Dear Marketing Maven:

Scott Schang does not have a computer science degree. He has no server farm in his basement. He’s a former mortgage broker who shows loan officers (not tech geniuses!) how to use simple AI to automate fast.

Students go from overwhelmed to automated in hours, saving months of trouble and growing their business.

Scott’s students have been using Marketing Automation, Search Engine Optimization, AI and Snap Content Creation to get new clients. Scott was so smitten with AI, he sold his company to focus on it 1000%.

Scott is a long-time member of New Renaissance. When I found out what he was doing with AI, I made him the AI expert for our Roundtable members. He has already helped MANY members across different industries.

Tony Santiago in the Tax profession; Tom Hollon in Science Grants; Dan O’Bierne in European travel; Corey Koehler in his marketing agency; and Scott’s own clients in the mortgage industry.

Now you are overloaded with AI advice.... most of it BAD. Just like 20 years ago with Google Ads and affiliate marketing advice.

I was “last man standing.” My 80/20 approach stood the test of time and will be proven right with AI in 5-10 years, after the AI fads have gone.

- The jobs AI can do, you didn’t like much anyway

- Business is MORE FUN once those jobs are gone

- Most of us spend time on frustrating, slow tasks. Scott will slash that time by 60-90%.

- Those old tasks don't get you new clients. They get in the way.

- Once those slow tasks are gone, the FUN CAN BEGIN.

You can get 2-3X the reach...5X to 25X your online presence in weeks or months with Scott’s method. We are in a gold rush now. When you do the RIGHT things, your moves will grow. In the new SEO, content that helps HUMANS is key.

The AI tools now understand real questions instead of just finding keywords.

You may be asking:

"I just bought Sam Woods' course and I haven't implemented 1/10th of what Sam taught. Sam has been doing AI since before we knew what an LLM was. He’s the undisputed heavyweight AI champ in Perry's world. Why do I need this course with Scott?”

ANSWER: 2024 is just like the early 2000s when I was putting out Google courses. I didn’t just put out a Google book. I also offered an ultra-advanced course; PPC copywriting trainings; “Jet Fuel for Google Cash” and more.

Last night at dinner at Perry Marshall Live in San Diego, I spoke to a guy who worked for Bing in the 2000s. I told him I had started to write a book on Bing’s ad system, but kept noticing that time invested in Google ad accounts and courses always had a bigger payoff than anywhere else.

Google’s reach and the web were growing at such a staggering pace, it was impossible to keep up with demand. He nodded in agreement.

No sooner had I built campaigns for one niche or sub-niche, another adjacent opportunity would pop up. Then another. THE SPACE OVERALL was growing so fast, no mere mortal could keep up with it.

[THAT is what a Star Business / Star Market feels like!!!!!! Never forget that.]

The opportunities were bigger than anyone could seize. The scene was changing on a daily basis.

No amount of skill was too much.

The current AI craze is no different. It is growing at an astonishing pace.

So… if the last course you bought from me helped you… if it propelled you further in your business… then do this course as well. Keep getting better. Rinse repeat until you stop seeing a benefit.

This is NOT a time to rest on your laurels.

This is perfect if you are groping in your entrepreneurial path, trying to find your way home. Like Scott, you may find in only weeks or months you’re in an entirely different business than you’re in right now. And enjoying it a whole lot more.

Like Scott, you could ditch your old business… because it’s better to be in a niche that’s growing 10% or 25% or 50% PER MONTH than a niche that’s growing 3% per year. (Or shrinking.)

Scott was heavily invested in the mortgage business for the last 23 years. But he realized the opportunities here were far bigger, coming to fruition much faster.

The Web is Morphing at Astonishing Speed

Market Research Made Easy: Scott’s AI approach makes market research easy by doing the boring parts automatically. No more tediously gathering data and reviews. Discover what your customers truly want — without sifting through mountains of data.

Business Intelligence Made Easy: Scott makes business intelligence easy. Analyses like SWOT that took weeks now take hours. Scott gives you a clear view to improve your business, assess competitors, and find opportunities.

SEO 2.0: I hate keyword-stuffed blog posts. I DON'T like optimizing for machines. For years I refused. Now machines understand what you mean instead of just finding phrases. So experts like me have a new world open up.

Most experts won’t realize this until too late.

It may seem like SEO is dying. But it’s not, because AI is built on search! Search is changing.

We are entering a new era in SEO. Old keyword stuffing and tricking algorithms replaced by more authentic, "real" content. This completely changes content creation.

If you have lots of past work (videos, books, talks, emails, etc.) Scott shows you how to reuse it to expand your reach.

Experts in any field will LOVE moving from tricks to helping the reader. It's about giving humans value, not gaming the system.

Custom AI Helpers reduce customer service and repetitive task time. This lets you focus on innovation and growth.

Work Smarter: New ability to quickly analyze data means you can improve using real-time insights, turning weeks of work into strategies instantly.

Asset Multiplication

AI Simplified comes with a private 1-on-1 session with Scott. Scott has never had a consultation without finding overlooked resources that can attract clients when showcased right.

Scott advised a surgeon who sells elective procedures. In 45 minutes Scott showed him how to take MP3 files on his computer and turn them into:

- A catalog of client experiences, likes, dislikes and passions.

- A magnet to pull in similar clients using the same language.

- Emails, referral program, and loyalty program templates with most blanks filled in.

- A battery of questions for better follow up.

- A formula for employees to make testimonial videos from client calls.

- Blog posts to boost website traffic.

Scott delivered a complete business growth plan that doesn’t force him to buy any costly new traffic.

Consultants benefit too. Scott gives a custom plan to immediately get clients for web design, PPC, sales, accounting, efficiency, SEO, business brokerage, etc.

In AI Simplified...

• Scott explains 4 key AI platforms: OpenAI, OpenAI Mobile, Bard, Claude
• Framing questions as a universal language
• “Human focused” framing methods
• Testing ideas before launch - makes success 300-400% more likely

Scott spent 20+ years in mortgages explaining complex topics easily to consumers. He spent 10 years teaching lenders to use their technology to improve customer experience and grow.

Scott found most entrepreneurs are too busy chasing new business to see the opportunity right in front of them.

After a 30 minute call, Scott exposes “blue ocean” potential using what you already have. He creates a simple step-by-step plan for you. Small changes bring big results. More business, higher revenue, more prospects.

Scott made a framework to identify and take these business building actions consistently. He wipes the grime off the mirror to show what they need is already there. It was just buried by overthinking, limited time, and wearing too many hats.

His program shows the best tasks to simplify with AI, saving you time and money. This lets you focus on high value activities.

This works so well, Scott sold his 23 year old business to focus on it fully. You’ll get the tools to transform your business and to help other businesses do the same.

Easy Sales & Marketing Content

• Crank Your Marketing Up to 11 (Because the best marketer always wins)
• Training AI to Sound Just Like You
• Demo - Professional Bio
• Demo - SEO Optimized Content
• Demo - Repurposing Content
• Demo - Multiplying Content Quickly
• Demo - Improving SEO with Alt Text
• Live Demo - Customer Experience Analysis
• Live Demo - SWOT Analysis
• Live Demo - Competitor Analysis
• Live Demo - Comparative Analysis
• Live Demo - Spreadsheet Analysis
• Live Demo - Finding Your Best Customers
• Live Demo - Review Your Business Intelligence

AI is not hyped enough… because people try to use it like old rules.

The key is forgetting what you learned about the internet.

Scott is not a coder. He is a creative entrepreneur and introvert. A regular person with imagination. This is his perspective on AI.

AI is not a “thing” you learn. It is a reality you accept and learn to thrive with. You will not be replaced by this technology, but you can be replaced by your competition if they embrace it.

What You Can Suddenly Do With AI

Accept that reality has fundamentally shifted. We ARE in a simulation. You create your new reality or accept someone else's. I'll empower you to create your own destiny, augment imagination, and amplify ideas.

I challenge you to think differently about AI. "Artificial" fails to describe the experience of AI like ChatGPT. There's nothing artificial about it.

This course isn’t for you if you think fire, printing, electricity, or the internet weren’t essential innovations. You must embrace AI.

By the end of AI Simplified,
you’ll have
Your own personal
AI Command Center
On your web browser

Scott will help you build a cockpit so that instead of staring at a blank GPT or Bard screen, you press a few buttons to structure your favorite prompt sequences. These deliver the highest, most consistent output possible with the technology as it exists today.

No more writing long or multiple prompts. You’ll have your own unique tool that cuts your prompting time down to 1/10 for the most common moves you make in your business.

Scott helps you build your own simple but powerful AI dashboard.

Consultants: this dashboard will save you and your helpers hours of labor. It will produce consistent, reliable results over and over again for your clients.

Wildly Different Than Other AI Courses

1. This is for non-techies. If computer terminology made your eyes glaze over, you’ll dig this.

2. If you took Sam Woods’ Hyperdrive course, this is a natural companion because it adds army boots and shoelaces to Sam’s remarkable knowledge frames.

3. Scott has counseled our Roundtable members and AI seminar participants.

4. Perry Marshall courses use timeless principles, just like my successful Google guides since 2003.

5. This integrates 80/20, Star Principle, and other teachings for easier execution and more fun.

6. Most AI courses cover stuff that will be outdated in months. Your time is too valuable for that.

10% of this will be hugely valuable even if you ignore the rest. You only need one thing to land and your investment will easily pay off.

It's easy to get ahead right now when 95% only use AI like a search engine. The few really harnessing it make exciting new discoveries fast. That's your advantage now.

GUARANTEE:

After Session 2 if you’re not having a lot more FUN, you get a refund.

After Session 2 if you haven't expanded your reach and got new clients, you get a refund.

Do the weekly activities for 4 weeks. Log your progress. If you don't get new leads, traffic and prospects… or crunch tedious tasks from hours down to minutes…

We refund your money + $100 for your trouble.

If you're feeling AI-overwhelmed and AI-FOMO…

if you KNOW you need to be building your own AI models and LLM engines…

And if you can dedicate less than 2 hours per week for 4 weeks, then in less than 21 days you'll own your own personal, powerful AI command center…

...and be generating new traffic, leads and sales, and having more fun...in FAR less time...or I'll refund 100% of your money PLUS $100.

Devote yourself fully to mastering this. Register today. The horizon of opportunities is extending faster than anyone can travel. Get your piece of this new digital world now.

Perry Marshall