Cookie Policy

Cookie Policy of Perry S. Marshall & Associates, Inc. (“PSMA”) (last updated September 25, 2018)

Our websites use cookies, web beacons, tracking pixels and other tracking technologies to distinguish the users of our website from each other. This helps us to deliver a good website experience when you browse our content and enables us to improve our content and delivery.

NOTE: the policies described on this page and on the Privacy Policy page for this website also apply to:

  1. All of the tracking methodologies described above; and
  2. any other media form, media channel, mobile website or mobile application related to or connected with this website.

Cookie Defined

A “Cookie” is a small file containing an alphanumeric identifier sent by a web server to a web browser and stored on your local computer. The alphanumeric identifier is then sent back to the server each time the browser requests a new page from the server, assisting us in providing our services and content to you.

By using our websites and agreeing to our Terms and Conditions and to the Privacy Policy and this Cookie Policy, you agree to our use of Cookies in compliance with the terms set out in this policy.

Types of Cookies

A Cookie can be either a “Persistent Cookie” or a “Session Cookie.”

A Persistent Cookie is stored by a web browser and remains valid until its set expiration date (unless deleted first before that date). A Session Cookie expires and is deleted at the end of the user’s session on the website when the browser is closed.

PSMA uses both Persistent Cookies and Session Cookies on our websites.

Use of Cookies

Typically Cookies do not contain any information that identifies a person. However, “Data” (personal information stored about you by us) may be linked to the information stored in and obtained from Cookies. Our websites use Cookies to save your session and to carry out other activities that are necessary for the operation of our websites, such as distribution of traffic or to provide a personalized experience when you log into one of our membership or password-protected sites. We also use Cookies to save browsing preferences, to optimize and enhance your browsing experience, and for the management of our own statistics.

The Cookies we use recognize a device when a user or customer visits one of our websites and tracks that person as they navigate the website, enabling them to use features such as a shopping cart, for example. Tracking by Cookies also helps us to improve the websites, making them more user-friendly and showing us what content is drawing more attention. Cookies help us to administrate and manage our websites, helping us to prevent fraud and improve website security and validate authenticated users’ sessions.

We do use Cookies in our remarketing and to inform users, optimize their experience and target our advertising via third-party Cookies.

Use of Cookies by Third Parties

Our websites use third-party Cookies. A description of the types of activities that third-parties engage in on our websites is included in our Privacy Policy. Most browsers can be set to block 3rd party cookies.

Some of the services provided to us by third parties may make use of Cookies to collect statistics in an aggregate form that does not reveal individual identities. These Cookies may not require your consent to operate, and they may at times be used without the knowledge of PSMA. If you are concerned about this and would like to know who our third-party service providers are, you may request a list of company names from us at the following address: 805 Lake Street #295, Oak Park, Illinois, 60301 USA. Or you may email us at [email protected].

Blocking Cookie Use

Most browsers allow you to refuse to accept Cookies. However, if you block all Cookies, you will not be able to use our websites. This would be true of many other websites as well.

It is possible for you to delete the Cookies stored on your computer. This, however, will result in a less than optimized experience for you on our websites, as well as many other websites. You may not be able to use the features and functions of our websites.

With regard to Cookies installed by third parties, users can manage their preferences and withdrawal of their consent by clicking an opt-out link if provided, or by contacting the third party directly. Installation of third-party Cookies and other tracking systems through the services provided within our websites cannot be technically controlled by PSMA.

More Information

If you need more information about the use of Cookies on our websites, you may contact us at: 805 Lake Street #295, Oak Park, Illinois, 60301 USA. Or you may email us at [email protected].