AdWords Masters Summit:
The world’s most advanced gathering for Google AdWords & PPC professionals
Maui Hawaii, March 1-3 2010

Dear Online Marketing Professional:

If you’re spending more than $5,000 per month on Google AdWords, then there are strategies you don’t know that are costing you money.

At this very moment, you may be one Google ad away from a $4,000 to $20,000 per month pay raise. One new way to filter traffic on the Content Network could bring you ten thousand more visitors per month.

AdWords is changing fast. Even as you’re reading this, you’re falling further behind. Because even if you’re hyper-advanced, there’s still stuff you don’t know.

I’m bringing together the savviest AdWords pros in the entire world in Maui Hawaii. Together we’re going to advance the State Of The Art in what is now possible in the AdWords universe.

Only people who can document that they manage $5,000+ of PPC per month will be allowed to attend. Some attendees spend over $1 million per year and have the scars to prove it. This will be the highest quality collection of renegade advertisers in the history of Google AdWords.

This will be one of the most advanced seminars ever offered in the history of direct marketing. I dare say this will rank with Gary Bencivenga’s Bencivenga 100 Seminar in New York City, Gary Halbert’s Seminar of the Century in Key West, Ken McCarthy’s System Seminar and Traffic School in San Francisco, and Dan Kennedy’s Info Riches marathon conference in Phoenix.

All legendary events that insiders fondly remember years later. All of which gave birth to unprecedented achievements in direct marketing.

In fact, my guarantee is simple: If you’re not SLACK JAWED by the advanced content you’ve received by lunch time on March 2, let me know and I’ll refund your money and throw in $500 for your plane flight.

Not only will you be privy to my expert team and secrets Google would never tell you… you’ll join closed-door, no-recorders, no-cameras, no-cell phones “show and tell” sessions with other high-level advertisers. Discussing the latest changes, precisely what’s working and what’s not in the hottest advertising marketplace in the world.

Most people are stuck in a Google Ad-Writing RUT. Most markets have BORING ads. Most
people are frozen at 2.4% CTR. You know that a 5.5% or 9.5% CTR would push you straight
to the top but you aren’t sure how to pull it off.

All that will change after Maui.

I’ve developed a NEW method for generating Bionic Google ads with amazing CTR’s. I call it The Swiss Army Knife. It’s systematic, it’s scientific, and endlessly creative. Bionic Google ads are tractor beams that drag peoples’ eyeballs away from the center of the page to YOUR ad. They push your ads up in the rankings so you get more traffic or cut your bids. They bring new people who would’ve never clicked before.

This is the very first thing I will talk about in Maui, where I will disclose all 10 blades of the knife. In literally one hour you’ll have a dozen+ totally fresh approaches. This will bust you out of ad-writing brain-lock.

I’m considered the world’s #1 AdWords expert and yes, I’ll assure you, I am quite skilled at AdWords.

But AdWords is a HUGE industry now. It’s a $20 billion business. It’s an octopus that’s so big, it’s bigger than any one person can know. These experts know ALL KINDS OF STUFF I don’t.

I’m up to my eyeballs in online marketing every day and I have access to HUNDREDS of extremely smart people. But these guys are absolutely world-class. Their combined knowledge is staggering.

All My Speakers are on the Leading, Bleeding Edge of Google AdWords:

1. Richard Stokes, president of AdGooRoo.com

Let’s say you wanted to know things like:

“What’s the difference between the ACTUAL number of searches Google gets, and the number they tell you in their keyword tool?

Richard knows the answer to that question.

Or if you wanted to know something like:

“What were the top 10 affiliate ads in Google in 2009?”

Richard would likely know the answer to that question too.

If you wanted to know:

“What image ads are getting the most impressions on Google’s content network this month?”

Richard probably knows the answer to that question as well.

Richard started out as a young-pup affiliate just like thousands of us. Soon he started making more money on the side than in his day job. But instead of hanging out at the beach or chasing more affiliate programs, he pursued a completely different idea.

He asked himself this question:

“What if there were a service that reported who’s winning and losing on Google? What if someone watched all those ads come and go and kept a record of them?”

That’s how AdGooRoo was born. Ingenious.

AdGooRoo is now the “Nielsen Ratings” company for search engine results. If you want to know what’s really going on, Richard can tell you.

I NEVER have a conversation with Richard where he doesn’t uncover a whole bunch of new things about what Google is actually up to. Because he’s got servers all over the world that watch Google like a guard dog 24/7. They monitor the results of millions of keywords. Richard has reverse engineered all kinds of things about Quality Score, Impression Share and bid pricing that nobody else in the world knows.

Mostly he sells this information to Fortune 500 companies – the same 1.3% of companies that generate 80% of Google’s revenue.

You cannot be in the same room with Richard Stokes and not go away with 5X more insight on how the Google machine works.

You must be here. You must hear Richard. You do not want your competition to be here instead of you. Topics Richard will cover:

• Riding your competitor’s coat-tails to appear on the exact same pages as them – even if they’re running IMAGE ads
• How to achieve an “Epiphyte” relationship with your competitors: An epiphyte is a plant that grows on a tree in the jungles of Costa Rica, which looks like a parasite but actually adds nutrients to its host rather than leaching them out. This creates a hyper-productive symbiotic relationship. Richard shows you how to do this in AdWords.
• Case Study: How Richard took a company from literally ZERO to #5 in their industry in 11 days
• Case Study: A $50 Million case study in Conversion Optimization

2. Amit Mehta, founder of PPC Classroom

Amit came to a 4-Man Intensive a couple of years ago and as we sat together, I was immediately impressed with his breadth of knowledge. He is a consummate professional at playing the affiliate marketing game. Not just the strategies and the tactics but the complex systems necessary to pull it all together and make it flow and pull millions of dollars out of the Internet, almost like magic.

He went on to launch PPC Classroom, a high-level training for affiliate marketers and PPC arbitragers. My own affiliate manager Jack Born follows him closely, purchases his programs and raves about them.

Since affiliate marketing is one of the most competitive endeavors on the Internet and since affiliates have to have the sharpest Google AdWords pencils of all, Amit is someone you ignore at your own peril.

Here’s some of the strategies Amit will reveal:

1. Jet Streaming – How he got 50,000 clicks a day from the content network at an average of 0.10/click with ONE Ad
2. Effortless bid optimization – How to quickly and easily optimize your keywords bids and SKYROCKET your ROI with a free software tool provide by Google – he’ll show you EXACTLY how to do it
3. Testing and Scaling – How to test a niche with virtually zero risk and exponentially increase your profits once you find a winner. He’s used this little known tactic to create $1,000/day (profit) PPC campaigns.
4. Outside of the Box Keyword Research Tactics – The 1 critical mistake most people make when doing keyword research and one “barely legal” tool to spy on your top competitor’s keyword lists
5. How to Survive the Google Slap and Survive on AdWords if you’re selling an information product (Almost NO ONE knows this)
6. How to Effortlessly Create AND Manage AdWords & MSN Campaigns in Excel – Will Save You Countless Hours and Allow you to QUICKLY scale UP your campaigns
7. Extremely cool tricks using AdWords Editor (Amit swears by it! This is seriously wicked stuff.)

3. Shelley Ellis, Zen Master of the Content Network

To an extent, advertising on Google search is “exact science.”

If Google search is exact science, Content Network is “fuzzy logic.” It will always be the playground for people who like to dive into the deep end of the pool. Compared to their knowledge of search, most advertisers are 2 years behind in their knowledge of Content.

If your Content Network strategy is state of the art, it’s like being able to time travel – going back in time to a period when Google was less competitive than it is now.

The key to Content Network is “X-Ray Vision.” Think of the Content Network as a fog – you can’t see much of anything with the naked eye. Shelley’s methods give you:

1. Bright yellow fog lights that see 100% further in the fog
2. Infrared sensors that generate heat maps of activity on the Content Network
3. Ultraviolet light that activates photoactive materials in the Content Network
4. X-Rays that sense hard surfaces
5. Sonar that bounces sound waves
6. Geiger counters that detect radioactive materials
7. Lasers that detect reflective surfaces
8. Radar that perceives metal objects
9. Antennas that recognize electrical interference
10. Hunting dogs that smell meat

When you combine fog lights, infrared, ultraviolet, X-rays, sonar, Geiger counters, lasers, radar, antennas and hunting dogs, you’re never going to fly your plane into the side of a mountain. The Content Network reveals its secrets to you and as you begin to see through the fog, you fly further and faster than everyone else.

I’m speaking in metaphors, but Shelley Ellis really will reveal to you 10 different ways to find, sort and track Content Network traffic.

4. Rob Sieracki of Rocket Clicks

When Glenn Livingston introduced me to Rob, he said, “Perry, Rob knows 3X more about AdWords as I do.” Strong statement, Mr. Livingston. Rob crawls inside the AdWords machine literally every single day. He has access to thousands of data points and dozens of million dollar accounts.

AdWords has evolved to the point where it’s become its own ecosystem, subject to chaos and patterns that even Google’s smartest engineers could not have anticipated. But while it’s one thing to understand Google’s rules, it’s another thing to understand how to use them. Rob will present:

• Extreme wizardry with placement reports on the Content Network – the relationships between the sites that appear on your reports, and even individual pages, provide vital clues as to where you’ll find hot, hyper-responsive customers
• Important Google beta tests that few advertisers even know about – that signal important new directions for 2010-2011
• “What’s in it for YOU vs. What’s in it for GOOGLE” – deep insights, based on Rob’s extensive interaction with Google. Google rarely tells you exactly what they want. But Rob knows.

5. Glenn Livingston of Rocket Clicks

For my customers Glenn is probably the #1 “other” go-to guy on Google AdWords. Glenn has 3 enormous advantages that make this possible:

1. He is the undisputed king of Online Market Research techniques for Internet traffic. He is constantly, relentlessly playing with traffic and survey techniques. Simplifying and documenting his methods. Since market research is a 100% necessary, make-or-break proposition in 2010, I PROMISE Glenn will show you things you’ve never seen before.
2. He is constantly launching new products in totally unrelated markets. I’m not sure I know of anyone who has entered a more diverse collection of markets – successfully – than Glenn.
3. His company, Rocket Clicks, does high-end, state-of-the-art Google AdWords Campaign management for many dozens of customers. His staff have their finger on the pulse of what’s going on. You will learn things at this workshop that were not known 2 weeks prior.

Glenn will come with an ultra-streamlined synthesis of his latest research methods as well as knowledge gleaned from millions and millions of dollars in actual AdWords clicks from his own projects and from Rocket Clicks clients. Glenn will present:

• Keyword “Center of Gravity” – Bryan and I have been using this in our own AdWords account to get record Quality Scores. Glenn’s expertise on tell-tale signs of hyper-responsive customers is legendary and this will be the most elegant summation of this knowledge, ever
• How to leverage Quality Score information to determine the outer boundaries of your market. Are you in one market, or are you in two or three? If you’re trying to expand your market share, or enter new markets, this is forceful know-how.
• Quality Score as your friend: Most people fight QS. What if you harmonize with it? What if you use your opponent’s momentum in your own favor rather than trying to oppose it? Download Glenn’s Quality Score Jiu-Jitsu.

6. Jonathan Mizel on Media Buys – Paid Traffic Sources OUTSIDE of Google

The other day one of my customers asked me who I pay attention to. It’s not a very long list, really.

One of the first names out of my mouth was Jonathan Mizel. Jonathan has been one of the most influential people in my own online education. I’ll never forget one day driving through Cleveland Ohio listening to a cassette tape. Ken McCarthy was interviewing him and Jonathan was explaining “The Unlimited Traffic Technique.” This became the foundation of my entire approach to online marketing. It’s the very first thing we teach in the Bobsled Run. It’s no coincidence that Jonathan came up with it.

Jonathan organized what to my knowledge is the first full-tilt renegade Internet marketing seminar ever, in Boulder Colorado in 1999. He was the head of the pack in terms of taking classical Direct Response Marketing principles and applying them to the web.

Jonathan is a recluse, living on his comfortable estate in Maui Hawaii (he’s the only speaker who can just get in his car and drive over to the seminar.) Jonathan has barely even played the “guru game” at all during the last 3-4 years, because he makes more money doing marketing than teaching marketing.

But he used to have a coaching club and private conference call that most of the smartest online marketers regularly attended – John Reese, Marlon Sanders, Glenn Livingston.

Most importantly, Jonathan has been a hardball player in REAL online businesses – businesses that have nothing whatsoever to do with “internet marketing” or guru-dom – buying clicks and turning them into cash in dozens of markets.

Jonathan knows more ways of BUYING traffic than anyone else I know, period. He’s an expert in “media buys” – the “hidden” Internet advertising industry that serves billions of banner ads, popups and contextual ads every day.

(I am NOT talking about Bing or Yahoo.)

This side of the Internet advertising industry is known to very few people.

Jonathan rarely speaks or presents but he was absolutely on my short list of people to call to speak at this seminar.

YOU NEED MORE PAID TRAFFIC SOURCES THAN JUST GOOGLE. At this seminar Jonathan will show you where he gets thousands, tens of thousands of visitors every day, on command. Without ever having to worry about Google Slap or Quality Scores or any of that garbage.

Only true insiders understand how to play this game – the dozens of ad networks, a couple of which may just be perfect for you.

What if you could get to a place where you don’t care if you get Google Slapped?

Jonathan will reveal a bucket load of secrets.

The REAL Reason to Be Here

The BIGGEST reason is the networking. I have the world’s top AdWords experts and a maximum attendance of 100. People have to be spending $5,000 per month on AdWords just to show up. And it ain’t cheap.

Put 2 and 2 together – you’re going to spend quality time with some of the savviest men and women in the entire direct marketing business.

The seminar will be intense, the sessions will be superb, the information State Of The Art. You’ll be taking notes as fast as your pen can move.

But it’s going to be breakfast, lunch, dinner, and drinks at the bar for 3 days with these über-smart people and you’re going to feel like you just got a Master’s Degree in 2010 Traffic Techniques.

(You do understand that there’s no such thing as a course at Harvard, Stanford, MIT or CalTech that even comes close to this, don’t you? This seminar is the Ivy League of Pay Per Click.)

Fabulous resort: You’ll relax on the veranda, you’ll sip cocktails and enjoy spectacular Hawaiian cuisine. You’ll relish uninhibited, intense, high-level strategic discussions with people from North America, Europe, South America, Australia and Asia about exactly what’s working. You’ll compare strategies and gain a capability for extracting money from the AdWords machine that few people can ever hope to attain.

You’ll return having enlarged your army of direct marketing friends and colleagues. With tangible know-how to increase your traffic 10% to 50% without spending a penny more.

If you so desire, your campaigns can be measurably better before you leave.

And YES you will cut your cost per click further, even if you think your campaigns are already optimized and locked down like Fort Knox. No marketing seminar you’ve ever been to has greater ability to INSTANTLY pay for itself. I also doubt any has been this luxurious.

I don’t know about you but by the first of March, I’m ready for winter to be OVER. In Chicago the rain is spitty, the wind chills you to the bone and soupy, muddy sludge cakes your car and sidewalk and boots. Once in awhile the weather hints at “moderate,” but no sooner do you start to take off your jacket than the temperature drops 20 degrees and it begins to sleet.

This resort in Maui that I’ve selected is no flophouse. It rests on a lush, verdant golf course just a short drive from the ocean. The climate is utterly tropical, and when the air is the exact temperature of your skin, it feels as though you’re floating in a pool of warm breezy serenity. As though time itself is standing still.

(Maybe it is…)

If you so desire, you can post photographs of warm sandy beaches on Facebook and make your cold friends at home extraordinarily jealous.

If you so desire.

During the evenings, you’ll have enticing choices:

• - You can leave the conference at 5pm and take your sweetheart to any place you wish on the island and get away from everything.
• - You can dine with your fellow renegade marketers and spend the evening sipping Mai Tai’s, sampling the best food in the world, laughing, cutting jokes, getting tipsy and being generally obnoxious. (As long as you leave a nice tip, it’s OK. Really.)
• - Or you can limit yourself to only 1-2 drinks and join informal evening strategy sessions where hand-picked experts sound off on a range of topics, from SEO to Data Mining to Psychographics.

Register Here!

The AdWords “Gold Rush” of 2003-2005 may be Over…
But the REAL train is still just leaving the station.

Think back for a moment to 2001-2002. The Dot Com bubble had burst and the Internet didn’t really seem like all that exciting of a place to be. The Venture Capital money had dried up, the post 9/11 economy was stale and it sort of felt like the world had ‘moved on.’

I clearly remember – as though it were yesterday – Ken McCarthy, who’d been in hiding for at least 2 years, finally came OUT of hiding and put on the very first System seminar.

Ken is a devout student of history and Ken said: “OK, now that the nonsense has been pounded out of this market – now that the “stupid money” has all evaporated – NOW is when the REAL opportunities are about to emerge online.

“NOW!”

He was absolutely, dead-on correct with that prediction. Prophetic, almost. Overture was picking up steam and Google had just launched AdWords.

Fast forward to 2010 and you will see similarities. A different kind of bubble has burst (a much bigger one) and yes, it IS harder to get customers to part with their money. I don’t deny that. Nevertheless:

• Google searches are up 10% over this time last year in many vertical markets
• Google’s been achieving record sales every quarter this year. Q3 2009 nearly hit $6 billion; sales are up 7% over last year.
• I am predicting that Google will report a comparatively soft quarter for Q4 2009. Some will judge that to be a plateau. I do not. Google is far from reaching their full potential and the AdWords market will continue to grow for the next five years.
• I have a half dozen Roundtable members who’ve experienced record months in the history of their businesses, just since the beginning of the year
• If you’re a Google advertiser who knows what you’re doing, there’s never been a time when it’s been harder for brand new competitors to show up and try to eat your lunch
• AdWords has never been more devilishly complex
• The distance between winners and losers has never been greater
• Mobile Internet is expanding rapidly. There is no recession on mobile phones at all!

The Top 1% Advertisers have always been years ahead of everyone else and that they continue to prosper even as others languish. 95% of Google advertisers are too lazy to tune their campaigns for the highest possible performance.

If you’re one of the 95%… too bad for you.

Yes, there was a span of time in AdWords where all you needed was a bigger, badder keyword list and a bunch of quotes and brackets and you could scoop up all kinds of traffic other people were missing.

Those days have evaporated like morning mist. But there’s a hidden advantage: Your competition is considerably weaker right now. Many of your rivals are trimming their ad budgets. Many people entering your market do so out of ignorance and desperation rather than legitimate strategy.

Trust earned during this uncertain season pays off not only now but later, as the economy returns to health.

Also consider this: There are MANY opportunities online that exist because companies have fallen on hard times with the recession. Opportunities to fill a space that another company has vacated. Invitations to rescue companies from disaster – a 2010 equivalent of buying Chrysler stock when they hit bottom in the early ’80s.

Five years from now a LOT of people are going to wish they hadn’t squandered their time hiding in a bunker this year.

What about you?

During the next 24 months, the sophistication of online marketers will grow EXPONENTIALLY.

You MUST be prepared for this.

As an insider’s insider in the online marketing community, I am already detecting signals of a total sea change in the way online marketing is done. Let me explain exactly what I perceive.

I’ve been a Marketing Maniac for 12 years now and before the late 90′s I literally did not know the meaning of the term “copywriter.” 10 years ago, concepts like free reports, lead generation, split testing, Joint Ventures, affiliate marketing multi-step follow up, forced continuity, Cost Per Action, online/offline integration… All these methods were ahead of their time.

Just measuring ROI on advertising dollars was a novel idea back then.

Autoresponders and teleseminars were esoteric concepts known only by few thousand cult Direct Response junkies and practiced by only a few.

A few here and there were using FLASH to stream audio and once in awhile someone might try it with video.

A tiny handful of companies did multi-step direct mail campaigns and segmented their customer lists. An email personalized with your first name was unusual. A lot of guys thought they were the hottest dude since Bill Gates if they used a simple piece of software like ACT! to manage their customers at all.

Today people are doing product launches with 37 different phases executed in a 2 week time span. In the very most competitive markets, online marketers are doing ALL of these things.

Which is to say, “Scientific Advertising” is rapidly becoming commoditized. Sort of like every Jazz player can play a Miles Davis tune and it’s no big deal. Even though it was super-impressive at first, because Miles was improvising the very first time he played it.

Classical direct marketing is now sold by the pound. 10 years ago it was the secret to wealth accumulation. Now it’s a baseline necessity.

What’s next is…

SOPHISTICATED direct marketing. The marketing equivalent of Quantum Physics. And Google is already indirectly driving this. (Google is also driving it directly with things like Analytics and Google Site Optimizer. People are inadvertently doing multivariate split testing, sometimes without even knowing it!)

What is “SOPHISTICATED DIRECT MARKETING”?

That’s one of the things I’m going to show you at the seminar. But I’ll give you a hint:

Do you know what split testing is? Of course you do.

Are you at least aware of what multi-variate and Taguchi tests are?

(I sure hope so…)

Think of the difference between an A-B split test and a Taguchi 9-element matrix.

Then imagine that kind of difference – that kind of quantum leap – being applied to every other aspect of marketing.

Remember when you could go on Elance, hire a ghost writer to write you a dog book, buy some Google ads and make $1000 a month? Those were the days, right? Well let me tell you, the poor lazy sloths who can’t get off their couch and write a 6-message autoresponder, they’re not going to know what hit them in the next 2 years. A big nasty 2X4 is about to smack them in the head.

The rich will get richer, and those unable to motivate themselves and take action will be in SAD shape. Especially as our debt-laden federal bureaucracy grows ever more rapacious.

You get to decide which group you’ll be in.

You might not be quite sure if it’s really worth the money to go to this seminar. You might think that white sandy beaches and warm breezes and Mai Tai’s on the veranda is an unnecessary luxury.

But the kind of information we’re sharing at this seminar is essential for your survival.

Warning:

I hope it comes as no surprise to you that Google understands the 80/20 rule too. Very well, thank you very much.

In Google-land, the 80/20 rule says that 50% of their revenue comes from 1% of their advertisers. In actuality, 80% of their revenue comes from 1.3% of their advertisers.

Which means Google doesn’t have any particular reason to give a rat’s butt about “the rest of us.” (You may have picked up on that.) You and I may be more innovative than behemoth corporations; we may be more agile, and we may be responsible for most of the truly new products coming on the Internet; but Google’s set their sights on things like Washington DC, and more and more they’re becoming friends of Big Business and Big Government. Not the little guy.

Which makes total sense. From a purely financial perspective, that’s probably the smart thing to do. It’s the Rule of Gold – he who has the gold, makes the rules. I’m not judging them negatively for that. It’s their business, they can run it however they want to. Fair is fair.

But I’m telling you, if you’re a small business (i.e. less than $20 million per year in sales) then dude, you’d better sharpen your pencil, and fast.

Have you noticed that Google’s staff hardly deigns to even answer your questions, and when they do it’s something they pasted out of some help page?

They’re just maximizing their profits my friend, that’s all. Remember, they have the right to do that.

It’s just like when Home Depot got rid of all their friendly, “smart” hardware and remodeling experts in the aisles and replaced them with dopey Wal-Mart shelf stockers. No smart hardware experts, just TV’s playing loop videos.

A lot of people are disappointed that now at Home Depot, you have to read the label on the can of spackling paste instead of asking an experienced guy an intelligent question.

But… just remember, just because Home Depot did that didn’t put them out of business. It just made Home Depot “self serve.” And arguably more profitable for the bean counters. Which fortunately made it a little easier to cut the mustard if you were the local Ace Hardware store across town.

Same here, pal. Google is not out to help YOU get rich. They’re here to help themselves get rich. The will to power.

Google’s job is to THIN THE HERD.

Let me remind you that I am here to help you get rich. It’s my job. If you’re a member of my herd, my M.O. is to fatten MY herd. That’s YOU.

YOU are not Google’s customer. Google’s customer is the guy who’s searching.

To Google, you’re just another cow they’re getting milk from on the Larry and Sergey Dairy Farm.

To the gal in the AdWords department, you’re just another phone call in her cubicle, another email in her support queue. Another check box on her list before she goes for a massage and a chai latte.

Google makes you skinny.

I make you fat.

If you’re going to survive and thrive in the new Online world, you need friends. Every successful businessman or woman has a good ol’ boys club. Self-help is not enough. Being lost and alone in cyber-land is not enough. You need a cartel. Advocates and connections and private sources of intelligence.

Cuz the Google FAQ ain’t going to tell you why you just got slapped at 9:27 on Monday morning. They don’t care that the business you spent the last 2 years meticulously grooming and crafting just slammed into a cement wall.

I know, this is not happy-happy joy-joy. But it’s the truth. And it’s my job to tell it.

There is no better place than this seminar to arm yourself to the teeth with every possible advantage.

My Million Dollar Seminar Story – 2004

In November 2004 I went to a seminar in Ohio. It cost me a few thousand bucks. Took my partner Bryan Todd and one of my employees. I knew that the information I got at that seminar would easily pay for itself 5-10X. That’s what seminars are supposed to do, right?

So I’m there and Bill Harrison of FreePublicity.com is there and he comes up to me one evening at the bar. He looks a tad apprehensive and also a tad hopeful. Bill says, “Perry, I’ve got a million dollar idea for you.”

I sense he’s a little afraid I’m going to shrug him off.

I say, “OK Bill, I’m listening.”

We sit down. Bill says, “Perry, before I tell you this idea you have to make me a promise.”

“Shoot.”

“Perry, you have to promise me that if you really do make $1 million from this idea, you’ll donate $10,000 to my favorite charity, which is this inner city school for disadvantaged kids in Philadelphia.”

“You’re on,” I say. We shake on it.

He says, “Perry, I love your Definitive Guide to Google AdWords. Great book. But I’ve only implemented 10% and I probably will never get the rest done without some help. I need a coaching program. And I bet you’ve got a LOT of other customers just like me.”

He goes on to describe the whole program. It actually takes an hour or two for me to completely wrap my brain around this thing he’s outlining for me. Together over drinks at a Marriott hotel in downtown Cleveland, we put together the concept of the personal AdWords coaching Bobsled Run.

I go home, write a sales letter, and 2 months later book $80,000 of business in one day.

Yes, that WAS a million dollar idea. Born on a literal napkin in a bar.

And YES, of course. I donated $10,000 to Bill’s favorite charity. That’s the least I could do.

(You’re welcome to attach a charity request to the million dollar idea you give to someone in Maui, just like Bill did.)

The value of that 2 hour conversation exceeded the value of the seminar itself by at least a factor of 10. And it took 2 hours not 2 days.

But there’s something else I want you to consider:

I went ahead and did that first Bobsled Run and 2 of the 60+ students who took the course that semester each went on to build their companies from “not even big enough to replace the owner’s job” to almost $10 million per year in sales. And that’s just TWO of them.

Because of the ripple effect, Bill’s idea on a napkin was more like a $100 million idea, not merely a $1 million idea.

At the Maui seminar there will be TEN and HUNDRED million dollar ideas scratched on the backs of napkins. And real people will go home and implement them and make millions of dollars. People just like you.

By the way…. that’s not all I’ve gotten from Bill. The Autoresponder Seminar in the fall of 2008 was also Bill’s idea. Bill’s helping me with this seminar. I have an ongoing relationship with Bill that’s worth millions of dollars.

What will your life be like if you go home from this seminar with just ONE new million-dollar relationship?

Seminar Power

The essential element of a power seminar experience is IMMERSION. There is an emotional connection you make when you are there, live, in person, that CANNOT and WILL NOT be made on teleseminars, telephone calls, emails, PDF’s, ebooks or MP3′s.

There is NO substitute for flesh and blood. Nothing better than sitting face to face with one or ten people and sharing the deep experience and the war stories and the tribal knowledge.

Most of the things you really need to know to build your business are not written in some book at the bookstore or some ebook on somebody’s website. The things you really need are inside the heads of the other people you meet at the seminar.

You will find that almost everyone in the room is some sort of serial entrepreneur. Many people are on their 5^th business or more. Most have lost their ass in at least one of those businesses. Many have made millions multiple times. We all have those scars and battles in common.

But there’s more than that. We share the 2010 culture of the Online Serial Entrepreneur. We employ teams of people all over the globe. We create an invisible economy. Ours is a very fluid world where opportunities appear in literally hours and the most agile step in and clean up. Ours is a cooperative, collaborative world where information is freely shared and hundreds of thousands of dollars are made in handshake deals.

There is NOTHING more valuable than your network.

If Google were to shoot your AdWords account dead tomorrow morning at 6am, the first place you would turn would be your network. There is no better way to let other people know what your skills are than to casually help them solve their problem over filet mignon as a warm ocean zephyr wafts through your hair.

Similarly, there is no better way to find people who have skills you need than to share a beer with them in a country club environment where only the best players get to play at all.

Date: March 1-3, 2010
Capacity: 100 Primary Attendees (you may bring one guest for an extra $400)
Price: $5000, installments available

Entrance Requirement: To ensure the highest quality audience participation, you must submit proof (i.e. a screen shot of your AdWords account billing summary) that you manage at least $5,000 in AdWords spend per month.

Discounts:
$250 Discount for Renaissance Club members
$500 Discount for Mastermind Club members
$750 Discount for current Alumni Club members
$1000 Discount for anyone who’s attended a 2-Day 4-Man Intensive
$2500 Discount for Roundtable Members (click here if you are a Roundtable Member)

If You Qualify To Attend This Seminar,

NOT Coming Will Cost You At Least $50,000.00.

Guarantee:

If you’re not SLACK JAWED by the advanced content you’ve received by lunch time on March 2, let me know and I’ll refund your money and throw in $500 for your plane flight.

Register Here!

I will see you in warm, sunny, luxurious Maui Hawaii, on March 1, 2010!

Seize the Day.

Perry Marshall

P.S.: This isn’t all… there’s so much more. More speakers, more special guests, more topics, more breakout sessions. I’ve barely hinted at what I myself am going to talk about. Details still being nailed down. I just promise you it’s even better than what I described.

Maui’s gotta be the most awesome place to have a seminar.

You need to be with me in Maui.

Pamper yourself. Just this once. You’ve been dying to take a “real” vacation anyway. Now’s your chance.

P.P.S. I’m even providing the breakfast and lunch each day! How many other Internet Marketing seminars provide any of the meals?

P.P.P.S. My staff will provide you with a list of recommended hotels to stay at after you sign up. Also you can fly directly into Maui from many major US cities.

Q: Where will the Seminar be held?

A: At The King Kamehameha Golf Club & Kahili Golf Course

Q: How far is the meeting facility from the airport?

A: 8.5 miles

Q: What airport should I fly into?

A: We recommend that you fly directly into the Maui airport. Its called the Kahului Airport, Maui, Hawaii. See the map above.

Q: Can I fly direct to Maui from major US cities?

A: Yes.

Q: What is the meeting schedule?

A: The sessions will begin each day no earlier than 8 a.m. and conclude by 5:30 p.m.

Q: Will any food be provided?

A: We will provide breakfast and lunch each day at the country club. Dinner will not be provided, however here is a list of restaurants we recommend:

Q: Does my registration fee include airfare, hotel or ground transportation?

A: No. Your registration fee only covers the seminar fee. You will need to arrange your own airfare, hotel and ground transportation separately.

Q: Can I bring guests?

A: You may bring one additional guest. There will be an additional cost of $400 for your guest.

Q: What if I want to bring more than one guest?

A: The reason we are allowing you to bring one guest is to accommodate a spouse, girlfriend, significant other or business partner who would like to travel with you. We will not permit people to band together under one registration in order to avoid paying a separate registration fee.

If you believe you have a special circumstance that warrants allowing you to bring more than one additional guest at the $400 per person rate, you will need to email us directly at maui@perrymarshall.com and submit your request for individual consideration. We will decide on a case by case basis and we reserve the right to deny your request for any reason.

Q: What hotels can you recommend?

A: These hotels are all close by.

• Four Seasons
• The Fairmont Kea Lani Maui
• Grand Wailea Resort Hotel & Spa
• Hotel Wailea (not on the beach)

We recommend you use Hotwire, Travelocity to find the best price.

Q: Do I have to prove that I spend $5,000 per month on Google Adwords?

A: Yes. You need to email a screen shot of your account(s) to maui@perrymarshall.com. We will review your submission and notify you as to whether or not you’ve been accepted to attend.

Q: Is there anyway I can attend even though I don’t currently spend $5,000 per month with Google?

A: MAYBE. You are welcome to submit a request to maui@perrymarshall.com and explain to us why we should include you. We might make an exception for people who buy large amounts of paid traffic from other sources (i.e. banners or Facebook). We might also make an exception for those who can demonstrate that they will contribute valuable tribal knowledge to “conversations at the bar”.

Register Here!