Our Mission at Perry S. Marshall & Associates:

We help entrepreneurs achieve freedom and autonomy through direct marketing.

  • Average marketing educations focus on tricks, hacks and techniques. We adhere to timeless principles.
  • Our advanced students build the most powerful competitive moat that exists in any business: Network Effect and Simplification.
  • Our students dominate their markets.
  • We teach key life & business skills – 80/20, productivity, removing inner head trash, and business strategy.
  • Most businesses don’t have a Unique Selling Proposition. Our average students have that in spades… but our best students have a Definitive Selling Proposition: A rock solid reason why customers should buy from them instead of anybody and everybody else in the world.