
Drop Your AI Anxiety to ZERO
RenAIssance Lab

Each RenAI Lab session...
- Arms you with ONE new technological capability. Not just theory. Execution.
- Delivers ONE 80/20 challenge that ups your game via a supportive community.
- Slashes 45 minutes of time each week, making you more effective with each move you make.
RenAI Members Get...
2 live interactive AI labs each month with project execution, open discussion and Q&A
Each lab is a topical deep dive into practical, boots on the ground, instantly actionable business tactics
Scott answers YOUR individual questions
Your staff members participate for no extra cost – gets them up to speed fast
“911” coupon for quick emergency access to Scott
Real-time updates on the latest & best AI tools (with full permission to skip the rest!)
Access to Scott's custom GPT, trained on RenAI lab session transcripts
$249/mo or just $199/month for members of New Renaissance 12.
The moment you sign up, you get instant access to Scott’s “AI Simplified” course.
Next Session: Wednesday, April 29 @ 1PM Eastern
Topic: How to use Claude & Cowork for RFM and More - Josh Long
Questions? Email [email protected]
Future RenAI Labs: May 13 & 27, June 10 – all at 1PM US Eastern
Dear Marketing Professional:
Pardon me while I rant for a minute.
Odds are, you are doing WAAAAY too many $10/hour tasks.
We consult with people about business strategy. They say: “That’s brilliant. But I don’t have the time. Plus I don’t have time to find the time. I’m looking for a magic elixir.”
Then they scroll to the next Facebook promo and buy from the next “Jack and the Beanstalk” magic beans guy who comes ambling along.
Chronic objection: “You guys taught me 10 things. I only did 2 out of 10 so far, so I’m not gonna keep going.”
People complain: “I’m way too busy to do important stuff.” And not enough Sweet Life stories – like this one from Anthony Hilb, one of my top clients:
The REAL performers are those who can say, “I have applied 8020 ruthlessly. Now I get to do COOL STUFF.
“I am longer immersed in day-to-day minutia.”
“I only go out on sales calls for the fun of it.”
People complain that AI never gets stuff 100% done. Well, if you’re using it to do $1000/hour tasks… of course it only does 50% or 80%. The last mile is still on your plate. But…
AI does $10 tasks 99% well.
The “20/120 Rule” says the bottom 20% of your business is dragging you backwards not forwards. Losing you money. Not making bank.
THAT is the stuff you’ve gotta kill.
Why do you resent having to babysit the AI? Because you don’t have enough time.
Especially if you’re answering 300 emails a day… or clinging to a product that loses you $ ?
If you’ve not faced up to AUTOMATE | ELIMINATE | DELEGATE, why are we even talking about this?
Listen up:
There are AI tricks at your fingertips [that do not expose your mission critical systems to risk] that will get you 99% there. They require little or no babysitting. AI can simplify decisions and processes.
Most entrepreneurs, if they list their daily tasks, will list quite a few that AI can automate/eliminate. So the first 30 days of RenAI is an AI reboot: If you are doing any of these types of tasks (Scott will supply the tasks – less than $100/hour tasks that are not strategic that AI can accomplish with 99% confidence). We’ll use AI to clear those off your plate first.
Then you have more time to "babysit" AI for the more strategic things that it can do to "only" 80% confidence.
Many entrepreneurs are trying to outsource Facebook ads and copywriting when outsourcing snow shoveling is far easier and saves just as much time. Everyone thinks you use AI for Traffic, Conversion and Economics [ = Mission critical lifeblood-of-business stuff ]... when it’s far easier when you use AI to clear underbrush.
Scott Schang’s AI approach can free up an hour for you every day.
I’m talking to entrepreneurs at the 6 and low 7 figure level: Unless you’re willing to clear the BARNACLES without remorse, we have no reason to talk. After you face THIS problem you become Anthony Hilb. Scott is gonna find stuff to slash an hour from your workload.
You’re probably thinking – “OK Perry, it’s true, I need to eat my vegetables – but where’s the chocolate Sundae?”
Scott will deliver plenty of that. In each session you’ll get at least some Strawberry, some Butterbrickle, and some Rocky Road. With sprinkles and a maraschino cherry.
AND YES it also comes with some steak and potatoes, butternut squash and discipline. Scott will show up to each session with high expectations of you.
Questions? Email [email protected]
BIG PROMISE:
- In every single RenAI session, you get a Very Tool Technological Nugget that transforms some part of your business
- In every single RenAI session, Scott will challenge the way you are running your business and force you to execute 80/20 with more skill and discipline
- Every month you are a member of RenAI, Scott will show you how to shave 90 minutes off of your week with automation, elimination and delegation
The time you spend “babysitting” AI will be focused on high leverage, high value tasks. “$1000/hour” stuff.
Scott Schang asked our clients what's most frustrating about AI. Here's what they’re saying:
"AI feels like owning a Ferrari but only driving it to my mailbox."
"I don't know which AI tool to use for what. The abundance of options is a blitzkrieg.”
"I've wasted lots of time and money trying to figure this out. The cost isn't just financial – it's the opportunity cost of what I would be achieving if I knew how to leverage AI effectively."
"Learning curve is steep. I'm not only worried about the time investment – I'm concerned I might never catch up."
“EVERYONE is saying you can do this and that. Then when you try it, it doesn't work and you have to figure it all out, which I don't have the time for.”
Overwhelm and FOMO…
"I don't know where to start, and it's not just mild confusion. It's a crippling inability to take the first step. Every day that passes is another day competitors might be pulling ahead."
"The endless shifting is maddening. It's not just the pace of change; it's fear of sinking time and resources into something that's obsolete tomorrow. It's like building a house on quicksand."
"I feel like there's so much more I should be doing but I'm stumped. This is not FOMO. It's the paralyzing fear that my business might become irrelevant if I don't harness AI properly."
People Struggle with Inadequate Results…
"I don't trust AI outputs. This isn't about accuracy for its own sake. It's about making crucial business decisions based on AI pseudo-information."
"The constant need for human oversight is exhausting. I thought AI would save time. Not create more work."
"AI only gets me 80% there. When do I stop and refine it myself?"
"I struggle to get consistent results. The unpredictability is nerve-wracking."
"I still have to review everything to make sure the AI didn't do something weird. The lack of trust erodes any efficiency gained.”
“I feel like I have a new job – babysitting a temperamental genius."
Questions? Email [email protected]
RenAI Live Lab
Scott Schang offered AI Simplified early this year. It was a smash hit. We’re still getting rave reviews:
“After talking to Scott, my anxiety about not keeping up with the AI fad-of-the-nanosecond disappeared completely!”
“Scott makes AI accessible for people who are not techies. It feels very doable and practical when he explains it.”
“GPT improvements I couldn't discover on my own.”
“I highly recommend Scott to train on the essentials of applying AI to your business and life. A good grasp on practical uses of AI for a wide range of activities. Would work with him on future opportunities to collaborate.”
“Awesome experience, patient, knowledgeable, practical insights.”
“Scott will break things down for you and speak AI in everyday language to help you get started in no time. He also offers all round marketing advice from his experience in direct to consumer content marketing.”
Clients were delighted with AI Simplified. Still, as AI furiously advances, lots of people are telling us they are frustrated.
For many, AI has NOT lived up to the hype. Others are thrilled.
John McGee does copywriting projects in hours that used to take days. He told me on Saturday how incredibly efficient and effective he has become, once he got his AI tools properly set up.
You get:
- Cool technological stuff
- 80/20 discipline
- Task elimination through AI
We offered the AI Simplified program six months ago. Since then….
- OpenAI Released ChatGPT-4o: OpenAI launched the latest version of its language model, ChatGPT-4o, with a slew of new features, opened up to free users, and cut costs in half compared to ChatGPT-4 (API users)
- Suno and Udioh: AI Song Generators that have turned the music industry on its head – think Napster X10!
- Luma Labs and Kling: Turn text or images into Video B-roll you can use today…for free!
- MetaAI: Meta makes its Llama3 model accessible through your web browser for free with a real-time image generator that modifies images as you type your description!
- Google Introduced Gemini: Gemini is a multimodal AI that integrates text, images, and speech which is deeply integrated into your Google One services (Docs, Sheets, Calendar, Slides)
- Anthropic Unveiled Claude 3.5: Anthropic released Claude 3, which overtook ChatGPT in many performance categories, most importantly, the ability to write code for non-coders!
Scott will reserve the first 30 minutes of each lab for deep dives and new releases. The majority of each RenAI lab will address submitted questions. You will evolve your AI capabilities along with our close-knit RenAI community.
We are collecting questions and challenges starting with registration for the promo webinar and leading up to the first official session.
After that, we’ll collect the questions and problems that we’ll solve or address during each call.
Questions? Email [email protected]
Two “Ditches” most people drive their AI car into

Left ditch: Over-eager implementation of AI. Dangers: Making decisions from bad data; sounding premature, machine-like and inhuman; wasting time & money on tools you don’t need; endless rabbit trails that lead to nowhere.
Right ditch: Too much caution; succumbing to fear. Sluggish implementation of AI. Dangers: Becoming obsolete; hours of human labor on tasks that could be done in minutes; getting overtaken by competitors.
AI Readiness Quiz: How well are you positioned with AI?
Is the RenAI course a strong fit for you?
Click this link and find out
RenAI steers you straight towards the horizon. Technology is a slalom. Scott will help you make fine-grained decisions about how much is enough and how much is too much. RenAI helps you steer that fine line so you get satisfying results and meaningful progress without obsessing unnecessarily and getting caught up in bright shiny objects.
Why This Matters
The Renaissance thrived on collaboration, leading to an explosion of human potential. Today, AI presents vast opportunities and perilous challenges. I relate to your frustrations:
- Application and Implementation: Where do you start to get the most bang for your buck?
- Constant Change and Pace: The rapid pace of AI is overwhelming.
- Consistency and Reliability: Achieving consistent, reliable results is tricky.
- Trust and Accuracy: Can you trust AI outputs?
- Learning Curve and Knowledge: The steep learning curve is daunting.
- Time and Effort: Getting meaningful results requires significant time and effort.
Join the AI Renaissance Live Series
Most AI courses introduce broad topics without specific relevance to your projects.
RenAI is based on what is happening in OUR community NOW. An intimate discussion around the application, innovation, and adaptation of the most current best practices and opportunities that AI represents. It is specific to the questions and conversations we are having with our members.
We focus on your unique challenges and tailor our insights to your needs.
Testimonials from AI Simplified Attendees
- "AI Simplified helped me understand where to start and how to apply AI in my business. The clear, actionable insights saved me time and frustration."
- "The constant changes in AI were overwhelming, but this community kept me informed and confident in my AI journey."
- "I struggled with the learning curve, but the simplified explanations made AI accessible and useful for my needs."
Why Scott Schang?
Known as the 'AI Simplified Guy,' Scott Schang has helped hundreds of Planet Perry members navigate the complexities of AI. His unique ability to make AI accessible and understandable ensures that everyone, regardless of their technical background, can benefit from these powerful tools.
Our RenAI lab series is designed to solve YOUR problems, answer YOUR questions, and get YOU unstuck. Just as the Medici circle fostered the likes of da Vinci and Michelangelo, our collaborative environment nurtures the AI visionaries of tomorrow.
Register Now for Our Next RenAIssance Lab!
"The future is not something we enter. The future is something we create."
– Leonard Sweet
GUARANTEE: 30-day satisfaction guarantee for the first month.
Send us a photo of your notes and we’ll send you $100 just for your trouble.
No refunds after the first 30 days of membership.
What You Can Suddenly Do With AI
Accept that reality has fundamentally shifted. We ARE in a simulation. You create your new reality or accept someone else's. I'll empower you to create your own destiny, augment imagination, and amplify ideas.
I challenge you to think differently about AI. "Artificial" fails to describe the experience of AI like ChatGPT. There's nothing artificial about it.
- Most AI courses cover stuff that will be outdated in months. Your time is too precious for that.
- This is for non-techies. If computer terminology makes your eyes glaze over, you’ll dig this.
- If you took Scott’s AI Simplified course, this is a natural companion because it adds army boots and shoelaces to Scott’s original grid.
- Scott has counseled our Roundtable members and AI seminar participants.
- Perry Marshall courses use timeless principles, just like my successful Google guides since 2003.
10% of this will be hugely valuable even if you ignore the rest. You only need one method to land and your investment will pay off with ease.
It's easy to get ahead right now when 95% still use AI like a search engine. Those few who are harnessing it make exciting new discoveries fast. That's your advantage now.
Devote yourself fully to mastering this. Register today. The horizon of opportunities is extending faster than anyone can travel. Get your piece of this new digital world now.
Questions? Email [email protected]

Perry Marshall
What People Are Saying...
"Sincere thanks and appreciation for taking the time to help me by looking at my business website.
Scott was able to quickly see the low hanging fruit. As such he suggested some immediate ways that are both actionable and fairly simple to leverage AI to create a more valuable way to communicate, share our results and connect with my ideal customers.
"The really cool thing I'm excited about is a lot of this was just sitting right under my nose but I needed someone from outside to help me see the forest through the trees.
"So if anyone out there is on the fence about working with Scott and his company to help them improve their business with AI I would say this...
"It's a no-brainer and you should absolutely consider highly and get him on your side as soon as possible and don't wait as you might miss out and get on a long waiting list because he's going to be busier and busier as more and more people discover his amazing approach to AI.
"And in closing just to say yes I am very much a real person I am not an AI testimonial created by chatGPT...So if anyone would like to verify me in contact me here you can see my website and contact details below thanks again to Scott and best of luck everybody.
"Life is short, vacation memorably!"
- Dan & the Magical VIP Travel Team
MagicalSpain.com

"During my vacation I finally had a chance to look at the competitor analysis that you made for me. It was impressive, thank you very much! I learned things about how I am similar and different from my competitors that I was unaware of. A lot of food for thought here. Many thanks."
- Tom Hollon
ScienceSherpa.com

"I handle Google Ads for a bunch of different companies. I've always joked that my niche is that I don't have a niche. But, for a long time now, I've wanted to focus on just one type of business to get better at what I do, make my messages hit home, and find leads more easily. It's tough with so much competition out there, and I kept getting stuck on which business type to go for. Then I worked with Scott's Power Prism, and it was like flipping a switch. It cleared up all my doubts and made it super obvious which niche was right for me. It even showed me some new chances I hadn't thought of before. Now, I know exactly who I should be working with and how to reach them better. I'd tell any business that wants to get sharper at marketing and find new chances to give Scott's service a go. It really helped me out."
- Corey Koehler, Owner
Corey Koehler Media
Frequently Asked Questions
Q: What is the RenAIssance Lab, and how does it differ from other AI programs?
A: The RenAIssance Lab is designed specifically for entrepreneurs, business owners, and marketers who want to simplify, automate, and delegate tasks using AI. Unlike technical AI programs, RenAI focuses on practical applications that free up your time so you can focus on high-leverage activities and not get bogged down in code or complex systems.
Q: Who is this course designed for?
A: This course is perfect for busy entrepreneurs, marketers, and small business owners who need clear, actionable strategies to leverage AI for automating low-value tasks, freeing up time, and achieving more consistent results in their business.
Q: How do I know if this course is NOT for me?
A: If you’re a developer, programmer, or someone seeking highly technical information like API integration or coding help, this course is probably not the right fit. RenAI focuses on practical, non-technical applications of AI for business owners who need results, not another layer of complexity.
Q: What will I learn in the RenAI course?
A: You’ll learn how to apply AI to automate or eliminate the tedious $10/hour tasks that drag you down, identify the best tools for your specific needs, and unlock the full potential of AI in your business. You’ll also receive guidance on implementing 80/20 principles so you can focus on the high-value tasks that move the needle.
Q: What kind of time commitment does the RenAI program require?
A: The RenAI program is designed to fit into a busy schedule. Each session delivers high-impact strategies in a focused time frame, with actionable steps you can immediately implement. RenAI Lab is a one-hour Zoom meeting twice a month.
Q: How advanced do my AI skills need to be to join the RenAI course?
A: You don’t need to be an AI expert to benefit from this course. Whether you’re just starting out or you’ve already dabbled with AI, RenAI provides a step-by-step approach that makes complex concepts simple and accessible. If you’re comfortable with AI and looking for advanced techniques, another program might be a better fit.
Q: What’s the difference between this and Scott Schang’s AI Simplified course?
A: Scott’s AI Simplified course is the perfect starting point for those who need a foundational understanding of how to use AI in their business. RenAI builds on that by diving deeper into applying AI in strategic ways, offering more specialized guidance for those ready to take their AI usage to the next level.
Q: Will this course help me save time and reduce overwhelm?
A: Absolutely! The primary focus of RenAI is to help you reclaim your time by showing you how to automate, eliminate, and delegate tasks that are sucking up your energy. The result? More time to focus on strategic, high-value activities without getting lost in the minutiae.
Q: What if I feel overwhelmed by all the AI tools out there?
A: You’re not alone! One of the biggest challenges for entrepreneurs is figuring out which tools are actually worth their time. In RenAI, Scott will walk you through the AI landscape, showing you the most effective tools and tactics without getting lost in “bright, shiny objects” that distract from your goals.
Q: Do I need any specific tools or software to participate in the membership?
A: No! We will be working with ChatGPT in this membership, but with the release of ChatGPT-4o, all functionality is available to free users. You only need to pay for ChatGPT if you want more usage, want to build custom GPTs or if you want to leverage the memory features that customizes ChatGPT to your usage style over time.
Q: What kind of results can I expect from RenAI?
A: If you implement what you learn in RenAI, you can expect to free up hours in your week by automating repetitive tasks, achieve more consistent results in your business, and confidently leverage AI to make smarter decisions. Our members often report breakthroughs that allow them to focus on the work that truly matters rather than getting stuck “babysitting” AI.
Questions? Email [email protected]
More Rave Reviews for Scott Schang
I just wanted to take a moment to say "thank you" for the incredible work you've done over the last few weeks. Your approach to fact-finding and strategy has been a game-changer for us. It's been an eye-opening experience, and I truly believe it's set us on a fantastic path for growth in this exciting new AI era.- Jim Richardson
You've turned my initial thoughts and ideas into a well-defined marketing theme that's spot-on. I really needed your insights and guidance, and you delivered beyond expectations. The plan we now have is clear, insightful, and just what we were hoping for.
I took Scott Schang's AI Simplified Course in 2023. What stood out to me was Scott's focus on the participants and their specific challenges. It's not a one-way lecture; Scott engages with you, allowing everyone to share their issues. He then uses his expertise to bring clarity and practical AI solutions to those problems. Scott is hands-on, helping you tackle practical business challenges that you want to automate but aren’t sure how to. For those of us who aren't tech-savvy, he has a knack for breaking AI down in an easy-to-follow way and guiding you to the right solution. Beyond his technical skills, Scott is 100% genuine. He’s a guy with a big heart who deeply cares about meeting your needs. I know, because he went out of his way to ensure I got a solution to a particular problem I was having and I saw him do the same for others.- Tim Walker
AI simplified is a wonderful course. If you’re not any sort of AI genius like myself, Scott is great at giving you practical step-by-step very valuable ways to use AI in your business immediately. I’ve only used a small amount of what Scott offered, but it’s help me write much more engaging emails and social media posts that have helped me grow my business by 10 or 20%. Definitely worth the money. Michael Michael McCarrell- Michael McCarrell
When it comes to teaching AI and its applications in business, Scott Schang is unmatched both in his knowledge and expertise, but also in his contagious enthusiasm and obvious love for the application of AI in business. There is something unique about Scott’s approach to sharing what he knows, and I’d call it a magnetic energy field that draws you to listen closely to his insights. He clearly wants everyone in Planet Perry to have the skills to utilize AI to grow their business. Scott holds nothing back and he generously shares the same powerful AI strategies and tips that he uses in his everyday work. He inspired me to dive deeper into AI skills mastery, and he’ll do the same for you.- Bob Martel
Stephanie and I appreciated your assistance in waking us up to the new world of AI.- Tony Santiago, TaxSearch
Scott Schang's AI Simplified course exceeded my expectations in every way. The content was clear, concise, and incredibly insightful, making complex AI concepts easy to understand and apply. Scott's teaching style is engaging and practical, providing real-world examples that made the learning process both enjoyable and valuable. I highly recommend this course to anyone looking to harness the power of AI in their business or personal projects.- Mary Fisk-Taylor
Attending the AI Simplified program has been a game-changer for me. As the most effective AI course I’ve encountered, it delivers on its promise of demystifying complex concepts through a clear, four-part structure. This program has not only simplified my approach to business but has also elevated my performance within my sales team. Thanks to AI Simplified, I’ve managed to double my income in a remarkably short time and now work less while earning more. It has become my go-to resource for daily strategies and insights. I wholeheartedly recommend AI Simplified to anyone looking to revolutionize their approach and achieve exceptional results in their field.- Ben Moletsane
The name really says it all. Scott makes the AI revolution, a truly life changing event, much easier to understand. For those of us who are just starting to incorporate AI into a business plan, he gives an excellent roadmap to follow. Better questions providing better answers.Improved thought process in developing your plan. He is encouraging us to not be intimidated, but to dive right in, and make it simple to understand. As this AI revolution develops with what seems to be a new product every day, having the right tools is essential. Scott certainly has a solid grasp of what works. Thanks Scott- Rick Bierut
Scott is a wonderful teacher. And obviously a great guy which should only take a few mins of video to see. Unlike most of the participants in AI Simplified I couldn’t quite put his teachings to use. Through no fault of Scott at all. It’s because my company is a startup with just about no real data to make AI suitable. Nonetheless, Scott gave me extra consultation time to see how I could make the best of it. My learning was more humble than most of the success stories from Scott’s course: I got in the habit of using the most important new tool of the 21st century. I’m at the lower bound of Scott’s students and I’m still more than delighted I took the course. I’m damn sure I would have been like most of OpenAI’s millions of users who took it seriously for a second and put down their new shiny toy. Instead, it became invaluable for my first proper marketing campaign: -I used it to refine and critique my sales letter and landing page. -I used it to design a visual ad and sales brochure. -I used the transcripts from numerous sources (including podcasts and youtube) in the narrow field of private equity. That helped me helped me dial in exactly what the key offer should be and what the bleeding necks are. I finally felt like a real marketer and AI was an intricate part of my new process. I know two things: 1) When I’m at a firm that that has real AI potential I know Scott will be the first guy I call up, if he’s available. 2) I’ll try to be first in the line when Scott’s next training becomes available.- Samuel Ghebreab
Scott Schang's AI Simplified course exceeded my expectations. With its four modules, I gained access to incredibly helpful tools that I could immediately put to work in my business. Beyond that, the course also opened my eyes to several new business opportunities I hadn't considered before. It was well worth both the time and the investment, and I highly recommend it to anyone looking to harness the power of AI for their business."- Michael Goblowsky
Questions? Email [email protected]
