Use the Wizard Below to See How Much More You Can be Making Using the 80/20 Espresso Machine Principle

Based on 80/20, we know that one fifth of your buyers will willingly spend four times as much if given the right offer.

So, for example:

If 1,000 people buy your widget at $10 apiece, then you know with certainty that:

  • 200 of those people (i.e., 20% of 1,000) would buy a nicer widget for ~$40 (i.e., $10 x 4) if offered the right one.
  • 40 of them (i.e., 20% of 200) would buy a nicer widget for ~$160 (i.e., $40 x 4) if offered the right one.
  • 8 of them would buy a widget for ~$640 if offered the right one.
  • 1-2 of them would buy a widget for ~$2560 if offered the right one.
If this is your current price:
And you've had this many buyers:
Then these are your total earnings:
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