to lunch, saying that he needed to not “mix it up” with religious people. It took six years to write my book, and as many editors. At the first prize announcement at Arizona State, they botched the audio and video. All I got was a recording of my own 640x480 Facebook live stream. After raising investment money for seven years, getting the media to publicize it was like pulling teeth... it took me six months to get the story covered in a fourth rate trade rag. (I was calling out the elephant in the room and they didn’t like that.) Time and time again I risked demolishing my reputation, working live, in full public view, without a net.

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My Science Origin Story... 

It started when my brother Bryan, then a missionary, had concluded that his religious upbringing was laced with pink koolaid. When he bailed, I was confronted with a hornet’s nest of questions.

I vowed: “I’m going to let science make this decision for me,” and plunged into the void. A year later I arrived at the conclusion that the subject of evolution was as laden with as many mirages and half-truths as an Amway rally... and this was true in almost ALL of the camps, including the peer reviewed journals, not just “that one side over there.”

This state of affairs played a key role in:

  • Hitler
  • Lenin and Stalin
  • Mao
  • Eugenics
  • Gene editing technologies in the hands of people who think they’re smarter than nature, getting paid lots of money by Wall Street to seed irreversible future disasters
  • Not curing cancer
  • Not understanding virus evolution
  • Generations of people believing life is meaningless and purposeless - just “billiard balls banging around in the universe”
  • Perilous erosion of the sacred Western maxim that all humans are equal because each of us carries the divine spark

All that, and now five generations of scientists who can’t tell the difference between a cause and an effect.

I did not want to do this. (I’d rather have joined a video game tournament, or maybe the circus.) I didn’t see anyone else who was doing it right. I HAD to do it.

Even now, some days I wake up and think “Evolution? Darwin? Biology? Why on earth are you doing that?

I didn’t choose it. It chose me.

This occurred one sunny afternoon in September 2009.

My evolution website had been up since ’05. I had become fairly adept at discussing this problem.

My wife Laura and I were in western Ireland for our 20th anniversary. We stayed in Lisdoonvarna, a quaint town in craggy, austere County Clare. I was walking alone in the Burren one afternoon, a place that seems less like the earth than the moon.

It’s that cragginess, edginess and austerity of Ireland that so captivates me. Otherworldly. It shifts me into a mental space I’ve found nowhere else.

Laura took a rest at the hotel and I took a long walk on a country road on the edge of town. I was thinking about – meditating on – this project. ‘Random’ evolution is the biggest mistake in the history of science. The cost of these blunders is incalculable. Who knows how many people are dying of cancer right this very moment because our ideas about evolution are wrong?

This has been itching under my skin for years. I didn’t “decide” to be upset about this. I just couldn’t help it. 

I was walking down that road alone, having a conversation with the Head Office. If I were to put this in words (which isn’t precisely how it happened, but I’m doing my best to convey it here) it went something like this:

“Hey up there… this war between science and religion is just AWFUL.”

“Yes, you could say that.”

“Somebody needs to DO something about this!”

“And that would be who???”

OH, I get it.

I know how conversations like this go.

God tells Jonah to go to Ninevah. Jonah boards a ship and runs the exact OPPOSITE direction. As far as the ship’s sails can carry him. Then, after getting caught in a horrifying squall and dumping all cargo overboard, then having to be thrown overboard himself, then thrashing around inside a stinking fish for three days…

(Jonah really must have looked like hell by the time he finally turned up in Nineveh, commanding all those pagans to repent in sackcloth and ashes.)

OK, I can fast-forward past all that nonsense. 10-4. I’ve got a job to do.

OK, I’m IN. I will break the back of old-school Darwinism if it’s the last thing I do. I will do this at any cost. But you’ve got to help me.”

And at that moment I just felt a pervasive cosmic “YES.” As if Providence was saying, “I’ve got your back, man. You’re good to go.”

Conversation over. Decision made. That was it.

That was the day I decided to become influential.

The New Zenith of Planet Perry
Expand Your Confidence, Income and Impact Naturally, before 2021 comes to close… without any of the usal copywriting, digital marketing, or social media ‘tricks’

98% of people who teach a subject like this are going to give you mechanics and tools and techniques and strategies.

Cogs and gears are not the focus of this Academy. You can easily get those things elsewhere and frankly that sort of knowledge is a commodity. I will deliver purpose and rhythm and soul. Substance, drive and culture. I am going to bridge the gap between the bottom of the swamp to the cocaine-snorting lizard brain.

This is the Kind of Influence I Want YOU to Have...

  • 12 months from today you’re no longer timid about your mission or calling. 
  • You own your authority and you project confidence. 
  • You understand the inner psychology of 1) pivoting history and 2) unlikely people who Axis Shift the world. 
  • You’ve made contact with the substrate – the bottom-of-the-swamp, bedrock power source and you are applying it to levers deep within the earth that shift civilization.
  • 10 years from today you’re an embodiment of Glenn Livingston’s adage “Most people overestimate what they can achieve in one year and underestimate what they can achieve in five.” You’re well on your way to establishing a permanent mark in your industry - in fact the outlines are already fully formed, just as a ten year old kid offers occasional glimpses of his full adult self.
  • Your career has taken turns you could not have fathomed. 
  • Certain expectations you had proved crazy unrealistic, even naïve; yet others have transcended your wildest imagination.
  • Doors have opened and you have strode through them
  • You possess communities, alliances, followings and influence that are altogether new and fresh. 
  • You are a source of hope to people who had almost thrown in the towel. 

They were waiting for you and did not know it.

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“Perry, You are Fully Qualified to to Play at the levels of Musk and Diamandis!” 

A couple years ago I was talking to the late Rob Berkley. It may have been the last time I saw him. I made a comment to the effect of: I’m not in the same league as Peter Diamandis or Elon Musk.

Rob looked at me with his dark gaze and said sternly: “Yes you are, Perry. You are fully qualified to play at that level. I don’t ever want to hear you say otherwise.”

Rob was not one to toss around platitudes or pump people up with false confidence. He was serious as a heart attack and I knew it.

If you’ve had people like Rob say things like that to you… I’m talking to you.

You know who you are.

The FIFTH job I got fired from is a perfect example...

Yes, FIFTH!

I got laid off from my engineering job. Laura was 3 months pregnant, so I transformed myself into a pavement-pounding, phone-dialing sales rep.

18 months later I’m….

Floundering helplessly

Leaving the house at 7am & coming home at 11pm

Drowning in credit card debt

STILL not earning commission above my base

New credit cards with “balance transfer” offers are no longer arriving in the mail

Waking up in the middle of the night, sheets SOAKED in sweat

Suffering from a case of mononucleosis - a reaction to S-T-R-E-S-S

One morning at work my bosses are having a vigorous discussion in Fred’s office. I can’t hear anything they’re saying, but I know they’re talking about me.

But I don’t have space in my head to even think about what this means. I’m so saturated in stress I can’t feel anything.

They come out of their meeting. Wally summons me to his office. “Perry, your position isn’t working out. You’re a good guy, you’re trying so hard but we just aren’t seeing results. I’m sorry but we need to let you go.”

I plead with him: “Wally, I KNOW I can do this. ALL the people I admire have figured out how to SELL in some way or another. They’re influential. They move the masses. They make stuff happen. I know I have this in me. I promise to try harder.”

Wally is a big-hearted empathetic guy. I know I’m twisting the knife. He winces visibly, but doesn’t relent. “Sorry Perry, we’ve already tried and it’s just not going to work out. When I hired you I thought ‘This guy’s is a sales guy waiting to happen’ but now we’re still… waiting for something to happen.

“You seem really good at solving problems. Maybe you can find some product manager position somewhere. Sorry… we’re done.”

- Stop the camera -

TWO worlds were colliding that day:

1) Young sales punk trying to make a living

2) Young influencer who feels a palpable sense of destiny and knows he must leave his mark on the world.

My frustrations ran for miles. My inability to pay the bills only rubbed salt in a far deeper wound. Because every day I felt like the Invisible Clock was calling my name with every tick, urging me to do something significant with my life.

Tick-tock…Perr-y…Tick-tock…Perr-y

The worst possible thing that could happen would be getting stuck working for some insurance company cuz I needed the benefits.

And yes, even though I was only 27 and someone could legitimately say, “Dude, don’t be so hard on yourself, you’re comparing yourself to guys 20 years older than you” there was nothing anyone could do or say to stop the relentless sound of that ticking clock, the tapping on my shoulder, that inner drive.

If you feel this same sense of urgency, if you’ve ever felt like you’re meant to be doing something BIG but you’re stuck in a small cage...If you’ve ever felt like you could never break out of that cage...if you’re ever woken up at 3AM sweating bullets and you don’t know why...If you ever have dreams of being in a car going in reverse and your slamming on the brakes but can’t get it to stop...if you’ve ever been terrified that your life could turn out meaningless and count for nothing even though you knew your assignment… 

Influence Academy is intended for you.

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To Apply, Contact Tiffany () Or Cuyler ()

There are two levels of influence...

CEO Influence is: Recognition, financial success, reach, respect, important people returning your phone calls, access to the top people in your industry... 

History-Shaping Influence is: Making a contribution to the world, curing cancer (literally or proverbially), making your mark in history, altering the course of human events, shaping culture, being like the human beings you most admire…

It’s not one or the other. You need both.

Influence is not a button on some control panel that you decide to push. It’s your inner calling and destiny.

And it’s NOT the same as being a “thought leader” or an “expert.” Knowing more than anybody else about bass guitar or Google Analytics or cryptocurrency or tennis or open heart surgery is only the tip of the iceberg and is not always even necessary. 

Today I want to speak to you about History Shaping.

The Invisible Ticking Clock:

The ache to achieve something Truly Great.

The drive to move the earth.

The pull to do something that matters.

The longing to move the masses.

The desire to heal the sick, comfort the grieving, set the captives free, resurrect the dead.

The thirst to make history. 

The aspiration to leave a legacy… whether you’re 27 or 67.

If you sorted out the income problem a long time ago, but now there’s something burning inside of you… I’m talking to YOU.

Level 2 Influence, Legacy, is urging you, driving you forward… with your name on it.

Level 1 Influence, is earning bread. It’s a marketing problem more or less. Solutions are formulaic.

A lot of people assume level #2 is a marketing problem too. There’s a grain of truth there. But if you see it for what it is, it’s far more.

INFLUENCE is far larger than marketing. Influence is far greater than mere “popularity.”

Let me ask you a question:

Could ANY ad agency, PR firm, marketing book or click campaign create…

Nelson Mandela?

Winston Churchill?

Shanyn Stewart or Chris Buffalo? (both infamous members of Planet Perry)

Bob Dylan?

David Bowie?

Katalin Kariko**

How about Katalin Kariko, the Hungarian immigrant demoted at the University of Pennsylvania in 1995 and kicked out of her lab in 2013… never awarded a single major grant from National Institutes of Health…

Then suddenly last year, her 25 years of work became the backbone of the COVID-19 vaccines.

How about her? Could you say that Katalin Kariko became influential?

How about Linus Torvalds, the creator of the Linux operating system? It runs the majority of web servers – probably yours. To most people Linux is a collection of software. But Linux is really a culture and you probably use it every minute of the day without even knowing it.

Influence takes many forms.

I have one question for you:

Do YOU know deep down that YOU are a David Bowie, a Nelson Mandela, a Katalin Kariko, a Linux Torvalds… a Shanyn Stewart or Bob Dylan?

If not, ignore this and move on with the rest of your day.

If the answer is yes… I’m talking to you.

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INFLUENCE in this degree is not a thing you ‘decide’ to do one day while you’re eating a sandwich and reading a sales letter. It is something that has risen up inside of you and refuses to be tamed.

You contend with it every day of your life. It awakens you at night. It drives you crazy. It’s you knowing certain things. It’s not about being right or wrong. It’s about being true or false.

Tick-tock, Perr-y, tick-tock, Perr-y

There was a prophetic guy I once knew named Ivan. Ivan was a “Memos from the Head Office” guy like Vivian. Ivan said, “Some people are SO easy to give words for, because you can feel their destiny pouring out of them.”

That destiny is the fire raging in your bones. Some days you feel like it’s almost unmanageable. You can’t always manage it. As often as not, it manages you.

The trouble is:

Just cuz you feel that destiny burning inside of you doesn’t mean the outcome is guaranteed. Oftentimes you say to yourself: Dude… whatever you do, don’t screw this up. People are depending on you to get this right - some of ‘em aren’t even born yet.

You can scarcely talk to anybody about this cuz if you try, they’ll think you’re a delusional self-obsessed narcissist. You’re better off going to the church picnic complaining about your $400,000 tax bill than revealing your True Aspirations of Level 2 influence to muggles.

So you guard it. It’s your secret. Maybe only you know. But… you know.

Tick-tock, Perr-y, tick-tock, Perr-y

The New Pinnacle of Planet Perry...

A couple of months ago we hosted the Influential Writing Retreat. I expected it to be a one-off event. I said “There will be no repeat performance” (which is inevitably true; it would not be possible to replicate what happened in that room with that group of people). 

So I certainly did not expect to be engineering it for virtual delivery just a few months later.

However the force of that event, its immediate impact on participants and my imperative made it evident that Influence is the new capstone of Planet Perry. We have so many people in our midst who are destined to shape the world in crucial and history-shaping ways. 

Loooong time Planet Perry citizen and my co-author, Bob Regnerus, who has attended untold Planet Perry events said he’s never seen anything like it.

So I have re-oriented the material for online delivery. Travel restrictions, COVID, calendar limitations have all been motivations for doing so. Several people begged us for recordings which we refused to sell. (We still will be not selling recordings of this because of the privacy of the discussions, by the way. The only way to participate is live.)

What You Get in Influence Academy (Runs November 17th - December 29th with pre-course training that begins the minute you sign up) 

  • A cemented clarity on what you actually intend to do
  • 10X clearer understanding of the 200% unique story drivers and inner avatars that subliminally shape your vision and identity
  • Extended 1-on-1 and group Memos sessions from my best prophetic advisors
  • A 2D and 3D road map derived from the Tactical Triangle with simple checkpoints that laser-highlight exact hurdles, milestones and control themes of your life
  • Vivid understanding of how most leaders sabotage themselves - and how movements go bad 
  • John Paul Mendocha has a book and saying “Most Businesses Fail in the First 5 Minutes: It Just Takes Them 3 to 5 Years to Realize It.” Likewise, most movements and glorious causes fail in the first 5 months… it just takes them 30 to 50 years to realize it.
  • A simple integration that connects Richard Koch’s Unreasonable Success structure to my Influence architecture
  •  An empowerment device that is virtually unknown, yet is like buying Steve Jobs’ first circuit board at a resale shop for 25 cents.
  • How to overcome that suffocating “heavy lead-lined dental X-ray blanket” oppressive resistance that is almost guaranteed to assault every world-changer
  • The unfortunate $478 million lesson learned by one of my colleagues (totally unnecessary by the way)
  • A collaboration of fellow travelers whose stories and callings are remarkably similar to yours
  • A structure for AXIS-SHIFTING - reframing - re-inventing problems
  • How to create outcomes without verbalizing them (and why stating them explicitly can be counterproductive)
  • A saboteur who is absolutely guaranteed to show up sooner or later
  • How to elicit your true artistic voice and lift it to the surface
  • How to make “crack cocaine” last forever 
  • A power-commissioning ceremony that launches you with unprecedented confidence
Register for Influence Academy
Scott Schang

Scott Schang is revolutionizing the mortgage industry. His business has Star, Simplify and Network Effect potential and he’s in “world domination” mode…but benevolent world domination!

Here is some of what Scott says about Influential...

IWR was a crazy experience. Revelatory. I felt like I had to be there. It broke down a lot of barriers that I had from my creativity, my vision, my competence. It steamrolled all that stuff and cleared it out of the way. I liked was the way that the entire thing revealed itself to everybody at the same time.

When I first saw the promotions for it, I was like, ‘Well, I don't need a creative writing workshop in my life right now.’ Because that's what I thought it was. But it wasn't about writing per se. It was more about my voice and it was about revealing my voice and honing in on my voice and understanding my purpose.

That's really easy to skew “foofoo.” But it not only hit the bullseye, it penetrated through the bullseye and hit a target nobody saw behind the bullseye.

The intimacy of the group was a major part of it. I can't imagine it being smaller or bigger. I felt connected. I got to know every single person in the room. I think if I sat down and concentrated enough, I'd remember all their names. And I'm terrible with names.

Every single word that came out of every single person's mouthwas relevant to everybody in the room

It was such a creative space, 100% engaging 100% of the time. I hope it turns into something, continues to evolve with that specific group, and grows as more people come into a mastermind group of people going on this journey together. I'd like it to be its own kind of Roundtable.

This can lead to exponential growth. It was a hockey stick for my vision and my creativity. I found I had confidence in my voice. And then when I did the Sozo with Margaret that just really removed all the lies and insecurities and hurdles that I had in there. I need a seatbelt now because this rocket just launched.

I didn't trust where all the voices were coming from before Influence. I couldn't identify it as a direct pipeline from the Head Office. It felt like a lot of different ideas without a lot of context. My mind goes a million miles an hour in a lot of different ways.

But IWR and the Sozo helped me understand the source of all that energy and all those ideas. And it feels much more focused now. Before, it felt like herding cats because I had a lack of confidence in what to DO with all the information. It changed everything from a spray to a stream. In Thus Spake Zarathustra, Nietzsche’s hero figures out the meaning of life while on a mountain. So he runs back down to his village and starts to tell everyone about it. They say, “You’re a crazy old man who’s been wandering around mumbling to yourself.”

He says to himself, “You can’t be a prophet in your own village.”

So he goes down the other side of the mountain and tells a different village. But to them it doesn’t make any sense. “It doesn’t sound like anything we've ever heard before.” They have no context for what he’s saying.

The point is, if you “figure out the meaning of life” so to speak (in your industry or market or area of influence) you can only describe it in terms your audience already understands…and within their context.

When you get big revelation, you can't dump that revelation onto the world. You can't just empty the bucket. You've got to learn how to use it as a sprinkler. And you've got to discern how to sprinkle it out and make it consumable for your audience or employees.

That’s what I’ll be working on now.

I now understand why I am on this earth. Now I just need to execute it and get it out in a way that doesn't drive me and everybody else crazy!

I'm feeling that energy again. The same energy that attracted these sharp guys (his partners) to my project in the first place! Now I'm more confident that they are looking to me as the leader. And that's the entire reason they wanted to be involved: My vision.

The words that kept coming up very clearly were “divine imperatives”. Divine imperative is the phrase that describes what the IWR experience was like. It was finding and executing your divine imperative. And it is belief agnostic. Whether you're a Jewish, Christian, or somebody like me, who isn't even sure he believes in God.

Compare those words to most “testimonials” you hear about digital marketing courses... and you’ll understand that INFLUENCE is waaaaay more powerful than those.

Register for Influence Academy

 

The world has plenty of formulas for becoming the world’s #1 YouTube expert on Vietnamese Potbelly Pigs. That is not what I’m talking about.

U2’s Bono is not just a “singer.” He’s a cultural force. I’m talking about creating CULTURE with your speaking and writing. Not expertise. Management guru Peter Drucker said, “Culture eats strategy for breakfast.” Switch “strategy” out and replace it with technique or know how or expertise. How will your expertise multiply after a culture becomes the driving force behind it?

It begins with IDENTITY not action. Now I’m not even beginning to suggest anything like that video “The Secret” from 15 years ago where you just ‘wish’ things into existence. INFLUENCE might require you to be the busiest beaver on the block; the specific actions you take are incredibly important.

But this is not primarily formula. It overflows from your destiny engine.

So… what are doing about this fire that burns in your bones?

The 20-year anniversary of “Planet Perry” just passed, October 2021. Across the last two decades I’ve popularized a wide range of ideas:

Transforming 80/20 from NOUN to VERB

Fractal 80/20

95/5, 99/1

Planet Perry

Planet Dan [Kennedy]

“Sell information about holes, not drills”

“In the land of the blind, the man with one eye gets to be king”

Google stupidity tax

Marketing DNA

Peel and Stick

“Rack the Shotgun”

Star Principle & Simplify

Memos from the Head Office; “Memos”

“One long shot and three fish in a barrel”

Network Effect for Mere Mortals

Swiss Army Knife for ads

Swiss Army Knife for evolution

Tactical Triangle

Tactical Triangle Takeover

Maze 2.0 and Deep Funnels

Renaissance Time

Each is a sophisticated idea expressed in a simple phrase. All are shared by tens of thousands of people. Some are used daily by hundreds of thousands. Many times, the ideas were not even mine. They came from people like Richard Koch or John Mendocha or James Shapiro or Jack Born.

The ones in BOLD are not mere labels, or names of activities that people do. They are cultural forces. Because many will OUTLAST me. Long after I’m pushing up daisies, people will still be doing Renaissance Time every day - and still calling it Renaissance Time.

Culture eats strategy for breakfast.

Culture also eats terminology… and expertise… and thought leadership. EVERYONE is teaching strategy, terminology, expertise and thought leadership. But influence via healthy culture is a black void. Especially now.

It’s not a brain dump of powerpoint presentations. It’s not a sequence of swipe files or social media case studies.

It’s pulling OUT of you as much as a pouring in.

In Influence Academy I will isolate and convey the most important things I have discovered about:

Delivering INFLUENCE, LONGEVITY and
CULTURE via the written and spoken word

The other day I overheard someone asking John Fancher where his clients come from. He said, “I get lots of clients from outside of Planet Perry, but it’s way harder to work with them because they don’t share the common ethic or language. When people already share the same terminology and unstated assumptions and beliefs, we get things done so much faster.”

Planet Perry is an effortless place for people to birth important achievements because it is far more than a community, or repository of technical skills. It is a culture where specific values have been planted, fertilized and grown.

You can take lots of copywriting courses, and copywriting can earn you a lot of dinero. But copywriting alone does not make you influential. It does not acquire a huge following, it does not confer to you a sustainable advantage. In fact some of the best copywriters in the world are completely unknown. Worse yet...

Half of everything you’ve ever been taught about copywriting and
persuasion has already sown the seeds of your own destruction.

Most marketing courses teach you to think like an automaton, treating customers like walking ATM machines, pulling levers and pushing buttons like the Wizard of Oz. Which is why most marketers secretly dread being found out.

That is why it’s a huge mistake to believe that simply converting or selling is the real answer to your question.

Toto tugs on drapes and insecure man bellows into the microphone: Pay no attention to that man behind the curtain. I am the great and powerful OZ! It eventually stops working. Influence is lost. You have to start over with new peeps. Ugh.



Wizard Of OZ, MGM, 1939

Hustling and starting over and doing things over and over again might seem normal when you’re 30. You’ll be friggin’ weary of it by the time you’re 50. It’s like getting remarried after divorce #4. Or starting all over playing bars late at night, lugging drums and equipment up and down rickety flights of stairs, trying one more time to kindle an eager following.

Have you ever asked yourself why some authors, speakers and thought leaders’ legacies extend long beyond the physical span of their life? Stephen Covey, Napoleon Hill, Peter Drucker, Jim Rohn and Zig Ziglar all possess influence that extends for decades.



Let me ask you a question:

Did these men achieve their tremendous influence by being....

Copywriters?

Was it because they knew how to write punchy headlines and sensational bullets?

Was it because their material survived the rigors of The National Enquirer and the next direct mail drop?

Remember, this is just a list of business guys who influenced people in the late 20th century.

What about Harper Lee, author of To Kill A Mockingbird? Or Alex Haley, author of Roots? Or Charles Dickens? The framers of the U.S. Constitution? William Shakespeare? How about Charles Darwin or Adam Smith?



How about St. Thomas Aquinas and Augustine? St. Paul and St. John? Solomon and Moses? Homer and Aesop and Plato?

It may seem strange, perhaps even otherworldly, to be talking about Aesop and Saint Paul and Charles Dickens in a piece that’s about doing something in the 21st century that moves the masses and outlasts YOU.

But it’s precisely the Saint Paul Factor, the Tale Of Two Cities Factor, the Aesop’s Fables factor that defines the difference. The difference between you being U2 vs. you being The Knack.

Precious few people even have a conception of this, let alone get it.

This is why, if you learn writing, copywriting and persuasion based on What cuts through the clutter in the National Enquirer or What gets a standing ovation at your next talk or How many dollars per head you close when you pitch on the platform, you literally are sowing the seeds of your own destruction. Because the most enduring acts are usually like U2’s Boy and often make their debut at #63 on the charts.

Rush is one of the most popular bands of all time, but their most popular song “Tom Sawyer” got no further than #44 on the Billboard charts. It took a year or two for that song to gain a full head of steam.

Do you want flash in the pan, or do you want staying power?

Who would you prefer to be: Chumbawumba or Rush?

Amazingly, as hard as it is to pick a winner before the game, it’s quite a bit easier to recognize the endurance runner after the very first match. I know this because I’ve played a part in the success stories of so many people. Planet Perry not only boasts numerous people selling their businesses for 8- and 9-figures, we also have many culture creators.

Megan Macedo turned her TICKING CLOCK – her insistent sense of destiny – into an utterly unique writing and consulting practice that defies categorization. The first time I consulted with her, she said “I want to become the Brené Brown of marketing.” That’s exactly what she’s become. She is the leader of a culture.

Glenn Livingston set out to cure emotional eating and his book Never Binge Again has 11,794 reviews on Amazon but more importantly has helped tens of thousands of people cure their binge eating habits. Glenn has created a culture.

Casey Graham sold “The Rocket Company” for a large sum of money and now has a company called Gravy. They do the most “boring” thing in the world: they recover credit card payments for companies that deliver subscription programs. But all of Casey’s companies are pulsating packets of throbbing cultural energy.

The #1 difference between Enduring Influencers and One Hit Wonders is: One Hit Wonders speak to the Lizard Brain. Enduring Influencers speak to the soul.

Now the thing is, lots of people speak to the soul. Would-be influencers who speak to the soul are a dime a dozen. And the problem is a lot of them are poorer than the folks who pander to the Lizard Brain, the Human Animal. The trick is to Wield Influence and Earn Profits AT THE SAME TIME.

You really must do both. Stephen Covey has to compete with the National Enquirer. Yes, you do have to hit your numbers in the next mail drop. Yes, you do have to get people to run to the back of the room and buy your stuff.

How do you do that and establish an enduring legacy, influence that perpetuates itself, content that sells to the lizard brain yet speaks to the soul?

Discover Your Voice As a Writer and Artist

All great writers are artists, and all artists have an artistic signature. The most valuable thing you’ll develop in our days of seclusion is a keen awareness of your own writing voice.

U2’s guitarist, The Edge, has a host of imitators but is utterly, instantly recognizable. Carlos Santana is an equally talented guitarist but sounds completely different from The Edge. Also instantly recognizable. Jimi Hendrix, singular in style. Alex Lifeson has his own signature. As does Eric Clapton.



As a fan and fellow drummer, I can listen to Neal Peart or Mike Portnoy or Gavin Harrison and even after only a few bars, they sound exquisitely like themselves and I can recognize them almost instantly. You can recognize my writing even when you don’t know I’m the one who wrote it.

You will manifest that singular voice too. It’s already inside you. The Venus de Milo is already inside the carving stone. In Chicago, we’re going to call her forth. And the key to your christening as a writer is the other members of the group. You will be astonished at how quickly they will help you hear and recognize your artistic, linguistic signature and bring it out so it can flourish.

Artists who have fully developed their voice attract fans who want nothing other than the sheer pleasure of hearing that voice one more time. This is the highest form of personal magnetism and it’s fundamental to your longevity and influence as a writer.

At the online event; in private videos, audios and communications before the event; and via books we will send you in the mail, I am going to reveal common denominators of highly unlikely world influencers and probe into their beliefs, habits, circumstances; and relate this knowledge to the engineering of mass movements (which are the largest manifestation of Star Businesses). This retreat is 50% pouring in to you and 50% pulling out of you.

21 years ago, I attended Dan Kennedy’s “INFO RICHES 2000” seminar. It was my first serious investment in a marketing seminar. I still had a day job. It was in Phoenix in July (which I suspect was Dan flexing his own influence muscles, getting 100 people to come to a seminar in 115 degrees F weather). I still have the 3-ring binder Dan gave everyone, and I still remember key realizations that I continue to use to this day.

In Phoenix I met people like Yanik Silver and John Paul Mendocha, connections that continue to deepen to this day. How much has my connection to John been worth? I don’t think 80/20 Sales and Marketing would have sold half as well without his Rack The Shotgun story.

I hosted the Rainmaker Alchemist Seminar in 2012. Josh Long, Tim Francis, Robert Michon, Adam Libman, Justin Ekrich and Adam Kreitman all “came from” that seminar and established their presence in Planet Perry.

An absolutely first-rate scientist introduced me to Denis Noble of Oxford in 2015, but it went nowhere. I went to his 3-day conference in London in 2016 and Denis became one of the five most important “critical links” of my life.

How much is a strong network worth to YOU?

Influence relies on an X-Factor: Personality. Chemistry between leader and audience that defies formula or categorization. I can’t give you personality, but I can help you identify it and re-orient your efforts to match it to an audience. I did not have the right personal chemistry to be an Amway Diamond (if I did, I would have gotten somewhere in that business), but I did have the right personality to write about a technical subject like Google advertising. For a very long time I had known that an audience that would listen to me was lurking out there somewhere.

We are preparing the Influential Writing Retreat for maximum interaction and community. The X-factor of personality is best explored in the presence of other people and this community will help you dial in your voice and audience.

I will also reveal a particular orientation, which nobody else teaches: How to segment the truths you teach into relations that consist of particular components that cannot be dismantled or disassembled by others. This simultaneously makes your ideas more digestible and comprehensible to thousands or even millions of people.

I’ve only taught this to a handful of people. A UK client who really “got it” six months ago is closing clients at an unprecedented rate. I believe he has begun to Axis Shift his industry and because of this, he will take over a major portion of his market during the next five years.

What seminal work do you want to be known for decades from now?
What mark, what legacy do you want to leave on your niche, your marketplace?

What lasting change do you want to effect in the world? What relationships do you want to forge with other influencers?

What favor do you want to enjoy – and from whom?

Long-time Planet Perry member Travis Smith says, “Dreams are forged in the fire of a restless heart.” Every day you carry around this wild spirit, this ambition, this burn. This need to leave your mark. You desire to be the hero.

You chafe at the deep vacuum of leadership in the world. You marvel that anyone can witness the style, fake-wrestling circus that is U.S. and world politics. You struggle to believe in... anybody.

Yet you know that entrepreneurship is the ticket, not only for yourself personally, but for everyone around you. You know that only people who rise up and broadcast their burning passion to the world have a chance of tilting the scales.


The investment for this experience of finding your voice, securing your longevity, establishing your authority is $5,000. ($4000 for New Renaissance 12 members.)

The fee includes...

  • five live training sessions led by Perry Marshall, recorded for those who can’t attend live
  • the book Unreasonable Success
  • the book True Believer
  • access to three small-group Memos webinars
  • a 1-on-1 Memo session with one of our Memo givers
  • Perry’s Tactical Triangle diagram
  • Perry’s 3D Tactical Triangle
  • Perry’s Influence Triangle diagram

Starts November 17 and runs through the end of the year.



GUARANTEE

If you KNOW you have a Destiny… If you attend all the sessions and do all the exercises…and you do NOT believe that what you’ve discovered about your tribe, your mission, and yourself will supercharge your confidence, authority, and influence to transform your corner of the world...I’ll gladly refund every penny.

Register for Influence Academy

To Apply, Contact Cuyler () Or Tiffany ()



**Katalin Kariko Light Corrected by Krdobyns on Wikimedia Commons