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MauiScreen12 300x179 Maui Digital SeminarEvery morning, somebody wakes up and says, “How do I sell a billion impressions today?”
MauiScreen13 300x179 Maui Digital Seminar“The majority of the traffic I bought, I never actually had to pay for.”


New for 2010…If you couldn’t get in to the packed LIVE event in Maui…

Now You Can Get Instant Access to the Most Advanced Seminar Ever Offered on Google Adwords and Pay Per Click Traffic

Discover why attendees snapped up seats at up to $5,000 a pop and gladly flew to Maui from New Zealand, Israel, Holland, South Africa, Australia, China, UK, Austria, Thailand and the Czech Republic AFTER they proved they were spending at least $5,000 per month on traffic and signed a non disclosure agreement.

Even if you are a new marketer and couldn’t qualify to attend the Maui AdWords Elite Masters Summit – you can leapfrog over your competition and shortcut years off your business growth with the latest techniques from these 11 masters of traffic.

Dear Online Marketing Professional:

mauicliffs Maui Digital Seminar

At this very moment, you may be one Google ad away from a $4,000 to $20,000 per month pay raise. One new way to filter traffic on the Content Network could bring you ten thousand more visitors per month.

AdWords is changing fast. Even as you’re reading this, you’re falling further behind. Because even if you’re hyper-advanced, there’s much you don’t know.

In March 2010, I brought together the savviest AdWords pros in the entire world on the island of Maui Hawaii. Together we truly advanced the State Of The Art in what is now possible in the Pay Per Click universe.

I predicted this would be one of the most advanced seminars ever offered in the history of direct marketing, and it ABSOLUTELY WAS.

This event will go down in the history books along with the Gary Bencivenga 100 Seminar in New York City, Gary Halbert’s Seminar of the Century in Key West, Ken McCarthy’s System Seminar and Traffic School in San Francisco, and Dan Kennedy’s Info Riches marathon conference in Phoenix.

All legendary events that insiders fondly remember years later. All of which gave birth to unprecedented achievements in direct marketing.

This material is so powerful, I’m offering FOUR guarantees (and guarantees 2-4 cover you for 90 days):

1) If you’re not SLACK JAWED by the advantages you’ve received by the end of the first day of content, send back the DVD’s and I’ll cancel your access and refund your money.

2) If you use the Swiss Army Knife technique, document your implementation and can’t beat any control ad you’ve ever had, no matter how successful, I’ll cancel your access and refund your money.

3) If you try our Facebook Pay Per Click techniques, document your implementation and can’t use them to literally ‘crack the code’ on your audience, I’ll cancel your access and refund your money.

4) If you apply Jonathan Mizel’s Re-marketing strategy, document your implementation and can’t add a slab of new sales for 1/2 your current conversion cost, I’ll cancel your access and refund your money.

The reason I say that with such confidence is, 100 attendees left deliriously happy. Every 15 minutes, you heard something you’d never heard before – even if you’d been doing Pay Per Click for 8 years.

Half my speakers re-wrote their Power Point presentations after they got to Maui, after they saw how sophisticated this audience was. I’m not exaggerating.

Attendees had to prove they were spending $5,000 per month just to be allowed to pay money to come. Many attendees spend millions of dollars a year in clicks. Richard Stokes of AdGooRoo.com deals with Fortune 500 clients every day. He speaks at all kinds of events and works with Google advertisers who have unlimited access to Google reps etc. Richard said it was the most advanced seminar of any kind he’d ever attended.

Most people are stuck in a Google Ad-Writing RUT. Most markets have BORING ads. Most

people are frozen at 2.4% CTR. You know that a 5.5% or 9.5% CTR would push you straight to the top but you aren’t sure how to pull it off.

All that will change after you watch these videos.

I’ve developed a NEW method for generating Bionic Google ads with amazing CTR’s. I call it The Swiss Army Knife. It’s systematic, it’s scientific, and endlessly creative. Bionic Google ads are tractor beams that drag peoples’ eyeballs away from the center of the page to YOUR ad. They push your ads up in the rankings so you get more traffic or cut your bids. They bring new people who would’ve never clicked before.

It took weeks to come up with Ad #2, the way most people write ads. The Swiss Army Knife method produced ads #1, 3 and 4 in literally 5 minutes. The new ads are COMPLETELY different from the old one, and from each other, and none have even been optimized yet!

It took 8 weeks to produce Ad #2, the way I used to write my ads. It tested best out of dozens. The Swiss Army Knife method produced ads #1, 3 and 4 in literally FIVE MINUTES. 14% CTR, right out of the gate. The new ads are COMPLETELY different from the old, and completely different from each other. And none of them have even been optimized yet!

This is the very first thing I talked about in Maui, where I disclosed all 16 blades of the knife. In literally one hour you’ll have a dozen+ totally fresh approaches. This will bust you out of ad-writing brain-lock. It’s literally an instant road map to everything you could possibly say in your marketing.

Confession #1:

I’m considered the world’s #1 AdWords expert and yes, I’ll assure you, I am quite skilled at AdWords.

But AdWords is a HUGE industry now. It’s a $20 billion business. It’s an octopus that’s so big, it’s bigger than any one person can know. These experts know ALL KINDS OF STUFF I don’t.

I’m up to my eyeballs in online marketing every day and I have access to HUNDREDS of extremely smart people. But these guys are absolutely world-class. Their combined knowledge is staggering.

Confession #2:

The audio sound quality is not up to my usual standards.

One of my team members left some sound equipment in his garage… the video crew didn’t do all they were contracted to do… and when we got home with all the masters, we discovered that the line feed audio from the mixer was all screwed up.

DANG.

For the most part, the audio comes from a remote microphone. We did pay a professional sound engineer to clean it up and he got pretty respectable results – it really is mostly fine. But the average sound quality is “B minus” with occasional forays into “C plus.” You hear rustling in the background and sometimes the speaker’s voice isn’t as clear as it should be.

I’m very sorry about this and I’d rather say something about it than hope nobody notices. However you can hear for yourself from the video clips that it’s quite intelligible and the content is great.

And I knocked $200 off the price to atone for our mistake.

Enough disclaimers. We’ve already sold this package to a lot of people and there’s been ZERO complaint about the audio. The content is so killer all the way.

All 10 of My Speakers are on the Leading, Bleeding Edge of Online Advertising:

1. Richard Stokes, president of AdGooRoo.com

Let’s say you wanted to know things like:

“What’s the difference between the ACTUAL number of searches Google gets, and the number they tell you in their keyword tool?

Richard knows the answer to that question. He tells you in his presentation, too.

Or if you wanted to know something like:

“What were the top 10 affiliate ads in Google in 2009?”

Richard knows the answer to that question too.

If you wanted to know:

“What image ads are getting the most impressions on Google’s content network this month?”

Richard knows the answer to that question as well. His company spiders hundreds of thousands of web pages, tracking the Content Network.

Richard started out as a young-pup affiliate just like thousands of us. Soon he started making more money on the side than in his day job. But instead of hanging out at the beach or chasing more affiliate programs, he pursued a completely different idea.

He asked himself this question:

“What if there were a service that reported who’s winning and losing on Google? What if someone watched all those ads come and go and kept a record of them?”

That’s how AdGooRoo was born. Ingenious.

AdGooRoo is now the “Nielsen Ratings” company for search engine results. If you want to know what’s really going on, Richard can tell you.

I NEVER have a conversation with Richard where he doesn’t uncover a whole bunch of new things about what Google is actually up to. Because he’s got servers all over the world that watch Google like a guard dog 24/7. They monitor the results of millions of keywords. Richard has reverse engineered all kinds of things about Quality Score, Impression Share and bid pricing that nobody else in the world knows.

Mostly he sells this information to Fortune 500 companies – the same 1.3% of companies that generate 80% of Google’s revenue.

You cannot be in the same room with Richard Stokes and not go away with 5X more insight on how the Google machine works. You MUST watch Richard’s videos from Maui.

You must hear Richard. You do not want your competition to get this information before you do. Topics Richard covers:

  • Riding your competitor’s coat-tails to appear on the exact same pages as them – even if they’re running IMAGE ads
  • How to achieve an “Epiphyte” relationship with your competitors: An epiphyte is a plant that grows on a tree in the jungles of Costa Rica, which looks like a parasite but actually adds nutrients to its host rather than leaching them out. This creates a hyper-productive symbiotic relationship. Richard shows you how to do this in AdWords.
  • Case Study: How Richard took a company from literally ZERO to #5 in their industry in 11 days
  • Case Study: A $50 Million case study in Conversion Optimization

2. Amit Mehta, founder of PPC Classroom

Amit came to a 4-Man Intensive a couple of years ago and as we sat together, I was immediately impressed with his breadth of knowledge. He is a consummate professional at playing the affiliate marketing game. Not just the strategies and the tactics but the complex systems necessary to pull it all together and make it flow and pull millions of dollars out of the Internet, almost like magic.

He went on to launch PPC Classroom, a high-level training for affiliate marketers and PPC arbitragers. My own affiliate manager Jack Born follows him closely, purchases his programs and raves about them.

Since affiliate marketing is one of the most competitive endeavors on the Internet and since affiliates have to have the sharpest Google AdWords pencils of all, Amit is someone you ignore at your own peril.

Here’s some of the strategies Amit reveals:

  1. Jet Streaming – How he got 50,000 clicks a day from the content network at an average of 0.10/click with ONE Ad
  2. Power Strategies for Google image ads that get 5-8% CTR’s ON THE CONTENT NETWORK! …really clever stuff.
  3. Effortless bid optimization – How to quickly and easily optimize your keywords bids and SKYROCKET your ROI with a free software tool provide by Google – he’ll show you EXACTLY how to do it
  4. Testing and Scaling – How to test a niche with virtually zero risk and exponentially increase your profits once you find a winner. He’s used this little known tactic to create $1,000/day (profit) PPC campaigns.
  5. Renegade Keyword Research Tactics – The 1 critical mistake most people make when doing keyword research and one “barely legal” tool to spy on your top competitor’s keyword lists
  6. How to Survive the Google Slap and Survive on AdWords if you’re selling an information product (Almost NO ONE knows this)
  7. How to Effortlessly Create AND Manage AdWords & MSN Campaigns in Excel – Will Save You Countless Hours and Allow you to QUICKLY scale UP your campaigns
  8. Extremely cool tricks using AdWords Editor (Amit swears by it! This is seriously wicked stuff.)

3. Shelley Ellis, Zen Master of the Content Network

To an extent, advertising on Google search is “exact science.”

If Google search is exact science, Content Network is “fuzzy logic.” It will always be the playground for people who like to dive into the deep end of the pool. Compared to their knowledge of search, most advertisers are 2 years behind in their knowledge of Content.

If your Content Network strategy is state of the art, it’s like being able to time travel – going back in time to a period when Google was less competitive than it is now.

The key to Content Network is “X-Ray Vision.” Think of the Content Network as a fog – you can’t see much of anything with the naked eye. Shelley’s methods give you:

  1. Bright yellow fog lights that see 100% further in the fog
  2. Infrared sensors that generate heat maps of activity on the Content Network
  3. Ultraviolet light that activates photoactive materials in the Content Network
  4. X-Rays that sense hard surfaces
  5. Sonar that bounces sound waves
  6. Geiger counters that detect radioactive materials
  7. Lasers that detect reflective surfaces
  8. Radar that perceives metal objects
  9. Antennas that recognize electrical interference
  10. Hunting dogs that smell meat

When you combine fog lights, infrared, ultraviolet, X-rays, sonar, Geiger counters, lasers, radar, antennas and hunting dogs, you’re never going to fly your plane into the side of a mountain. The Content Network reveals its secrets to you and as you begin to see through the fog, you fly further and faster than everyone else.

I’m speaking in metaphors, but Shelley Ellis really will reveal to you 10 different ways to find, sort and track Content Network traffic.

4. Rob Sieracki of Rocket Clicks

When Glenn Livingston introduced me to Rob, he said, “Perry, Rob knows 3X more about AdWords as I do.” Strong statement, Mr. Livingston. Rob crawls inside the AdWords machine literally every single day. He has access to thousands of data points and dozens of million dollar accounts.

AdWords has evolved to the point where it’s become its own ecosystem, subject to chaos and patterns that even Google’s smartest engineers could not have anticipated. But while it’s one thing to understand Google’s rules, it’s another thing to understand how to use them. Rob presents:

  • How Google Thinks. Their inside plan for how to conquer the world, and how you harmonize with it. Do as Rob says, or get crushed.
  • Extreme wizardry with placement reports on the Content Network – the relationships between the sites that appear on your reports, and even individual pages, provide vital clues as to where you’ll find hot, hyper-responsive customers
  • Important Google beta tests that few advertisers even know about – that signal important new directions for 2010-2011
  • “What’s in it for YOU vs. What’s in it for GOOGLE” – deep insights, based on Rob’s extensive interaction with Google. Google rarely tells you exactly what they want. But Rob knows.

5. Glenn Livingston of Rocket Clicks

For my customers Glenn is probably the #1 “other” go-to guy on Google AdWords. Glenn has 3 enormous advantages that make this possible:

  1. He is the undisputed king of Online Market Research techniques for Internet traffic. He is constantly, relentlessly playing with traffic and survey techniques. Simplifying and documenting his methods. Since market research is a 100% necessary, make-or-break proposition in 2010, I PROMISE Glenn will show you things you’ve never seen before.
  2. He is constantly launching new products in totally unrelated markets. I’m not sure I know of anyone who has entered a more diverse collection of markets – successfully – than Glenn.
  3. His company, Rocket Clicks, does high-end, state-of-the-art Google AdWords Campaign management for many dozens of customers. His staff have their finger on the pulse of what’s going on. You will learn things at this workshop that were not known 2 weeks prior.

Glenn will come with an ultra-streamlined synthesis of his latest research methods as well as knowledge gleaned from millions and millions of dollars in actual AdWords clicks from his own projects and from Rocket Clicks clients. Glenn will present:

  • Keyword “Center of Gravity” – Bryan and I have been using this in our own AdWords account to get record Quality Scores. Glenn’s expertise on tell-tale signs of hyper-responsive customers is legendary and this will be the most elegant summation of this knowledge, ever
  • How to leverage Quality Score information to determine the outer boundaries of your market. Are you in one market, or are you in two or three? If you’re trying to expand your market share, or enter new markets, this is forceful know-how.
  • Quality Score as your friend: Most people fight QS. What if you harmonize with it? What if you use your opponent’s momentum in your own favor rather than trying to oppose it? Download Glenn’s Quality Score Jiu-Jitsu.

6. Jonathan Mizel on Media Buys – Paid Traffic Sources OUTSIDE of Google

The other day one of my customers asked me who I pay attention to. It’s not a very long list, really.

One of the first names out of my mouth was Jonathan Mizel. Jonathan has been one of the most influential people in my own online education. I’ll never forget one day driving through Cleveland Ohio listening to a cassette tape. Ken McCarthy was interviewing him and Jonathan was explaining “The Unlimited Traffic Technique.” This became the foundation of my entire approach to online marketing. It’s the very first thing we teach in the Bobsled Run. It’s no coincidence that Jonathan came up with it.

Jonathan organized what to my knowledge is the first full-tilt Internet marketing seminar for entrepreneurs ever, in Boulder Colorado in 1999. He was the head of the pack in terms of taking classical Direct Response Marketing principles and applying them to the web.

Jonathan is a recluse, living on his comfortable estate in Maui Hawaii (he’s the only speaker who could just get in his car and drive over to the seminar.) Jonathan has barely even played the “guru game” at all during the last 3-4 years, because he makes more money doing marketing than teaching marketing.

But he used to have a coaching club and private conference call that most of the smartest online marketers regularly attended – John Reese, Marlon Sanders, Glenn Livingston.

Most importantly, Jonathan has been a hardball player in REAL online businesses – businesses that have nothing whatsoever to do with “internet marketing” or guru-dom – buying clicks and turning them into cash in dozens of markets.

Jonathan knows more ways of BUYING traffic than anyone else I know, period. He’s an expert in “media buys” – the “hidden” Internet advertising industry that serves billions of banner ads, popups and contextual ads every day.

(I am NOT talking about Bing or Yahoo Search Marketing.)

This side of the Internet advertising industry is known to very few people.

Jonathan rarely speaks or presents but he was absolutely on my short list of people to call to speak at this seminar.

YOU MUST FIND PAID TRAFFIC SOURCES BEYOND GOOGLE.

At this seminar Jonathan revealed where he gets thousands, tens of thousands of visitors every day, on command. Without ever having to worry about Google Slap or Quality Scores or any of that garbage.

Only true insiders understand how to play this game – the dozens of ad networks, a couple of which may just be perfect for you.

What if you could get to a place where you don’t care if you get Google Slapped?

Jonathan will reveal a bucket load of secrets.

Maybe The Most Important Reason to Seriously Consider the Maui Seminar for Yourself…

7. BRYAN TODD AND DREW BISCHOF ON FACEBOOK PAY PER CLICK

Bryan Todd, my co-author of the Definitive Guide to Google AdWords, and Drew Bischof, my Special Projects Manager, talked about this on the 3rd day of the seminar. We have cracked the code on yet ANOTHER paid traffic source.

This is extremely cool. We have discovered an entire approach to Facebook that delivers loads of insights. It does things for you that NO other traffic source in the world can do. It delivers stuff that no other pipeline can deliver. It’s that revolutionary.

For about 20% of all advertisers, this will be a reliable, economical way to get great paying customers 24/7/365. Marketing On Autopilot.

For 70-80% of all advertisers, this will become a powerful source of HIGHLY strategic new information about your customers – even if it’s only a minor traffic and revenue generator.

To my knowledge, there are no other books, ebooks, seminars or educational sources that explain this traffic source in anywhere near the depth that Bryan and Drew exposited it in Maui. (We’ve bought every single one we can get our hands on. NONE of them have the content Bryan and Drew delivered. None.)

When we explained Bryan’s system to Glenn Livingston last year at a conference, he almost had a nerd-gasm on the spot. This is nothing like anything you have ever seen in Pay Per Click. Only a few people in the world understand this. After you watch this event, you will too.

You don’t want your competition to get in on this session before you do.

8. Kirt Christensen’s 6 million dollar exponential growth case study

Kirt Christensen is a competent AdWords guru in his own right, and he’s been a respected online marketer for 10 years now. Last year a client sent him $10,000 via PayPal and said, “Please work with us.”

He took over their AdWords account and did MAGIC. Kirt gives a down & dirty presentation to show you how he skyrocketed their clicks, conversions and profits with a combination of power tools, outsourcing, webinars, automated followup and common sense.

One guy at the seminar – I know for a fact getting his wife to agree to spend the $4,000 was a MAJOR effort – said with a big smile on his face “I just paid for the entire trip.” And it was only 11:00am on the first day.

I’m telling you – if you’re a seasoned pro in this business and you watch my Swiss Army Knife presentation and Kirt’s presentation, you’ll say the same thing. You’ll have only gotten 2 of more than 10 presentations. This is HOT HOT HOT. And totally state of the art.

9. David Rothwell on CPA (Cost Per Action) Bidding on Google AdWords

David Rothwell of the UK delivered a highly focused presentation on CPA bidding. Which is paying for conversions not clicks on Google. His presentation was extremely detailed and extremely focused – 45 minutes. Everyone listened intently and asked LOTS of questions. He answered them with aplomb and created huge buzz – despite his polite, mannerly UK exterior. David takes you one step deeper into the machine!

10. Mark Ingles on Offline Marketing for Online Marketers

Mark Ingles owns Willy Walt Printing in Tampa Florida. He’s used postcards and print to sell hundreds of millions of dollars of merchandise in dozens of industries. He’s the moderator of my AdWords forum for Mastermind Members and he delivers a superb treatment of offline marketing: Adding automated snail-mail processes to online sales funnels; causing people to STOP searching and never go back to the web, but do business with you instead. Short, focused, punchy, instantly applicable.

11. Tell-All Success/Failure Panel Discussion

I personally know a lot of the students in the audience. Near the end of the seminar I hand picked about a dozen people who’ve had big-time, blow-out, wipe-out failures. I gathered them together at the front of the room and asked them to pass the microphone one to another and talk about how they recovered and what they learned.

There were certainly some predictable themes as you might expect – you know, stuff like never giving up and all that. But there were some unexpected surprises and gemstone statements that nobody ever expected.

You sense an energy in the room that jumps right out of your screen and into your heart. Every single person in the room was heavily invested in both learning and transmitting what they’ve learned. If the average age in the room was 40 then there’s thousands of years of business experience, compressed into a few explosive hours of hard-hitting stories and strategies.

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The AdWords “Gold Rush” of 2003-2005 may be Over…

But the REAL train is still just leaving the station.

Think back for a moment to 2001-2002. The Dot Com bubble had burst and the Internet didn’t really seem like all that exciting of a place to be. The Venture Capital money had dried up, the post 9/11 economy was stale and it sort of felt like the world had ‘moved on.’

I clearly remember – as though it were yesterday – Ken McCarthy, who’d been in hiding for at least 2 years, finally came OUT of hiding and put on the very first System Seminar.

Ken is a devout student of history and Ken said: “OK, now that the nonsense has been pounded out of this market – now that the “stupid money” has all evaporated – NOW is when the REAL opportunities are about to emerge online.

“NOW!”

He was absolutely, dead-on correct with that prediction. Prophetic, almost. Overture was picking up steam and Google had just launched AdWords.

Fast forward to 2010 and you see similarities. A different kind of bubble has burst (a much bigger one) and yes, it IS harder to get customers to part with their money. I don’t deny that. Nevertheless:

  • Google searches are up 10% over this time last year in many vertical markets
  • Google’s been achieving record sales every quarter this year. Q3 2009 nearly hit $6 billion; sales are up 7% over last year.
  • Google had another record quarter for Q4 2009. Despite canning 30,000 advertisers. Google is far from reaching their full potential and the AdWords market will continue to grow for the next five years.
  • I have a half dozen Roundtable members who’ve experienced record months in the history of their businesses, just since the beginning of the year
  • If you’re a Google advertiser who knows what you’re doing, there’s never been a time when it’s been harder for brand new competitors to show up and try to eat your lunch
  • AdWords has never been more devilishly complex
  • The distance between winners and losers has never been greater
  • Mobile Internet is expanding rapidly. There is no recession on mobile phones at all!

The Top 1% Advertisers have always been years ahead of everyone else and that they continue to prosper even as others languish. 95% of Google advertisers are too lazy to tune their campaigns for the highest possible performance.

If you’re one of the 95%… too bad for you.

Yes, there was a span of time in AdWords where all you needed was a bigger, badder keyword list and a bunch of quotes and brackets and you could scoop up all kinds of traffic other people were missing.

Those days have evaporated like morning mist. But there’s a hidden advantage: Your competition is considerably weaker right now. Many of your rivals are trimming their ad budgets. Many people entering your market do so out of ignorance and desperation rather than legitimate strategy.

Trust earned during this uncertain season pays off not only now but later, as the economy returns to health.

Also consider this: There are MANY opportunities online that exist because companies have fallen on hard times with the recession. Opportunities to fill a space that another company has vacated. Invitations to rescue companies from disaster – a 2010 equivalent of buying Chrysler stock when they hit bottom in the early ’80s.

Five years from now a LOT of people are going to wish they hadn’t squandered their time hiding in a bunker this year.

What about you?

During the next 24 months, the sophistication of online marketers will grow EXPONENTIALLY.

You MUST be prepared for this.

As an insider’s insider in the online marketing community, I am already detecting signals of a total sea change in the way online marketing is done. Let me explain exactly what I perceive.

I’ve been a Marketing Maniac for 12 years now and before the late 90’s I literally did not know the meaning of the term “copywriter.” 10 years ago, concepts like free reports, lead generation, split testing, Joint Ventures, affiliate marketing multi-step follow up, forced continuity, Cost Per Action, online/offline integration… All these methods were ahead of their time.

Just measuring ROI on advertising dollars was a novel idea back then.

Autoresponders and teleseminars were esoteric concepts known only by few thousand cult Direct Response junkies and practiced by only a few.

A few here and there were using FLASH to stream audio and once in awhile someone might try it with video.

A tiny handful of companies did multi-step direct mail campaigns and segmented their customer lists. An email personalized with your first name was unusual. A lot of guys thought they were the hottest dude since Bill Gates if they used a simple piece of software like ACT! to manage their customers at all.

Today people are doing product launches with 37 different phases executed in a 2 week time span. In the very most competitive markets, online marketers are doing ALL of these things.

Which is to say, “Scientific Advertising” is rapidly becoming commoditized. Sort of like every Jazz player can play a Miles Davis tune and it’s no big deal. Even though it was super-impressive at first, because Miles was improvising the very first time he played it.

Classical direct marketing is now sold by the pound. 10 years ago it was the secret to wealth accumulation. Now it’s a baseline necessity.

What’s next is…

SOPHISTICATED direct marketing. The marketing equivalent of Quantum Physics. And Google is already indirectly driving this. (Google is also driving it directly with things like Analytics and Google Site Optimizer. People are inadvertently doing multivariate split testing, sometimes without even knowing it!)

What is “SOPHISTICATED DIRECT MARKETING”?

That’s one of the things I uncovered at the seminar. But I’ll give you a hint:

Do you know what split testing is? Of course you do.

Are you at least aware of what multi-variate and Taguchi tests are?

(I sure hope so…)

Think of the difference between an A-B split test and a Taguchi 9-element matrix.

Then imagine that kind of difference – that kind of quantum leap – being applied to every other aspect of marketing.

Remember when you could go on Elance, hire a ghost writer to write you a dog book, buy some Google ads and make $1000 a month? Those were the days, right? Well let me tell you, the poor lazy sloths who can’t get off their couch and write a 6-message autoresponder, they’re not going to know what hit them in the next 2 years. A big nasty 2X4 is about to smack them in the head.

The rich will get richer, and those unable to motivate themselves and take action will be in SAD shape. Especially as our debt-laden federal bureaucracy grows ever more rapacious.

You get to decide which group you’ll be in.

The kind of information we shared at this seminar is essential for your survival.

Warning:

I hope it comes as no surprise to you that Google understands the 80/20 rule too. Very well, thank you very much.

In Google-land, the 80/20 rule says that 50% of their revenue comes from 1% of their advertisers. In actuality, 80% of their revenue comes from 1.3% of their advertisers.

Which means Google doesn’t have any particular reason to give a rat’s butt about “the rest of us.” (You may have picked up on that.) You and I may be more innovative than behemoth corporations; we may be more agile, and we may be responsible for most of the truly new products coming on the Internet; but Google’s set their sights on things like Washington DC, and more and more they’re becoming friends of Big Business and Big Government. Not the little guy.

Which makes total sense. From a purely financial perspective, that’s probably the smart thing to do. It’s the Rule of Gold – he who has the gold, makes the rules. I’m not judging them negatively for that. It’s their business, they can run it however they want to. Fair is fair.

But I’m telling you, if you’re a small business (i.e. less than $20 million per year in sales) then dude, you’d better sharpen your pencil, and fast.

Have you noticed that Google’s staff hardly deigns to even answer your questions, and when they do it’s something they pasted out of some help page?

They’re just maximizing their profits my friend, that’s all. Remember, they have the right to do that.

It’s just like when Home Depot got rid of all their friendly, “smart” hardware and remodeling experts in the aisles and replaced them with dopey Wal-Mart shelf stockers. No smart hardware experts, just TV’s playing loop videos.

A lot of people are disappointed that now at Home Depot, you have to read the label on the can of spackling paste instead of asking an experienced guy an intelligent question.

But… just remember, just because Home Depot did that didn’t put them out of business. It just made Home Depot “self serve.” And arguably more profitable for the bean counters. Which fortunately made it a little easier to cut the mustard if you were the local Ace Hardware store across town.

Same here, pal. Google is not out to help YOU get rich. They’re here to help themselves get rich. The will to power.

Google’s job is to THIN THE HERD.

Let me remind you that I am here to help you get rich. It’s my job. If you’re a member of my herd, my M.O. is to fatten MY herd. That’s YOU.

YOU are not Google’s customer. Google’s customer is the guy who’s searching.

To Google, you’re just another cow they’re getting milk from on the Larry and Sergey Dairy Farm.

To the gal in the AdWords department, you’re just another phone call in her cubicle, another email in her support queue. Another check box on her list before she goes for a massage and a chai latte.

Google makes you skinny.

I make you fat.

Date: Available for download NOW.

Delivery: Streaming on the web right now; Then DVD’s and MP3’s will be physically shipped out to you.

Price: $1497, installments available

MEMBER DISCOUNTS:

$100 off for Renaissance Club members

$200 off for Mastermind Club members

$500 off for Bobsled Run grads who are current members of Alumni Club

$1000 off for Roundtable members

To get your discount, click the appropriate link in the shopping cart.

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BONUS:

We’re holding next year’s PPC summit in Maui Hawaii, March 14-16, 2011. Your full purchase price of these videos will also be credited to you if you register for Maui 2011.

If You Are Spending $5,000 per month on AdWords,

NOT Watching These Videos Will Cost You At Least $50,000.00.

I’m offering FOUR guarantees for 90 days after purchase:

1) If you’re not SLACK JAWED by the advantages you’ve received by the end of the first day of content, send back the DVD’s and I’ll cancel your access and refund your money.

2) If you use the Swiss Army Knife technique and can’t beat any control ad you’ve ever had, no matter how successful, I’ll cancel your access and refund your money.

3) If you use our Facebook Pay Per Click techniques and can’t use them to literally ‘crack the code’ on your audience’s deep inner conversation, I’ll cancel your access and refund your money.

4) If you apply Jonathan Mizel’s Re-marketing strategies and can’t add a slab of new sales for 1/2 your current conversion cost, I’ll cancel your access and refund your money.

Register Here!

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I will see you in our Virtual Seminar in just a few minutes!

Seize the Day.

Perry Marshall

P.S.: This isn’t all… there’s so much more. More special guests, discussions, more questions, more topics. I’ve barely hinted at what I myself talked about. I just promise you it’s even better than what I described.

Frequently Asked Questions

Q: What is the delivery schedule?

A: The sessions will be available in the members area. Then DVD’s and MP3’s are shipping now.

Q: Do I have to prove that I spend $5,000 per month on Google Adwords?

A: Not for the stay-at-home version. Anyone can attend virtually.

Watch and Listen NOW

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Testimonials:

“Paid $5,000 in South African Rands and traveled 44 hours each way”

“No theory, no inflated numbers, got my investment back in 20 minutes.”

“Flew from Sidney Australia, rapidly expanding his knowledge of the Content Network”

“Something amazing happened today. It blew my mind”

AdWords authority Kirt Christensen: “I thought I knew a lot about Google AdWords – but I didn’t want to miss a second of the 3 days.”

“I’ve been through 200 gurus and I’m down to 3 now.”

“Takes the laborious process of ad writing and makes it EASY”

“I’m a consummate seminar junkie and I was a afraid I wouldn’t learn anything new – and this would just be a trip to a beautiful island.”

“The stuff I’m learning is absolutely blowing my mind. If you’ve missed this, you’ve missed out big-time.”

“I’ve learned more in 2 days than in the last 3 years combined.”

“I have learned so much from the OTHER speakers!”

“World-class AdWords consultant comes home a slew of new ideas”

Professional SEO Expert: “My brain is swollen and I need to soak it in ice.”