Star Principle is not some MBA-like abstraction. It’s the most formidable advantage in business. 

When you preside over a Star business, your life experience is:

You have ample cash flow. You possess an abundance. (And frankly you’re looking for tax write-offs.)

Dollars in produce MORE dollars out. You feel as though you are on an open highway in a top performance sports car with no speed limit.

You OWN your topic. 

You command RESPECT.

You have become the most preeminent player in your space. (Even if it’s an incredibly narrow slice of a much larger market.)

The best deals flow your way, naturally.

You become the broker. You make space for deserving people to launch their careers.

It’s easy to attract great talent. Talent seeks you out. It’s not a slog anymore.

Your enviable position is difficult to unseat. It’s much harder to “take you out” than it appears.

I’ll never forget a conversation I had in Australia with a seminar promoter. 2004. He said “This online marketing game is already starting to get tricky.” Yes it was. Hacks that worked in 2003 were drying up. It was getting harder for new people to gain a foothold. Meanwhile, for those of us who were well established in the scene, we enjoyed a growing reservoir of knowledge and experience that propelled us further. We earned rising compound interest on our efforts.

When you’re a Star, you have many attractive options for what to do with your money, to minimize taxes, to economize your purchases, to rebalance debt, to not have any debt at all, to pay for health care for yourself or people you care about.

MONEY IS
EASY

OR ELSE

MONEY IS
HARD

When it’s hard, it’s a bitch. You’re constantly preoccupied with the latest crisis. 

When money is easy… it’s really easy.

A Star business is a different kind of hustle: Instead of scrambling to pick up every last penny, you jump over $100 bills to pick up $1000 bills.

While hosting Star Seminar 2.0, our $22,500 event with Billionaire Richard Koch in Portugal, I had an epiphany:

There is ONE and only ONE worthy objective: Drive our clients’ businesses into a Star position. 

All else is fiddling while Rome burns.

Star means:

- You’re delivering a red-hot Definitive Selling Proposition
- You’re selling at least 2X more than your nearest competitor 
- Your company is growing 20%+ per year 

That’s it. When you nail those three, you’re a rock-solid Star Business. Your life is a Cakewalk on Easy Street. You are extremely difficult to compete with. It’s easy to maintain your lead.

If you do NOT drive your business to Star [regardless of your marketing chops, the skill level of your team, or anything else], your life is a slog. You’re robbing Peter to pay Paul, you’re duking it out over price and delivery, you’re always negotiating, always struggling to hire and keep the best talent.

Prior to my Portugal epiphany, my unspoken belief was: “Most really successful VC firms, investors, Shark Tank etc are essentially building Star businesses. We just have a superior way of teaching it.”

No, no, no!

During the 2nd day I was sitting next to Richard. He was asking someone questions for their hot seat. 

Suddenly it struck me with force:

NOBODY else is doing this. Nobody. 

This is why 40% of Richard’s investments generate a 5X return, while some of the best VC firms only bat 10-15%. It’s why his Return on Capital transcends Warren Buffett.

And it’s why Planet Perry has already been turning “pretty good” businesses into Stars (like LoanBuilder, which PayPal bought for 9 figures); it’s why every 3-5 months, one of my clients cashes out with life-changing money. Max Gudden, Brady Roberts, Casey Graham, Jonathan Cronstedt, David Jellins, Jack Born, Finn Peacock and so many more.

…Yet suddenly I saw how to drive clients to Star elevation with even more focus, more drive, more intentionality.

I resolved to overhaul Roundtable the minute I came home. Which is exactly what I’ve done.

Let’s find out.

Schedule a Whiteboard Session with Me and John McGee for $100.

Here's what happens:

You pay the $100 Roundtable application fee and complete a brief questionnaire about your business.

We schedule a 60-minute Whiteboard Session on Zoom. Just you, me, and McGee.

Together, we assess whether we can drive your business to a Star position in 2026—meaning you become #1 in a fast-growing market.

If we believe we can get you there, and you're willing to execute the plan, we'll outline exactly what that looks like. 

If we accept you into Roundtable 2026, you enter into a skin-in-game commitment: Follow the regimen we develop together, and if you don't achieve the agreed-upon results, you get 120% of your money back.

If we determine that Roundtable isn't the right fit, we part as friends. You'll still walk away with insights I’d normally charge $4000 for.

Most masterminds will take anyone who can write a check.

We won't.

Roundtable 2026 is not a networking group. It's a high-accountability business incubator.

We're only accepting businesses we believe can make significant progress toward Star position with our help. That means:

• You're delivering a Definitive Selling Proposition
• You're selling at least 2X more than your nearest competitor
• Your company is growing 20%+ per year

If you're not there yet, the Whiteboard Session can determine if you can get there.

Strategic clarity on your biggest leverage points right now

Honest assessment of whether you're positioned to dominate your market

The Star framework applied directly to your business—not theory, but tactical next steps

A customized roadmap if you're accepted into Roundtable

Think about it: I charge $4,000 per hour for private consulting. John McGee has been my left hand for over 20 years.

For $100, you get both of us focused on your business for an hour.

You should schedule a Whiteboard Session if:

• You run a 6 or 7-figure business and want to break through to the next level
• You're tired of being #2, #3, or #4 in your market
• You're anxious about your vulnerability in the AI revolution and are ready to build a moat around your business that competitors can't breach
• You want to work LESS while your business grows MORE
• You're willing to follow a proven system and be held accountable

You should NOT apply if:

• You're looking for tactics, hacks, or shortcuts
• You want someone to just pat you on the back and tell you you're doing great
• You're not willing to delete social media apps from your phone
• You're not ready to do Renaissance Time five days a week
• You can't commit to taking a full day off each week

Every 3-4 months, a Planet Perry member sells their company for life-changing money. 

Anthony Hilb joined Roundtable and grew his business from $3.4 million to $4.4 million in one year. His wife said: "I definitely think connecting with Perry has been such a blessing!! I can see how tremendous the impact has been on the business and personally. It's honestly amazing how big of an effect they've had!!"

Jim Spaulding: "I've easily spent over 10 years applying a lot of the principles. But then I came to that live event, and it was just magic. I have no doubt that I will get there with this group, and this group is going to be what helps me get there."

We are in a new era. Three seismic shifts have energized me to overhaul Roundtable 2025: Star Principle 2.0 from Portugal with Richard Koch, the AI revolution, and the 18-year economic cycle entering its expansion phase.

I've decided to re-orient Roundtable around one and only one objective: Drive our members to a Star position so that by the end of 2026 every single one has a clear path to being #1 in a fast-growing market.

This is pole position, where all the growth and profits are. Where deals come looking for you. Where great people build great careers. Where you're in the tollbooth position. Where your equity and profits swell because your fundamentals are right.

For less than the cost of dinner for two, you get:

• 60 minutes with me and McGee
• Strategic assessment of your business positioning
• Clear diagnosis of bottlenecks and obstacles
• A roadmap to Star position (if we accept you)
• Insights from people who've driven businesses to 8- and 9-figure exits

What happens next:

If you're accepted: You'll receive a detailed game plan and the opportunity to join Roundtable 2026 with our 120% money-back guarantee.

If you're not accepted: You'll understand why, and you'll have clarity on what needs to change.

Either way, you win.

For less than the cost of dinner for two, you get:

• 60 minutes with me and McGee
• Strategic assessment of your business positioning
• Clear diagnosis of bottlenecks and obstacles
• A roadmap to Star position (if we accept you)
• Insights from people who've driven businesses to 8- and 9-figure exits

What happens next:

If you're accepted: You'll receive a detailed game plan and the opportunity to join Roundtable 2026 with our 120% money-back guarantee.

If you're not accepted: You'll understand why, and you'll have clarity on what needs to change.

Either way, you win.

Spots are limited and we're already onboarding new members. 

This could be the last year that Roundtable is available in its current form.

Click below to pay the $100 application fee and schedule your Whiteboard Session.

The worst that can happen? You spend an hour with me and get my best insights into your business. 

The best? You enter 2026 with a path to market domination and a team committed to getting you there.

• You pay the (non-refundable) $100 app fee & turn in the application.
  
  
• We'll review your application and, if you're a fit, John McGee and I do a Whiteboard Session with you.
  
  
• We decide whether we can drive you to a Star Position in 2026.
  
  
• If we accept you and you follow the game plan and you do not achieve the outcome we agree on, you get 120% of your money back.
  
  
• You don’t have to wait until January when the program officially begins. We start TODAY.

Nobody else is doing this.

Everyone else is selling blueprints, plans, systems, structures, strategies, techniques.

They’re delivering meetings, community, masterminds, dinners, presentations, hot seats, personal introductions and networking.

But they don’t deliver transformation.

You want real transformation? Apply for Roundtable 2026. I am building in new systems that 10X your attention to the strongest leverage points. We are securing the hinges that swing big doors. We will have an unprecedented level of clarity and focus.

Why is Star Principle literally the most important thing in business? Why is it more powerful than even 80/20? 

Because if you’re not #1 in a growing market, you’re always #2, #3, #4 or worse… and life is guaranteed to suck.

Most people understand 80/20 as it relates to their time and making $1,000/hour, though many struggle to carry it through to completion. Few actually make $1,000/hour. Only 5% build Star businesses, and almost NOBODY knows how to build a competition-free moat around their business. 

Most people who think they own their business don’t—because ownership is about control and immunity from disaster. 

Most owners have neither. 

I have many, many tools, many approaches to twist the Rubik’s cube, so that you locate that elusive magical sweet spot where you sweep in and dominate.

The original $7500 Star seminar already produced over $1 billion of wealth for those who participated. Remember: only ten years have gone by. And NONE of it is out of date. That’s the power of the Star Principle.

CURRENT ROUNDTABLE MEMBERS who are building Stars NOW:

Dan Ulin guides high school students through the maze of elite university admissions. This too is an extremely crowded space. But his income has risen from $15,000 per year 3 years ago to crossing 7 figures in 2024. He has one part-time admin with a little marketing help from outside contractors. Basically a man, an email address and a Zoom account.

Mark Little has carved out a Star position in training financial planners to structure and market their businesses. This is an EXTREMELY competitive space, congested with rivals. He has a very small team, yet this year in Roundtable he has grown aggressively and has evolved a very unique offer that stands strong among hundreds of alternatives.

Tom Hollon is the furthest thing from a “marketer”– he’s a soft-spoken, mild-mannered scientist. Yet in science grant writing he occupies a unique and enviable territory. To get an idea of how competitive this space is, go to Upwork and search “Grant Writer.” You will find pages of people plying their trade. In the last two years Tom’s fees have more than doubled, even as demand for his services has spiked. He has attained some of the most desirable clients in the space. He is a one-man band with some help from outside admins.

We helped all of them create offers that penetrate the clutter of the marketplace with chainsaw-like ferocity, positioning them as the undisputable #1 in the narrow niches they inhabit. This renders competition irrelevant. They are among the most expensive in their space; not duking it out over price and delivery, not chasing clients, not living the life of the desperado dealmaker.

Star Principle is about creating a self-sustaining network – which is the strongest moat you can build. In 1964, Jacques Ellul said, “Societies used to contain technologies. Now technologies contain entire societies.” This is why you need a Star business—because your business becomes impervious to competitors and knock-offs the bigger it gets. It’s the ultimate virtuous circle.

Most people have no idea how profitable and pleasurable even an extremely narrow niche can be, once you thoroughly dominate it. 

Roundtable tuition is $36,000, or ten payments of $3,900. The application fee is $100. Register below to submit your application.

Seize the day,

Perry Marshall