Your Sales Message

Every time you communicate with your customer, you should reinforce the core ingredients of your sales message.

People forget. It’s never good enough to say something just once. Once your prospects have contacted you, they should regularly get things from you that reinforce what you told them the first time, and every time you talk to them, you must communicate your core sales message.

It’s easy to get tired of constantly saying the same thing all the time, and it’s easy to stop doing things that work just because you get bored with them. But you must resist this temptation and consistently, persistently reinforce that message.

Your message will never be consistent unless everyone in the company agrees on what it is. If you change your message every month, you’ll never get real traction in the marketplace because customers will have only a vague idea of what you do.

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