If you ever wonder how to command attention and win new customers in today’s hyper-competitive world, you must listen to this favorite old archive interview with Bill Buell, former marketing director at Big Ass Fans.

Big Ass Fans is a great B2B success stories of the last 10 years. In fact they rose from obscurity to household word in about 24 months.

In this picture, you see their former spokesman Refrigerator Perry signing autographs and if you look closely, you see the line stretches all around the booth. Actually that line is about 2 blocks long.

Hi, my name is Perry Marshall and I interviewed Bill about the raging success of his former company. I asked him how he achieved record growth in a “boring” industry doing outrageous things that most people would think you could never get away with.

In this picture, you see their former spokesman Refrigerator Perry signing autographs and if you look closely, you see the line stretches all around the booth. Actually that line is about 2 blocks long.

Hi, my name is Perry Marshall and I interviewed Bill about the raging success of his former company. I asked him how he achieved record growth in a “boring” industry doing outrageous things that most people would think you could never get away with.

Our rollicking, insightful conversation not only explores marketing but having more fun doing business every day. It’s worth every minute of your time.

To your success,

Perry Marshall

P.S. This is a popular old interview from the Perry Marshall archive. Much has changed since we first published it. Bill Buell has since moved on to other companies and projects. William “Refrigerator” Perry has also moved on and is no longer with Big Ass Fans as a spokesperson. Businesses shift and people come and go, but the principles remain true: Make your message bold and unusual and you can own your market.