Dear Elite Entrepreneur:

You’ve heard about my high-level peer advisory programs Roundtable and Advanced Mastery Network. Perhaps you’ve even been a member. I’m proud of those programs. I’d stack them against any peer advisory group for small growing businesses.

One of my most deeply-held convictions is that it is essential to put yourself in rooms with other entrepreneurs like yourself.

It is not good for man to be alone.

The ideas you get from others in a live, in-person “mastermind” setting are always more plentiful, insightful and powerful than the ideas you get when you’re alone.

The most aggressive entrepreneurs never want to be the “smartest mind in the room.” They do not seek the company of those with lesser achievements. They prefer not to “share their time.”

Maybe that’s you?

Some have 9- and even 10-figure ambitions and know they can’t waste a single minute if they want to achieve them.

Some clients want the fastest and most focused assistance I can offer. They have thorny problems that can’t necessarily be solved in three hotseats and a few Zoom calls.

Maybe that’s you?

Some desire a tighter level of confidentiality than they can get from a group.

Maybe that’s you?

I know these exist because I’ve worked with them in my Private Client program.

Two years ago, a Founder/CEO felt he was no longer being served optimally by a pinnacle-level peer advisory group. He opted for one-on-one mentoring with me instead.

He comes to Chicago once a year for a one day private session, and we schedule monthly video calls.

Just prior to our engagement, he had been offered well over $100 million for his company. I spent two hours of our very first meeting observing that his vision for the industry and his moral compass are so unique, they transcend any amount of money. I argued that he is never under any obligation whatsoever to take ANY offer that comes his way, no matter how extravagant.

This company is truly special. There is no rival in his space that is worthy of piloting his ship.

Our work together began with a number of standard marketing checkpoints, all of which we optimized. But within a few months we began focusing on invisible moats and far-from-obvious Network Effect For Mere Mortals maneuvers.

He took full advantage of my deep network of incredibly competent, highly conscientious specialists, hiring five or six of them and integrating their expertise.

At the end of year one their business had grown 24% with a Star Principle score of well over 100.

Then at the beginning of year 2 I had a gut-level instinct about a very particular process in their business. I told them they should optimize it. I challenged them to improve a particular metric by 100%.

I was sticking my neck out because nobody - not even a single client - was asking for it.

Furthermore, some of my own smartest peers thought this was a dubious move at best. It struck some as an odd piece of advice.

But I gambled my street cred by asserting it would work.

He put his operations manager on it and it did work. Not only did it reveal a swath of hidden inefficiencies, embarrassing friction points and pent-up frustrations... once they executed, the business started growing faster.

I maintain that the real benefits of this have yet to be seen - that there are at least two "Emergent Properties", utterly unpredictable over-the-transom events that this will trigger, each of which will hockey stick the company.

At the end of year 2 of our engagement, the business is now growing 56% per year.

And this company is in a NOT sexy, not crypto, not AI, not DEFI, not tech, not Silicon Valley, not "cool" sector. Their industry writ large is as boring as stale bread. My client's company is anything but boring. The founder attended an employee's wedding a few weeks ago and one of his top performers' wives was gushing about how their personal and family life had been financially transformed.

I have identified two other processes in their business that will be receiving the same treatment in year 3.

These three optimizations are a trifecta that I predict will boost their growth rate to 70-90% compounded annual growth rate.

The owner is on track to be a billionaire by 2035.

Far more important, I believe that by the time his company reaches that magnitude of growth, he will have broken the back of his extremely mediocre and backward industry, driving substandard players into the ditch and forcing reform among industry titans. He is setting a new standard of excellence, raising the bar, elevating the world... and that is more satisfying than any motor yacht or Rolex.

Jim “Mattress Mack” McIngvale is my most famous client, founder of Gallery Furniture in Houston. He runs special promotions around key sporting events. In 2022, if you spent $3,000 or more on furniture, your purchase would become retroactively free – IF the Houston Astros won the World Series a few weeks later. Customers flooded the store and bought furniture.

The Astros did win the World Series.

And because Jim bet over $500,000 on the Astros to win, his winnings more than covered the cost of paying back his customers!

From Wikipedia…

Jim’s Hurricane Imelda publicity stunt alone garnered international publicity.

Mattress Mack was already an 80/20 evangelist before he read 80/20 Sales and Marketing. When he read my book, he told his staff, “Get that guy on the phone!”

He immediately signed up for Private Client and flew in his private jet to our first meeting.

During the next year, I helped Gallery Furniture shift from traditional advertising to direct response advertising, newly oriented around the subject of better sleep. They already had a sleep center with sleep experts who would counsel customers about how to overcome their sleep issues…and, of course, sell the client a mattress.

We began turning out full-page advertorials with lots of information about getting a better night's sleep with a call to action at the end. This made the newspaper ads inherently trackable, whereas the old style ads were not.

Gallery went from spending tens of thousands of dollars a month on newspaper advertising that wasn't accountable, to trackable ROI-accountable campaigns. We dialed in their social media marketing and made non-marketing improvements to their business that allowed Jim to expand from two BIG stores to four BIG stores.

Jim is the poster child for Private Client. Audacious. Ambitious. Decisive. Committed. Principled. Compassionate.

In Kevin Ham’s early days of internet marketing, he built a directory of domain names and web hosting companies. He thought, “I get a lot of traffic on this site. I wanna sell advertising.”

To the first person he approached, Kevin quoted $30 per month. They said yes. To the second, he quoted $300 per month. They said yes. The third person was quoted $3,000 a month. They said yes. The fourth person, he quoted $30,000 a month.

That fourth person said, “I don't want to pay $30k per month, but I'll pay $20k.”

Kevin agreed.

Thus by the time Kevin had completed his medical residency, he was making $50,000 a month with an online business.

Which is why he never went into medical practice. Most people would never quote 10 times more for any product or service. Let alone do it THREE times in a row!

I have worked with several of Kevin’s companies. Today Kevin is Axis-Shifting small package delivery in Canada and across the US border with his company ChitChats with over 100 employees. 80/20 Sales & Marketing is required reading at his firm, where Renaissance Time and Detox Declutter Dominate are central drivers for the organization’s strategy and mindset.

You may not know the name Swift Capital, but everyone has seen the result of their $183 million sale to PayPal. They call it LoanBuilder.

Ed and I had numerous conversations about how to dial-in Loan Builder to be an industry-upending Proposition Simplifier. Our in-depth strategizing about speed of feedback loops, speed of processing, and removing friction led to Loan Builder becoming the fastest, easiest, lowest-cost ways for a small business to get working capital.

We shared the vision long before it became reality. I remember telling Ed, “If we can do this, we can turn this industry on its head.” And he did.

Today I am assisting Ed with his new venture which is also growing exponentially.

If you want one of the following….

• A better sales funnel
• Great copywriting
• Better Google / Facebook / YouTube / Instagram campaigns
• Hooks and Persuasion Techniques
• Sales psychology
• “Systems” for making your business run more smoothly

…there are all manner of specialists we can source for you. And we’re happy to do so, because you don’t need me to do those things well. But ALL of these skills, as listed above, are commodities. And none of these things is likely to be “the” key to success.

(And because these skills are commodities, it is very hard to tell the champions from the also-rans, and the failure rate is high. One failure in this area and you miss your chance. We only recommend the most competent and trustworthy.)

John Paul Mendocha has a brilliant saying and book title: “Most businesses fail in the first five minutes, it just takes them 3-5 years to find out.”

Many companies, if not outright doomed from the start, are categorically unable to rise beyond “average” for fundamental reasons.

That said, many companies also have access to invisible goldmines. And you’ll find them through Star, Simplify and Network Effect.

You can write a definition for each of these things on a 3x5 card.

But only a Jedi Master can seamlessly architect the plan, integrate the parts and oversee the execution.

Because it’s one thing to strum a chord on a guitar, or write a few verses, or arrange a song. You can write those instructions on a 3x5 card, too. It’s another thing entirely to hit #1 on the pop charts… again and again.

This rises far above any flavor of “marketing consulting.” There are thousands of smart people who not only understand the fundamentals of direct response marketing, they are also experts in one or several aspects of execution – whether digital advertising platforms, sales videos, webinars or what have you.

This is why, just like clockwork, another one of my clients has an 8 figure exit every three months.

The question is not if you are trusting someone to guide you; the question is how intentional you are about it.

Maybe you’re in five mastermind groups right now. Maybe you’ve also given money to every seminar promoter in pants.

Or maybe you don’t have anyone you’re consistently trusting for guidance, which means you’re getting advice anyway – unintentionally. Your ideas come from whatever drifts over the transom and seeps into your subconscious.

Either way, if you wish to reach beyond your present limitations and enjoy greater realms of success, you must become much more deliberate about what you are doing and who you’re getting your advice from.

You need to be extremely intentional about this question:

“Who Is Helping Me Pilot This Ship and How Much Do They Actually Care?”

1. One full day with me. (In-person preferred). This can be at my home or at your location. Together we identify and select the most advantageous leverage points to grow your business right now.

2. Strategy sessions with me on phone or Zoom. On each call, you and I will agree on 2-5 action items for you to achieve before the next call. On this call we will track your progress and plan for the month ahead. The plan will be simple and focused only on high-output, solid-results action items.

3. Access to my deep network of strategists, consultants, vendors, and experts. Maybe the most valuable aspect of Private Client: Priority access to people who get the job done. I know sterling individuals who possess every skill set you can imagine. Best of all, they CARE.

4. Exclusive access to my executive assistant’s “Private Client” hotline. Just call Lorena Ybarra when you need to schedule a call with me and she will arrange for it to take place within 48 hours if necessary.

5. Red carpet access to my live events and training programs: Any course we offer this year is $100 for you and your staff.

6. Access to all my available training programs also for $100. You and/or your staff will find these extremely valuable because they cover so many dimensions of business success. Here’s a partial list:

• Definitive Traffic Intensive
• Star Seminar by Richard Koch (legendary and still incredible)
• Definitive AI Seminar
• Rosetta Stone Seminar
• Truth Seminar
• Maze 2.0
• Definitive Selling Proposition
• Flow State Rebellion

I do not expect you to take advantage of all of the courses or resources listed above. For you, less is probably more. Best to focus on just one or two items. 

But they are here for you. 

Whatever specific direction we decide upon, you’ll have my personal, hands-on assistance, with access to all the resources at my disposal to speed you to completion. 

Private Clients aspire to play in the hundreds of millions to billion-dollar sandbox, and while they possess the raw materials to get there, know that precision guidance makes a dramatic difference.

The first step to Private Client is a Whiteboard Session via zoom to assess the growth potential of your business. The questions we will pursue are:

"Is this business a Star? Can we make it a Star? Can we move it from Star to Superstar?"

To help us determine whether you are a match for Private Client, apply here.

Perry Marshall