Come to My Swiss Army KnifeSM City Tour
Leave with Control-Busting Ads

PLUS You’ll Get One-Year FREE Access to my Systematic, Control-Busting, Eyeball-Grabbing, Ad Generating Machine…Swiss Army KnifeSM Software!

AND you’ll get access to a Copywriter to help you use the tool and blast out even more killer ideas and ads

Swiss Army KnifeSM City Tour
Chicago, July 8
Register Here: Limit 10 3 spots still available

Dear Marketer,

Do you need to consistently bust out winning …

Facebook ads
Google Ads
Lead Magnets
Display ads

…to test?

Do you need to systematically generate control-busting ads every single month? Maybe even every single week?

Is it getting harder and harder to come up with new ideas to test? Are you banging your head on the keyboard hoping a new idea will fall out?


Years ago, I created my Swiss Army KnifeSM for Google Ads tool to help online marketers crank out new, fresh, eye-ball-grabbing ads.

And its helped hundreds of marketers consistently generate winning ads. Beat their competition. Dominate their markets.

Even after they thought they had exhausted their brains of every conceivable angle and variation!

Now, I’ve got a software version of the Swiss Army KnifeSM that makes it even easier, faster and more effective.

I take my Roundtable members through the Swiss Army KnifeSM Software and we often bust controls. Sometimes they pay for their annual membership with that one session alone.

Now, I want to do it for you.

Actually, I want to do BETTER than that for you.

If you sign up for my next City Tour event, I’ll give you my Swiss Army KnifeSM software.

We’ll set it up. We’ll fire it up. We’ll crank out some ads on the spot.

There’s a very good chance, you’ll leave with the event with a satchel full of new controls.

But, it gets better.

I’ll also give you one full year of access to my Swiss Army KnifeSM software (approximately $2400 value).

Use the tool as many times as you like to generate winning ad after winning ad.

For a full 12 months!

Plus, I’ll hook you up with my copywriter John Fancher, who uses the tool all the time with his clients. He’ll help you use the tool and generate even better ideas. (Value: $750).

That’s over $3,150.00 in value. Not to mention the added revenue you’ll receive from a basket full of new killer ads.

If you spend over $5000 on advertising every month, it’s a no-brainer.

WARNING: Swiss Army KnifeSM setup, access, and assistance is limited to 10 businesses maximum.

Swiss Army KnifeSM Attendee: $2499

Register for Swiss Army Knife City Tour – $2499

– OR –

Register as an Observer – $999
(No SAK tool access)

Are You Ready for Reinvention?

You can re-invent and re-position yourself – completely altering your customers’ perception of who you are and what you do. And you can do it without major changes to infrastructure.

What People Are Saying…

al-uehre-thumb“Perry’s Swiss Army KnifeSM brought major innovation to my process. I use the blades in a questionnaire that helps my clients entering new markets discover what they sell, who their customer is, and how to sell to that customer. Presentations to clients are now much more engaging, with some surprising analogies, etc. The system lets me to present new creative copy much faster, and also enables me to quickly help PPC geeks employed by my clients become more creative copywriters right out of the gate.”

Al Uehre

“During the first meeting of our Team Action Group, Perry said something along the lines of, “You know this AdWords stuff is great. But lets get to the good stuff. What would it take to double your business in the next 90 days?”

Within 10 minutes everyone had an actionable answer. Insane.

Who asks that?? And really…who could possibly have an answer to that so quickly? Well all 5 of us on that call did. While we chose not to use the initial idea I had during the call, there were more ideas out there. It took us 98 days to double a month vs previous year. Close enough to 90 days for me!”

Jeff Martyka
Libertyville, IL
NeckTies, Inc.

“The Swiss Army KnifeSM method itself is brilliant, amazingly brilliant”

Kathy Grace
Austin, TX

“The Swiss Army KnifeSM was really an eye opener; a very structured way of thinking about how to market.”

Morti Tenenhaus
Eureka Ventures
Rock Wall, TX

“It was insightful and has convinced me about things that other people were never able to do.”

Dr. Beverly Yates
San Rafael, CA

“This whole concept is something very, very powerful that could turn around your business.”

Dr. Ron Grisanti
Greenville, SC

You do this with:

  • Mind-Penetrating Language. Everyone in your industry naturally describes what they do using neat little clichés and well-defined categories. This eats into your profit margins like wolves devouring a nest of baby birds. You must re-invent your sales message to provoke powerful emotions and imagery in your customer’s mind.
  • Calculated Risk Reversal. One of my favorite axioms is “Sell Results Not Procedures.” Not only can you guarantee the end result, even in markets where it’s never done (and I’ll show you how) – you can also re-define the result you guarantee such that no competitor can match your offer.
  • Systematic Innovation. Most people are waiting for a “Bolt from the Blue” to re-energize their business. Business is lousy this month, it was lousy last month… I’m hoping/praying/fantasizing that some idea will come to me out of the sky and give me the jumpstart and the cash I need.

Listen pal, waiting for genius to hopefully show up is not a plan. You can do better than that. I’ve developed a reliable model for systematic innovation. It’s like an Idea Generator Button. You can take it to your favorite spot in the coffee shop and come home 30 or 60 minutes later with a re-invented business. I kid you not.

The tool I’m talking about is the Swiss Army KnifeSM. Here’s the story:

In Austin Texas, I held a very unusual 1-day workshop. I invited attendees to hands-on workshop where I promised to personally unleash new creativity in my customers’ ads, sales pages, and emails.

I promised to beat any control they’d ever had, no matter where or how successful.


What the Swiss Army KnifeSM is: It’s a tool for “Systematic Creativity” for crafting every kind of sales message. It asks you incredibly insightful questions about your customers and breaks you out of any ad-writing rut that you’re stuck in. The Swiss Army KnifeSM beats ANY control you’ve ever written – like clockwork, like clicks on a dial.

A year before I’d taken my family to a vacation in Costa Rica. (Fabulous place by the way, beautiful, affordable!) We visited the Costa Rican jungle, known as “The Cloudforest.”

I traversed catwalks snaking through the foliage and spent hours in a state of pure delight, studying the fascinating plants in this beautiful, sturdy ecosystem.

I was looking at this tree that was sprouting shoots that dropped down to the ground. Those shoots form a second system of aerial roots.


The tour guide said, “Because the soil is so shallow, the tree branches grow roots that seek out extra nutrients in the dirt below them.”

Dang. Nature is so incredibly efficient. It leaves nothing to waste. How does the tree KNOW how to do this?

I don’t know how it knows to do it, but it definitely knows. It’s purposefully reaching for the ground, seeking water, seeking minerals, seeking to expand its reach.

I asked:

“What if my customers were as efficient in using natural resources as nature itself?”

“What if Google ads were as smart as a tree in the Cloudforest? What if I were a Google ad on a web page and I could look around at all the other stuff on the same web page? What if I could talk to the person scrolling on that page? What new text would I write if I knew that?”

“If I were an intelligent, self-aware Google ad, what would I say? How would I morph? What would I know how to do? What questions might I ask?”

That led me to a brand new marketing technology I call the Swiss Army KnifeSM.

It’s systematic, it’s scientific, and endlessly creative. Bionic Google ads become tractor beams that drag peoples’ eyeballs away from the center of the page to YOUR ad. They push your exposure up in the rankings so you get more traffic or cut your bids. They bring new people who would’ve never clicked before.


It took 8 weeks to come up with Ad #2, the way I used to write my ads. It tested best out of dozens. The Swiss Army KnifeSM method produced ads #1, 3 and 4 in literally FIVE MINUTES. 14% CTR, right out of the gate. The new ads are COMPLETELY different from the old, and completely different from each other. And none of them have even been optimized yet!

This is the very first thing I talked about in my first Maui seminar, where I disclosed all 16 blades of the knife. In literally one hour you’ll have a dozen+ totally fresh approaches. This will bust you out of ad-writing brain-lock. It’s literally an instant road map to everything you could possibly say in your marketing.


I got this screen shot from Francesco Tinti in Tuscany, Italy, who used Swiss Army KnifeSM to beat his best-ever Google ad: CTR up 88%, cost per conversion down 8%.

The audience in Maui RAVED about this. I had three or four come up to me on the first day and tell me that the Swiss Army KnifeSM alone was worth all the expense, the time and the travel, all by itself.

I did a hot-seat workshop just like this in London. They raved about it too. Bryan Todd, my normally reserved Google AdWords co-author, came to London with me. He said he was astonished at how much this method revealed about the participants’ customers in so short a period of time!

It enables you to generate extremely effective testing ideas in MINUTES. Simplify, simplify, simplify.

Bionic Google Ads. Bionic Blog Posts. Bionic Emails, Offers and Guarantees. All yours.

Use it to create or evolve your…

  • Radical market positioning
  • Unique Selling Proposition
  • Creative Offers
  • Fist-Punch Guarantees
  • Inventive Upsells and Cross-Sells
  • Never-before-tapped customer motivations
  • Margin-Expanding Price strategy

This is unlike anything else you’ve experienced. It’s a total immersion in creativity and marketing brilliance.

Swiss Army KnifeSM will punch up the power of your ads, reduce your cost of customer acquisition and immediately improve your profitability – literally in hours.

I’d like to help you do that. Let’s get started.

Swiss Army KnifeSM Attendee: $2499

Register for Swiss Army Knife City Tour – $2499

– OR –

Register as an Observer – $999
(No SAK tool access)

Perry Marshall

Frequently Asked Questions