Dear Epic Entrepreneur:

About ten years ago, I realized something profound: My REAL business is YOUR business.

My real saga is your saga.

My epic story is your epic story.

My success lives inside your success. 

And if you've been in my tribe long enough, you and I have had some thrilling adventures.

And I’m about to ask you to join me on the next one. 

But first some thank yous… 

If you were with me when I figured out how to make the AdWords cash register ring, you and I helped invent internet marketing. If you were one of the hundreds of thousands who joined my email list, bought the Ultimate Guide to Google AdWords, sat in on one of my seminars, and applied my teachings, together we changed the way the world does business.

If you were there when I had my "skew curve epiphany" and began applying 80/20 to sales and marketing, together we made "80/20" a verb. If you read 80/20 Sales & Marketing, attended my 80/20 Seminar, and then "80/20'd" your life and business, together we showed the world how powerful the right principles, applied astutely, can be.

If you were there when billionaire Richard Koch and I delivered our landmark $7500 Star Principle Seminar, we proved how even small businesses can apply THE business strategy for creating massive value. We showed how getting one thing right makes everything easier.

And together we built 8- and even 9-figure empires together.

And now I'm about to ask you to turn the page with me and start our next epic chapter together.

Now, you know I err on the side of humility and understatement.

You know I don't make claims lightly.

I'm still standing amid the rubble and soot of the info-marketing-guru-consultant wars after 25 years, because I have consistently underpromised and overdelivered.

So when I tell you that what Scott Schang and I will present on December 2nd may turn out to be more profound than Google, 80/20, and Star Principle…I'm asking you to believe I’m not exaggerating.

Because, I've watched entrepreneurs cry tears of joy when they see it in action.

And on December 2nd, YOU are going to experience it live.

Warning: This is not a demonstration where you just watch passively.

You will come prepared to create one of Scott's powerful tools customized to you and your business.

And you're going to watch one of my clients—Jim Spaulding—see his own complete system revealed to him for the first time.

You'll watch his face when he realizes this thing knows his business better than he's been able to articulate it himself.

No smoke. No mirrors. Just the system, doing what it does.

This is your Doubting Thomas moment. See for yourself. Get your fingers dirty. No charge. Zero risk.

(Before the webinar, you'll complete a short intake form. During the webinar, you'll need a paid ChatGPT, Claude, or Gemini account to run your analysis live alongside everyone else.)

This is participatory. This is personal. This is the closest thing to having Scott build your system with you—without the five-figure price tag.

You may be wondering, "Perry, if this is so awesome, why aren't you doing a $7500 live seminar for this? Why a free webinar?"

I love live seminars. And I will be doing my usual annual event in 2026. 

But this can't wait.

This isn’t another course on prompt engineering. This isn’t “Seventeen cool ways to use ChatGPT.” This isn’t drown you in tactics that'll be obsolete in six months.

That's not what this is.

This is about taking how you think, what you value, where your real leverage is—and making it operational at light speed.

And this can’t wait because the reactions and results we are getting are too good.

When Scott introduced PART of this at Equity 2.0 in April, people said it was worth 10X the investment in the seminar! Matt and Roberto stayed up past midnight in their hotel room, generating hundreds of pages of strategic options they could actually use. They weren't drowning in possibility anymore. 

They had clarity.

At our AI Labs in London, Denver, and Orlando, I've watched grown professionals cry. Not frustration tears. Joy tears. People pivoting their businesses on a dime.

Finding new passion, joy and FUN in their businesses.

Just last week a business owner asked Scott, "How does it know things I meant but never said?"

Over and over again we see business owners going from…

“Yeah I know I should be using AI more in my business, but I just don’t quite get the hype” 

To 

“Oh, wow, this changes everything. NOW I GET IT!” 

But we can only show this to 20 or 30 people at a time at live events.

That's too slow.

You and I have to start writing the next chapter NOW.

Because I've seen what happens when paradigm shifts come fast. Some people get it immediately and leap ahead. Others wait, hedge, try to figure it out on their own—and three years later they're still trying to catch up.

I don't want that to be you.

So, I'm not asking you to spend $7500 to see this for yourself. I’m not asking you to travel to Chicago or Denver or Orlando. 

I'm not asking you to trust me blindly.

I'm asking you to give me two hours on December 2nd so you can experience—firsthand, customized to your business—what becomes possible when you can have the right AI tools…and my 25 years of principles…at your fingertips.

My SuperConductor Confidence

I believe that if you’re an entrepreneur doing at least $250K/year who’s skeptical of AI this will open your eyes. 

Just complete the short intake form beforehand, bring a paid AI account (ChatGPT, Claude, or Gemini) and test this tool on your own business. You'll walk away with something that speaks your business back to you—often more clearly than you’ve ever said it yourself. Something that makes you nod your head and say, “I see how this could, in many ways, be more profound than Google Ads, take 80/20 to a whole new level, and help me create more value than even Star Principle. 

“This is the next thrilling chapter in my epic story with Perry.”

Ready to turn the page?