Beat The Best Ad You've Ever Written — Or Double Your Money Back

Dear Marketing Professional,

Your top-performing hook is now 2 years old.

Every cold prospect in the cosmos has already scrolled past it on Facebook two dozen times. Your clients have seen it so many times they've developed ‘banner blindness’.

You haven't touched it... not because you're lazy, but because you've tried dozens of other approaches and run into a cul-de-sac. You say to yourself, “There's only a few things I can think of to say and it's SO hard to not sound like everyone else in my market.” So you leave it alone and quietly hope nobody notices it's aged and decrepit.

Most people think they've tested 20 ads but they really just tested 2 ads 10 different times.

But it IS fatiguing. You're stuck. Your bank account knows your ads and offer are tired. Sales are off and you can't see a way out.

In this current scene of hyper-expensive digital ads, you're dead man walking if you can't find a pathway to superior language, superior offers, more clicks and more attention.

Inspiring yourself is like trying to make yourself laugh. You can't stare at a blank screen and will a better ad into existence. You tried that already.

Oh yeah.... and raising bid prices, or boosting posts, or praying for a bigger list doesn't work because doubling your leads costs four times the money. All that will accomplish is flip you upside down and hurl you into the ditch.

There is only ONE way out of this: A superior ad. The best one out of ten thousand possible candidates. The ad that exactly matches the conversation inside your customer's head.

Business was lousy last month, sluggish again this month.

Most folks are waiting for a “Bolt from the Blue” to re-energize.

Waiting for a spark of genius to attack you in your dreams is not a strategy. You need something better.

16 years ago I invented a machine that NAILS the “Poverty of your own imagination problem.” It is the Swiss Army Knife. It busts you out of ad-writing brain-lock, and in the time it takes to brew a cup of coffee you've got a dozen+ totally fresh approaches.

NOT variations on the same tired idea. It's literally an instant road map to everything you could possibly say in your marketing. 17 blades. Systematic, scientific, and endlessly creative.

By minute 90 you'll be equipped to beat any control you've ever written. Post the new ad on Facebook 7 minutes later, before the first webinar is half finished — or paste it into an email subject line and hit SEND.

Beat Your Best Ad was inspired by a trip to the Costa Rican cloudforest. I was looking at a tree sprouting shoots that dropped straight down to the ground and formed a second system of roots.

The tour guide said, “Because the soil is so shallow, the tree branches grow roots that seek out extra nutrients in the dirt below them.” I thought Dang. Nature is so incredibly efficient. It leaves nothing to waste!

I asked myself: “How did that tree think of that? Of all the things it could do, how did it choose that?

“And.... what if a little tiny ad sitting on the corner of your screen were as smart as a tree in the Cloudforest? What if I were that ad on the corner of a web page and I could look around at all the other stuff on the same web page and re-write myself? What questions would it ask?”

That question became 17 blades of infinite advertising creativity.

I disclosed the blades for the first time at a $5,000 seminar in Maui, Hawaii. The audience RAVED about ‘em. Three or four came up to me on the first day and told me the Swiss Army Knife alone was worth all the expense, the time and the travel, all by itself.

I held a Beat Your Best Ad hot-seat workshop in London. They raved about it too. Bryan Todd, my normally reserved Google AdWords co-author, came to London with me. He said:

Nigel Eccles, Founder of FanDuel, was there and bought a hot seat. I had no idea who he was at the time. (Neither did anybody else. FanDuel was in diapers then.) Swiss Army Knife revealed to him the real reasons people play Fantasy Football.

My very own first result:

I got this screen shot from Francesco Tinti in Tuscany, Italy, who used Swiss Army Knife to beat his best-ever Google ad:

CTR up 88%. Cost per conversion down 8%.

Brian Kurtz ran Beat Your Best Ad aka Swiss Army Knife as a one-day workshop for Boardroom in Stamford, Connecticut: 75 people at $1,500 to $2,500 a seat, drawn from his personal list of the best living copywriters and direct marketers. He said afterwards:

Dozens of world class copywriters keep a copy of my “Swiss Army Knife for Ads” book on their desk. It's a creative companion for ALWAYS breaking out of a rut and it can beat your control no matter how successful.

It's so good at pinpointing what hot buyers desire, I've got a bunch of digital agency clients who use it in their onboarding process with new clients, just like Al Uehre.

Bionic ads. Bionic subject lines. Bionic hooks.

Email subject lines. Much more engaging emails that improve your open rates and click-through rates. Never run out of fresh, creative ideas for split tests.

Facebook ads. Uber-engaging ads that get you more traffic for less money. Facebook rewards you with lower cost-per-click.

Instagram ads. Finding the right language, imagery, emotions, stories, enemies, heroes, problems, hatreds, longings, beliefs and proof that strike a “buy now” chord in your prospect's heart used to take months and sometimes years of testing. Now it takes minutes.

Webinar titles and headlines. Breathing new life into tired promotions.

Hooks for sales pages and videos. Turn it on your blog posts and YouTube videos and pack them with added emotional whallop.

YouTube video titles. The viewer has to click your video to watch it. Your title and thumbnail are your hook.

Posts. Anyone doing social has to produce relentlessly. Ever wondered why some of your posts get 75 comments, 32 shares and a bajillion likes and another one gets... crickets? Revive the old ones that didn't get the attention you thought they should.

No more combing through huge swipe files looking for something you might be able to use.

Tractor beams that drag eyeballs away from everything else on the screen to YOU.

Two Live Sessions

If your baby is ugly, Beat Your Best Ad will tell you.

Sometimes you can't write a better ad because your offer sucks! E-V-E-R-Y-B-O-D-Y has made that mistake, especially me. If your ads are boring because your offer is boring, your guarantee is boring, your service is boring, the tool will SAY SO.

SuperConductor's Beat Your Best Ad tool will NOT let you dive head first into an empty swimming pool and break your neck. Because promotions don't have undo buttons. Google, Facebook, Instagram and LinkedIn don't have a refund policy.

Then SuperConductor will take you by the hand and help you fix it. One step at a time.

It will shift out of “Swiss Army Knife mode” into other Power Frameworks, then dialogue with you until your offer is fixed... your sales page is fixed... and then it switches back into Swiss Army Knife mode. Suddenly sizzling ads become easy.

For some people, their product really does have a deficiency and the product is boring. But I've found MOST of the time, my client has simply not managed to express their thoughts adequately — they haven't told their real story.

Beat Your Best Ad will ask you to feed it product briefs, zoom recordings, email exchanges until it surfaces the real story, via Deep Research, and your documentation.

How much is it worth to decisively beat a control?

Let's say we just improve your Google ads. If your Google ad spend is $2,000 a month and your CTR is 1.5%, nudging it to 2.5% saves you $600 a month. The tool pays for itself 3X on that alone.

Now run the same arithmetic on everything else you send out. Say your list is 20,000 and your subject lines get an 18% open rate. A subject line that pulls 24% puts your promotion in front of 1,200 more people, and you paid nothing for the extra traction. A webinar title that pulls 40% more registrations. A Facebook post that gets shared instead of scrolled past.

An Instagram ad. A product description. The hook on a video. Every one of them is a control waiting to be beaten, and the knife works on all of them the same way.

And that's if all you improve is one of them.

Not for Bitslingers

Much as I'd love to tell you to wire the top 10 lines straight into your ad account and press SUBMIT — that is not quite what this is.

Beat Your Best Ad does 80-90% of the work for you, BUT NOT 100%. Expect to tweak some of the ads by hand before you post them. You'll need to give it feedback as you go, tell it what is and is not working for you.

With your cooperation you'll find your way out of advertising cul-de-sacs you thought you'd never escape from.

You're about to discover, there are literally THOUSANDS of clever things you can say, even in a tiny subject line or social media post. The blades put a dozen of them in front of you in minutes. You pick the ones that match your customers and you test.

As your campaigns develop, you become more and more afraid to boldly experiment because you don't want to hurt your overall CTR and drop in the rankings. So you stay stuck. There's NO SUCH THING as a market you can't break into, or do better in. Even if you've been stuck with the same Control Ad for 3 years.

But if you've got a control you're proud of with a nagging fear it's getting old: the Swiss Army Knife will punch up the power of your ads, reduce your cost of customer acquisition and immediately improve your profitability, literally in hours. I'd like to help you do that.

Say YES and everything changes. You pay $199 (or $99 if you've ever bought the Swiss Army Knife), show up on September 22, and by minute 90 you'll be equipped to beat any control you've ever written.

You can use the tool the minute you sign up. There's a 5-minute get-started video. You can beat your best control before dinnertime tonight.

Or.... you keep dithering and talking to Claude or ChatGPT, going around in circles.

So many people feel like they're walking around in a fog, and the truth is they're 10 minutes from triumph and they just don't know it.

September 22. Beat your best ad, or double your money back.

Let's get started.

Oh, and by the way... you can start using it the minute you sign up. You'll immediately get a 5-minute GET STARTED video. You can get a huge head start on the webinars with the most powerful ad, hook and headline-writing tool you've ever seen. Do the intake before September 22 and you can start Beating Your Best Ad the minute the webinar opens. Or before dinner time today.