Rosetta Stone Scorecard

How to Take This Assessment

The Rosetta Stone Scorecard asks you two types of questions:

Where are you now questions
and
Where do you think you can be in the future questions

In all future-oriented questions, i.e. “I potentially can see a better way to ____,” please be both optimistic and realistic. If you could do it with $1 billion of funding but there’s no way you could get a billion dollars, then say “no” to the question.

If creating that innovation is entirely possible, but would require $100K of funding, then go ahead and indicate the potential when you answer. Then keep your $100K requirement in mind as you go forward.

DATA

Note: the following questions concern any form of competitive information that is invisible to competitors unless you reveal it to them such as: PPC account history; customer boying history; proprietary knowledge about manufacturing or service delivery processes; "stuff that looks easy but is actually very hard"; software code; marketing tests that disappear after they are concluded; algorithms hidden in the cloud & not accessible to others.

  • I am presently accumulating valuable data and in-house expertise that competitors find very difficult to replicate
    No
    Probably
    Definitely
  • In the future I could put myself into a position to accumulate valuable data and in-house expertise that competitors would find very difficult to replicate
    No
    Probably
    Definitely
  • In my industry, this kind of data is a __________ competitive advantage
    • Minor
    Major

STAR

  • I have identified a "bleeding neck" in the market and I am the first or only one to stand up and address it
    No
    Probably
    Definitely
  • I can see a future "bleeding neck" in the market and I can see a way to become the first or only one to stand up and address it, beyond I or others have done
    No
    Probably
    Definitely

SIMPLIFY

  • It would be possible for me to greatly increase the speed at which my customer gets what they want, beyond all others in my market, and beyond what I myself currently provide
    No
    Probably
    Definitely
  • It would be possible for me to greatly increase the quality or outcome of my customer getting what they want, beyond all others in my market, and beyond what I myself currently provide
    No
    Probably
    Definitely
  • It would be possible for me greatly reduce the risk for my customer, beyond all others in my market, and beyond what I myself currently provide
    No
    Probably
    Definitely

GROWTH

  • Buyer demand in the "red hot center" of my present market (the spot where I am the most competent) is:
    Cooling off - declining

    Few players are making money; morale is low; people are either seeking greener pastures or just 'riding it out'

    Level - neither shrinking or growing

    Life in this biz isn't all that different than it was a few years ago - just going along

    Warming up - growing

    There's optimism, people are hiring, innovations are happening, change is in the air

    Red hot

    Even 'dumb guys' are making money. Good talent is extremely hard to get. Problem isn't getting customers, it's delivering the goods

  • I sell "Software as a Service" (example: Salesforce, Keap, Smartphone Apps, Spotify, Netflix)
    No
    Definitely
  • I sell "Service As Software" (example: Magic, Upwork, Uber, Airbnb) that hides complexity from customers by reducing everything to an online interface
    No
    Definitely
  • I run a local or narrow niche business whose "secret sauce" could be scaled to regional, national, or international proportions
    No
    Probably
    Definitely

REVIEWS

  • I have more online reviews than anyone else in my location or niche
    No
    Probably
    Definitely
  • In the future it is conceivable for me to get more online reviews than anyone else in my location or niche, if I apply the right strategy
    No
    Probably
    Definitely
  • I am an intermediary between buyers and sellers and would best be classified as a ________
    Ad or media agency
    Lead generator
    Reseller - Dealer - Integrator
    Marketplace Store (example: Ebay, Etsy)
    Other
    None of the above
  • I currently screen, match or rank buyers and/or sellers for each other
    No
    Probably
    Definitely
  • I know a better way to screen or rank buyers and/or sellers for each other beyond what I or others have done so far
    No
    Probably
    Definitely

DSP

  • I can afford to pay market prices for clicks on Google, Facebook, YouTube, etc. to acquire new customers
    False True
  • I usually get the prices I ask without haggling or negotiating
    False True
  • I am growing faster than most of my competitors
    False True
  • I can write an effective, successful ad at least 1 time in 3
    False True
  • My product/service delivers a key ingredient that customers cannot get anywhere else
    False True
  • I have a large amount of undeniable proof that I am credible and/or my product is superior
    False True
  • I target a very specific kind of person or problem that clearly identifies my ideal customer
    False True
  • I have an unusual process, system or mechanism that delivers a superior result for very specific reasons
    False True
  • The story of me or my product is fascinating, memorable and powerful
    False True
  • I offer a guarantee of hard deliverable results that none of my competitors has the guts to give
    False True

ADDITIONAL QUESTIONS REGARDING THE BUSINESS YOU ARE SCORING FOR THIS SCORECARD

  • This is ________
    my main business
    one of multiple businesses
  • What is the current revenue of this business?
    0-100K
    100-500K
    500K-1M
    1M-3M
    3M-10M
    10M+
  • What is the current year-over-growth rate of this business?
    Declining
    Flat
    1%-10% per year
    10-30% per year
    Over 30% per year
  • What's your goal for the business?
    Sell it eventually
    Make it a "cash cow" (maximize profit over lifestyle)
    Run it more efficiently
  • My business is
    Not yet profitable
    Somewhat profitable
    Very profitable