The Maze – A Powerful Concept That Can Double Your Profits
This is part 2 of an article on my tools and tactics for email marketing. You can read part 1 here.
Here’s what one client of mine said about “The Maze”:
“I have the Autoresponder DVD’s and anyone not buying them is foolish. The Maze is pure genius. Literally, genius.”
-Scott Buendia, Urban Warrior Inc., Beaverton, Oregon
Here’s a short clip from my live Autoresponder Seminar in Chicago. Watch as I explain the concept of the Maze.
The Maze is what gives me the ability to have very specific target communication with my audience – whoever you are.
The Maze automatically adjusts the frequency of my emails up and down to fit what my audience wants.
The Maze focuses my messages to exactly what each member of my audience wants to receive.
Creating the Maze Is Simple If You Have the Right Tools
What I love about InfusionSoft is something called Action Sequences. This is THE critical feature if you want to build multi-step marketing sequences for different products and promotions. It’s the part of InfusionSoft that makes the Maze not just possible, but simple to set up.
Let’s say you get a sales lead on Monday. Infusion sends a file to your fulfillment house to mail out a DVD to that guy. And they send a confirmation email.
On Tuesday Infusion sends him a follow-up message and on Thursday sends him a follow-up FAX. It puts him on an autoresponder sequence that continues to follow up for the next three months.
Six weeks later he buys. Infusion automatically removes him from Action Sequence A and puts him on new Action Sequence B that takes him through the steps of being a new customer.
It also puts him on an upsell sequence that gives him more opportunities to do business with you.
It schedules your sales person to give him a Welcome Call the next day and sends her a reminder the morning her call is supposed to take place.
ALL of this is completely automated.
You can build a 35-step follow-up sequence that runs like a machine, 24/7/365.
Perry Marshall