Notice on the right graph, the smooth, almost linear path from below $1 million to $10 million to $100 million to $1 billion and beyond.

Notice: NO series of dips and spikes and bankruptcies.

Witness the lack of drama.

Pay heed to the consistency.

But that's not all.

Over the last 10 years, Richard has worked anywhere from one hour per day to at peak 2-3 days per week. I know because I’ve witnessed it firsthand.

In 2013 I visited Richard in person at his home in Portugal, spent three days. He really was working ONE hour a day. I would not have believed it had I not seen it myself.

I’ve been in the seminar / consulting / marketing / entrepreneur / business opportunity space for 30 years. I know everybody. I’m endorsed by the legends of the industry. I’ve seen EVERYTHING. Every kind of “passive income” “make money in your sleep” contrivance you can imagine. I’ve seen the Man Behind the Curtain many many many times.

The Man Behind The Curtain sometimes makes a very nice income.

But…

The Man Behind The Curtain is ALWAYS hustling. Constantly. With very rare exceptions.

Richard is NOT hustling. He steadfastly, resolutely, absolutely refuses to.

He wakes up around 7:30am, works on his investments for an hour.

Then a 3-hour bike ride is intrinsic to his wealth formula. He loads problems into his subconscious mind, then instructs it to process them. Then engages in physical pleasure in the outdoors.

Then lunch. Spends the afternoon reading, writing, thinking, perusing the news, formulating ideas beside his fishpond. NOT working.

Takes his dog for a walk, then dinner.

Spends the evening with his partner or friends.

Has a dozen homes around the world. Is a connoisseur of sunshine and the world’s most beautiful places…

…as his net worth grows 21.5% per annum per year, after tax. Compounded for 40 years.

A heavy week for Richard is 3 workdays. Or a trip. Richard is a Visiting Fellow of Wadham College, Oxford University. He recently spent four weeks there as a Fellow and will continue indefinitely as a Visiting Fellow.

Divide his gains in net worth by hours spent, and his time is worth $250,000 to $1 million per hour.

If you’re deducing that he’s not holding this seminar for the money, you’re correct.

If you’re concluding that $30,000 for a couple days with Richard’s is a bargain, you’re correct.

He’s doing this because he enjoys meeting and teaching new entrepreneurs. He believes entrepreneurs are in some sense the salvation of the world.

There is no person on earth you have access to that is more legit than Richard Koch. He’s got street cred to burn. That’s why I want you to come to Portugal in October and meet him… and the kind of people only an event of this caliber can attract.

SO WHAT’S NEW?

You’ve never witnessed Richard take a business apart and put it back together LIVE. This is a different level of event, not available anywhere else at any price.

And if you haven’t been in a room with Richard, you don’t know his Vibe.

The interesting thing about Richard is not that he’s a billionaire.

It’s that he’s a billionaire who does not work 100 hours a week; doesn’t have four ex-wives or a milk-jug of stress; has a Quality of Life far exceeding most wealthy elites.

If you’re successful, if you’re aiming for a level of Self Actualization, if you want to LIVE LIFE ON YOUR TERMS, Richard offers a completely different endgame than anyone else.

Tim Francis, an avid student of Richard Koch, teaches “The 5 Levels of 80/20.” From bottom to top:

1. Personal – your habits and values; how you manage your life and relationships. It’s the foundation of everything.
2. Skills – your working talents and technical skills. Most business and marketing books are “Level 2” training.
3. Managing – How you delegate tasks to others & how you manage those people.
4. Executive – Coordinating the moving parts of your business, including sales, finances, staffing, production.
5. Investor – Reducing ALL the above to ONE number: Return On Investment.

Level 5 Investment by definition excludes any time you spend managing, meddling, politicking, counseling, consulting, handholding, wiping runny noses, playing patty-cake, babysitting, selling, marketing, and hustling.

It’s the top of the pyramid. The crème de la crème.

Level 5 Investor is the only 80/20 lever where it is possible to earn an almost infinite amount of money per hour. (Level 4 - business operator - has strict upper limits on income, and requires you to put in the hours. If you want time freedom, you need to graduate to Level 5 Investor. You do this by building a Star business and exiting.)

NVIDIA is exhibit “A” of a Star Business. Let’s say it took you 60 minutes to decide to buy $100,000 of NVIDIA stock 5 years ago. It would be worth $3.5 million now. You made $3.4 million per hour. With no managing, meddling, politicking, counseling, consulting, handholding, wiping runny noses, babysitting, selling, marketing, or hustling.

Level 5 is treacherous. It’s the place where you can lose EVERYTHING overnight. Get completely shafted. It’s a high-wire act with a terrifying trip to the bottom.

It’s why the secret to making money is to not lose money. This is why most VC and investment firms have platoons of MBAs, compliance departments, analysts, statisticians, family offices, bankers and lawyers.

Dreadfully dull suits who work all the freakin’ time, never enjoy long vacations, rarely see their kids, commit their entire lives to “the firm” and have high blood pressure, cholesterol-choked veins, toxic relationships, divorces, custody battles.

Most VCs still lose money 80-90% of the time.

Many are vacant shells who sold their souls to Wall Street eons ago.

Investment bankers: Have you ever gone to Ruth’s Chris Steak House and seen ‘em? Almost all are men. They were sitting at the next table eating steak. Their skin is pasty white; they wear ironed white shirts, black pants and shiny dress shoes. Clogged arteries. Conformists, every one of them. Terrified of what everyone thinks. Obsessed with spreadsheets. Vacant. No empathy, no conscience, no imagination, no soul.

Richard insists: “Spreadsheets lie.”

He doesn’t have employees. Instead, he has a handful of VC investor friends, an admin assistant named Ricardo, and a 35-year-old Hewlett Packard financial calculator.

(Are you paying attention? Re-read the above paragraph slowly. Stop and really consider what I just said.)

Star 2.0 is a Deep Dive into Level 5 mindset: How to responsibly and effectively delegate the entire task to Level 4 people and comfortably preside over the highest echelon of business.

Richard’s TRUE Superpower

Most people think Richard’s signature skill is identifying Star businesses. Nobody could argue with that. However, I think his capacity to do this stems from something even deeper:

Richard surveys 1,000 complex situations and pinpoints the handful of things they ALL have in common. In other words, he solves RIDDLES.

He demonstrated this skill in his Unreasonable Success book. He examines 20 extraordinarily successful people from diverse backgrounds, ranging from rock music to business consulting. Historical figures like Winston Churchill, industry titans like Steve Jobs, and cultural icons like Madonna. Vladimir Lenin and St. Paul make the cut.

Richard’s incisive analysis reveals nine pivotal factors ALL share in common.

Richard sat by his fishpond, and with leisure, read hundreds of books about influential historical figures to chisel the list down to 20 people, and his attribute list down to 9.

This is what Richard does… employing his extraordinary gift of pattern recognition… and a willful blindness towards the trivial.

Richard’s 2nd interview with Tim Ferriss

Richard appeared on the Tim Ferriss podcast not once but twice:

Do you have any question about the wisdom of attending this event? Listen to this interview very carefully. Don’t miss a word.

NOT an information fire hose

In the schedule below you see generous time allotted for casual conversations and networking. Most of the third day is a yacht trip on the Algarve. Richard insisted we do it this way.

When I first saw it, I told him, “When you come to one of my seminars, everyone is in the room. They’re not smoking a cigarette, not at the bar. They’re listening and taking notes. This schedule looks a little light. They’re going to expect more for their money. We should add more content over here, and a little over here.”

Richard replied, “Sorry – a firehose is not a wealth-savvy approach to learning and discovery. I’m not a marathon runner, I’m a sprinter. My best insights will come quickly in short bursts.”

He’s right. The million-dollar insights – the 80/20 levers that transform your $30,000 seminar investment into $2 million, $20 million, $200 million or $2 billion – appear in rapid bursts, often when you least expect them.

Likely in the form of questions, not answers… while you are relaxed, paying attention and enjoying yourself.

If you pay careful attention to Richard’s books, his interviews and blog posts… if you incline your ear and truly hear what he is saying… then you know he believes to an almost religious degree that life is intended to be enjoyed. Work should not and must not be slavery. 99% of the world has gotten this wrong.

You simply must decide to get off the hamster wheel.

You’ll get your money’s worth simply by being in a room with a billionaire who has 5X’d his net worth in the last decade… whose wealth has increased evenly over the last 40 years with very little drama.

He is not just an expert in one industry but worked 15 years as a consultant (as a co-founder of LEK, Richard has worked in hundreds of industries) and who, unlike most billionaires, is extremely gifted in explaining how he thinks and is generous with his advice.

Intimate Conversations

Star Principle 2.0 is designed for 22 participants, focusing on Star Business as the most effective entrepreneurial strategy on earth. We’ll help you identify whether your current business qualifies as a star, and if so, how great a star it is.

You’ll spend time with a billionaire with lots of space for questions and the best networking anywhere. Each of the other 21 participants is lively and smart.