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Are you’re chafing against the world? Re-invent it

It took me a year and a half to “figure out” Google AdWords. I’ll never forget the day it snapped into place. I brought on a client, built their campaigns quickly and easily, and within a week or two we matched an entire direct mail campaign that had taken years to refine. Their biz was never the same after that. ... Read More


Band-Aid vs. Permanent

I have a client who sold his southern plantation house on 2 acres. He moved his family into a one-bedroom apartment. Has been driving a beat up GMC van with 350,000 miles. His daughter sleeps on the couch in his living room. His wife hasn’t bought new clothes in 3 years. He has plowed EVERYTHING into this business. Guess what… ... Read More


Why 1000s of corpses washed up on shore… but nobody got mad at ME

Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck the day before). Recess was ... Read More


Advice for Junior Wolverine in the kitchen this morning

This morning my son Cuyler (age 20) and I were drinking chai & mixin’ it up in the kitchen. We were discussing Cuyler’s #1 frustration. (Hint: What happens when Junior Wolverine hangs out with the Big-Dog Wolverines?) I had to quick run upstairs and shoot this video to capture the spirit of our convo:   P.S. You know that crazy ... Read More


Truth Seminar May 21-23 2019. You’re invited.

On May 21-23 2019, in a gorgeous glass-walled space west of Chicago, nestled in forests and hiking trails, I’m hosting one of the most important seminars ever. It’s Truth Is Stranger Than Fiction. AKA the Truth Seminar. In my career I have created not merely improvements… but total re-inventions that became movements. Not just in marketing, but across many industries: ... Read More


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