AI is Wedging an "Equity Divide"
Most Will Collapse Into This Chasm Within 24 Months
Position Your Business On the Right Side of the "San Andreas Fault of AI" Before It's Too Late
** REGISTRATION FOR THIS EVENT IS NOW CLOSED**
Questions? Email [email protected]
You're not just imagining it.
If it seems like you're marketing is getting more expensive, leads becoming harder to capture, and customer acquisition costs are skyrocketing...
You're experiencing the opening of what I call "The Andreas Fault of IA." In California, the San Andreas Fault is a major crack between two tectonic plates - the Pacific and North American - where they slide past each other, causing earthquakes. They are splitting California in half. Someday the west coast will "fall into the ocean".
The San Andreas Fault of AI is the yawning chasm currently ripping through the business landscape, separating:
Companies that will thrive with unprecedented growth in the AI revolution...
...from those that will be swallowed whole and disappear.
The AI fault line doubles in size every six months. AI is doubling at 4X the rate of Moore’s law. This is very difficult for even sophisticated people to comprehend. In my own personal projects, AI is twice as powerful in May as it was in December, only a few short months ago.
Early this year the picture snapped in place for me and I decided to do something about it.
Birth Pangs of a New Marketing Era
Just a few weeks ago, I woke up at 3 AM, drenched in sweat. It wasn't illness. Or emotional house cleaning. It kept happening again and again.
The cause: Something major is shifting in the world, and I was picking up on it. Kairos.
The capabilities of public AI platforms have doubled since December 2024. This isn't hyperbole – it's my own personal, embodied experience. (I’m consistently spending 1-4 hours a day pushing these tools to their limits.)
- Sales of books (especially “how to” books) are dropping
- Consumption of educational information is shifting
- Traditional lead generation magnets don’t work as well anymore
- Expectations of speed and utility are rising fast
A Fortune 500 AI consultant told me she's witnessed every one of her large corporate clients abandon their "in house" AI tech development because it is impossible for them to keep up with the breakneck speed of OpenAI, Anthropic and Google Gemini.
The Death of Marketing As We Knew It
The Golden Age of Marketing – which dawned around 1999 and lasted until 2017 – is O-V-E-R.
All the world's most sophisticated marketing and copywriting has become a commodity.
A few short years ago, strong marketing chops were sufficient to command premium rates and build a thriving business. Today, barely table stakes.
MARKETING IS NO LONGER SECRET SAUCE. AT ALL.
- You can hire competent marketers on Fiverr for five bucks
- AI can write decent and sometimes sensational copy in seconds
- Building entire funnels now takes hours instead of months
This explains why so many businesses are struggling right now:
- Lead costs soaring
- Conversion rates plummeting
- Customer acquisition is prohibitively expensive
Now it's about MOATS.
Because while most businesses are being shredded by these changes...
A Growing Group of Intrepid Adventurers Are THRIVING
Chris Downey founded a site and community. Chris is a member of Renaissance AI Lab led by Scott Schang. Chris says:
“As a self-funded team, 2025 will be our best year—momentum is shooting up, and even my wife says, ‘I think you’re going to make this work.’ Our vertical AI flywheel is humming.
It all began with one email. I pictured an unflappable advocate, ‘Tony,’ beside a nervous mom at her pediatrician’s office, saying, ‘You don’t bully this mom. Not while I’m here.’
That email grew into a 7-part series and Tony’s Streetwise Parent Guide, now selling directly from 50 AI-optimized state pages.
Our AI flywheel:
- Traffic Engine: 8× traffic growth in under a year.
- Strategic Scarcity: Delayed access drives ratings and network effects.
- Bot Personas: ‘Defends your right to question, think, and choose — without pressure, censorship, or dogma.’
- Content Loop & Podcast: Zero ad spend; every interaction fuels new products; podcasts yield a compounding long tail.
- Partnership: Early talks with a telehealth pediatric practice aligned with our mission.
It’s just me (plus a part-time PR guy), but AI makes me a team of three—more productive and having more fun than ever.”
Chris Downey
Founder, Developer, Freedom Fighter, Dad
What's his secret?
He’s discovered how to build what I call "Moats on Tank Treads" – protective business advantages that don't just sit still but automatically move and adapt as AI capabilities expand.
These aren't standard "competitive advantages." They're systematically designed invisible barriers that become STRONGER as AI gets more powerful through Network Effect for Mere Mortals.
And they're the only thing standing between your business and obsolescence.
Businesses Most Vulnerable to the AI San Andreas Fault
(Is your business one of these?)
Information and Content Marketers
Businesses that merely provide information AI can now deliver instantly:
- Marketing Agency services
- Technical support for standard problems
- Info marketers, course creators
- Consultants of "average" ability
Service Providers
- Content creation
- Copywriting (once a huge skill, now diminished)
- Design work
- Templated analysis
- Funnel builders (now possible in minutes instead of months)
Moat-Less Businesses
Companies lacking any of the four essential protective barriers:
- No trust moat (strong personality, branding)
- No digital magnetism (Network Effect for Mere Mortals)
- No "Experience Curve" advantage (physical assets that are hard to replicate)
- No proprietary digital loops (digital assets that grow more competition-proof with as you grow)
"One Size Fits All" Companies
Businesses that haven't evolved toward personalization:
- Mass market products
- Standardized solutions
- Non-custom experiences
"Best Practice" Followers
Fields where standard approaches are insufficient:
- Complex health treatments
- Anything science related
- Nutrition
- Businesses in highly competitive niches
The Trouble With "AI Expertise" Right Now
E-V-E-R-Y-O-N-E is teaching AI. But even genuine experts are focused on hacks:
- Prompts and hacks
- Efficiency shortcuts
- How to write copy or make a sales funnel
It's all very tactical stuff that utterly misses the larger strategic shift.
What happens when Google makes your AI prompt skills obsolete overnight? (They will.)
What happens when every competitor has the same AI tools you do? (They will.)
What happens when your customers expect instantaneous, hyper-personalized solutions? (They already do.)
What You REALLY Need: The Four Essential Moats
Every business that exists on the internet has to possess at least two of the following four moats around their castle – protective barriers that competitors can't cross.
If you don't have these moats, you are in grave danger within the next 6-18 months.
The four essential moats are:
- Trust
- Digital Magnetism
- Personal and Physical
- Digital Systems
But here's the critical part most miss:
The San Andreas Fault of AI doubles every six months
This means your moat needs tank treads – it must automatically move and adapt as AI capabilities expand.
April 2025 in Chicago delivered 10X Value Before Lunchtime
April 22-24 in Chicago, I walked participants of the Equity 2.0 seminar through the Moat building process, and they were not just impressed but amazed. People who paid $4,000+ for a three-day seminar told me they got 10 times the value on the very first morning by lunchtime.
Heading into the seminar, I could feel the whole marketing world in birth pangs. It's not just politics. AI is a big part of it. I can tell that people's entire expectation about how the world is and how the world presents itself is shifting.
The night before the seminar, Symi McGee (age 28, owns a cleaning company) test drove our Moat Map tool. She texted me: "This is amazing."
A few hours later, her business partner (age 29) did the same exercise: "YES. This is amazing."
The San Andreas Solution Lab Comes to London
For three intensive days this June 4-6 in London, I'm conducting a hands-on laboratory with Scott Schang where you'll build these essential moats around your business.
The first two hours will deliver my groundbreaking framework. You’ll hold in your hand a map to the future that shows you exactly how to:
- Put your moat on golden tank treads that literally move as AI evolves, so you're never left behind
- Choose from FIVE distinct types of digital moats that create network effects
- Transform from "one size fits all" to "exquisitely personalized" – which will 10X prospect and customer engagement instantly
- Use AI 100% consistent with your unique marketing DNA
- Ensure your business thrives as others are wrung out like a dishrag
Not Theory. You'll Head Home with A Custom-Built AI Moat Engine, 110% customized to YOU and your market
What we created in Chicago is a prototype of the 2026-2027 marketing funnel. A quantum leap from giving your client an ebook or video to delivering a totally customized, dialed-in personalized solution to their specific problem.
Stay for June 5 and 6 because as Scott Schang (our resident AI expert) explains: "We're building a three-legged stool of personalized intelligence."
The first leg is your business – what your business and market looks like.
The second leg is you – who you are and how you make decisions (your Marketing DNA).
The third leg is deep research – a curated data set around your market, marketplace trends, trajectories, and psychographics on your clients.
When we put all three together into one GPT, you'll have everything you could possibly ever want to know about you, your business, and your market.
Everyone who attends London will walk away with this personalized machine trained on their data and information. But you'll also understand how it was built, so you can continue to evolve it.
There are three major “takeaways” from this hands-on lab:
- Most people think about AI completely wrong. We are going to show you how to approach AI in your life and business, which will 80/20 everything you do, leaving more time for creativity, innovation, and strategy. Once you “see” this approach, you will not be able to unsee it. You will have X-Ray glasses that see through AI hyperbole and hype.
- You will learn how to use 3 powerful AI tools and strategies that will forever change the way you approach your business, your market, your competition, and your creative output. Scott Schang has talked to 3 people in the last 2 days that have said it changed their life. Collecting Stories Here
- You will take away a highly trained business analyst, strategist, and marketing specialist GPT that knows you, your business, your market, and your customer as well as you do…if not more!
What makes it flow:
Moat Mapper Lab - Introduce and explore Moat Mapper / Pair up and engage with each other. This “work” will be used as output to train the CustomGPT you walk away with. Business / Operations / Marketing focused.
Genius Flip Lab - Introduce and explore Genius Flip / Add Marketing DNA / Unlock secret menu / Extreme customization / Engage with each other. This “work” will be used as output to train the CustomGPT you will walk away with. Personal / Communication / Marketing / Traits / Influences.
Deep Research Lab - Learn how to use Deep Research AI models to curate a data set that holistically learns about your industry, marketplace, consumer psychographic, competitive landscape. This “work” will be used as output to train the CustomGPT you will walk away with. Market / Competition / Trends / Trajectories / Opportunities
Build a CustomGPT with all of YOUR finely-tuned output. This will be a Lab showing you step by step how to add a customGPT to your ChatGPT account. It will be copy and pasted – I’ll give you the prompts and teach you step by step how to build your own tools in the future.
Connect the Dots - Review everything you’ve learned, how you learned it, and how to continue to invest in AI as a co-creator and amplifier. Personalize your memory/behavior with the Genius Flip prompt. You are walking away with 3 powerful tools – Moat Mapper, Genius Flip, and M.S.E.A. (Multidimensional. Space. Exploration. Agency.)
Why This Is Different From ANY Other AI Training, Anywhere
This isn't about tactics, prompts, or getting good at ChatGPT. Such tricks become obsolete in months.
Instead, you'll discover how to build strategic advantages that become STRONGER as AI gets more powerful.
Most importantly, you'll discover how to position yourself on the right side of the "San Andreas Fault" – where your business becomes increasingly valuable while competitors fall into the chasm.
The world isn't 80/20 anymore – it's 95/5. Five percent of the people attain 95% of the wealth.
Which side will you be on?
I have led the vanguard of MULTIPLE revolutions in business: Google Ads, Facebook Ads, Fractal 80/20. I’ve evangelized Star Principle in the small business space. I’ve also achieved breakthroughs in science – cancer, evolution and virus research.
I’m leading a new revolution AGAIN with a fresh approach to AI that, like my approach to Google advertising and 80/20, lasts for decades instead of months.
What Participants Say About Our Training
"Within 3 months, our lead costs dropped 62% while conversion rates improved by 38%." – Mark Ingles; St Petersburg, Florida
"I've attended dozens of marketing seminars. None have delivered the ROI of working with Perry. One insight alone led to a very lucrative exit." – Casey Graham; Atlanta, Georgia
"What makes Perry different is his ability to see around corners. While everyone else is teaching what works now, he shows you what will work next." – Daniel Park, Michigan
Jose Palomino is a B2B business consultant in Virginia. Jose says:
– Writing & Content: I’ve used AI to help draft everything from email sequences and LinkedIn posts to an entirely new book (The 90-Minute Value Prop Audit), plus dozens of blog articles and tailored comments to build visibility.
– Sales Enablement: I’ve developed a proprietary toolset (FIAR—First Impressions Assessment Review) that enables me to analyze a company’s website value proposition in minutes. I type in “EMAIL [FirstName]” and AI produces a high-impact outreach email based on a 50-point scoring rubric.
That’s given me a repeatable, scalable way to start better sales conversations. I expanded this to include MARKET, COMPETE, TARGET CUSTOMER, OBJECTIONS, PRICING and a few other one-step analysis tools. All based on my IP and frameworks.
– Deals in Motion: I have a $25K engagement currently moving forward and closed a $10K verbal deal recently—both directly linked to AI-enabled lead generation and messaging.
– Clarity & Speed: Most surprisingly, AI has become my thinking partner. It hasn't replaced me—it’s made me better. I can now iterate on my frameworks faster, more frequently, and with more precision, freeing me up to do the deep, creative work I love. That structure changed everything.
The Full Three-Day Experience
June 4th: Perry Marshall Live with AI Moat Building Lab
I'll be surveying the participants live and solving all the problems in the room, starting with a very special lab session about building AI moats around your business.
June 5th-6th: Scott Schang's Deep-Dive AI Lab
Scott is doing incredible things I've never seen anybody do. He'll deliver even deeper value, and you'll go home with a suite of tools thoroughly customized to you, your business, and your market before you've even left.
This engine is something people use every single day – they go into it to discuss things, look at things, bounce ideas around. You'll be in this tool probably the same way you're in your email – a couple times a day –- and it's customized, personalized, and completely yours.
The “San Andreas” London Lab: Limited Availability
Due to the hands-on nature of the London training, attendance is limited to 30 to ensure personalized attention.
Here's what you'll receive:
- Three full days of intensive training (June 4-6 in London)
- The complete San Andreas Solution Framework
- Customized moat-building strategy for your specific business
- Implementation workbooks and templates
- Ongoing access to the Renaissance AI Online Private Community (free 30-day trial; $199/month after; you can cancel at any time)
Post-event implementation support
Why You Must Act Now
The Fault Line – the chasm between the old internet and AI – is doubling in width every six months.
Businesses that don't adapt are already seeing:
- Traffic costs spiking 1.5-4X
- Conversion rates dropping 30-50%
- Lead costs becoming unattainably expensive
Meanwhile, clients implementing these strategies are experiencing:
- 8X growth in SEO traffic (Chris Downey)
- Rapidly climbing membership
- Immunity from AI commoditization
Your Investment: A Fraction of the Financial Value
The strategies you'll learn have generated millions in new revenue for businesses just like yours.
Consider that:
- One positioning shift can double your conversion rates
- One strategic moat can make your business acquisition-worthy
- One Network Effect strategy can make you competition-proof
LOCATION: CENTRAL LONDON
INVESTMENT
Perry Marshall Live on 4 June: £1129* (discount available for members of New Renaissance 12 Yearly)
Full 3-Day AI Intensive: £2600* (discount available for members of New Renaissance 12 Yearly)
* PLEASE NOTE: Prices shown in GBP are estimates. All orders are processed in USD at the exchange rate on the date of purchase, so your final charge may be slightly higher or lower.
I’m also including a 30-day FREE trial in RenAIssance Lab ($199/month after the 30-day trial). RenAIssance Lab is Scott Schang’s live Zoom lab where you quickly & easily build AI engines like our Moat Mapper GPT. You will deliver results that formerly took hours or days, now in minutes or seconds. This is extremely effective for both prospects (generating leads) and paying clients (generating revenue). You can cancel at any time. 30-day trial only valid for non-members of RenAIssance Lab.
Reasons to Secure Your Spot Right Now
- GUARANTEE: If by the end of the first day you don't believe this is the most valuable business training you've ever received, we'll refund your entire investment plus £500 for your trouble.
- BONUS #1: Complete AI Moat Assessment Tool – identify your vulnerabilities before competitors do (£997 value)
- BONUS #2: Early registrants get exclusive pre-event preparation materials to maximize your in-person experience (£750 value)
The REAL Danger Is Doing Nothing
Every day you delay is another day your competitors are building their moats.
Every week that passes, the San Andreas Fault grows wider. One year from now, the AI chasm will be 4X wider than it is now.
Will your business be on solid ground when the earthquake hits? Or will you be one of the countless businesses that tumble into the crevice?
The choice is yours.
Perry Marshall
P.S. Right now, you stand at a crossroads. One path leads to commoditization, shrinking margins, and obsolescence. The other leads to premium positioning, strategic advantages that grow stronger with time, and true business equity. Which path will you choose?
We are turning dog businesses into stars. This is your chance to join the transformation.