Dear Business Builder,

There has never been a time when your attention could be jerked in more directions at once. It gets carved into transparent slices, like prosciutto, so thin you never get anything done.

People are assaulted by AI decision fatigue. Those who heavily create and use AI make a blistering number of decisions every day. A vibe-coding dopamine rush and crash, with Psychedelic FOMO. A raging ocean.

Some are complacent. Cynical. Jaded. “I’ve heard this before.”

But you still haven’t done it.

Discouraged. Waiting for something to happen. (Something is not going to just happen.)

Some of you are just plain sucking your thumb.

It’s not your fault that our elected officials are in bed with big corporations. It’s not your fault that the AI companies are stealing everyone’s IP. It’s not your fault that there’s a war in the middle east.

You’re just the economic engine who has to make the numbers work, and you’re not sure what to do next.

The cocktail of social media comparison syndrome and “you can create anything with AI” has people struggling with epic levels of second-guessing themselves and feeling like they’re missing out.

There are 1000 possible next steps and each step after that has another 10 options.

Most people are bewildered and laboring under false guilt.

Many feel a vague sense of dread. Some folks are saying to themselves, “I don’t know who I am anymore.”

What used to feel like progress now feels like a burden. What used to seem like value now feels like homework. What used to empower you feels like overwhelm.

Most of my members and clients can only truly give themselves to work that they really care about. They can’t be in just a business simply because it’s a “good” business.

Most entrepreneurs are chronically trying to figure out how to automate that part away. How to get rid of the manual labor. How not to talk to anybody ever again.

It sounds smart. Beyond a certain point it’s suicidal.

A lot of people would rather keep the chaos than have the freedom. The chase feels better than the calm. Left alone, most of us choose chaos.

Your real problem is at the bottom of the swamp, right where you least want to look.

That’s also where the gleaming sword is.

One of my most successful collaboration formulas is assisting the operator who needs an alchemist. He knows how to run a good business, knows how to run the trains on time, but struggles with creative leaps.

That’s where I come in.

Another ideal client match is the industry leader who needs a place to belong. He wants a space where he can take off his gladiator suit and mix it up with other human beings. Most of our Roundtable members have problems they can only discuss with a very few other human beings.

Anthony Hilb

Anthony’s Lawn Care & Home Services • Bloomington, Indiana

“As a reminder, in 2024 during my first year in Roundtable, we grew our sales by 32% just that year.

“The year I was in AMN in 2025, we doubled profits and reduced our ad spend by 40% and still managed to hit the same level of sales with a way lower client acquisition cost. This single metric is also a major part of the reason for why we’ve been approved for nearly one million dollars of funding for growth with a terrific interest rate that’s a long-term loan rather than the short-term loans we used to utilize for growth. This alone gives us more positive cash flow that we didn’t think we’d see until 10 to 15 years from now, and now we are blessed to experience it right now while drastically increasing our stability.

“By helping us improve our framework, we also went from 46 Google reviews to over 400 Google reviews with the most positive reviews in our territory in our industry.

“We’ve won the best lawn care and landscaping and the best tree service award 8 years in a row in Monroe County from The Herald Times.

“Now we’re in three different states servicing 200+ cities. When I started in Roundtable, we serviced 5 or 6 cities.

“With everything I’ve learned from you, Perry, Josh Long, Robert, the rest of your team, and the rest of the members in Roundtable and AMN, we have more opportunities than we ever dreamt we’d have compared to just a few years ago. This is why I don’t take as many meetings these days because the increased paid opportunities flowing to us have significantly increased.”

One long shot and three fish in a barrel. Not three long shots and one fish. In the pre-internet world, maybe one long shot out of ten paid off. On the internet, it’s more like one in twenty. In the AI world, I think it’s one in forty.

Prevailing in the 21st century takes almost cult-like discipline — from a community.

I published 80/20 Sales & Marketing in 2013. Most people still don’t really get 80/20, but the world today is 80/20 squared. 80/20 is more relevant than ever. The education my Roundtable members got in 2005 when we started is still serving them today.

Yet there are always boys of summer, promising glitter and gold.

How the next 12 months begins

We start with a whiteboard session to qualify the candidate before we accept them.

Then you get a private 1-1 session with me. And with John McGee, who dials in your offer, power promise and Definitive Selling Proposition. Where applicable, we have an ad expert audit your paid traffic. We find leaks in your bucket. We introduce you to strategic people and contacts.

We set up an accountability system to communicate key metrics and make sure objectives are being met.

We have Office Hours calls every month where all the members meet to discuss whatever is on your minds. We rotate every month between 1-1 calls, small group calls and check-ins with John McGee, who is available to every member.

We meet in person for 2 days in May and October in Chicago. The January meeting is in a warm climate.

Many times I’m able to help members with key connections to people who can open doors for them.

The gladiator suit

A glaring difference between Roundtable and almost everywhere else is that in most mastermind groups, nobody ever takes their gladiator suit off.

Often the meeting organizer is working to disguise that a third of the people there don’t even have a real business or are still trying to decide what they’re going to do when they grow up. Many groups are just a bunch of guys preening and trying to impress everyone with the size of their ‘package.’

The substitute for authenticity is slinging ideas at you a million miles an hour.

Roundtable is not like that. Now, it’s not like we make anybody strip naked. Rather, because the leader is transparent (I don’t attempt to hide my own flaws and mistakes), the members of our group likewise are free to be transparent.

You will find a distinct lack of pressure in Roundtable to be or appear a certain way.

I focus 95/5 X-ray vision on your business — and at the world your business is living in.

The new format gives us more time for it. At the most recent meeting I stepped completely outside the marketing and strategy box, and it was a barn-burner.

One of the musicians I most admire is Miles Davis. Miles re-invented himself and his music five times, and the average fan was not able or willing to follow him into all his forays. The people who liked Kind of Blue wanted more Kind of Blue.

This is what’s now happening with me as well. I voyage far, far outside of business these days to get insights.

I am usually NOT reading the latest business bestseller to extract new discoveries for my entrepreneurial brood. I find that boring. As likely as not, it’s coming from molecular biology or the middle ages or some mathematics paper from 1931.

What you really can’t get at any seminar in the world is my latest synthesis of what’s really happening on planet earth and how it relates to a poem written in 700 AD or the work of a Russian biologist in 1924. But I tie all of this together and connect it solidly… so when you get home from a Roundtable 2.0 meeting, you are fully prepared to hit the ground running.

Roundtable members are more grounded than anybody else in this business.

Something breaks on a Tuesday night and you need an answer before Wednesday morning.

This year you get “911 coupons.” You call Rachell, she finds me anywhere in the world, and you almost always have me inside 24 hours.

I’m adding mentoring time on top of that, so I stay current with every member’s business.

60-day accelerator ($10,000 when sold separately)

This ensures that your Roundtable membership pays for itself as rapidly as possible:

• Funnel Fix: My coaching team will step through your sales funnel with a fine-toothed comb. They’ll identify key leverage points that could boost your sales, reduce waste, and tame your ad spend. (This alone may cover your entire year of Roundtable tuition.)
• 1-on-1 Kick-off Business Review with Perry
• “Help! 911” Coupon from Perry

Other “Gurus” are Still Telling You that More Traffic is the Answer: It’s Almost Certainly Not

Brian is in the live event business. He came to me because he needed more leads.

“My agency keeps telling me I just need to spend more and got angry with me when I refused.”

In his whiteboard session I told him that was terrible advice and that we would tighten his sales funnel. He joined and multiple segments of his funnel improved by 10-30% in conversion and revenue. We helped him increase his prices which increased his conversion rates. Counterintuitive, but it almost always happens when you run a legitimate business.

What a year of this produces

You will have had 12 months of consistent tracking of goals, leads, opportunities, pipelines.

Every member at some point in the program will find that the group has redefined a major lever in their business.

Most members during the year also, with the group’s help, redefine their relationship with an employee, manager, partner or key vendor that proves to be a major unlock.

Most members at some point — and it’s usually an unplanned surprise — have a crisis that the group and leadership immediately assist them with. Usually this was unforeseen and more often than not we turn it to their advantage.

This happens over and over again.

We are selective about who gets in. Star businesses still grow and cash cows still pay, and if we cannot see a path to moving you into one of those two positions, we turn the application down.

We will not accept you into Roundtable unless we are confident that we can help you achieve a 2X to 5X investment on your Roundtable membership fee (or more). That call gets made before you pay, not after.

Which is the only kind of assurance worth anything. My job is to make you money in the first 60 days, not to hand it back to you at the end of the year.

My students have built fortunes collectively worth billions. In 2010, I ate lunch in a food court with Nigel Eccles and his wife Leslie in London. The membership site I helped them with was FanDuel, the fantasy football company now worth hundreds of millions.

In 2017, Ed Harycki sold his company Swift Capital to PayPal for $183 million.

He had attended my Star Seminar with Richard Koch in 2014, then started holding regular Star meetings with his team. He did not sell by accident. He built and sold that company on models he picked up in Planet Perry.

Casey Graham

Founder, The Rocket Company

A guy showed up at a 4-Man Intensive. He had an information marketing, membership and coaching business, plus a fledgling software-as-service company on the side.

I told him point blank: “Don’t build an information empire. Build that software company. Someone will buy it from you.”

Two years later Casey Graham sold his company for… well, let’s just say it was enough, he’ll never have to work another day in his life.

He wouldn’t have taken my advice if he hadn’t paid for it.

So yes, I’ve been closely associated with “unicorns.” And my primary aim these days is taking equity in more such companies. This is the main focus of my business.

But when Casey Graham told his rags to riches story in a private Renaissance Club webinar, Casey explained that MOST people should aim to build a LIFESTYLE BUSINESS. One that makes you the money you need to make and gives you the time and freedom to do the things you love to do.

I have many, many Roundtable and coaching members who have achieved levels of freedom and autonomy that very, very few attain.

Ben Morris, founder of Kristalytics, has a wife, a young son, a home in Austin Texas, another home in Aspen Colorado, loves his work passionately (if you get him started, he won’t stop talking about it for three hours) with generous freedom to go where he wants to go and do what he wants to do.

In the last ten years, not only have I built a good business and platform but have also adopted two kids from China, written five books, and launched a technology prize with judges from Harvard, Oxford and MIT.

We get to hang out with guys like this.

David Jellins owns the largest adventure travel site in Australia and the United States. He goes where he wants to go and does what he wants to do.

Michael Strickland has built Ship A Car Direct from a glorified affiliate tin shack to mini-empire and Star Simplifier, with designs for world domination.

Megan Macedo bought a hot seat at a London City Tour meeting and told me she wanted to be the Brené Brown of marketing. I showed her how to move from webmaster and copywriter to the person who probes the depths of her clients’ soul, and which clients would go there and which ones would not.

Today she is the Brené Brown of marketing. She lives in London, she teaches what she wants to teach, and she gets paid well for it.

Finn Peacock built SolarQuotes Australia and sold it in 2025. He came to London and shared his story at our private gathering. Finn loved his life while building SolarQuotes and he still loves his involvement now as the semi-retired, still-involved founder.

Featured Guests

I know some of the most fascinating people in the world. And I’m going to introduce you to them.

Meetings often include a special guest who will spend at least one full day with the group. These people are hard to reach. Individuals you would not normally meet or get to spend time with under ordinary circumstances. Given that these individuals have so much freedom and autonomy, it can be a trick to get them to clear two days. But each of our three meetings (January in warm climates, May + October in the Chicagoland area) will feature a guest with fascinating insights to share, with full access. You get meals and up-close-and-personal time.

Rob Sieracki

Roundtable Guest Speaker

“I’ve fought my way to a seat at the table at elite mastermind groups with execs at massive companies, brands with names my aunt knows, etc. National brands, people who wrote Harvard Business Review articles, Marketing Sherpa case studies, etc. Had great discussions there about angles to save cash on private jet insurance, and exotic skiing locales.

“But I don’t ski. And there’s no Cirrus G3 or G2 in my world. One day at Perry’s roundtable and the actionable content was way, way, way, way, way more valuable (that’s FIVE ways, or, ‘PENTA-WAY’ more valuable).

“You cannot beat Perry’s roundtables for a combination of the immediate / pragmatic & the truly deep long-term thinking. If you run a business, budget for this first, and everything else after. Seriously. It’d make no sense not to.

“Crunch the numbers. Try it. Ask Perry what kinds of things people have as takeaways. Perry’s roundtable masterminds are a supreme value. Odds approach five nines (that’s 99.999%) you learn enough in a half day to pay for it for five years.

“You know the midwestern work ethic? Perry’s got a Midwestern thinking ethic. Sensible, realistic. Thinking you can rely on to better yourself and your business. Useful at the macro level AND useful where the rubber meets the road.

“I can’t think of a business problem I wouldn’t bring his mastermind group and not expect a solid answer. Priceless.

“Your level of thinking is approximately the average of the level of thinking of the company you keep. That’s my fervent belief. Perry’s mastermind puts you in a group of people primed to think at a very high level, right when they’re doing their best, most challenging thinking.

“I’ve seen it firsthand. Truly game-changing revelations occur multiple times every single day. There is no better value than that, is there?

“If you know about Perry’s mastermind roundtables and are thinking of NOT doing it, ask Perry for my cell phone number. Seriously. I can’t think of a single valid reason why you wouldn’t sign up if you plan on running or selling a business on this planet, and I’m prepared to be articulate and convincing on the subject. Test me.”

To get Rob’s phone number & chat with him directly, or to ask questions about Roundtable membership, email Tiffany Jimenez at [email protected] or text her at 312-437-8433.

Are you having the conversations you WANT to have?

Are you spending time with the kind of people you want to spend time with?

Are you surrounded by the kinds of people you want to BE LIKE in five years?

Are you deliberately putting yourself in situations where you’re trying to be the “dumbest guy in the room”?

Are you surrounded by people who have ten times your mojo, who have scaled summits in some realm 10X or 100X beyond what you have – yet they earnestly care about you and your success as well?

And what about the advice you’re getting?

Do you know for an absolute fact that the people you receive advice from ALWAYS AND UNWAVERINGLY TELL YOU THE TRUTH?

Or do they fudge a little? Do they email their list and say there’s only 119 seats for this webinar when the capacity is really 500?

People who lie about little things lie about big things, too.

They abandon what’s working too fast. Disaster inevitably ensues.

So what are you overreacting to?

Every time I do a live event, I meet an entrepreneur who does not see the massive potential in his own business. They are either too close to it… or take it for granted… or are just thinking too small.

Yet every six months someone in our community sells their business for $10 million and more. And that tells me there are many, many more businesses out there with the right stuff.

Many more businesses have the makings of a Star enterprise, a Network Effect business that can dig a deep and impenetrable moat around themselves.

The 80/20 Principle assures all of us they are out there.

YOUR business might be one of them.

You are seeing this announcement, which means there’s a good chance it has aggressive growth potential.

And if so, you don’t have time to dawdle. Let’s evade the forces that threaten you.

If you think you might have a business with something special, you better find out for sure… FAST.

Every Single Roundtable 2.0 Meeting will Come with a Surprise

…and perhaps two or three. But at the very least, one major, world-rocking insight. You will be connected with some of the most esteemed people in the world, and your private advisory group will watch your back.

I’m like Dr. Lee, the guy I met when I was 16. Instead of charging $5,000 a day for consulting, the number is closer to $30,000 now.

Roundtable 2.0 is the most economical way to get consistent access to me throughout the year. The advice you receive is good because the list of people now worth tens or hundreds of millions… the list of Planet Perry members who have superb, enviable lifestyle businesses, continues to swell.

But most importantly: I tell you the truth.

Are you ready to take the Red Pill?

If your answer is yes, apply to Roundtable 2.0 now.

And Seize the Day.

Perry Marshall