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* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
New! 60-Day Accelerator
FAST-START GUARANTEE
Dear Business Builder:
Advanced Mastery Network was already peerless…no other consulting program teaches the 21st Century business strategies to small and medium-size businesses.
None.
But now I’m making it even better with 60-Day Accelerator to kick things off FAST.
60-Day Accelerator is guaranteed to pay back your investment in AMN in 60 Days or less. Without asking you to grind your fingernails to the cuticle to get the payback! Or your money back.
Here’s how it works
Step One: You apply for AMN and make your initial investment.
Step Two: Within the first couple of weeks of being accepted, you, Josh Long and I get on an Accelerator Strategy Session.
In 60-90 minutes I outline the 1 or 2 crucial moves you need to make to deepen the MOAT around your business. How you will make your business unassailable by the competition while simultaneously making it EASIER for you to run.
Josh will get more tactical and suss out the REAL bottleneck in your business (90% of the time, Josh says it is NOT what the owner thinks it is).
You will know what to do and, more importantly, what NOT to do by the end of the call.
From this first call alone, we believe you’ll get your full value from the program and if you execute, the value could easily be 100 or 1000 times your investment.
Speaking of executing…
Step Three: Within two weeks of the call with me, you’ll get a strategy and execution call with John McGee. John will take what Josh and I have told you and map out the specific tasks that need to be completed in the first 60 days. He will tear into your sales funnel and map out the moves you need to make to pluck the low-hanging fruit. Often these moves can generate more revenue for you in a matter of weeks or even days.
Most of these tasks will not be tasks that YOU have to execute. And if they are, you’ll know you’re spending your time in the most strategic and productive ways possible.
For the most part, these will be tasks that your team or someone from my extensive “Rolodex” can do for you.
- If you need videos, Bob and Brandon can help you crank those out
- If you need emails, landing pages, sales pages, social media posts, or newsletters either written or revised, John McGee will be all over it.
- If you need your Google Ads campaigns analyzed or overhauled, Alex Makarski is waiting to pounce
- If you need “alternative traffic” strategies, Ben Morris of Krystalitics is happy to talk
- If you need to talk to one of my uber-successful members who runs a business in your industry, or has successfully implemented the strategies we recommend, we will get your connected
Bottom Line: Within 60 days you will be 100% certain that you have paid back your investment and much more…WITHOUT having to do more work yourself.
We got you.
Finally, after the Accelerator you get a full year of Advanced Mastery Network with everything else listed on this page…
- 2 live in-person mastermind
- One-on-one calls with me and Josh and John
- Access to my talented team and trusted, outside experts
- Team “curriculum” calls where we help you implement the 21st Century business strategies of Star Principle, Simplify, Tactical Triangle Takeover, Definitive Selling Proposition and Network Effect
All of these principles are focused on helping you dig a deeper moat around your business so you can make more and work less.
What do you want your business to do for you?
Is it doing that?
- Do you want it to help you retire to an island paradise and sip umbrella drinks on the beach?
- Do you want it to pay for your children’s education or help them buy a home?
- Do you want it to help you stockpile cash so you can be positioned to win when the next inevitable downturn hits?
- Do you want it to finally provide you enough slack in your calendar to explore your obsessions, hobbies, or bucket list travel destinations?
If it is not doing that the way you had hoped…
Let’s accelerate.
Let’s make your business finally do what you want it to do…for YOU.
In 60 days, if you don’t believe we’ve put your business on the right road to deliver exactly that, we'll cancel your payments and end your membership.
I don’t know of another program that offers that kind of guarantee!
But I also don’t know of another program that applies the principles, strategies and talents that AMN will give you.
Let’s stomp the gas pedal.
Space is, obviously, limited and we start September 5th.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Change is coming. We both know it. As William Butler Yeats wrote, “Things fall apart; the center cannot hold; Mere anarchy is loosed upon the world…”
War in Europe, risky U.S. monetary policy, interest rate hikes, inflation spikes, currency instability, tighter restrictions on borrowing cash, supply chain chaos, labor supply shortages
Some or several massive shockwaves are about to hit. Change is coming.
But What Sort of Change?
Aye, there’s the rub.
No one can predict exactly what will change. So, the best entrepreneurs like us can do is to minimize the damage and maximize the benefits of change? The best way to do this?
You Must Have a “Board of Advisors” with a strong track record and commitment to predicting, pivoting, and profiting from change.
I’ll put my track record in that department up against anyone’s.
Over the last 20 years, I’ve worked with thousands of entrepreneurs in hundreds of industries. I’ve helped entrepreneurs like you see around corners, identify and avoid threats, and pivot their businesses when the market shifted to capitalize on more lucrative opportunities.
I have been at the forefront of the internet marketing industry and popularized many terms born from my market, industry and global insights and predictions.
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- Cracked the code on Google Ads and wrote the bestselling books on both Google and Facebook (and books on YouTube and TikTok)
- Invented the 80/20 Skew Curve that gives entrepreneurs the ability to see into the future and know what products and pricing to use to maximize revenue. Published in Harvard Business Review
- Created the Tactical Triangle with Jack Born. My “Theory of Everything” that shows entrepreneurs how to fix their sales funnel by focusing on the angle of greatest return...or how to completely take over a client’s business!
- Coined the term “Network Effect for Mere Mortals” and showed entrepreneurs with 7-figure businesses how to capitalize on the most powerful business strategy of the 21st Century
- Advised FanDuel and LoanBuilder, both are now billion-dollar companies
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- Popularized “80/20” as a VERB. Taught entrepreneurs the uber powerful concepts of 95/5, 99/1. Fractal 80/20
All my innovations and predictions were born from one question I ask every day, “How can I help my clients succeed?”
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
With Guarantees like that, I obviously can’t accept just anyone…
Do You Qualify for Advanced Mastery Network?
Qualification #1. You MUST be Growth and Investment Oriented
Members of Advanced Mastery Network are entrepreneurs who recognize the value of getting themselves into the right rooms with the right people…
When I first announced my Advanced Mastery Network, Justin Eckrich said…
When I heard how expensive it was, I knew I had to be in that room. I knew I had to be around people who were that serious about their business
Daniel Hammond said…
You cannot put a price tag on being in a room with successful, engaging, intelligent people. You may walk into a room like this with something you feel is a real problem and the men and women in there can fix it for you in a matter of seconds
That’s the power of being in the right room with the right people. You go from lone wolf to wolverine on steroids. You won’t get what you need from regular “hot seat” masterminds. At your level, you need to be in rooms with 7-figure entrepreneurs dedicated to getting to 8 or 9 or 10.
At one of our AMN meetings Robert Michon quoted Alan Kaye, “A change in perspective is worth 80 IQ points”
Amen, and probably several million dollars too!
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Qualification #2. You MUST have an Established 7-Figure Businesses
You may have been in peer advisory groups where some or most of the business owners just were not at your level. You thought, “Why are they here?” You thought, “I need to be around people at my level, not these newbies.” Everyone in AMN is at your level.
I recently surveyed the upper echelons of Planet Perry and asked, “How would your life change if you solved your greatest traffic problem?”
New Renaissance Club veteran Benj Ecker replied…
This could get us out of the "$5M desert" and launch us into the land of gum ball machines, where I can afford to hire people to do everything except my super powers.
Over the past 10 years, that’s what I’ve been concentrating on most.
“How do we help 7-figure businesses become 8-figure businesses?”
I spend almost all my Planet Perry time advising 7-figure clients on how to get to 8. And occasionally with an 8-figure biz owner helping them get to 9.
All my seminars……Star Principle, Rosetta Stone, Truth, the Summit with No Name……have been primarily aimed at solving the problems of the “7-figure desert.”
It’s what I do.
So, are you in the 7-figure desert?
As Benj said, 8 figures is where the magic happens.
But most 7-figure business owners NEVER make it.
Can you? And can you do it before the next “correction”?
Tick…tock…
That is the question.
Let’s get you an answer now.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Qualification #3. You MUST be Open to New Strategies
AMN wolverines are open-minded and willing to embrace Star Principle, Simplify, Network Effect and/or Tactical Triangle Takeover to achieve exponential growth…you know you need to adopt fresh perspectives, challenge conventional thinking, and implement cutting-edge approaches. This can be worth, oh, let’s say $32 million…
Mark Riffey knew he had a sellable business.
Problem was, he wasn’t the owner of the business, just a major stakeholder. And the owner wasn’t all that motivated to do what Mark knew needed to be done. He kept saying he wanted to sell, but would never move forward.
So, we walked Mark through a process of renegotiating the owner’s role. What Mark had to get in writing. What Mark had to get nailed down and aligned. We helped Mark convince the owner to let go of some control so Mark could do what needed to be done.
Network effect, Simplify, Star Principle.
We spent 6 months dialing that stuff in, so Mark could get the highest possible multiple for his sale.
Result: Mark turned down an offer of $20 million.
And then accepted an offer of $32 million.
If you want to raise your game to the upper 3-5% of entrepreneurs like Mark, Advanced Mastery Network is where you should be.
“I’m Not Aware of Any Other Program
that is Applying These Concepts…”
AMN member, Damien Deighan, is the owner of a company called Data Science Talent. They specialize in recruitment of data scientists and data engineers in Europe and the US.
In AMN, Damien and his team have positioned themselves to be THE dominant player in a massive, rapidly growing market.
A true STAR.
"My experience in AMN has really shifted my thinking to the next level in terms of what we can achieve as a business. Those ideas came as a direct result of our AMN sessions. And the roadmap of how to start developing and implementing them also came from one-to-one sessions with Perry.
"I'm not aware of any other program that is applying these concepts in an advanced way to businesses that are of small to medium size."
If you are ready to embrace the business growth strategies of the 21st Century…
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Qualification #4. You MUST be willing to embrace 80/20
You MUST be willing to embrace 80/20 in order to remove yourself from the day-to-day operations of your company as much as possible. If you have a strong desire to delegate, automate, and streamline processes, allowing YOU to exercise your unique strengths. If you know this is the only way to scale.
As my AMN co-pilot, Josh Long says, “I’ve never met an owner of a 7-figure business who was happy…they just don’t exist.”
7 figures is where the problems become bigger than you.
Karen, runs a STAR info-marketing business. She’s hit the 7-figure mark.
Leads and customers are pouring in even WITHOUT paid advertising. Her 20-plus years of experience, authority and hard work are paying BIG dividends.
But Karen has the same problem every owner of a 7-figure business has:
Not enough Karen to go around.
I said, “Karen, when I first looked at your business, I asked if it was a money-burning STAR business. Because Stars do burn money in the early stages. But your business is not a money-burning Star, it is a KAREN-burning Star!”
So, we helped Karen transform her business so that it utilizes other fuel sources!
“I used to feel like I was trying to ride a horse that kept bucking me off. Now I feel like I’m finally riding the horse. I feel like I’m being proactive, instead of reactive for the first time in years.”
Karen even got to go on her first vacation in years, and did NOT worry about her business while she relaxed and recreated and rejuvenated.
Karen is blocking out time to write, strategize and think instead of putting out fires all day, week, month, year.
Karen, with the help of David Nadler, is delegating, automating, and eliminating, so the business runs better when she’s not around.
The biz is burning far less Karen than it used to.
That’s what you should want for your business.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Qualification #5. You MUST be a Visionary Entrepreneur
AMN members want to transform their businesses into enduring institutions that can dominate markets, achieve significant liquidity events, and make the world a better place.
Members Beth and Jeff McCord run a business that helps Christian entrepreneurs start and run coaching businesses based on the Enneagram (think Meyers-Briggs for Christians). Beth and Jeff both believe that the Enneagram can help individuals, marriages, families and companies be happier and more successful.
In AMN they found out they were in a Network Effect for Mere Mortals business with STAR potential that could become an enduring institution that helps millions of people.
And in AMN we helped them do that without borrowing a bunch of money, giving up control, or taking ridiculous risks.
Jeff:
"AMN does take an investment. But if you're willing to implement, you will get 10 TIMES your investment back. But you have to be willing to learn and you have to be willing to invest and I found all of it to pay off by being a part of AMN."
AMN works.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
FAQs about AMN
1. Why is it so expensive?
Well, as Justin Eckrich said above, we are looking for entrepreneurs who hear the price and say, “If it’s that expensive, I need to be there.” But I’ll quote another member to answer the question…
“It’s really hard to NOT get a good ROI”
Advanced Mastery Network member Stephen Anson runs a couple of digital agencies for doctors, chiropractors, and dentists.They have a few thousand clients in 21 countries. They were rocking and rolling.
Then 2020 happened. Suddenly, hardly anyone could see a doctor, chiropractor, or dentist.
Disaster for Stephen and his crew?
No, because Stephen followed our advice in AMN.
And, like 80% of our AMN members,
they actually grew during the difficult times!
Stephen says, “It’s really hard to NOT get a good ROI from AMN.”
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
2. How is this different from other peer advisory groups I could join?
As Damien said above, he doesn’t know of any other group teaching the concepts we teach in AMN. The 80/20 Skew Curve, Network Effect, Simplify, Star Principle, Tactical Triangle Takeover. But I’ll let another member answer.
Chris Scott’s company had stalled out at $3 million per year. He knew they needed help. But he was skeptical about joining AMN…
"One of the concerns I had before joining AMN was 'Is it really going to work?'
“Can AMN really help a business owner achieve higher levels of revenue? Can it really help somebody grow their business to that degree?
"And when we got into AMN, it became apparent very quickly that we had made the right decision."
We analyzed their 80/20 Skew Curve. Together we saw that the curve indicated a massive opportunity for more revenue if they could craft the right high-ticket offer.
The Results: Chris and Garry launched their $297/month done-for-you solution in December to a small sample of their members. Forty percent signed up!
They now have over 200 members on the new higher-priced plan and are scaling the offer. They’re off to the races!
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
3. What is the Time Commitment? I’m too busy already!
Well, as Karen’s story above illustrates, if you have a 7-figure business and are too busy to spend 2 days twice a year in Chicago, and attend a handful of Zoom calls…you REALLY need AMN!
One of my prime objectives is to help you grow your business while you work LESS.
If we don’t do that, we’re doing it wrong. Here’s an example of doing it right. Read to the end to get the kicker. If you think we make you work more, Matt’s story will blow that idea clean out of your head…
Matt Coffman gave an obsession report to the group a couple of weeks ago.
What’s an obsession report?
Well, 7-figure entrepreneurs are obsessive. Almost without exception. We can go deep down rabbit holes and lose track of time. We don’t skim the surface.
That can be a superpower. But more often it’s kryptonite. It is very easy to obsess on the wrong things. And that leads to death.
What has Matt been obsessed with?
Testimonials. Matt has an elaborate and powerful process for his team to garner great testimonials.
Is this worth obsessing over? 100%
First, if you’re looking to maximize testimonials, you need to make sure your customers are getting good results. This can uncover needed improvements in almost every aspect of your business.
Second, gathering mountains of PROOF is almost always $1000 per hour work.
So are…
- Traffic
- Definitive Selling Proposition
- Economics
- Tactical Triangle, Star, Simplify, Network Effect
- Hiring processes
But MOST entrepreneurs spend waaaaaay too much time optimizing on the WRONG variable. Obsessing over what should not be obsessed over. At least not by YOU.
Remember what I said about entrepreneurs being obsessive? Well, Matt's obsession over the RIGHT things gives him enough money and time to dive deep into his other obsession…classical guitar.
Matt practices guitar 2 hours every day.
And has done so for over 1,000 days in a row.
He considers it his Renaissance Time.
There is probably nothing more important for a 7-figure entrepreneur to do than to identify what exactly they should be obsessing on…and what should be delegated, eliminated or automated.
Getting to 8 figures requires it.
And that’s what we help you do in Advanced Mastery Network.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
4. How do I know if AMN is a good fit for my business or industry?
If you’ve read this far, you’ll have seen quotes and stories from successful AMN members in…
- Data Science
- Therapy
- Real estate
- Appliance Repair
- Architectural Software
- Enneagram coaching
- Book writing and publishing
- Digital marketing
And over the last 20 years I’ve advised thousands of entrepreneurs in hundreds of industries. Josh, Robert and John add another few hundred!
As Alan Kaye said, “A change in perspective is worth 80 IQ points.”
That’s why I’ve always run (and been a part of) multi-discipline peer advisory groups. When everyone is in the same industry, you just don’t get the perspectives you need.
So, unless you’re an Amazon dropshipper or are in a multilevel marketing business, AMN will fit your business and industry as well.
All that being said, there are some businesses that are especially well-suited to benefit from AMN…
- Local brick and mortar with a huge potential for national or international scale
- Info marketers with unexploited Network Effect opportunities – you’re fairly certain you can “uberize” your industry via territories, licenses, proteges or agents, but you’re bewildered by the options
- SaaS Companies, Marketing Companies, and Traffic Agencies... We’ve mapped out strategic moves you need to make that will unlock blue oceans, help you take over more of the Tactical Triangle for your clients, and build a more stable, scale-able AND profitable business
- Businesses with a strong USP in “boring” industries like roofing
- Businesses with more sophisticated marketing needs than “sales funnel tweaks”
- Question Mark businesses:
Most successful businesses in Planet Perry are what Richard Koch would call Question Mark business.
And when you have a Question Mark business one of the most important things you need to determine is “Can my business become a STAR? Or should it become a Cash Cow?”
And you need to figure that out fast! Because the strategies are very different for each. Choosing the wrong strategy can be disastrous.
At AMN we’ll figure out which path you need to take and slingshot you in the right direction.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
5. What is the AMN Curriculum and Schedule?
Kickoff: We will make rapid progress in the first few weeks. On-boarding begins mid-June. The first few weeks will be an inventory of the people and businesses we have in the group. The entire direction of the course will be determined most by who and what we have. This all by itself will enable you to learn things about yourself and your chops you did not know before.
Aggressive Pace: The group will meet online approximately every two weeks. I will expand upon the material I presented at Rosetta Stone and Truth Seminar, making everyone in the group proficient in all skills.
We alternate between the following agendas:
Tactical Triangle / Axis Shift: Josh Long and I record a session drilling down into a different facet of the Tactical Triangle and Axis Shift frameworks. These range from 30-60 minutes and are sent out at least a week before the live group call, giving you time to digest it and start applying it to your business. You then bring your specific questions about applying it to your business to the call and we help you sort out how to dial it in and prioritize it with the rest of the opportunities you have.
Member Scorecard: Josh Long meets with one of our members to go through their AMN Scorecard, covering the following assessments:
- Simplify
- STAR Principle
- Network Effect
- Definitive Selling Proposition
- Promotion Success
- Scalability
Their scorecard is shared with everyone a few days before the group call and then Josh and I go through the scores and identify the biggest opportunity, which we work through on the group call. The goal is that by the end of the session, the member has a clear execution plan to run with.
Close-Knit Community: Connection to other group members, relationships and close collaboration is the secret to making this work. Although business-building software platforms will grow out of this, initially this Network is made of flesh and bone. Human beings sharing meals, beers and stories. We will hold an in-person group meeting in the fall (September 27-29, 2023 with dinner together the first day) and another in spring (May 1-3, 2024).
Location*: Likely location for our two in-person meetings is Chicago because there is no American city that is easier to reach from ANYWHERE in the world (Europe & Asia) than Chicago. Having traveled to 37 countries I can assure you that Chicago holds its own against any city in the world. London, Paris, Dubai, St. Petersburg, Hong Kong, Singapore, Shanghai… Chicago is an awesome city. See my list of recommended attractions at www.perrymarshall.com/chicago.
* Event disclaimer can be found here.
Private TLC from me: You get personal attention. I will hold regular individual meetings with each member. You will get 1-1 time with me and I will thoroughly understand your skills and your business, your goals and your purpose for being in the group. I will help you help other members and I and others will help you improve YOUR business.
You also get generous help from Josh Long, my Private Equity Group partner and author of Bottleneck Breakthrough. Josh has an immense skill set and drills to the bottom of problems as fast as anyone I know.
And we hired Robert Michon to manage the AMN learning and onboarding process. Robert is himself an extremely sharp business advisor and coach.
Between me, Josh and Robert, you will get the help you need.
Time in AMN is not “metered” the way it is in Roundtable and other, less expensive options. If you need help, ask for it and you will get it.
Specialization: Smaller groups will form based on the needs and talents of the members. We will assess every single member to determine your existing marketing skills. Your team will hyper-tune your superpower chops.
Sizing Up: We want to make sure all projects you and I work on together are worthy of our efforts. So all companies that want to be recipients of help will undergo a thorough vetting. Just the vetting process itself will be worth the full tuition you pay.
Nobody else is privy to this and I’ve been developing it for years with Richard Koch and other luminaries. We will apply the tools I developed for Rosetta Stone and Truth Seminar, and we will ask for financials. Some of this information will be known only to the Perry Marshall team, but less sensitive information will be shared with the whole group. If you want your company to be eligible, you will need to “get naked” because that’s the only way the physician can do his work.
Re-Arranging Priorities: You will quickly discover that things you thought were important, aren’t; things you neglected, must be moved to the front burner.
Rosetta Stone Seminar & Truth Seminar: If you didn’t purchase the live stream or attend Rosetta Stone and Truth Seminar, we've got you covered. You'll find recordings of both seminars included in the Advanced Mastery Network member's area. These videos are WELL worth your time – participants are raving about their experience at these unique events. The material is foundational to what we'll be implementing in AMN.
Hands-On Experience with Stars, Star Simplifiers & Networks: Every company that comes to the table will get help. But we will also prioritize a small number of companies that get laser focus from the whole group. We will choose those companies based on growth potential and suitability for use as a teaching tool.
Exhaustive Skill Set: Since we are teaching about 20 different core skill sets over the course of the year, we will use a variety of companies and case studies to do our work.
Give and Receive with an Open Hand: Students will be expected to do some work for other members for free as the normal laboratory part of the course. We will mutually agree on how much “gratis” work is expected as part of the coursework of the Network. Because this is a dream team, what you receive back for sharing will far exceed what you sacrifice. Besides, you know you can’t do everything yourself anyway.
(Quincy Jones could have told Elvis Presley: “Look, man, I’m sure your Heartbreak Hotel tune is going to do really well, but I’ve got my own gig to run. Sorry, Elvis, I’m building my vision – not yours.”)
Confidentiality: Loose lips sink ships. The group agrees to keep all information about members private. This is crucial to mutual trust. Members who do not hold confidentiality will be ejected and may be subject to prosecution.
Conflicts: Members of the group agree to disclose any conflicts of interest. We will arrange groups of collaborators to accommodate such issues.
Non-Compete: The group agrees to not build competitive business, or consult with direct competitors of members without permission, for a period of two years after the start of AMN. This is for the mutual benefit of everyone. What we can accomplish together far exceeds what we can do trying to steal each other's ideas.
We are 75% planned and 25% making this up as we go along. I could give you a course outline right now, based on what I plan to cover. But I well know that within three to five weeks our plans will have entirely changed, based on the jazz improvisation that is demanded in the moment. Roughly speaking, we will cover all the topics I covered in Rosetta Stone and Truth Seminar in depth. But I also know that situations will arise that I could not foresee (as is always the case in business) and members of the Network will learn more from the surprises than you could possibly learn from the syllabus.
Star Principle Essentials: As soon as you are accepted, we will give you access to the $2,000 Star Principle Essentials videos – the Essential 80/20 content from my legendary seminar with Richard Koch. You will want to watch or listen right away because they’re incredible. That seminar has already given birth to hundreds of millions of dollars of new net worth.
Tactical Triangle Review: My coaching team will step through your sales funnel with a fine-toothed comb, identifying leverage points where you can quickly and easily make conversion gains of 10%, 20%, perhaps 100%, boosting your sales, reducing waste and taming your ad spend.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Sometimes You Just Need a Landmine Removal Service
I mentioned Matt Coffman above. Matt’s Therapy Practice Accelerator has helped over 2,000 therapists grow their practice. Matt has 100 testimonials from happy clients.
But as of 2021, revenue has plateaued at about $2 million.
So, Matt joined Advanced Mastery Network to try to unlock growth.
In the process of solving their marketing and sales funnel, he realized there were bigger issues in the leadership of the company. This led to a major restructuring of the company.
Josh Long, Robert Michon and I were all instrumental in helping Matt navigate this process without stepping on any landmines.
Our advice saved Matt *at least* $300,000
in the negotiation process.
We then overhauled their sales funnel and boosted revenue 50% between Fall 2022 and Spring 2023.
Q1 profits were up 300% year over year.
Matt now has a company that runs more smoothly…and Matt has more confidence about his company's growth moving forward.
If this is the level of advice, strategy and rubber-hits-the-road practicality that you need to lift your business to the next level, let’s talk.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Are You Ready for Advanced Mastery Network?
- Is your business on track to earn over $1 million in revenue in 2023?
- Do you want to make it to the crucial $10 million mark before the next…change?
- Do you know you need to leverage 21st Century business strategies like Star Principle, Simplify, Network Effect, and the Tactical Triangle Takeover to achieve your goals?
- Are you NOT an Amazon dropshipper, MLM, or in a captive industry like financial planning?
Then you might be ready to leverage the strategies, networks, and advice that can keep you alive…and even growing…when the NEXT crash happens.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Carpe Diem,
Perry Marshall
P.S. A personal note. I’m 54. I don’t know how many boom-bust cycles I have left. Do you?
In her biography of Warren Buffett, The Snowball, Alice Schroeder quotes the Oracle of Omaha, saying we should look at life like a punch card.
There are only 20 spots on the card to be punched. A punch represents an investment. You only get so many in life. When you use one...you’ve got 19 left. Then 18. Then 17…
“You’d get very rich if you thought of yourself as having a card with only twenty punches in a lifetime, and every financial decision used up one punch. You’d resist the temptation to dabble. You’d make more good decisions and you’d make more big decisions.”
My partner, Josh Long, says it takes him about 18 months to determine whether an investment, a venture, is a success or failure. Josh is 42.
“I don’t know how many more 18-month cycles I’ve got left in me,” he says.
“Probably not many.”
Buffett’s punch card analogy is apt. But none of us knows how many punches we have left.
Here’s why I think this is so urgent TODAY.
I think the macroeconomic factors are in our favor as investors and entrepreneurs right now. But I think we’ve got 3-4 years, tops. There are cracks. Correction is needed and it will come soon.
The financial and “Head Office” experts I listen to and trust, believe we have 3-4 years TOPS before the next crash happens.
Now is not the time to hesitate. If you have a business that can grow fast...NOW is the time to do it.
And if you’re not in a high-level mastermind with a 21st century business expert...and other sharp entrepreneurs, asking you 30,000-foot-level questions and challenging your assumptions about your business...you’re NOT doing it.
Plain and simple.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.
Do You Have a Punch-Worthy Business and Not Even Know It?
Nearly every time I do a Perry Marshall Live event, I meet an entrepreneur who does not see the massive potential in his own business. They are either too close to it...or take it for granted...or are just thinking too small.
But about every six months someone in Planet Perry sells their business for $10 million or more. And that tells me there are many, many more businesses out there with the right stuff.
Many more businesses with the makings of a Star Business, a Proposition Simplifier, a Network Effect business that could dig a deep and impenetrable moat around itself.
The 80/20 Principle assures me they are out there.
YOUR business might be one of them.
The fact that you are reading this means there’s a very good chance it is one.
And if it is, you don’t have much time to put the pedal to the metal and exploit this boom.
3-5 years maybe.
In 5 years I’ll be 59. Entrepreneurs’ prime earning years are in their 40s, 50s, and 60s.
How old will you be in 5 years? 50? You got maybe 15 years. 60? You got 5, maybe 10.
Tick tock, tick tock.
How many more punches...how many more booms...do you have left in you?
If you think you might have a business with something special, you better find out for sure...FAST.
* Advanced Mastery Network includes an in-person, live event(s) component. Event disclaimer can be found here.