Thanks for your Truth Seminar order! Before you go, check out this special offer.

The Star Principle Essentials DVDs — How to Disrupt, Redefine, and Dominate Your Market in 1-Hour a Day

“What Richard and Perry talked about was a complete paradigm shift and made me realize that we don’t need more ideas – we know everything we need to know – we’re just not putting our focus in the right area.
And they shared a formula for achieving breakthroughs in your business and your market that are locked away in your head. They show you how to unlock that stuff and be in a position where you don’t have to worry about the competition because no one else is thinking like this.

“So, if you get a chance to get your hands on this material at all, I recommend it more highly than any seminar I’ve ever been to before.”

– Megan Macedo, The Business of Self Disclosure, London

Just some of what you'll learn from the Star Principle Essentials DVD set...

The Explosive Power of Radical 80/20 Reductionism… Why Most Entrepreneurs Simplify the Wrong Stuff…

  • How Richard Koch works just 1 hour a day and still manages to add more than US$365,000 a day to his personal net-worth (HINT: it’s not about being smart, he follows a system)…
  • Why extreme simplification (the only way to build a business that dominates in a growing market) is complicated, and why most people are trying to simplify the wrong things…
  • How to do a disruptive end-run around the existing pecking order in your niche… to create a product or service that is sensational, revolutionary, and almost irresistible. Even people who want to hate it still buy it.

How to Spot a Star Business…and Make Your Business a Star

  • 3 key “money metrics” that predict meteoric business success and protect you from the painful also-ran, grind-it-out drudgery suffered by most (why the “swipe and deploy” nonsense taught in internet marketing circles is a total sham)…
  • How to dig your business out of the feature-comparison muck and begin selling incomparable art and utility and elegant simplicity (at premium prices)…
  • How to define a niche, grab an early lead, and hold that lead as your competitors choke on your dust…

How to Wield Advanced “Price and Proposition Simplification” to Build a DEFENSIBLE Business

  • The secret to building a business with “legs” that doesn’t need to be propped up with relentless marketing campaigns and exhausting product launches…
  • The fractal nature of the STAR principle. How to ride the winner-take-all Jetstream and get rich in a micro-market…
  • 80/20 tactics for service providers, agencies, and consultants. How to cut lucrative equity-share deals with high-potential STAR businesses…
  • How to defend against a disruptive SIMPLIFIER who charges into your market and tries to demolish everything in sight.
  • ...And much more!

Get Star Principle Essentials for 35% Off

Price: $1999 $1299

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