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"The equity mindset: how to think, act and negotiate like an 8-figure exit owner"
why some founders scale to 8+ figures while keeping control (and others get devoured by wolves)
Dear Business Builder:
Like clockwork, every 3 months one of my clients lets me know they had an 8-figure exit. Sold their firm for life-changing money.
One client was so grateful, last year he purchased a block of my time just to jump on zoom and share the sweet smell of victory.
The minute you have one exit under your belt, you enter a new stratosphere of private clubs, both “official” and under the radar.
A business that is desirable to buy is also a pleasure to own. Even if you do NOT exit - if you’re happy to operate your company and collect checks - you preside over a very valuable asset. You are the alpha.
The ultimate endgame:
1) Make your business sellable.
2) Find the right people to sell it to.
...Most people do both wrong
...Or only get one right. Hardly ANY do both right.
THAT destroys 'em.
The road to 8-figures is loaded with landmines…
…but it is STILL WORTH TRAVERSING because sherpas can guide you. The rewards are sumptuous.
The goal: Transform your business so someone will write you a large check. And reward you for building what they could not.
Searching for that check can set you up to lose everything you've built.
Your "Dream" investor could be your worst nightmare.
A slick-talking pack of wolves in designer suits is prowling for their next meal... and they're eyeing your business.
If you're considering taking on investment capital, hear this:
99 out of 100 companies end up on the cutting room floor… after spending tens of thousands on legal fees, meetings and pitch decks.
But the real tragedy is, many companies that get funded still often regret it.
You missed your kid's baseball games, sweated bullets over payroll, and pulled more all-nighters than a college freshman in finals week.
And now here comes a Private Equity firm, waving term sheets and slinging MBA buzzwords...
They promise you:
- "We'll help you scale"
- "You'll maintain control"
- "We're hands-off investors"
Suddenly fresh-faced 20-somethings who have not run a lemonade stand dictate how to run the company you built with your bare hands.
Your "hands-off" investors are micromanaging everything down to the brand of coffee in your break room. And that mountain of debt they saddled you with? It's growing faster than kudzu in August.
join me for a free presentation:
the equity mindset: how to think, act and negotiate like an 8-figure exit owner
Because Your Business Doesn't Deserve a PRIVATE EQUITY Horror Story.
In this special instant-access presentation, I’m clawing the mask off the private equity game and showing you what's really happening behind those mahogany boardroom doors.
This isn't a polite little webinar where we tiptoe around the truth. I’m going to show you:
- Shell games investment firms use to stack the deck against entrepreneurs (and how to spot them before it's too late)
- Why that "too good to be true" offer probably is (and the signals to look out for)
- How to get the capital you DO need without selling your soul (or mortgaging your life)
- How to engineer your business so money chases you – instead of you chasing investors
- Your perceived problem vs your real problem
- The process blueprint for making your business irresistible to the right kind of investors (and remember – the “right kind” depends heavily on the specifics of your business)
- The 5 non-negotiable terms that should be in every investment agreement
- Ways to spot predatory investors before they destroy your passion and enthusiasm
- The exact metrics that make investors fight to fund you
- The ONE nearly invisible ingredient that virtually guarantees long-term income for the buyer (which is their holy grail)
- Rising interest rates are creating a unique window where smart money is actively seeking good businesses. But this window won't stay open forever
why you should pursue your exit despite the dangers
YES, it’s perilous. It's easier to “stay busy” and spin plates than face the cold ice bucket: Most people are building a prison, not an asset.
Most folks don't want to admit they're afraid of discovering their business isn't worth what they think. Afraid of finding they spent years building something nobody wants to buy.
So they bury themselves in work. Chase another customer. Launch another product. Anything to avoid the stomach-churning reality that they're just creating a really demanding job... not a sellable company.
Meanwhile, the smart money – the ones who'll actually have something to show for all their sweat equity – they're doing something different. They're not just working in their business, they're crafting an exit strategy with the precision of a master jeweler.
They know something the delete-and-run crowd doesn't: Building a real asset isn't about working harder. It's about working strategically. About making decisions today that create options tomorrow.
Whether you’re traversing the investment minefield now, or merely thinking about it, you’ll want to join me.
How to position your business so money chases you… instead of you chasing money
You can spend $20,000 on lawyers and pitch decks, dance like a puppet for investors who see you as just another mark... and still end up with nothing.
Or you can register for instant access and learn how to play the game on your terms.
This is free of charge. If you have any intention of one day selling your company, you need to register for instant access to this presentation.
Is this right for you?
If you...
- Have a 6- to 8-figure business you want to eventually sell
- Are bumping up against growth barriers that feel impossible to break through
- Want to raise capital without "selling your soul"
- Need to better understand how investors think and operate
- Are within 1-5 years of considering an exit
...then you MUST hear what I have to say.
The Equity Mindset: How to Think, Act and Negotiate Like an 8-Figure Exit Owner
This is a preview of my upcoming Equity 2.0 Summit in Chicago (April 22-24, 2025), where I'm assembling the sharpest, most ethical minds in business exits to create a new playbook for business owners.
But even if you never attend the summit, this free presentation will give you critical insights about preparing for your exit that you won't hear anywhere else.
...Because sometimes the deal you don't take is worth more than all the term sheets in Silicon Valley.
Carpe diem,
Perry Marshall
P.S. If you're thinking "this doesn't apply to me" -– think again. The vultures are circling lower every day as interest rates squeeze the market. Get savvy now, or risk becoming another cautionary tale.
P.P.S. Mark Riffey was a minority owner and general manager of Enercalc. He’d long known his founder wanted to retire. One morning at breakfast, fellow Roundtable member Bob McDemus kicked Mark in the shins and said, “Mark… you’ve been hemming and hawing about selling this company for a year now. Are you gonna sell this thing? Or not?”
Mark committed to the path and began pressing ahead. After several months casting bread upon the waters, he located a Private Equity group who was very like minded. Investors paid $32 million. The previous owner got exactly what he wanted, and Mark celebrated a windfall.
The firm left Mark in charge and granted him generous latitude to continue running the company as he sees fit.
It is now 2 ½ years later, Mark is having the adventure of his life, and the company continues to expand at double digits. Because Mark is a member of Advanced Mastery Network, I have a front row seat to ALL of it. Enercalc has the potential to 10X its size and value.
Outcomes like this are extremely rare…. But they’re not unusual here. I’ve architected this presentation to prime you for the operational, financial and cultural nuances… including crucial ingredients that most people considered the domain of Silicon Valley. We’ve found a way to bake those into even very small companies, so as your fusion reactor grows, so grows your pleasure dome.
ABOUT PERRY MARSHALL
Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored ten books. At London’s Royal Society he announced the world’s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry. He has a degree in Engineering and lives with his family in Chicago.
WHAT PEOPLE SAY ABOUT PLANET PERRY
Sarah Mueller
CEO of the Decluttering Club
"I am a completely different person than I was 3-4 years ago.
We have a membership of almost 3,000 people and will double that next year. We will touch millions of people!
I've hired several key people who are already making a difference. One of them now makes more than her husband (working less) and is taking her family on their first ski trip!
This all started with you and the 80/20 rule and everything you teach.*"
Dan Kennedy
Author, "The Ultimate Marketing Plan"
"If you don’t know who Perry Marshall is—unforgiveable. Perry’s an honest man in a field rife with charlatans.*."
Emerson Spartz
CEO, Dose.com
“I've recommended 80/20 Sales and Marketing to thousands of people. It's required reading for my marketing, product and sales team members. It's the single most useful marketing book I've ever read.*
Michael Gerber
Author, "The E-Myth"
"Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate! *”
Richard Koch
Billionaire
“Perry Marshall has something original and extremely useful to say, because he has thought profoundly about the 80/20 Principle. He has come up with some original insights that are literally priceless. You really can change your business and your life. *”
Jay Abraham
Founder & CEO, The Abraham Group
"Perry Marshall is a certifiable genius in his intellect, and his understanding of far more than mere marketing. *”
Frankie Fihn
Owner, Beyond Agency Profits
"Perry, I've learned more from 15+ years of being on your free newsletter than most of the courses and stuff I've paid for elsewhere. *