The 7 Steps
to Your Business Renaissance


Get the Tools You Need Every Month to Go
From: Overwhelm, Distraction, Anxiety & Exhaustion
To: Greater Clarity, Peace, Prosperity & Freedom

Dear Business Owner,

Some questions about your anxiety, distraction and exhaustion…

  1. With the bajillion distractions and options available to you in our incessantly chattering world…are you finding it harder to discern PRECISELY what you should focus on to take your business to the next level?
  2. Is the never-ending, knuckle-slicing HUNT for new customers (who seem to be growing smaller and scrawnier every hunt)…leaving you exhausted and famished?
  3. Does every day seem to evaporate in a flurry of “fire prevention” and busy work …leaving you no time to invest in the BIG PICTURE strategizing you KNOW you need to truly transform your business?
  4. Are your customers becoming fickler, more demanding, less loyal…or just plain disappearing? Do you wonder how to keep them around without surrendering ALL your profits?
  5. Is your market or industry growing slowly, or not at all? Does gazing 5 years into your crystal ball make you anxious for your business’s survival?
  6. Do you worry that your competitors…or some completely out-of-the-blue new player that you did not see coming… may suddenly UBER-ize your industry, rendering you completely irrelevant almost overnight?
  7. Are you spending all your time grinding away in your business (the one you HOPED would give you more freedom)…and missing out on all the sweetness life can offer?

If you answered yes to any of those 7 questions, I can show you a path forward. 

A path out of the distraction, anxiety, overwhelm and exhaustion.

A path toward greater peace, discernment, clarity, focus, rest, prosperity and freedom.

I know that’s a grand promise.

But I’ve seen it happen in Planet Perry time and time again…

Yes, I want to join New Renaissance! I would like...

Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.

George’s Grand Escape from the Hamster Wheel

It’s Tuesday morning in March. Perry Marshall “City Tour” in Houston Texas. 8:45am.

Guy walks into the room. “Hi, my name is George. I met you seven years ago at your AdWords seminar in Maui….I went home from that seminar and spiked my business to $5 million a year.”

“Wow that’s awesome!” I say.

“But lately I’ve had some tremors … and I just KNEW I needed to be here in Houston today,” he says.

“Tell me more.”

He explains: “Honestly, I haven’t been paying much attention to my business for the last few years. Mostly I’ve been playing jazz guitar. I’ve been touring Europe. Made an album.”

His business partner tells me, “Yeah, George gets up in the morning, works for a couple hours, then heads to the studio. Spends the rest of the day doing whatever he pleases.”

I ask for business details. They’re the #1 player in a high-volume, high-value niche (STAR BUSINESS).

They’ve been making a ton of dinero AND George works maybe 2 hours a day.

Has been running his business for 10 years, and has mostly been playing guitar for the last three years!

At the Houston event, we patched him up and sent him down the road so he could play guitar in more clubs in Germany and Sweden.

Cuz that’s what he LIKES to do.

DO NOT MISS THIS —
THIS IS THE *SWEET* SIDE OF 80/20

The sweet life is when you’re on the INSIDE of frictionless network effects. When you’re in a STAR business. When you’re doing $10,000/hour work every day. When you’re making big, high-margin money from every customers. When customers chase you down and refuse to look at your competition. When breakthrough ideas come naturally and easily to you.

When you’re in this zone, you really can work a few hours a day and spend the rest of your time playing guitar.

Or whatever it is YOU want to do.

This happens in Planet Perry.

It happens because, in our culture, we’ve identified a set of PRINCIPLES and TOOLS…razor sharp rapiers that slice at the heart of the problems faced by entrepreneurs of the 21st Century.


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And every single month, these principles and tools are laid out for you like weapons before a duelist.

Through my monthly newsletter…through live call-in days…through lively discussions on the New Renaissance Forum…through our monthly members-only Webinars…through coaching programs like 80/20 Productivity Express…and through my vast archive encompassing over 16 years of past New Renaissance resources!

So that you can go from overwhelmed to overjoyed.

What are these tools and principles?

I call them…

The 7 Steps to Your Business Renaissance

Step One. Use Renaissance Time to Gain Discernment and Clarity

At its heart Renaissance Time is listening. Listening to whatever you call “God.” In Planet Perry we call it “The Head Office.” You must start every day this way. When you commit to Renaissance Time you’ll find you actually have more time to important profit-building ideas.

When I first started preaching this secret, I didn’t think anyone would listen. Every day the world seems to device another devious method to distract us…another social media app to suck up our attention…another piece of marketing software to pull at our brains…another silly addictive diversion to enslave us.

But it’s since become THE cornerstone of Planet Perry culture. I’ve gotten more rave reviews for my 30-Day Reboot challenge (which puts HEAVY emphasis on Renaissance Time), than almost any program I’ve ever developed!

Many savvy entrepreneurs, with 7- and even 8-figure businesses, swear by Renaissance Time. They wouldn’t think of starting their day any other way.

And you shouldn’t either. Trying to transform your business without transforming you DAY, is almost impossible.

If you want to go from overwhelm to overjoyed, this is Step One.

And in New Renaissance Club you’ll learn how to transform regular time into Renaissance Time.


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Step Two. Make Your Top Customers Three Times More Profitable with “Espresso Machine”

You can increase your revenue by 80% or MORE by discovering that 20% of your customers will spend four times the money to get something far better. The easiest way to figure this out is to ask, “How can I sell results not procedures?”

Most business owners they think that the only way to grow their business is to get new customers.


But that’s actually the most expensive thing you can do.

In New Renaissance Club, we show you how to make your customers more valuable.

Figuring out to how to sell your products cheaper is almost always a death sentence unless you are Amazon. You are not Amazon.

Smart business owners focus on how to offer additional products to some of their customers. They figure out creative and valuable ways to enable those customers to them pay more.

This can double or triple your revenue without increasing the amount of work that you're doing…without having to spend more to get new customers.

And that's what my New Renaissance movement is all about. 80/20. Getting more by doing less!

If you’re tired of incessantly chasing after new customers…and bleeding yourself dry by always cutting your prices…join the smart entrepreneurs in New Renaissance Club and see how to get more by doing less.


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Step Three. Earn $1000/hour at Least One Hour a Day with 80/20 Time.

Most entrepreneurs do not set boundaries around their day. They let people interrupt them. They fail to delegate. In Planet Perry, our mission is to spend as much time as we can on $100 per hour and $1000 per hour or $10,000 per hour work. Then delegate, eliminate or automate the rest.

I wrote the book 80/20 Sales & Marketing. And a lot of people talk about implementing the 8020 principle into their business. It's a well-known principle that 80% of results come from 20% of your efforts.

But very few people really understand how to identify the tasks, products, customers, and ideas that truly generate those results.

In New Renaissance Club, we're obsessive about 80/20. We’re obsessive about helping you figure out how to spend more of your time on the small fraction of activities that will generate YOUR biggest results.

And we call that $10,000 per hour work.

And part of doing $10,000 per hour work is deleting all the $10/hour and $100/hour work from your calendar.


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Step Four. Create an Irresistible Product that is a Joy to Use by Simplifying.

There are two ways to simplify and they are radically different.

Make your product cheaper…price simplifying
Make your product a joy to use …proposition simplifying

This concept comes from the magnificent book Simplify by Richard Koch.

Warning: No one in Planet Perry is a Price simplifier. You are not a price simplifier. As I mentioned earlier, slashing your prices is a slow march unto extinction, unless you have the massive resources of someone like Jeff Bezos. Trying to lower your price to compete with your competition or satisfy fickle customers will lead you to MORE overwhelm, anxiety, frustration, exhaustion and enslavement.

We must all strive to be proposition simplifiers. Proposition simplifying means making your product or service faster, easier, more delightful to use. 

But not just a LITTLE faster, easier and more delightful. RADICALLY faster, easier, and more delightful.

In New Renaissance we're all about helping you identify the smartest product strategy for your business through the Simplify principle. We’ll show you how entrepreneurs have pulled the barnacles away from their product.

Many entrepreneurs think that making a product or service better means loading it up with more features, buzzers and whistles, and add ons. 

Wrong. Often this leads to bloat and excess that actually makes the product or experience LESS satisfying to the customers…and MORE headaches and hassle and overwhelm for YOU.

We help you simplify your offering so that you attract better, higher-paying, more profitable customers…who are a JOY for you to sell to and serve!


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Step Five. Carve out the Niche where You are the Undisputed Number One Via the Star Principle.

Almost all the money and growth comes from companies that are Number One in a market that is growing 10% of more each year. If you’re not number one in a fast-growing market, you must carve off a slice of the market where you CAN be number one.

Many business owners take me-too marketing approach. They figure if they offer a product similar to their competition…and just shout louder (employ better marketing)…they can win.

Those days are over.


Marketing is no longer a powerful competitive advantage in most industries. Marketing is now a commodity. Better marketing won’t help you win in the 21st Century. It will merely allow you tread water for a little longer.

You’ll always just be just another voice in the noise.

Star Principle is about identifying a niche where you can be the ONLY voice.

It’s not about competing, it’s about dominating.

It’s not about crafting better marketing messages, it’s about crafting a better offering for a better segment of the market…so that the marketing message virtually writes itself.

In New Renaissance we show you how to go from exhausted gladiator in the bloody arena…to victorious emperor on your throne of gold.


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Step Six. Build an Impenetrable Moat Around Your Business

Scaling a business is impossible if your product or service is easy to replicate. Someone is always willing to do what you do, only cheaper. The first step to building a business that’s IMMUNE to competitors is to become consciously aware of the protections you put into place to take advantage of NETWORK EFFECTS.

Uber used network effect to transform the taxi industry. Taxi companies are on a slow march toward death. Amazon used network effect to wipe out thousands of brick and mortar stores.

You don’t have the resources of an Uber or an Amazon. But even relatively small businesses can leverage this power through what we in New Renaissance Club call Network Effect for Mere Mortals.

If you can execute this strategy you can revolutionize your industry…or your slice of your market…and render your competition virtually irrelevant.

I believe this may be THE business strategy of the 21st Century, and you’ll see examples and read case studies and listen to webinars about this uber-important topic every month in New Renaissance Club.


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Step Seven. Enjoy Freedom to Create and Reinvent Every Single Day

The biggest breakthroughs come by giving yourself time to think and staying connected to like-minded entrepreneurs. Do things that inspire you to feed your creative engine.

A couple of years ago I needed to bang out a sales letter for a program we were about to launch. I was under deadline. I had to get it done over the weekend so we could launch on Tuesday. It was Saturday night and I was running out of time. But as I hovered over my laptop and tried to crank out the work…the ideas just would not come.

I pulled my hair and banged my head (figuratively) but all I got was bland, cliché, boring, pedestrian copy.

Then I got a text from my friend John, “Hey we’re downtown at Gospel Fest if you wanna join us.”

One side of my brain said, “You don’t have time to play, you need to work!” 

But the better side of my brain said, “You don’t have any good ideas and you won’t get any good ideas by working harder…stop working, feed your creative engine and then come back to this.”

So, I did. I went and enjoyed the joyful music, the fresh breeze of the lakeside park, and the company of good friends…even a little wine.

And when I got back to the work, the ideas FLOWED…kinda like wine!

You’ve probably experienced this in your own life. Working hard, thinking hard can only get you so far. Eventually your brain (or body) just says “I’m done…I’m not giving you any more juice.” 

And then you gotta go fill the tank with something fun and engaging…and NOT related to work.

In New Renaissance we believe in a virtuous circle of Renaissance PLAY.

You take time off of work to engage in activities which feed your inspiration….and then the ideas come more quickly and easier…which gives you more time to spend on activities which feed your inspiration.

Like time with your kids who are quickly becoming not kids anymore…your significant romantic other…your fascinating friends.

We are anti-hamster-wheel. We are anti-rat-in-the-maze. We are anti-Dilbert-Cube.

We are pro fun. Pro inspiration. Pro art and music and creativity and spirituality and family and travel and romance!

Without those, life is not life…life is just business.


New Renaissance motto: Business should feed your life, not the other way around.

Each month in New Renaissance Club you’ll get…


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Renaissance Resource #1
New Renaissance Club PRINT newsletter DELIVERED TO YOUR DOOR

This is the molten lava core of Planet Perry. This is where I lay out my latest theories, philosophies and prognostications. 

But, more importantly, this is where I give you examples, stories, and “peeks under the hood” of Planet Perry business owners who are applying the 7 Steps. We go beyond theories and ideas and show you real world, concrete examples of entrepreneurs like you harnessing their power.

You’ll see example after example of folks using the Espresso Machine to make more money from every customer… Using Renaissance Time to generate their breakthrough ideas…Using Simplify to create products and services that blow their competition clean out of the water…Using Network Effect and Star Principle to hone in on the niche and offerings they need to focus on to build impenetrable moats and grow faster than ever.

You’ll see how entrepreneurs like you went from overwhelmed to overjoyed.

One idea from the newsletter, properly implemented could pay for your annual membership ten times over.

And this newsletter is paper and ink because it’s not blinking and buzzing with distractions when you read it. I expect you to hold it in your hands. To read it in one sitting, to highlight it, to take notes. To pay close attention.

I expect you to make it a distraction-free ritual!

And I know people WILL NOT do that if it in an email or a pdf. (Marketing lesson for you there, by the way).

Yes, we post a PDF in the member’s area, but we also mail it to you.


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Every month I get far too excited about this little newsletter I get. I pay quite a bit for it, but it always makes many times the cost back.

Easily 5x.Often 10x – 20x.

Do you have a “secret source of info” that seems expensive, but always pays you back double, or much more?

What is it? Thanks Perry Marshall for the Renaissance Newsletter.

-Sid Graef, Missoula Montana

(Above) New Renaissance member Ricardo Cardenas reading his snail mail newsletter on the beach in the Cayman Islands.

What People Are Saying…

“First, thank you for all the fabulous thinking and products you and your team put out. I’m not trying to be a fan boy here, but this $1000/year membership has got to be one of the very best values on the market. And I have attended Truth, Rosetta and Eclipse, and read Evo 2.0.”

Michael McCarrell
Culver City, CA

“Of all the coaches/mentors I’ve had over the last decade+, you’re one of just two who delivered actual results-changing information & workshops. I went from 6-figure to multiple 7-figure results as a result.”

Jim Rivas
Inertia Income Systems, LLC
Metairie, LA

“Luke Sywalker had Yoda

The Karate Kid had Mr. Miyagi

and…

Frotto had Gandalf

Me?

I’ve got Perry Marshall… he’s (one) of my Gandalf’s…

I’ve been fostering a relationship with Perry for about 10 years now and he’s one of the top 2 or 3 people I listen to consistently in the industry over the past 10 years…”

Troy Broussard, Infusionsoft Expert & Consultant, Windermere, FL
troybroussard.com

“I’ve only been in NR [New Renaissance] just over a month, but my thinking and paradigms have already shifted quite profoundly after reading your newsletters.”

Rahul Joshi
Herts, UK

“If you sell anything on the Internet and you’re not a Perry Marshall New Renaissance member you’re leaving single, double, even triple digit profits on the table. Most of all you’re missing the insights of Internet marketers from all over the Globe. Subscribe now and I can assure you that your profits will go up from day one.”

Brad Richdale
Austin Texas

“Of the many attributes of Planet Perry, the New Renaissance community is one of the few that is irreplaceable. Another teacher can do AdWords. Another guru can talk about email marketing. Another guru can do whatever, and the info may be about the same. But style, voice, and most importantly “community” are amazing assets that have lasting, permanent value.”

Adam Libman
Arcadia, California
Libman Tax Strategy Inc.

“I’m so dang excited!”

I’m not even 3 pages deep into your latest New Renaissance Club newsletter and you’ve given us a clear how-to for “crawling inside [our] customers’ souls and yanking chains and levers that they FEEL down to the core.” Not only that, you know how to share it in such a simple, straightforward way that lifts my copywriting game immediately.

In fact… I think smart marketers will do what I did, skip New Renaissance Club, and go straight for the higher-level Mastermind Membership. When you get this newsletter, all the other benefits of the New Renaissance Club, plus so much more – why the heck not opt for the higher level?!

Roy Furr
Fresh Look Inc
Lincoln, Nebraska

“Practical, Easy-to-Implement Strategies That Work”

I’ve invested tens of thousands of dollars in marketing books, home-study courses, teleseminar series and seminars. Perry’s Google AdWords guide is easily in the top 5 in terms of products that deliver practical, easy-to-implement strategies that WORK. I wouldn’t even think of trying to set up an AdWords campaign without it.

Jenny Hamby
SeminarMarketingPro.com
Plainfield, IL

“Master of the Content Mix”

You are a master of the content mix, giving away enough to help people make some money to afford to spend some 1-1 time with you. Congrats on what you’ve accomplished.

John Hollner
Powerder Springs, GA

“You Deliver The Goods.”

I really appreciate all of the free stuff you’ve always given away AND for all the stuff I purchase from you. I’ve spent thousands on you and couldn’t be happier about it. Really! And I’m not just trying to be an ass-kisser here. You deliver the goods.

Susan Ohtake
maxworkouts.com
Santa Monica, CA

“Truly It Was Eye Opening”

The great part about your seminars and live groups are not only do you realize that you aren’t alone but not everyone is doing your business. My brother and I were amazed at how many didderby kinds of business models thrived on the internet with your help. Truly it was eye opening.

Joseph Bridges
Long Beach, CA

“You Over-Deliver On The Products”

I’m continually amazed at the quality and quantity of information you freely give away as well as with how you over-deliver on the products that I’ve purchased from you. And very grateful that you’ve chosen to deliver much of it “in bulk” rather than as one-to-one because if it were only available on an individual basis, I never would have been exposed to it.

Joyce Zborower
Tempe, AZ

“Value I’ve Never Questioned”

I will attest to the high value of all the free stuff you provide, as well as all the benefit I receive for the small price I pay you each month. I’ve spent a lot of money with gurus, and you’re one of the few whose value I’ve never questioned.

Dave Vranicar
Smyrna, GA

“You Are Worth Every Cent”

If you’re ever in Amsterdam I’ll pay you $725 for one hour, buy your lunch and won’t even ask you for advice. It will simply be a thank you for cutting my advertising costs in half and providing me with endless streams of extremely precise, relevant and entertaining information. You are worth every cent.

Melody Rocca
Amsterdam

“I Have Been Using It”

Perry is a great example of the old quote: “Find a way to serve many. Because service to many leads to greatness.” For years you have been sending me good information. I have been using it and I make well over 6 figures a year.

Jay F Grissom
San Diego, CA

“One Of The Nicest, Most Generous People I’ve Ever Met”

I am one of the few that have known Perry from the bad old days when he was a very poor, struggling Sales Rep. I can honestly say that he hasn’t changed a bit in those 15 years. He’s still one of the nicest, most generous people I’ve ever met. He is someone we’d all do well to pattern ourselves after.

John Rinaldi
Wauwatosa, WI

“I Am Sincerely Grateful”

I’ve been on your list for nearly 3 and 1/2 years, and that’s the longest period of time I’ve been on any list.
You consistently give free, valuable information, and I am sincerely grateful.

Randy Hogan
Tipton, IN

“Nothing Short Of An Inspiration”

Thanks Perry for all the insightful tips you provide. You are nothing short of an inspiration, as you emails are both compelling and well spoken.

As I mentioned before, when I can afford it, you are my “Go To Guy”.

Jill McGoldrick
Woodstock, GA

“You Rock!”

As someone who has been one of your subscribers for over two years, and having purchased one of your $1,000 consulting packages, YOU ROCK!

Ramon E. Dees

“Continually Astounds Me”

Frankly, the value you provide in your emails and newsletters continually astounds me.

David Gruttadaurio
Princeton, IN

“Better Than Some Of The $5000 Coaching Programs”

All I ever bought from you was your original Adwords ebook. I found it to be better than some of the $5000 dollar coaching programs floating around.

Elisha Goodman
Windsor, ON Canada

“Results From Adwords Increased Four Fold”

Hi Perry,

Thanks for sharing your insights with small business guys like me. When I first implemented your suggestions, my results from Adwords increased four fold and my monthly bill from Google dropped by 50%. I think I owe you a free lunch.

Jim Dalton

“My Kids Read it Too – Good Education.”

Certainly anything from Planet Perry is located, bought read, absorbed and tested by me . . my kids read it too – good education. I did your “blue” course and got a lot of good stuff straight from you (and your merry men) while trying not to hog the phone line!

Mark Baker
Buckinghamshire, UK

“It Was Worth More Than We Paid”

I have had the pleasure to meet you once and attend your Autoresponder seminar. The fee for the seminar was more than my brother and I had ever paid for a seminar and you know it was worth more than what we paid. In fact as a result of the level of your training and coaching I judge others by the standard you have set and most fall extremely short.

Joseph Bridges
Long Beach, CA

“Enormous Value”

I consistently received good FREE information which I valued enormously. I therefore came to realise how much more I could be getting by taking my involvement with you a step further and I joined your Renaissance Club. I am amazed at the enormous value you offer for such a small price per month. I am actually struggling to read, listen, absorb and put into action all of what you have offered.

Maree Harris
Victoria, Australia

“Saved Me $1,000”

“Wonderful and absolutely fascinating! You have already saved me $1,000 in advertising for my domain registration service in just two days!”

Guy Edrington
PayLess Domain Names

“Within 20 Minutes, I Got A 1,000%+ ROI”

“The teleseminar was superb! Within just the first 20 minutes, I got a 1,000%+ ROI of my registration fee because after hearing Perry and Don’s advice on the most profitable bidding strategies, I immediately went into my AdWords account and adjusted my bids accordingly. That’s just one of the many ideas I got from the call. Bravo!”

Bill Harrison
FreePublicity.com

“You Just Saved Me 57%”

“All I can say is WOW – you guys just saved me packet on AdWords costs!

“By sharing your analysis with us on the best position to be in, you just saved me 57% of my monthly PPC advertising budget. That’s 5 times more than my investment for the webinar just for this week – that’s what I call excellent value for money.

“You guys seriously over-delivered. Many, many thanks.”

Mike Spencer

“Real Deal”

Perry, thank you for your insights, lessons and information, that given freely as lead generation as well as by purchase. You don’t need me to tell you that you are a “Real Deal,” but it is recognized by others.

Kevin Halloran
Phoenix, AZ

“Clickthrough Rate Went From 0.9% to 2.1%”

“My clickthrough rate went from 0.9% to 2.1% from using a simple strategy I learned in the AdWords seminar. You saved me from throwing in the towel. I can’t thank you enough!”

Steve Cogger

“I paid $1000.00 for your high tech guerrilla marketing course about 10 years ago. Since then based on the information learned from that course and also from being a member of your renaissance club and purchasing your Adwords course, those few investments have already made me at LEAST $500,000 (conservative) in the last 10 years.

I have not made a cold call in 15 years thanks to your information and I can honestly say that a single investment netted me a 5000% return.

Andy Frickel
Red Rover Marketing
Bonney Lake, Washington

Renaissance Resource #2
Access to Call-in Days

Every couple of month I do a call-in day to help members understand and implementing these strategies.

My hourly consulting rate is $3000, so even a 15-minute session with me can be highly valuable. If you happen to be one of the callers who gets through, I’ll do everything in my power to help you bust through the business breakthrough you’re facing. 

If you don’t get through, we often do these call-ins as “group calls” so you’ll be able to listen and watch as I help others. In all my mastermind groups, members consistently tell me, “I got just as much value from watching the OTHER hotseats as I did from mine!”

Yes, you really can get a business breakthrough in just a few minutes.

That’s what 80/20 is all about.


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Renaissance Resource #3
Access to the New Renaissance Private Forum

Speaking of the forum…Our New Renaissance Club private forum is populated by sharp, mature, experienced marketers and nearly ANY question you can ask gets a prompt reply from someone who knows what they’re doing.

And you can jump in and ask at ANY TIME. You don’t have to wait for me.

I mean this from the bottom of my brain: There are experts in our forum who know WAYYYYY more about certain topics than I do. Do not hesitate to ask their advice!



It might be the fastest (and cheapest!) way for you to the clarity and direction you need.

I personally think that access to the New Renaissance Forum is THE MOST VALUABLE part of your membership.


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Renaissance Resource #4
LIVE New Renaissance Webinars

These webinars normally revolve around Traffic, or Conversion, or Economics, or 80/20. And they are often presented by New Renaissance members, Planet Perry members just like you.

I don’t often do webinars with “outside gurus.” Almost all these webinars are with guys or gals I’ve known for years. They are often part of our culture. They “get” Planet Perry folks. They’ve internalized the 7 Steps. They live and breathe 80/20 and Star Principle and Network Effect.

Best of all, they’ve been where you are. They used to be overwhelmed, anxious, exhausted, and distracted.

But on these webinars they tell their stories, often “cutting a vein and bleeding” to show you how they applied our principles and got the freedom, peace, prosperity, and clarity they were looking for.


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Renaissance Resource #5
Free 80/20 Productivity Express Course 100k

The 21st Century world is an onslaught of distractions. Everything is explicitly designed to make you follow, not lead; be driven instead of driving; react instead of acting.

If you submit, 12 months from now you’ll be further behind than where you started.
But if you want this year to be your year of breakthrough, you need a decisive new plan for combating the onslaught.

In 80/20 Productivity Express i teach the system I use to manage time, distractions, opportunities, team members and client access.

I designed it for smart marketers and creative people who find themselves in an analysis spiral. It’s the first 80/20 style course to provide exactly what you need to 2x, 3x, or 4x your productivity.

And you get it FREE with your membership. ($299 value)


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Renaissance Resource #6
Free Marketing DNA Test Credit

My Marketing DNA Test is all about helping you make your marketing and selling (and running your business!) easier, less tedious, less frustrating and more rewarding.


Just take my short, personalized test and I'll deliver a 1 in 10,000 customized training course & profile report based on your unique Marketing DNA…

  • See if you're doing what you're truly gifted to do…or spending too much time on things you should be delegating
  • Get customized guidance on how to find the people you need to delegate to!
  • Find the exact combination of selling skills that works for YOU…helping you turn more prospects into high paying customers EASIER
  • Accelerate achievement of your business goals with an exquisitely customized report delivered just minutes after you're done - followed by a personally tailored, training course over the next few weeks to help you do what you love and outsource the rest

Stop doing what you’re NOT designed to do…and do more of what will bring you more prosperity, peace, discernment and freedom!

One Marketing DNA Test is yours free (a $37 value).


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Renaissance Resource #7
Access to Keith Krance’s Facebook Prime Membership

Keith was my co-author of Ultimate Guide to Facebook Advertising. Facebook Prime will satisfy the needs of about 97% of Facebook advertisers – so you can get serious traction and fast traffic to your website.

Facebook Prime all by itself sells for $59 per month, so for only $40 more you get that and everything else. If you need it we’ve got it. If you don’t need it, don’t worry.

You only need to use ONE tip, tool or alert every few months to easily pay for a year’s membership.


Renaissance Resource #7
Access to New Renaissance Club Archives

New Renaissance resources stretch all the way back to May 2009! That’s over 132 months of webinars and newsletters and recordings!

It’s a full entrepreneurial MBA all in the members area.

I don’t talk enough about this aspect of New Renaissance Club. But the value of all the tools, ideas, programs, interviews, theories, examples, stories in this archive is literally incalculable.

If you just read ONE extra newsletter from the archive each month, you’d probably get many times your investment back.

I know lots of gurus who refuse to do this.

They firmly believe that a monthly subscription should be exactly that…a monthly subscription. You should only get what you “pay for” and nothing else.

And, you know what? They’re probably right. I probably should limit access to the archives to only those who paid for them. 

But I don’t.

Like I said, I can’t put a value on the archives, but access to 132 months’ worth of the deepest thoughts of one of the highest-paid business consultants in the world? I’ll let you do your own math.

But think of if this way…do you think you’d be able to achieve greater clarity, discernment, and prosperity by accessing and leveraging that wisdom?


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Renaissance Resource #8
The Mysterious “Memos from the Head Office” Webinars

If you don’t know the phrase “Memos from the Head Office,” take a look at the epilogue of my book “80/20 Sales & Marketing.” If my “Vivian story” piques your interest, join the live call when you get the email invitation. Be a fly on the wall and listen to the magic unfold.

When it comes to gleaning clarity, insight, discernment that you need to move from overwhelmed to overjoyed, this very well may be the most valuable part of New Renaissance Club.

Approach it with an open mind and you will not be disappointed.


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Renaissance Resource #9
New Renaissance Club Member Discounts

See a coaching program or course that you think would help you achieve a breakthrough in your business? New Renaissance members get discounts of up to 50% on many of our most popular ones!


But Wait! 80/20 Principle Says…

As you can see, you get a LOT in New Renaissance Club.

BUT! You only need ONE or TWO things right at this moment.

That’s what 80/20 is all about. Nobody gets that better than me!

NOBODY expects you to use everything in New Renaissance Club and you should not feel guilty for taking a pass on 70% or 80% of it.

80/20 says you SHOULD only use 20%! Take only what you need, guilt-free.

But something in New Renaissance Club…every single month…will help you go from exhaustion and anxiety and overwhelm…to clarity and peace and joy.

How Clarity and Confidence Can Be Yours

I’m one of, if not THE ONLY business teacher who shows you how be more productive…by doing less.

If you take the 7 Steps to heart…you may even feel guilty about how little you “work” each week.

You’ll have to get used to it.

Celebrate it even.


The rest of the world…maybe even your family and friends…won’t GET it. But we do. Our culture celebrates your ability to do more with less. We celebrate your desire for…and achievement of…prosperity, clarity and freedom.


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


New Renaissance Club is The Place Where We Turn Exhausted, Anxious and Distracted Marketers into Overjoyed Entrepreneurs

The New Renaissance Life is something like this:

  • You’re in the top 5% in your market.
  • You have enough leads. Enough deal flow. You have a customer waiting list.
  • Your life is sane. You do not feel pulled in 1000 directions.
  • Your business is profitable.
  • You’re in charge of your destiny.
  • You’re the unquestioned champion of at least one corner of your niche.
  • Your market is not shrinking. Important slices of it are growing. You don’t suffer from the feeling of shrinking real estate, shrinking opportunities.
  • Clients and customers have limited access to you. They don’t get to “pull your chain” with impunity.
  • You delete problem clients without remorse.
  • You make a strong six figure income, minimum.
  • You accomplish two solid hours of $1000/hour work before noon each day, and you really do get paid $1000+ per hour for doing it.
  • You do almost NO $10/hour work… and then, only when you choose to. (Sometimes it feels good to just do something mindless. But if you go to Office Depot to buy notebooks and pens, it’s because you decided that’s what you felt like doing.)
  • You regularly and joyfully experience gusts of $10,000 work – where you’re in the flow and the right people, ideas, plans and experiences are coming together.
  • You’re not hamstrung by administrivia.
  • You take one day off every week and you spend quality time with family and friends.
  • You’re not suspending all quality of life in hopes of “someday.” You cross items off your bucket list.
  • You persuade and communicate in your gifted zone. Customers love hearing from you because you harness your Marketing DNA.
  • You don’t just have a Unique Selling Proposition. You have a Definitive Selling Proposition.
  • You don’t waste time talking to customers who don’t qualify.
  • YOU ARE A LEVER. You step into situations and split them in half. You’ve become the force of nature you were designed to be.

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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


Who You Are and Where You’ll Be
 Five Years From Now
 Will Be Determined by the Culture You Belong To.

I have many hundreds of success stories, people who 5 years ago were just “ordinary” Renaissance Club members, and who now own micro-empires, people whose lives are prosperous, sane, flexible and profitable.
People like Mark Ingles who just sold his third printing company; When I met him, he was making his way out of a computer programmer career, learning how to buy clicks on Google.

Ari Galper, who has become one of the world’s top sales authority experts; when I met him he was struggling to get his business off the ground. Glenn Livingston, who is world-renowned for his market research acumen; when I met him, he was hoping to recover from a huge financial disaster.

Joey Atlas, who is opening fitness centers in the southeast United States; when I met him he was a fledgling guy learning the ropes of Pay Per Click.

And then there’s Nigel Eccles, founder of FanDuel, whose net worth now approaches a billion dollars. When I met Nigel and his wife Leslie, we were in London near Euston station in a food court together. If memory serves they split whatever they bought for lunch that day and I sort of got the impression they’d spent every penny to be at my seminar.

Lots of success stories in Planet Perry. Lots.

I’m one of the world’s most expensive and sought-after marketing consultants. The experts who’ve endorsed me are the who’s who of marketing and small business success – Dan Kennedy, Jay Abraham, Michael Gerber, John Carlton, Frank Kern, Ryan Deiss, Jeff Walker, fractional billionaire Richard Koch and many more.

Where can YOU be in 5 years?

You should join New Renaissance Club if you want more time, freedom, and clarity.

You’ve come to the right place because this is the world’s largest community of 80/20 entrepreneurs. We are all about working less and making more.

I’m uniquely qualified to lead this community because my fractional billionaire partner Richard Koch and I are the undisputed leaders of 80/20 thinking in the 21st century.

You really can do this, even if you are busy, overwhelmed and have absolutely NO TIME to fit anything else in. Because together we can always find 1) a lower value activity to eliminate, and 2) an immediate refinement that gives you a cash boost.

We are here to help you. Every day for the last 15 years, we’ve worked with online marketers and entrepreneurs who are engaged in the same battle as you. (Through the online member’s forum, you’ll have the opportunity to meet many of them.)

Yes, I call it a battle. You are battling Google, Facebook, customers, employees, bureaucracy and sometimes your own family members.


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Not sure? Reach out to Cuyler [+1 (708) 552-3074] and he can help see if it's a good fit for you or not.


You’re Not Alone Anymore

I’m on your side. My team is on your side. All of Planet Perry is on your side. My goal is to help you build a business that generates a great income for your family, gives you time and space, creates a cash flow asset and leaves competitors at your mercy.

We are here to help you win the brutal game of Pay Per Click, where 5% of the advertisers get 95% of the traffic.

One thing I must tell you: Your current business is the result of your decisions and actions over the last few years. 80/20 is going to guide you in many ways that may sound strange or even like they’re NOT a shortcut.

Believe me when I tell you that 80/20 is indeed the shortcut to success. The shortcut is always the least traveled road. Expect a bit of rough terrain. But we will be riding shotgun every mile of the trip to help you navigate.

Question: If this is so revolutionary, why is it only $99 per month?

Answer: A few years ago, I held a seminar for consultants. A guy named Adam Kreitman came up to me. He had been a customer of mine for 5-6 years. He said, “When I bought your Google AdWords book I was running a software startup. Thanks to your books, coaching and emails, I’ve now got a consulting business I run at home.”

He was getting a touch emotional when he said, “My daughter is nine years old and I work from home and it wouldn’t be possible except for what I’ve learned from you. THANK YOU.”

I noticed that he and quite a few others in the room had very similar stories. They were not overnight successes. They were also not people who started out at a high level. They had steadily grown over time and were now mature, savvy business people.

I have numerous clients who are multi-million clients who pay six figure retainer fees. I could charge more but I’m interested in creating a movement, a sea change in the entrepreneurial community. I could restrict this to an elite group but I’m making it very affordable. These are the practices I employ in my life.

Everyone here at Planet Perry is 100% focused on helping you build the dream 80/20 business. Our incentive is to help you grow. We cannot succeed unless you succeed.

I can’t wait to add your success story to my newsletter and website, to tell your story to thousands of people.
Why do I call my membership “The New Renaissance” after all? Because the first Renaissance was all about discovery, expansion, celebration, commerce, journeys of the imagination and the transformation of dreams into reality.

It was about the transformation of society from something dull and monotonous into a world of color, full of promise. It’s time for a New Renaissance. I don’t think most entrepreneurs or most proprietor business owners are getting very much of that. It’s time for it to change.

Change will happen.

Will it do you good?

You alone decide.

Click the drop-down menu below and let’s get started today. And welcome to Planet Perry!


Yes, I want to join New Renaissance! I would like...
Not sure? Reach out to Cuyler [[email protected] or +1 (708) 552-3074] and he can help see if it's a good fit for you or not.


To Your Success,

New Renaissance Membership Benefits

Your New Renaissance membership includes:

  • Topical New Renaissance Webinars
  • My monthly New Renaissance Newsletter
  • Private members-only forum
  • The New Renaissance archives (featuring past webinars and newsletters)
  • The 80/20 Productivity Express Course 100k
  • One Marketing DNA test credit (a customized communication profile for sales & marketing professionals – $37 value)
  • 2x a Year Call In Days with Perry (a chance to have a 10 minute mini consultation with Perry)
  • Discounts on various coaching programs and events
Yes, I want to join New Renaissance! I would like...
Not sure? Reach out to Cuyler [[email protected] or +1 (708) 552-3074] and he can help see if it's a good fit for you or not.