Rhythm, Soul & Rock 'N' Roll

How to Write Emails that Get Torn Open, Wolfed Down and Remembered Like a First-Kiss Song

with Perry Marshall & John Fancher

It’s time to ask you musical questions about your emails:

Do your songs pulse and do they ring?  
Do they soar with Aretha Franklin soul? 
Do they, like chariots and Sultans, swing
Do they rock and do they roll? 

Or do they just…

I’m going to call your emails your songs from now on. Cuz that’s how I want you to think about them. 

As you can already tell, this is not a “copywriting course.” In fact it’s gonna get weird. So buckle up, buttercup. 

No swipes nor subject lines here. 

This is the how-to of making familiars strange, and making ferals tame. 

Staccato patterns that arrest. Hypno-cadences you can test.

Formulas? Perhaps...but ones like babes you can raise.

We’ll take the stage, both John and I

We’ll sing, dance on wings

We’ll show you the steps and count the time and track 

the “instinct beast” and plunder the warrens from whence she came 

We’ll show you why your music is the best music of all the musics, and

How Inspiration can be flicked on, humming like a Marshall stack, as your Stratocaster sparks its jack

We’ll suck Mamba poison from your writing wound

We’ll play the keyboard drunk, like a percussion instrument, until the fingers begin to bleed a bit

 “I got blisters on my fingers!!!”

Then come back sober later when the blood has all but dried

You’ll turn off your mind, relax, and float downstream…it is not dying. It is not dying.

We’ll show you… 

Why we write the songs, and how, that make the young girls cry 

And how we tempt the boys, and why, to twist their “low” knobs to “high” 

Oh how you shall be opened, oh how you shall be devoured, oh how you shall be remembered! 

Lou said, “I do Lou Reed better than anybody”–you’ll do you like Lou did Lou

We’ll speak of beats and Beatles and Beatles and beats 

We two will think the things and talk the things that one (or two) do not talk or think

We’ll forget what we’ve remembered and then forget again 

We’ll ask and answer why your emails struggle with you, and you with them, and how the struggle ends 

 If they fly from your ark to never come again 

with brown branches of olive under bright bows of rain...

What People Are Saying About Perry...

Dan Kennedy

“If you don’t know who Perry Marshall is—unforgivable. Perry’s an honest man in a field rife with charlatans.”

- Dan Kennedy, Author, The Ultimate Marketing Plan

Frank Kern
"It pays to study Perry Marshall."

- Frank Kern

Jay Abraham

"Perry Marshall is a certifiable genius in his intellect and understanding of far more than mere marketing. He's written two of the most definitive books on Google AdWords and 80/20 Sales and Marketing.

"Online he is an icon. We've had some of the most stimulating and thought-provoking discussions, because his mind is very expansive. He gives you comments and advice that are reality-based. They're not ludicrous, they're not 'get rich in your underwear'. I find him intellectually enormously stimulating, his work enormously valuable, actionable, practical and real, his intention and purpose noble."

- Jay Abraham, Founder & CEO, The Abraham Group

“Perry Marshall has something original and extremely useful to say, because he has thought profoundly about the 80/20 Principle. He has come up with some original insights that are literally priceless.”

- Richard Koch, Author, The 80/20 Principle

Lance Wallnau

“Perry Marshall’s teaching on 80/20 was so riveting. It is a gold mine in insight and depth. I am still processing it!”

- Lance Wallnau, President, Lance Learning Group

We’ll ask...

Have you trained your songs to be jerkers of tears and tearers of jerks? 

To make ovations stand?

To besquirt the sexy juice of happiness? 

And of your audience we’ll ask…

Do they love you before they hear you? Or do they hide when they smell you coming? 

Do they wait for you like the watchman waits for morning?

Do their hips begin to sway at the crooning of your name?

Do your tunes make their fave-rave jukebox-playlist-mixtape?

We’ll show you why we have…

Purty thirty open rates when eight’s considered great 

We’ll take you by the hand and dance you down the penny lane and tell you all about the things we almost know 

How the magic makes the song speak the somethings words cannot 

How boy meets girl, boy loses girl…and how with a song you’ll loose their world

Why roses are red, some songs are blue, and if it rhymes, you know it’s true

How truth crouched inside a melody, like the boys in Troy, it sacks our soul

Why we don’t bounce off, baby, we bleeeeeed in

Without a net, we’ll fall to our deaths, then rise with bones unbroken

We’ll train you how to ambush from behind, just when they think they’ve got you cornered!

We’ll hand you hooks to snag their hats and hearts on

We’ll unveil the trick behind the magic...and you’ll believe in magic, still

You’ll learn to hear your bass and drum, feel your mussel, and your shoal

And the next song you sing will swing, with rhythm, soul and rock and roll!

Three webinars. Waltz time, baby. 

By the end you’ll know the notes, the chords, the keys John and I use to bring and sing our songs. 

And how to use them to sing and bring your own. 


Q: That was great...but what do I get?
A: You get access to three 60-minute live training sessions hosted on Zoom (meetings, not webinars, so you're invited to turn your cam on).

On these sessions, John and I will show you how we weave music and soul into our writing (particularly our emails). AND we'll show you how to mine your own repertoire of inspiration so that you can do the same, in a way that's uniquely you.

PLUS you'll get some live writing-without-a-net sessions, so you can watch the magic happen.

Lastly, you'll get access to the recordings in the Members Area.

Q: When does this start?
A: It starts on Wednesday, June 23. The full schedule is:

  • Session 1: Wed, June 23 @ 1pm ET (Replay available)
  • Session 2: Tue, July 6th @ 3pm ET
  • Session 3: Thu, July 22 @ 11am ET

Q: How long is each session?
A: 60-minutes (give or take, depending on attendance and participation).

Q: Is there a guarantee?
A: Yes, your purchase is backed by a 60-day satisfaction guarantee. If you take this course and do not feel it’s worth every cent, just ask for your money back within 60 days of purchase and you’ll get a cheerful and courteous refund.