A: It will be held at a venue in Wheaton, IL (easily accessible from O’Hare airport)

A: We plan to record the audio of the event (and post it for buyers), but not the video.

A: You're not limited to Google Ads. The software can be used for a lot of different advertising, including Facebook ads, emails, Google ads, lead magnets, sales letters, landing pages, etc.

A: It's an automated, software version of Perry's original Swiss Army Knife method. The software consists of "blades" that the user fills out with details about their ideal customer's persona (likes, fears, enemies, etc.).

Once the blades are filled out, the tool will present phrases from the blades that can be combined to generate ideas for ads. The tool also has a space for taking those ideas and writing ad copy based on the ideas. (Pleas note: it doesn't WRITE the ads for you.)

All $2499 registrants will receive access to pre-event training videos that will provide an early introduction to the tool.

A: The Swiss Army Knife software tool is $199/mo (auto-bills monthly after the 12-month trial).

A: The $2499 registrants will receive software training. Perry and John will take them through setting the software up, filling out the "blades" etc. And then Perry and John will help them generate ideas for ads using the software.

$999 Observer registrants will be observing all this, but won't receive access to the tool.

A: At the event, the SAK Attendees ($2499) will get personal attention from Perry and his personal copywriter, John Fancher.

In addition to the help at the event, each SAK Attendee gets two 45-min brain-storming sessions with John Fancher, to be scheduled after the event.

A: You can use the software with any number of clients that you'd like. You'd just need to start a different "project" in the software for each client.

There's no limit to how many projects you can create with the tool.

A: The tool itself (interface, instruction, prompts) is written in English. However, you can fill out the blades and write ads and ideas in another language.

A: The tool guides you through the process of generating ideas for ads. And there is a space in the tool for you to write ads based on the ideas you generate.

You'll need to create the ads in your ad accounts (Facebook, Google Ads, etc).

All $2499 registrants will receive access to the software within a few business days or signing up. You’ll also receive same-day access to a series of short software training videos that Perry created to serve as your initial introduction to the tool.

Watching those videos and familiarizing yourself with the tool will be great preparation for the July 8 event.

It will also be very productive to have thought about your customer avatar, but working thru the different blades will help facilitate that.

A: The Swiss Army Knife tool software is only for SAK Attendees ($2499). Observers ($999) do not get SAK tool access.

A: Yes! Both Perry and John plan to go out to dinner with any attendees who can make it to nearby restaurant immediately after the event. (Everyone will pay for themselves.)