If you’ve followed me for long, you know that one of my greatest business mentors is Richard Koch. He wrote The 80/20 Principle which influenced me so much that I wrote my own 80/20 book and have come to be known as “Mr. 80/20” to a lot of folks in Planet Perry.

More recently, Richard wrote a book called Unreasonable Success and How to Achieve It. At last check, Richard was worth three-quarters of a billion dollars so, yes, he knows a thing or two about the subject.

I devoured the book and highly recommend it. I recommend it so highly that I wrote an entire 16-page newsletter about it and now I’ve put together this email series to share my musings and insights sparked by the brilliant ideas within the book.