The Real Wealth You Desire is Just Past the $10 Million Sound Barrier. This is the Fastest and Most Reliable Way to Cross It. And Learn Repeatable Skills You Can Use in Business after Business if You Choose

If you’re the CEO of a company with $10 million, $100 million, or billion-dollar potential and you’re stuck in the mud, I’m talking to you.

YES! I want to schedule a call with an AMN Coach! *

* Advanced Mastery Network includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

Advanced Mastery Network is unlike anything that has ever existed.

AMN is Perry Marshall grad school. Advanced Mastery Network will meet for the next 12 months, a live lab for perfecting and executing bootstrap-to-billion strategy.

I invite you to schedule a call with an AMN Coach to see if you're a good fit.

AMN commences September 2023.

Dear Business Builder:

Let’s Talk about “Sub-10-Million” CEO Bleeding Necks…

It’s been my experience, from running my own company and from advising countless others, that $3 million is about the upper limit at which a company can basically be a glorified one-man-band…and not drive the owner completely stark raving bat snot. Here’s what it feels like…

You Know Your “Personality” and “Genius” Can Only Stretch So Far Before They Snap. At $3 million and under, you can still run it as a “personality company” fueled by your swiftly diminishing genius or gifts. Sometimes this is because the company is based on your personality…sometimes it’s because you just haven’t gotten the business “out of your head” and into systems and key personnel.

Either way, above $3 million it starts to pull you apart like two Dobermans fighting over a Stretch Armstrong.

Everybody Says You Need Systems, But Nobody Knows Where the Money Will Come from to Pay for Them. You need to build systems, but you don’t have the resources (time and money and staff) to get them built and running. So, you keep ad-hoc-ing it, keep pulling rabbits out of hats, keep doing the entrepreneurial two-step of doing it all (or most of it) yourself….keep just getting by through sheer force of your indomitable will.

Not sustainable.

Everything…Maddeningly...Goes through you because you haven’t figured out how to identify, hire and train key people to delegate the “everything.” You’d love to delegate, but when you do, somebody ends up making a bonehead decision…so you have to yank the responsibility right back.

Or, you figure it will take 14 hours to build a system to train someone to do a task…or it will take YOU 2 hours to just do it yourself…so you just do it yourself…57 times a month…because you have no idea when you’ll ever have 14 hours to train anybody how to do anything!

The Answer to Every Problem is “Sell More” or  “Work Harder” or “Invent Something” or All of the Above.Looks like we’ll be short for payroll if we don’t develop a new product and bust our butts selling it to all our existing customers.”

It’s Almost Impossible for You to Believe that if Your Company Was BIGGER, it Would Be EASIER to Run. Wouldn’t it be infinitely harder?

Nasty Surprises are so Common It’s a Joke to Call them “Surprises.” The $3 million business has these nasty surprises like “Oh hey! It's the 27th of the month and we only have 50% of the money that we need for the next payroll.” And you have to fire up the Desperation Machine and concoct a fire sale or get your distributors to buy a bunch of stock or torch your email list with a hyper-speed product launch. Because…once again…you didn't see it coming.

You Are One or Two Bad Promotions Away from a Deep Financial Dung Heap. Sword of Damocles stuff. The difference between surviving until next month and having to crank up the Desperation Machine is so thin that you can feel the cold steel of the sword tip pressing to your forehead every night as you sleep. Why is it so hard to get a little breathing room…why can’t you get ONE month where there’s some freakin’ MARGIN…some blessed SLACK for crying out loud?

Decreasing Your Elbow Greasing and Grindstone-Nosing Seems Not Only Impossible but Suicidal. You feel like if you let up on the accelerator just a little, the whole Harley is going to skidding into the ditch. Skinning elbows and cracking femurs. “Work less? Yeah right? We can’t afford to let up even a little. All our success depends on maintaining our current manic level of activity!” Letting up means going backward.

Scaling Up Seems Like Asking for Trouble. You have a widget or service that you KNOW you could sell to far more people… in theory it’s highly scalable. Maybe you’re selling to 10,000 customers and you know there's at least a million potential customers “out there.” But selling that many, scaling up, seems like it would be a nightmare of Exorcist-level proportions. Selling to 10,000 is already nightmare enough…how could selling to 10 million not be 1000X more nightmarish?

Dan Sullivan calls this the Ceiling of Complexity.

And in AMN we show you how to bust through it.

Here’s what’s on the other side…

A $10 million business that runs on systems, like an airplane flying by instruments…not dependent on the stressed-out pilot leaning his head out the window.  It does not require you to do much day-to-day stuff. You’re free to pursue your interests, whether it's figuring out how to grow the business or focusing on something else outside the business. At 10 million, you can do that.

The company is suddenly the tangible asset. Not you.

The company now represents a bankable future income to anybody who might buy it.

$10 million is the level at which the world starts to eat out of your hand. The private equity and merger acquisition folks become your “suitors.” They take you seriously. At that level, scalability is far more attainable.

AMN Case Study #1

The Paperless Agent, Chris Scott & Garry Creath

The Origin
Chris and Garry started The Paperless Agent in 2013, focused on helping real estate agents to go “paperless.” Showing them how to give digital presentations and how to move their operations onto the web. Through their early adoption of new technologies like Evernote and lots of presenting at industry conferences, they quickly gained a healthy following. 

In 2017 they began offering marketing and sales training for real estate agents. 

They now have a growing, loyal customer base because their marketing materials and support help their members get fantastic results.  

The Challenge
Chris and Garry had a stable, Cash-Cow business. Through the COVID lockdowns, they did just over $3 million. 

But they were stuck on the sales treadmill. Their revenue was highly dependent on a weekly sales webinar. And Chris and Garry had to “perform” every week to get more $67/month members on board. This membership was 90% of their revenue.  

When COVID hit they were freed to test more offers. But they didn’t know where to start. But they knew if they could crack the code, they’d be on their way from 7 to 8 figures. 

The Opportunity
They joined Advanced Mastery Network and we analyzed their 80/20 Skew Curve. Together we saw that the curve indicated a massive opportunity for more revenue if they could craft the right high-ticket offer. 

Through testing Chris and Garry discovered a premium offer. Their members had repeatedly asked, “Can’t you just do this for me?” rather than using Chris and Garry’s Done-With-You tools. 

So, they tested a higher-ticked “Turnkey marketing” offer. The hope was this would increase revenue and improve retention. 

Josh and I also recommended that they test letting go of the weekly webinars and letting someone else on their team do the presenting. 

The Results
Chris and Garry launched their $297/month done-for-you solution in December to a small sample of their members. Forty percent signed up! 

They now have over 200 members on the new higher-priced plan and are now scaling the offer.

They’re off the races. 

They added to their sales staff and they now do TWO webinars per week and are adding 80%+ more new members each month to their $67/mo membership. 

Without Chris or Garry having to be on ANY of the webinars. 

More time, more money, fewer headaches. 
They are on track to do over $5 million in 2021 and may end up even higher as they start scaling their premium offering in April. 

On their way to 8 figures.

Here’s what they say about Advanced Mastery Network...

“It’s had a great impact on our decision making and calls like the one today (with AMN faculty members who have sold their businesses) are really valuable…especially as we navigate this whole journey.”

YES! I want to schedule a call with an AMN Coach! *

* Advanced Mastery Network includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.


Take a look at your last 6-9 months in your business. Is that REALLY how you want to spend the rest of your career?"

Once you have Advanced Mastery Network concepts in your bone marrow, and some guided experience in applying them to your business, you'll have a set of resources that will truly make you the master of your own destiny.

Once you've got this under your belt, life will change…


  • Less than 20% of privately held businesses ever sell. You'll have joined the ranks of those who've ACTUALLY done it
  • People will line up to bring YOU new and exciting opportunities.

  • You'll be much more discerning when deciding what kinds of projects to get involved with

  • Money will become an important- but SECONDARY consideration 

  • You'll quickly and easily be able to analyze opportunities before you sign on 

  • You'll be able to identify all the highest leverage points and play the game on your terms

AMN Case Study #2

Two years and eleven months ago, Mark McShurley sent me a raving testimonial. He had gone from total desperation to the cusp of $1 million and making a profit, in a matter of months.

I agreed to call him M. Joseph "Joe" McShurley instead of Mark, so his customers wouldn’t find out he was still living in his in-laws’ basement.

He didn’t want his customers, contractors and suppliers to find out that during the previous year he’d been taking anxiety medications and had wound up in the hospital from the stress.

He also didn’t want anyone to know that only a year before, his grocery money came from selling ads for Catholic Church bulletins.

Fast forward to Spring 2020:

Mark’s company has now crossed the $10 million threshold. ($10 million is a magic number, as I shall explain a little further down.)

Mark’s competitors have six or 11 or 19 Google reviews. Mark has 190 Google reviews.

Mark’s competitors have 4.4 or 4.6 stars. Sometimes 2.8.

Mark has 5.0 stars. Not 4.8 or 4.9 stars… FIVE STARS.

Because of this, Mark can expand that business anywhere… because the Google reviews travel everywhere his company goes.

Mark can go into any market he wants to expand into. Idaho, Nebraska, Texas, New York.

And guess what… The first day he opens in Idaho, his clicks are 40% less than anybody else's. Not to mention a beautifully choreographed structure for his contractors, suppliers and sales teams.

RoofSimple runs on camouflaged network effect. It attracts customers like crazy in 95/5 fashion.

It makes Mark the king of his market.

He transformed a “mundane” roofing business into a business that has 20 times the Google reviews of every competitor in his market. And he built a very specific system for that, too. He calls it “Review Velocity.”

This is a meticulously crafted engine that did NOT require Venture Capital or angel investors or “If you build it, they will come.” Mark’s balls are not nailed to the office wall of some VC in Palo Alto. He and his partner own the company free and clear.

RoofSimple doesn't resemble Facebook or Uber or anything “Silicon Valley.”

I call this “Network Effect for Mere Mortals.”

I taught this for the first time at my Rosetta Stone seminar in 2018. Advanced Mastery Network then became my laboratory for perfecting it. We are about to start our third cohort.

In Network Effect for Mere Mortals, you could build your own version of Mark’s system to source reviews from customers, who are then doing the selling job for you. And Google (or some other platform) through their network, positions you above everybody else.

And then if you choose to enter into a new market, you automatically possess dominance in that market in terms of click costs, advertising costs and supply chain efficiencies.

ONE way to apply Network Effect for Mere Mortals (but by no means the only way!) is to crowdsource customer reviews in a predictable, systematic, “boring” fashion. 24 hours a day, 7 days a week, 365 days a year.

And yet, RoofSimple is just one example of: What can happen when you apply network effect for Mere Mortals?

Your version — your fastest and most reliable way to breakthrough that $10 million sound barrier — could be something else entirely.

There’s only one way to find out.

Commencing in September 2023 and continuing across the next 52 weeks, a select group of planet Perry businesses who wish to transform their businesses from “nice” businesses that have grown or are growing in the low seven figure range… into businesses that can rapidly scale and dominate markets and rapidly grow to $10 million and beyond.

This catalyzes the potential for exits and liquidity events… or the freedom to step back and still just keep making money from it as it continues to grow. Because of the systems we put in place.

Network Effect for Mere Mortals is the core.  The missing link.  The puzzle piece that completes a complex and sophisticated rapid business growth strategy. This is the one thing that we do dramatically different than anybody else. You're never going to get an identical experience elsewhere.

Other people in my network have benefited tremendously. There is such significant power in this one concept, Planet Perry Superstars have come back after their own eight and nine figure liquidity events.

These instructors want to be a part of your success story.

You're going to be surrounded with the 80/20 to the fourth, fifth and sixth power.

Schedule an AMN Consult to see if you're a good fit.*

YES! I want to schedule an AMN Consult! *

* Advanced Mastery Network includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

AMN Isn't For Everyone...

Data Science Talent, Damien Deighan

Advanced Mastery Network member, Damien Deegan, is the owner of a company called Data Science Talent. They specialize in recruitment of data scientists and data engineers in Europe and the US

In AMN, Damien and his team have positioned themselves to be THE dominant player in a massive, rapidly growing market.

A true STAR.

"My experience in AMN has really shifted my thinking to the next level in terms of what we can achieve as a business. Those ideas came as a direct result of our AMN sessions. And the roadmap of how to start developing and implementing them also came from one to one sessions with Perry."

I'm not aware of any other program that is applying these concepts in an advanced way to businesses that are of small to medium size.

But, Damien warns, AMN is not for everyone.

Schedule an AMN Consult to see if you're a good fit.*

YES! I want to schedule an AMN Consult! *

* Advanced Mastery Network includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

Jonathan Pototschnik is one of our instructors. He’s a long-time Planet Perry member who sold his company Service Autopilot to a Private Equity firm for “life changing money.” We brought Jonathan in to coach our AMN members.

Someone asked:

“How big does your company need to be to 'roll the dice' with suitors who want to acquire you?”

He said:

“If you want a life-changing Exit or even just Investment in your business, you must grow your business to a MINIMUM of $10 million annual revenue.  That’s the floor.”

"The magic in all private equity, starts after $10 million.

"It doesn’t mean you have to be $10 million… but in our discussion with one private equity company…

"Their entire game was: They would buy lots of small Software as a Service companies in that $1 million-$3 million range that might get a 2X multiple and they’d build it up. All they were doing was piecing together Profit & Loss statements.

"So let’s say they paid 2 or 3X—it was a pure arbitrage game. They’d get that combination to above a $10M business—$10 million, $15 million, $20 million—and then maybe they get a 6X multiple on the business.

"At 3X, a $3 million company is worth $9 million.

"At 6X, a $10 million company is worth $60 million.

"That’s a big difference, just crossing the $10 million threshold.

"They were flipping them in 18 months. Going industry by industry. They’ve done incredibly well.

"You might be at $2-$3 million and be interesting to somebody… but at $10M, you’ve proven you’ve got legs. Investors know this thing’s probably got enough momentum and it’s going without you.

"I’ve built three companies past $10 million now and that’s been my conclusion for all those businesses.

"You either stay around $1 million to $2 million to make it a cash cow… or you get to $10 million. It’s this desert that you get stuck in. It really is no man’s land between $2 million and $10 million.

"I’ve never met a person with a $5 million company who was happy. Like it just doesn’t exist.

"There’s a ton of money chasing a small number of really great deals.

"So think about that math: a private equity fund manager has $10 billion that he’s got to deploy in three years, because the life of the fund is about 10 years.

"The fund has gotta deploy it fast enough that they’ve got time to grow the equity in their investment, so that the manager can exit within a 10-year window of the total fund.

"If you’ve got $10 billion to invest, how in the world are you going to do tons of million-dollar deals? $2 million, $3 million, $4 million deals—you need to do bigger and bigger deals the bigger your fund is.

"There’s tons of money, tons of big funds, chasing a small number of deals.

"So it just naturally means that once you pass some meaningful number, which is about $10 million, your valuations go up because there’s more money chasing you.

"They’re not chasing you at $3 million. Not the way they are when you hit $10 million or greater.

"$10 million is the magic number. That’s where life really gets interesting.”

Mark at RoofSimple chose to frame Advanced Mastery meetings as “Renaissance Time.” Renaissance Time in our community means your morning focus time; it also means deliberate recreation. Space for feeding your “inner artist.”

To define AMN as Renaissance Time meant Mark was not putting himself under pressure for AMN to “perform.” In other words, he chose not to tell himself, “Self, this program cost you 45 grand, so you better get your ass in gear and make those meetings pay.”

Rather he framed our AMN sessions like this:

There are few principles, many ideas, and few decisions.

My goal with AMN is to indulge the free flow of ideas… and if I just make one solid decision as a result of any given meeting, the experience more than pays for itself.

But I’m not going to obsess about “making AMN pay.” I’m going to relish the meetings and view them as artistic exploration.

Mark takes full advantage of AMN. It grants him un-metered access to me, and he schedules a call with me each month. Joshua Long and Robert Michon cross-check his decisions.

Mark devotes about five hours a day on RoofSimple and about three hours each day reading, exploring and painting. Mark has an intense interest in paint, art, art history and the relationship between art and culture.

It’s actually easier to run a $10 million company than a $3 million company.

Mark told me: “For a while, I thought I was ‘supposed to’ pour a huge amount of creative energy into RoofSimple. If I didn’t have a new idea every two weeks, I was tempted to feel guilty. You guys helped me give myself permission to run the business on systems and pursue art, much like Perry pursues Evolution 2.0.

“Now that I’m exercising my artistic muscle, business decisions flow much more freely. I now understand the business doesn’t need daily injections of creative energy. It needs discipline and rails to run on. I’m not directing most of my creative energy where it belongs.”

It’s far EASIER to manage and grow a $10 million company than a $3 million company. Do you want to play with your kids, paint, study art history, or race motorcycles? Cross the $10 million chasm.

Advanced Mastery Network is designed to help you get there faster.

I can’t guarantee you’ll be accepted, but if this sounds exciting to you, you should apply without hesitation.

YES! I want to schedule an AMN Consult! *

Who Can Benefit MOST from Advanced Mastery Network?

* Advanced Mastery Network includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

  • 7-figure businesses looking to get to 8-figures. Many business owners assume getting to 7 figures will solve all their problems, only to discover the “7 Figure Purgatory.” It’s easy to get stuck at 7.
  • But at AMN we’ve discovered the NUMBER ONE shift you need to make to get from 7 to 8 figures. Do you know what it is?
  • Business owners who want to dive deeper into my Rosetta Stone Tools and leverage the power of the Tactical Triangle...for their business (or their clients’ businesses!)
  • Local brick and mortar with a huge potential for national or international scale
  • Info marketers with unexploited Network Effect opportunities – you’re fairly certain you can “uberize” your industry via territories, licenses, proteges or agents, but you’re bewildered by the options
  • SaaS Companies, Marketing Companies, and Traffic Agencies... We’ve mapped out strategic moves you need to make that will unlock blue oceans, help you take over more of the Tactical Triangle for your clients, and build a more stable, scale-able AND profitable business
  • Businesses with a strong USP in “boring” industries like roofing
  • Businesses with more sophisticated marketing needs than “sales funnel tweaks.”
  • Question Mark businesses:
    Most successful businesses in Planet Perry are what Richard Koch would call Question Mark business.

    And when you have a Question Mark business one of the most important things you need to determine is “Can my business become a STAR? Or should it become a Cash Cow?”

    And you need to figure that out fast! Because the strategies are very different for each. Choosing the wrong strategy can be disastrous.

    At AMN we’ll figure out which path you need to take and get slingshot you in the right direction.

AMN is bringing up the reigning kings of the future. Yeah, I know how audacious this is.

When I started this in 2018, it was clear I could fail. But I didn’t. Because I built enough bandwidth, enough mojo, and enough outside support, that this couldn’t help but succeed.

This is a new industry, a new market, a new Star. A new network, a new phenom.

When you register for this course, you also get two programs AMN is based on:

Rosetta Stone: Already Legendary

In May 2018 I delivered Rosetta Stone, my zero to billion formula. Rosetta Stone is lifted from the track records of my best students. Because in the past several years Planet Perry has quietly transformed itself into a conveyor belt of mega success stories:

  • Casey Graham sold The Rocket Company for 8 figures. After a 1-year hiatus, he’s back… with a new venture, Gravy, which is also growing at a tremendous pace.
  • Ed Harycki sold Swift Capital to PayPal for an undisclosed, LARGE sum of money. This instantly made a dozen millionaires. He’s already dropping hints about his next venture.
  • Clate Mask and Scott Martineau of InfusionSoft appeared at my Rosetta Stone seminar in May, telling their story of zero-to-$967 million.
  • Larry Kim agreed to sell WordStream to Gannett, the parent company of USA Today, for $130 million in cash.
  • Donny Wyatt sold Co-Construct to a Private Equity firm for a handsome sum of money.

A victory 10% (or even 1%) as large as any of these will forever change the lives of most entrepreneurs, CEOs and consultants. Numerous other magic carpet rides are likewise underway in Planet Perry, all fueled by the #1 lever in 21st century business: Network Effect.

Truth Seminar: Legendary

In May 2019, I took an audience of hundreds into a deep dive into the mechanics of disruption, based on the underlying pattern of literally more than three dozen innovations that I’ve developed myself, participated in or consulted with.

It’s a master course in “bottom of the swamp” thinking and questioning deep assumptions. It’s the exact process I used to create…

  • Swiss Army Knife
  • Fractal 80/20
  • Maze 2.0
  • The Marketing DNA Test
  • The Evolution 2.0 $10 million Prize (which I recently announced at Great Britain’s Royal Society, the most venerable and prestigious scientific body in the world)
  • The Rosetta Stone process
  • Network Effect for Mere Mortals
  • 30 Day Reboot

It’s the process Ed Harycki used to create Swift Capital, which was sold to PayPal for a massive amount of money.

I call it Axis Shift.

Axis Shift has much in common with the thinking that Elon Musk brings to self-driving cars and space travel (several people pointed out the similarities) but Elon doesn’t detail his process with exacting care in courses that you can buy and join. I do.

So I’ve created something new. Something utterly unlike anything else that has gone before. It solves the CEO’s problem… and the consultant’s problem… and builds equity AND Network Effect.

Advanced Mastery is CURRICULUM BASED in a way that Roundtable, Private Client Group and other programs are not. We will have a set but malleable agenda for the next year that solidly grounds you in the most important principles of Planet Perry and enables you to put them into practice.

Schedule an AMN Consult to see if you're a good fit.*

YES! I want to schedule an AMN Consult! *

* Advanced Mastery Network includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

The only way to master most things is via repetition throughout many differing circumstances – applying core principles in numerous situations. AMN gives you the ability to do this.

Advanced Mastery is a LIVE LAB where we assess the superpowers of every participant; we score all the businesses in the room on the criteria I delivered at Rosetta Stone and Truth Seminar; then during the next 12 months, live alchemy as we match skill sets to businesses.

This is an opportunity to get a front row seat with hands-on experience across a range of Stars, Simplifiers, and Network Effect businesses. This is not just case studies. You roll up your sleeves, solve problems and implement.

Within weeks you will have acquired a radical new grasp of the true priorities of an equity business that’s protected by a Network Effect moat.

When you engineer Network Effect into your business, by the time anyone notices what you are doing, it is too late for them to DO anything about you.

Because in any particular niche, THE FIRST PERSON TO EXECUTE NETWORK EFFECT SUCCESSFULLY OWNS THE NICHE – and owns all their competitors too.

Uber now owns the taxi industry without owning any cars.

Yelp owns the restaurant industry without owning any restaurants.

TripAdvisor owns the tourist industry without giving any tours.

The best part of it is, my version – Network Effect for Mere Mortals – doesn’t require you to do anything esoteric or necessarily high-tech. You probably won’t need a platoon of software engineers (though it may help).

You probably won’t need a bunch of investment money (though it might help and we will advise you thoroughly before you take single a penny). Mostly it requires a whole lot of roll-up-the-sleeves, labor, systems, talent and discipline. Combined with extreme self-awareness and strategy awareness.

And if you don’t have the platoon and the investment dollars, then probably the best time to start engineering the Network Effect into your business is NOW.

This never happens by accident. And most likely there’s a business within your business that you’re not aware of.

British Roundtable Member John Brudenell-Leach and I discussed a way that he can merge two of his web properties together in a way that will provide an exponentially strong protection against competitors.

Swedish Roundtable Member Sylvia Oppenheim discovered she already has the basis of a fortress, fully functioning as a “basement” in her business. In the next 12-18 months she will emerge as the leader, a Network-protected force in a market that’s still sorting itself out. By the time others realize what she’s done, it will be too late for them to react.

The most successful merger acquisition in world history is when a plant cell swallowed algae and instead of digesting it, turned it into an energy factory. (=Chloroplast) Many, many businesses have added information marketing front ends for lead generation. AMN adds a Network Effect wrapper to qualifying businesses.

Today I talked to a guy who’s been selling to the same group of service professionals for about ten years. He started out making cold calls and building an email list using the phone. Getting treated like dirt by rude clients who didn’t want to be bothered.

He’s a Rosetta Stone live-streamer. Within the last two weeks he’s begun a new extension to his business that links together advertising, search engine results, maps, phone calls and end-customer best practices in a self-reinforcing channel of commerce that potentially monopolizes his entire niche.

It makes the “pain of disconnect” for clients so severe that they’d just about prefer to not pay their water bill than not pay you.

Planet Perry members are executing Network Effect for Mere Mortals right now in businesses that serve homeowners, attorneys, installation firms, professional services, contractors, automotive shops, advertisers, marketers, medical professionals and dozens of other industries.

But you have to start thinking about business in a completely different way than you’ve been taught to so far. And in fact the conventional “info marketing” mindset will severely hamper your thinking.

Advanced Mastery Network Summary & Format

Kickoff: We will make rapid progress in the first few weeks. On-boarding begins mid-June. The first few weeks will be an inventory of the people and businesses we have in the group. The entire direction of the course will be determined most by who and what we have. This all by itself will enable you to learn things about yourself and your chops you did not know before.

Aggressive Pace: The group will meet online approximately every two weeks. I will expand upon the material I presented at Rosetta Stone and Truth Seminar, making everyone in the group proficient in all skills.

We alternate between the following agendas:

Tactical Triangle / Axis Shift: Josh Long and I record a session drilling down into a different facet of the Tactical Triangle and Axis Shift frameworks. These range from 30-60 minutes and are sent out at least a week before the live group call, giving you time time to digest it and start applying it to your business. You then bring your specific questions about applying it to your business to the call and we help you sort out how to dial it in and prioritize it with the rest of the opportunities you have.

Member Scorecard: Josh Long meets with one of our members to go through their AMN Scorecard, covering the following assessments: Simplify, STAR Principle, Network Effect, Definitive Selling Proposition, Promotion Success, and Scalability. Their scorecard is shared with everyone a few days before the group call and then Josh and I go through the scores and identify the biggest opportunity, which we work through on the group call. The goal is that by the end of the session, the member has a clear execution plan to run with.

Close-Knit Community: Connection to other group members, relationships and close collaboration is the secret to making this work. Although business-building software platforms will grow out of this, initially this Network is made of flesh and bone. Human beings sharing meals, beers and stories. We will hold an in-person group meeting in the fall (September 28-30, 2022 with dinner together the first day) and another in spring (May 15-17, 2023). We will choose exact dates after the group is formed in order to maximize the number of people who can participate.

Location*: Likely location for our two in-person meetings is Chicago because there is no American city that is easier to reach from ANYWHERE in the world (Europe & Asia) than Chicago. Having traveled to 37 countries I can assure you that Chicago holds its own against any city in the world. London, Paris, Dubai, St. Petersburg, Hong Kong, Singapore, Shanghai… Chicago is an awesome city. See my list of recommended attractions at

* PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

Private TLC from me: You get personal attention. I will hold regular individual meetings with each member. You will get 1-1 time with me and I will thoroughly understand your skills and your business, your goals and your purpose for being in the group. I will help you help other members and I and others will help you improve YOUR business.

You also get generous help from Josh Long, my Private Equity Group partner and author of Bottleneck Breakthrough. Josh has an immense skill set and drills to the bottom of problems as fast as anyone I know.

And we hired Robert Michon to manage the AMN learning and onboarding process. Robert is himself an extremely sharp business advisor and coach.

Between me, Josh and Robert, you will get the help you need. Time in AMN is not “metered” the way it is in Roundtable and other, less expensive options. If you need help, ask for it and you will get it.

Specialization: Smaller groups will form based on the needs and talents of the members. We will assess every single member to determine your existing marketing skills. Your team will hyper-tune your superpower chops.

Sizing Up: We want to make sure all projects you and I work on together are worthy of our efforts. So all companies that want to be recipients of help will undergo a thorough vetting. Just the vetting process itself will be worth the full tuition you pay.

Nobody else is privy to this and I’ve been developing it for years with Richard Koch and other luminaries. We will apply the tools I developed for Rosetta Stone and Truth Seminar, and we will ask for financials. Some of this information will be known only to the Perry Marshall team, but less sensitive information will be shared with the whole group. If you want your company to be eligible, you will need to “get naked” because that’s the only way the physician can do his work.

Re-Arranging Priorities: You will quickly discover that things you thought were important, aren’t; things you neglected, must be moved to the front burner.

Rosetta Stone Seminar & Truth Seminar: If you didn’t purchase the live stream or attend Rosetta Stone and Truth Seminar, we've got you covered. You'll find recordings of both seminars included in the Advanced Mastery Network member's area. These videos are WELL worth your time - participants are raving about their experience at these unique events. The material is foundational to what we'll be implementing in AMN.

Hands-On Experience with Stars, Star Simplifiers & Networks: Every company that comes to the table will get help. But we will also prioritize a small number of companies that get laser focus from the whole group. We will choose those companies based on growth potential and suitability for use as a teaching tool.

Exhaustive Skill Set: Since we are teaching about 20 different core skill sets over the course of the year, we will use a variety of companies and case studies to do our work.

Give and Receive with an Open Hand: Students will be expected to do some work for other members for free as the normal laboratory part of the course. We will mutually agree on how much “gratis” work is expected as part of the coursework of the Network. Because this is a dream team, what you receive back for sharing will far exceed what you sacrifice. Besides, you know you can’t do everything yourself anyway.

(Quincy Jones could have told Elvis Presley: “Look, man, I’m sure your Heartbreak Hotel tune is going to do really well, but I’ve got my own gig to run. Sorry, Elvis, I’m building my vision – not yours.”)

Confidentiality: Loose lips sink ships. The group agrees to keep all information about members private. This is crucial to mutual trust. Members who do not hold confidentiality will be ejected and may be subject to prosecution.

Conflicts: Members of the group agree to disclose any conflicts of interest. We will arrange groups of collaborators to accommodate such issues.

Non-Compete: The group agrees to not build competitive business, or consult with direct competitors of members without permission, for a period of two years after the start of AMN. This is for the mutual benefit of everyone. What we can accomplish together far exceeds what we can do trying to steal each others’ ideas.

We are 75% planned and 25% making this up as we go along. I could give you a course outline right now, based on what I plan to cover. But I well know that within three to five weeks our plans will have entirely changed, based on the jazz improvisation that is demanded in the moment. Roughly speaking, we will cover all the topics I covered in Rosetta Stone and Truth Seminar in depth. But I also know that situations will arise that I could not foresee (as is always the case in business) and members of the Network will learn more from the surprises than you could possibly learn from the syllabus.

Star Principle Essentials: As soon as you are accepted, we will give you access to the $2,000 Star Principle Essentials videos – the Essential 80/20 content from my legendary seminar with Richard Koch. You will want to watch or listen right away because they’re incredible. That seminar has already given birth to hundreds of millions of dollars of new net worth.

Tactical Triangle Review: My coaching team will step through your sales funnel with a fine-toothed comb, identifying leverage points where you can quickly and easily make conversion gains of 10%, 20%, perhaps 100%, boosting your sales, reducing waste and taming your ad spend.

YES! I want to schedule an AMN Consult! *

* Advanced Mastery Network includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

When you’re the king of a network, everyone takes your phone calls. You don’t have to plow and badger your way in to get deals and attain an audience.

Most people don’t know that being #1 in your market is the LEAST stressful position, not the most stressful. Psychological research shows that the dominant “Alpha Male” (or Alpha Female) has the most happy juice flowing into their brain. And the least anxiety.

When you’re the king of the network, you’re the first player that gets invited to any game – speaking engagement, product rollout, endorsement opportunity, software platform. People seek you out. They give you respect and deference.

When you’re the king of the network, if there’s anyone in your industry who can get away with “Four Hour Work Week,” it’s you. You have the most flexibility of time, money, and relationships.

When you’re king of the network, the last person to experience cash flow problems is you. The last person to fall behind or struggle to keep up is you. Because you’re the one who can vacation anywhere. You’re the one who provides first class opportunities for your children and family members – tutors and private schools and chances to get exposed to unique people and do special things. You’re the one with the lifestyle others envy.

What most people don’t understand about money and private investors.

There is an almost infinite supply of money out there waiting on the sidelines, hoping for businesses that are worthy of investment.

Seriously. There are hundreds of millions of investors out there, trillions of dollars of investment money. Most merely want to make 15% or 25% or 40% on their money.

Never mind doubling or tripling their money. Just making a respectable return.

But they can’t do it.

At the same time there are millions of entrepreneurs who can’t lay their hands on ANY of that money because it’s too risky.

There’s a ton of money out there. Literally trillions of dollars sloshing around in the economy.

Money is not the problem. Money is never the problem. The problem is being “good enough” for the money to come to you.

If you’re having trouble getting the money, and you’ve banged on half a dozen doors, it’s probably because your offer sucks!

At the Rosetta Stone seminar, we had a private, “off-mic off-camera” session and one guy came to the microphone and asked Ed Harycki a question.

“I was trying to raise money and this one guy kept saying to me, ‘I don’t want to be the lead investor. But I’ll be willing to follow someone else if you can raise a million from them.’”

Ed said, “That’s code for 'your deal sucks and I don’t want to put my money in.'”

The guy said, “Oh, I guess that’s why I couldn’t get anybody to fund it.”

“Yeah man. Sorry. But that’s what that means,” Ed replied.

Make your offer irresistible (whether to consumers or investors), and getting money becomes much, much easier.

Advanced Mastery is a long-term play to bridge that gap. Because before now there was no bootstrap-to-billion formula.

This is that formula.

Right now, most of this knowledge is in my head. A year from now, the group will possess the majority of the knowledge and I want this group to grow into a quorum of formidable men and women

Are you ready for your King Of Network apprenticeship?

Schedule an AMN Consult to see if you're a good fit.*

YES! I want to schedule an AMN Consult! *

* This program includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

Perry Marshall

Frequently Asked Questions:

Q: What is the difference between Advanced Mastery Network and Roundtable?

A: Roundtable is a context-driven mastermind based on the individual needs of each member and appeals to “butchers, bakers and candlestick makers” of sufficient size and success. Meetings are hot seat driven with special topics as needed. It’s not curriculum driven. AMN is curriculum driven, meaning that the businesses in the room and our examination and discussion of them serves to drive home very specific, cutting edge points.

AMN is smaller (about half the size of US Roundtable); and whereas Roundtable has a defined set of touch points, AMN, because it’s more expensive, allows for more flexibility and greater access to the staff like myself and Josh Long.

Roundtable’s year starts in January; the AMN year usually starts later, in the summer or fall.

In Roundtable, individual members have fixed call-in days throughout the year; in AMN, access is on an as-requested basis.

Roundtable makes sense for almost any Planet Perry compatible business; AMN is more narrowly focused on Star Simplifiers with Network Effect.

Q: What’s the difference between AMN and Private Client / Private Equity Group?

A: Private Client Group and Private Equity Group are more expensive, and are completely customized. As such they are not curriculum based. You should contact us about Private Client Group if you are not interested in a classroom style learning environment with lots of interaction, because you just want to machine-gun defined issues in your business. You should choose AMN instead of Private Client if a laboratory group setting with high interaction appeals to you.

Q: What did you learn from your first year of AMN and how did it turn out different from your expectations?

A: In the first year of AMN we expected at least 50% consultants and 50% CEOs, with substantial element of “consultants get hands on with the CEOs” but that’s not what happened. We had 20% consultants and 80% CEOs, and the emphasis was the group taking a diamond-tipped sawblade to specific problems in each business, one business at a time. Which leads me to the format of the course:

Q: What is the format of the material and discovery in AMN?

A: We hold two meetings a year, in the fall and again in the spring. This is a small enough group that everyone gets individual attention and we have room for exploration as interesting problems come up.

We meet on Zoom twice a month. Josh and I record a training video discussing the curriculum, which members watch in advance (1-hour length) then one of the Zoom meetings is discussion and application of the material.

The other Zoom meeting is a deep dive “Scorecard” on an individual business. Through my work with Richard Koch and several others I have developed an internal proprietary scorecard which Josh and I use to filter Private Equity clients. This is how we find needles in haystacks. AMN is a lab for “creating the business that becomes the needle in the haystack” and you can precisely track your progress over time.

This means AMN is less “jazz improvised” than Roundtable and is more focused on mastering very specific concepts.

We match the higher level of curriculum structure with a less rigid structure for access. If you need help, you get to talk to Perry – or Josh – or one of the other instructors.

Q: Who are the instructors?

A: You’re familiar with me and I’ve described Joshua Long and Robert Michon. We also have…

David Bullock has been a friend of mine for 20 years – we were both in the automation business together, working as sales engineers. But in the time since Dave has helped numerous companies reach ten- and hundred-million dollar victories and is currently working a $7 billion deal. At the first AMN meeting we turned Dave loose at about 10:30am. He said “turn off the audio and video recorders” and nobody looked up until 2pm – even though the staff served hot lunch in the back of the room.

Dave was so mesmerizing nobody moved. This is because the stories he told were so raw – and so instructive – everybody knew you never get this in a normal seminar environment.

Chad Meisinger co-engineered a deal between Google and a radio network ten years ago for $1.1 billion. Not only is Chad incredibly astute but he is deeply connected in the investment, Fortune 500 board room and franchise industries. Many times the most important thing about an instructor is: who do they know?

One introduction can be easily worth the cost of tuition.

Casey Graham took a “guru to pastors” seminar and coaching business and transformed it into a Software As Service business that he sold for more than $10 million USD. I later named what he did “Sequential Hybrid” – beginning with a business that is easy to start and hard to scale (coaching) and ending with a business that is incredibly hard to start and easy to scale (Software As Service). He knows how to maneuver that transition. Casey is assiduous about applying good advice and is expert in systematizing business. Like Chad, he is deeply connected with many investors and business transformers.

Casey is also a very mission-driven, values-conscious person with a keen sense of how precious our time is on this earth and the incessant threat of time vampires and time-wasters. You sense that when you are in the same room with him.

Victor Cheng is a CEO Coach to Inc 500 CEOs. He has been featured as a business expert by the Fox Business Television Network, MSNBC, Time magazine, The Wall Street Journal, The Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc., and Entrepreneur magazine.

Victor is a former McKinsey & Company consultant and has been a senior executive in several publicly owned technology companies.

Donny Wyatt is CEO and Founder of, the #1 rated cloud-based software for custom home builders and remodelers. After a career in software development and business process consulting, he and his wife moved in 2004 – and built a custom home. The obvious challenges for both builders and clients in the homebuilding process were all too apparent to Donny. That formed the inception for the idea of a better way to handle communication and project management online in the building industry, and led to the launch of CoConstruct in July 2005.

Today, CoConstruct serves nearly 5,000 building companies around the world, with billions of dollars in residential construction projects managed every year on its platform. Donny holds a BS in Finance and Marketing and a Masters in IT Management, both from the University of Virginia. CoConstruct was bootstrapped until April 2018, when it brought on Serent Capital as a private equity partner.

Jon Correll has built more than a dozen companies from scratch and has invested in online and offline companies and real estate ventures. He's a growth strategist, a CEO advisor and co-founded (which he later went on to sell).

Jon is also the CEO and founder of, which helps CEOs and entrepreneurs break through whatever ceiling is choking their business' growth.

You cannot get access to people like this in normal groups and coaching programs. These guys are above the level of “paid business gurus” and they are here for one reason and one reason only: they want to be. They like being associated with AMN and they know that we birth extraordinary businesses in this group. They like finding needles in haystacks.

There are many, many coaching and training groups in the world, but NONE like AMN. Nobody else is bridging “boot strap” with Wall Street the way we are in AMN.

We are in the post-marketing age, where business strategy is everything. We are on the state-of-the-art edge of “bootstrap to billions” business strategy and it has all the signature qualities of Planet Perry. Honesty, authenticity, enduring values and principles, and the head rush of spending time with ingenious inquisitive people.

Schedule an AMN Consult to see if you're a good fit.*

YES! I want to schedule an AMN Consult! *

* This program includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.

What People Are Saying About Perry...

“Perry Marshall is a certifiable genius in his intellect and his understanding of far more than mere marketing. He’s written two of the most definitive books on Google AdWords and 80/20 Sales and Marketing. Online he is an icon.

We’ve had some of the most stimulating and thought-provoking discussions, because his mind is very expansive. He gives you comments and advice that are reality-based. They’re not ludicrous, they’re not ‘get rich in your underwear’.

I find him intellectually enormously stimulating, his work enormously valuable, actionable, practical and real, his intention and purpose noble.”

– Jay Abraham, Founder & CEO, The Abraham Group


“It pays to study Perry Marshall.”

– Frank Kern


“This will change how we ask all of our questions going forward. And the answers to the questions that we ask ourselves are probably going to increase our revenue 10 times.”

– Adam Libman, Los Angeles California


“While most conferences talk about marketing and marketing your business, this focused on what type of business you should build to market.

And while there’s all kinds of seminars about working less, this focused on exactly what you should be doing to have a much greater impact in less time.”

– Robert Skrob,, Tampa Florida


“What Perry’s brought to the table with Richard Koch is confronting, mind-bending, inspirational, and makes me think how can I 10X, 100X my business? Not just through techniques, and checklists, and new things to do, but new ways to think, to reformat, to reposition the business so I can grow to -and remain- number one in the category.”

– Ari Galper, Unlock The Game®, Sydney, Australia


“If you don’t know who Perry Marshall is—unforgiveable. Perry’s an honest man in a field rife with charlatans.”

– Dan Kennedy, Author, "The Ultimate Marketing Plan"


“I’ve recommended 80/20 Sales & Marketing to thousands of people. It’s required reading for my marketing, product and sales team members. It’s the single most useful marketing book I’ve ever read.”

– Emerson Spartz, CEO –


“You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!”

– Michael E. Gerber, Author, The E-Myth


“Perry Marshall has something original and extremely useful to say, because he has thought profoundly about the 80/20 Principle. He has come up with some original insights that are literally priceless. You really can change your business and your life.”

- Richard Koch, Fractional Billionaire & Author, The 80/20 Principle, Star Principle, and SIMPLIFY


80/20 Sales & Marketing earned me at least $20,000 in the first 6 months. There’s an avalanche of great books on SEO, email marketing and Facebook advertising, but 80/20 gives you the bedrock principles of how to grow a business.”

- Joshua Earl, Freelance Copywriter


“If you fail in your ability to apply the rules of ‘opportunity discernment’, 80/20 and The 4% Factor in your life as an entrepreneur, you’re wasting 96% of your valuable resources. Hungry for more wisdom and examples of how to turn your business around with the 80/20 rule and The 4% Factor? Grab the 230-page book.”


“Every marketer should read 80/20 Sales & Marketing. It is in my top five all time marketing books with Jack Trout’s ’22 Immutable Laws of Marketing,’ Claude Hopkins’ ‘Scientific Advertising,’ Cialdini’s ‘Influence’ and David Ogilvy’s ‘Ogilvy On Advertising.'”

– Roland Frasier Principle with


“If you haven’t read 80/20 Sales & Marketing, you’re out of your mind.”

– Sam Carpenter, Author, “Work The System”


“I picked up a copy of 80/20 Marketing last year. To say that it changed my life is an understatement. The power of the message never ceases to amaze me. It has literally transformed my business in a very positive way. I use 80/20 in almost everything I do and I apply it to work that I do for my clients as a web marketing professional.”

– Bruce Elliot, Growth Hacker, New Phase Web Marketing


“I just love your 80/20 book— and promote it at every opportunity. I even gave a copy to a Professor at the University of Nebraska that teaches the Intro to Marketing class.

I’m going through 80/20 for the 5th time and plan to incorporate much of your information with three business groups I’m doing a marketing basics seminar for in India during August…. of course I’ll give you credit and encourage them to get the book for themselves. I’ve gotten 25 copies and given them out to all of my key managers.

I tell everyone I know that it’s the best book on marketing I’ve ever read, and one of only 3 books I’ve ever read 5 times or more.
Thanks for great info!”

– Dennis Nun, Heartland International, Inc


“Best business book I’ve read this year. Focusing only on the 20 percent of the 20 percent that really matters, using the power curve, and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less, and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real-world examples and concise summaries.”

– James Schramko, Founder, SuperFast Business


“Perry Marshall is the Gene Schwartz of the 21st century. Schwartz’s book, Breakthrough Advertising, is every bit as current as the first day it rolled off the press in 1966. Perry’s work is like that.

Perry has consulted with the best marketers on the planet for over a decade. He combines the attributes of the most calculated engineer with the artistry of a poet. He delivers the deepest dive into the “80/20 Principle” you’ve ever taken, as it applies to copywriting, buying traffic, scaling traffic, dominating markets, and sales conversion.

80/20 is not a rule of thumb; it’s a law of nature and a way of life. If you are not following Perry’s formula, you are leaving millions on the table.”

– Brian Kurtz, Executive Vice President, Boardroom Inc.

Click Here to Schedule an AMN Consult *

* This program includes an in-person, live event(s) component. PSMA is taking necessary precautions to keep our staff and customers safe in light of COVID. Event disclaimer can be found here.