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Guard Your Cash With a Sawed-off Shotgun…
And Forecast it Like a Harvard MBA
Dear Marketing Professional:
Mandated COVID-19 lockdown: THE make-or-break issue is cashflow. Most owners are flying blind. Income sagging. Bills stacking up.
Most will panic… then make a series of very bad moves.
Each bad move adds weeks, months, or even years to your “dig out” time. Many decisions are unrecoverable. Bad moves stack up. How you drive forward right now is crucial. Most mistakes you could make might be tragic diversions.
85% of businesses are bleeding. Right now. Losing money by the day. World economy in freefall. You need to make precision cuts, likely drastic. Those cuts will invoke future, unforeseen expenses. How you plan your next 90-180 days is life and death.
Tim Francis & Perry
This is why I’ve organized a two-session crash-course called 80/20 Cash Crunch Navigator with Tim Francis. Tim is a numbers guy. Tim flies his airplane by instrument. Tim is a wolverine with the scars to prove it.
You can trust Tim to tell you the God-honest-Truth because Tim has been through Armageddon himself. Tim spent the better part of 2009 languishing in bed, being nursed back to health by his mom. Because Tim had so horribly jacked up his finances, he became physically disabled with a plague of 24/7 autoimmune misery.
Tim would do anything to spare others from the hell he suffered in ’09.
When I analyze a business, I ask you about your Definitive Selling Proposition and your Star Principle score. I ask you to tell your story. When Tim Francis analyzes a business, Tim asks to see your cash flow statement and balance sheet.
When I advise you in catastrophe and chaos, I talks about 80/20 and 95/5, pivots and alchemy. When Tim Francis steers you through a crisis, he talks about dollars, free cash vs. total cash, contingency planning, decision making and dashboards.
You need both sides of the equation... but the Definitive Selling Proposition can wait until tomorrow. Without cash flow, you’re the guy who carries his killer DSP to the grave. Today you need oxygen.
80/20 Cash Crunch Navigator
with Tim Francis
Have you ever lamented:
“I don’t know if I’m going to afford all of my bills this month.”
“I’m afraid if I stick my hand in this black hole, it might get bitten off.”
“Where’d my money go? I took in $600,000. My Accountant says I made $150,000 in profit, but my bank says only $25,000. What happened?”
“My business plan was running right on schedule until the neutron bomb went off.”
“I feel illiterate, dumb, and embarrassed when my Accountant talks to me about my Financials.”
“How is it possible for us to make THIS MUCH MONEY and still be gasping for breath at the end of every month???”
“I have no idea if I’m doing well or not.”
“I don't know if I’m going to escape this COVID thing alive. Honestly it’s probably 50/50 and I’m walking down a dark stairway blindfolded… with no handrail.”
Have you ever wished:
“I wish I could see around the corner.”
“I want to be one of those guys or gals who is BUYING UP underpriced assets during the crash… and not one of those poor souls in the handout line.”
“I want to run my business like the pros do, ‘by the numbers'” “I want to feel confident and see, crystal-clear, that I’ll hit my targets so I can keep my most valuable team members and hold this thing together during this turbulence.”
“I want to plan for the future, to protect myself, my family, and my team against future financial threats.” “I want to know how to analyze my business and other businesses just from the financials.”
“I want to invest in other businesses.” “I want to someday sell my company… for a GOOD price. Not in an emergency fire sale.”
This is the Cashflow crash course for Entrepreneurs who hate accounting but must prep their finances for a tough-sledding spring-summer 2020.
Perry Marshall is the artist / alchemist / engineer. I am not the financial statements analysis guy. That’s why I’m bringing Tim on board to present this material. Tim is a NUMBERS guy. And you need numbers TODAY like never before.
Tim is one of the finest students I’ve ever had in my 19 years of teaching business. Tim has advised over 100 companies and saved quite a few from bankruptcy. In 74 days, Timothy helped an internet company find $472,000 in pre-tax profit. Not revenue, but $472,000 in profit. Tim says, “I wish I would have charged a percentage of the upside."
Tim teaches a 3-day workshop called Know Your Numbers. This online course is the express version for COVID-19.
It is very affordable: $299; $199 for Renaissance Club / $99 for Renaissance 12 annual subscribers. You will likely make your money back in the first 20 minutes. These two sessions will save you tens of thousands, perhaps hundreds of thousands of dollars in debt, lines of credit, bill collectors blood, sweat, tears, wasted effort, rogue employees and blind alleys.
It may keep you from losing your house, your car and your sanity. It may allow you to keep your lease; it may advise you to end your lease.
My HAAAARD lesson in the 2008 crash
At that time, I believed there was no problem great marketing could not solve. I believed you didn’t have to “outrun the bear.” All you had to do was “outrun the other guy” and let the bear eat him.
All you needed was a more badass selling proposition, superior Google ads, world-class headlines, better hooks.
I was so wrong.
The result: I coached a number of clients in the mortgage industry and the real estate business, and… my clients were among the last to go bankrupt.
In other words… they made a valiant effort but I still could not save them.
It was only later that I really learned how to pick battles… and not fight battles that you cannot win.
It may be possible that you need to run, run, run, as fast as humanly possible, from the business you’re in right now.
Or you may be sitting on a literal goldmine, and all that’s necessary is several significant pivots.
What’s most important is that you find out which path to take… AS FAST AS HUMANLY POSSIBLE.
And whatever you do – whether you pivot gloriously and rise to even greater success – or if you close your doors, walk away and try your luck elsewhere – the biggest factor in your day-to-day sanity is managing your cash flow so you are not enduring the next weeks and months desperate and broke, biting your fingernails and spiraling into full-scale panic.
This is not merely defense… this is OFFENSE too. This is not merely preventing downside; it creates future upside.
Because in a recession / depression, CASH IS KING and the truth is, in the coming weeks and months, those with cash will be able to obtain…
- Incredibly talented employees and contractors
- Lines of Credit
- Companies for sale
- Travel opportunities
- Expert advice
- Stock options
…in most cases at fire sale prices.
“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” -- Alexander Graham Bell
I can’t imagine anyone who doesn’t have a full-time CFO who would not benefit greatly from this… and even if you have a CFO, you probably still should take it… and sit them down right next to you during the live stream!
Tim signed up for Richard Koch’s legendary Star Principle seminar which I hosted in 2014. At the time, Tim was making $50 per hour as a marketing consultant. He frankly was over his head spending almost $10,000 to put his butt in the seat.
Richard pierced the crowd with one question on the first day. A question that at first infuriated him… then eventually inspired and empowered him like no other question he’d ever been asked.
The question was: “What would need to change for you to maintain or increase profits while working only one hour per day?”
This provoked Tim to create the company “Great Assistant” which now is a stellar example of an organization run by numbers, systems and expert processes. Tim and I co-organized the 80/20 Summit™ a couple years ago, held in Banff Alberta and San Diego California.
I co-host seminars with very few people… Tim is a member of that elite group. Tim knows what it is to suffer through hard times. That’s why you need to listen to these sessions. They are affordable and very urgent.
80/20 Cash Crunch Navigator
Instant Access Available Now:
Both sessions were recorded and are available in the Member’s Area. Includes video access, mp3 and a powerful financial tool which Tim provided.
People who’ve taken Tim’s Know Your Numbers workshop and Navigate the Cash Crunch rave (and even tear up!) describing the clarity and calmed nerves they have experienced in this epidemic of mass uncertainty.
“I was a roller coaster of emotions. I was one of those people who at one point was saying numbers are too scary to look at. But Tim was amazing, just keeping everybody cool and calm. I felt very supported and have never felt so much clarity and confidence. I trusted Tim and he delivered BIG TIME. The most important thing you can do is take this train, especially if it's scary or if it's unknown.
“This is going to help bring it into focus in a way that is less overwhelming, that is more bite sized so you can really say, okay, I can take a baby step. If there's anyone that I really trust to guide me through this time, it’s Tim.”
Registered Massage Therapist and Mindset Coach
“If you're scared of numbers or if it's intimidating, that's okay. That's a perfectly rational fear. Tim really takes that fear and distills it into something super easy to understand. Tim's energy and teaching style is super clear and simple. Tim is able to take complex business concepts and really simplify them down into an easy to understand framework. He's passionate and serious about the success of your business.
“I found a lot of clarity in the cashflow spreadsheet and the way to use it. And I also found it really simple to understand. This is a great tool that a lot of entrepreneurs can use, whether they're online or have a brick and mortar business. I feel a lot more clarity or more security knowing my numbers and knowing I'll be okay by looking at the forecast and seeing weeks and months ahead.
"After the training, I'm totally ready and capable of looking at my numbers and actually excited and see what I can do, what I can change and the impact I can have."
Online Marketing Consultant
"I've been in business for 30 years and not only was this valuable for me, this is valuable for any business owner that's out there. People need this information. It's absolutely critical in these times. The program is a very down to earth basic program. It deals with numbers, but not in a scary way. This is for anybody that's afraid to look at those numbers.
"This is an opportunity in a nonthreatening manner to do the calculations through a piece of software and know that numbers do not lie. You get super clarity about what's happening. You get to make clear, informed decisions. This is not making decisions from fear. I strongly recommend that you take Tim Francis's course, Navigate the Cash Crunch. This is such an important program for you to do immediately in your business.
"These are unusual times right now that are creating a lot of stress and anxiety. By taking this program, you're going to alleviate a lot of that stress and create more peace in your life to make very sound financial decisions going forward. Do the program; Navigate the Cash Crunch is an absolute necessity right now."
About Face Image Consulting
"I was feeling anxious. I knew there was this box I needed to open, but I had been putting it off and Tim's workshop gave me power to look at my finances and get excited about them and not just keep avoiding them. Going through the numbers with Tim and the template that he provided gave me a lot of clarity and possibilities of playing with my numbers in ways that I hadn't known how to do before. Tim is hands down an amazing teacher. He's able to take complex ideas I actually don't want to touch at all and make this something I look forward to when we're living in uncertainty around us. This cashflow forecast that Tim gave in the class gives you the ability to kind of see into your future and make some wise decisions on when money's coming in, when money's coming out, and how you want to structure deals with future clients or suppliers. It helps you make decisions to keep your business afloat."
Marketing consultant and copywriter
"If somebody would have given me this training at the beginning, I would have avoided many costly mistakes that cost $100,000 or more over the last five years.
"What really impressed me is how Tim was able to take these complex concepts of cashflow analysis and accounting, which I've tried to study the past and got confused or bored with to be honest with you. it was very simple and easy to understand and to implement. Anyone and everyone running a business or just starting as an entrepreneur would benefit from this.
"This is a topic I put off for years and I made so many mistakes along the way. It begins with knowing how things actually are. That's the power behind Tim's training and its simplicity. It helps us gain insight into where we are at in our business. Thank you, Tim Francis for this amazing training."
"Because of the uncertainty in whether or not income might be tight, especially cashflow, it's important to determine whether or not your business is sustainable throughout this time. It's important to join a training like Tim's because if you don't know your numbers, you won't know if your business is going to make it at the end of the day. It was very easy to understand and follow. Really clear on what like steps you should take to like make a decision. He outlined everything you should do. I'm feeling good after applying my numbers to the worksheet Tim provided. I have the information I need to feel confident we'll be able to weather the storm for the next six months."
Operations & Account Manager
Steve Wolf designs
"I started to worry: what if I run out? I was feeling the urgency all around me from listening to everybody talk. It started to make me question whether I had my numbers right or not. What if I don't?
"Tim is able to bring the facts and he just has such a gentle energy, being in his presence. You feel like everything's going to be okay, then we got into the numbers and I'd actually seen his framework once before, which is why I was really excited to come back to this right here in this time of crisis. I'm someone who does love numbers, spreadsheets and financial systems, but it's still gets overwhelming and intimidating.
"This actually made me and many others eager to get to work, looking at our numbers, looking at our expenses through this framework. I have a lot way more creative options that we may not have realized. Options give you power."
--Betty Jean Bell
Cost is $299; $199 for existing New Renaissance members; $99 for New Renaissance 12 annual subscribers. This is cheap. Yes, you should guard your cash with a sawed-off shotgun… and you should allocate what little you do spend to the most sensible intel you can obtain. You will likely make your money back in the first 20 minutes.
80/20 Cash Crunch Navigator will save you tens of thousands, perhaps hundreds of thousands of dollars of debt, lines of credit, bill collectors blood, sweat, tears, wasted effort, rogue employees and blind alleys.
Q: What does 80/20 Cash Crunch Navigator include?
A: 2 webinar sessions with Tim Francis & Perry Marshall, includes audio and video which are available in the Members' Area. Includes video access, mp3 and a powerful financial tool which Tim provided.
Q: When is it?
A: The course is fully recorded and ready for instant access.
Q: Is there a guarantee?
A: Yes. If you feel uncertain or ambiguous about your cash flow, your checking account balance, your accounting, your dashboards… if you “run your biz out of your back pocket” and you freely admit to being financially irresponsible… or even if you run a very tight ship and feel like you’ve got a strong handle on things… If you take this course and do not feel it’s the most confidence-inspiring $99 / $199 / $299 you’ve invested since this pandemic slammed into us… just ask for your money back within 60 days from the date of your purchase and you’ll get a cheerful and courteous refund.
Q: How much does it cost?
A: The course is $299; $199 for existing New Renaissance Monthly members; $99 for New Renaissance 12 yearly members.