Hi, I’m Perry Marshall. I’m hosting a $25,000, 22-person intimate workshop in Portugal with billionaire Richard Koch, October 7-9.

Yes, charging $25,000 for a 2 ½ day seminar takes cojones. 

We’re doing this because Richard Koch is THE most underrated business author and expert. His students consistently build large fortunes, selling their companies for eight and nine figures.

I’m known for my books on Google and Facebook ads and the bestseller 80/20 Sales & Marketing. I organized the $10 million Evolution 2.0 prize. I rub shoulders with a LOT of successful people. Billionaires. Famous authors and thought leaders. Nobel Prize winners. People in very high places.

Richard Koch’s SUCCESS TO EFFORT RATIO exceeds ALL of them. He is the most financially astute guy you will likely ever encounter. He’s also a superb teacher.

Though he is fairly well known, the average entrepreneur is not familiar with Richard. He’s not a media diva. Doesn’t do speaking tours or 500 podcast interviews. (But he has been on the Tim Ferriss Show twice in the last four years, with a huge number of downloads.)

And his seminal book The 80/20 Principle sold a million copies; his net worth grew from six figures in 1983 to $1.6 billion USD today; and his work load ranges from 0 hours a day to at most 10 hours a week.

In 2013 I visited Richard at his home in Portugal. Stayed there three days. He really was working ONE hour a day. I would never have believed it had I not seen it myself.

I’ve been in the seminar / consulting / marketing / entrepreneur / business opportunity space for 30 years. I know everybody. I’m endorsed by the legends of the industry. I’ve seen EVERYTHING. Every form of “passive income” “make money in your sleep” contrivance you can imagine. I’ve seen the Man Behind the Curtain many many many times.

The Man Behind The Curtain sometimes makes a very nice income.

But…

The Man Behind The Curtain is always hustling. Perpetually. With very rare exceptions.

Richard is NOT hustling. He steadfastly, resolutely refuses to.

Wakes at 8am, works on his investments for an hour.

Then a 3-hour bike ride is intrinsic to his wealth formula. He loads problems into his subconscious mind, then instructs it to process them. Then engages in physical pleasure in the outdoors.

Followed by lunch. Spends the afternoon reading, writing, thinking, perusing the news, formulating ideas beside his fishpond. NOT working. 

Takes his dog for a walk, then dinner.

 Spends the evening with his partner or friends.

 Has 8 homes around the world. Is a connoisseur of sunshine and the world’s most beautiful places…

 …as his net worth grows 21.5% per annum per year, after tax. Compounded for 40 years.

This is Richard’s net worth on a log scale. Notice the smooth, almost linear path from below $1 million to $10 million to $100 million to $1 billion and beyond.

Notice: NO battery of dips and spikes and bankruptcies.

Witness the lack of drama.

Pay heed to the consistency.

This is the result of Richard’s very particular zen-like approach and rigorous application of the 80/20 Principle across a number of bands.

You may be a candidate for our $25,000 October 7-9 seminar in Portugal. 

Or $25K may be out of reach for you at the moment.

Either way, I’d like to take you on a behind-the-scenes tour of Richard’s world.

Not only interesting accounts of his career and success, but what really makes the machine tick. 

You’re going to discover A LOT.

Richard and I have been friends for 12 years. I’ve written forewords for a few of his books. This email series may be some of the finest business education you’ve ever received. 

What you’re about to read is not a ‘strip tease.’ Nor is it typical ‘marketing stuff.’ This is serious meat and immediately actionable content. It will challenge your assumptions. It will force you to think. 

You’ll receive deeply principled, bottom-of-the-swamp, functional strategies that will sway your decisions and at times punch you in the jaw.

You’ll see extended clips of our acclaimed $7500 seminar, which spawned a series of large fortunes. You’ll get interviews; and excerpts from his best books. 

Richard is terse. I tend to elaborate. So I will unpack his signature concepts to make them more relatable.

The thing I love most about Richard’s ideas is that they scale. 80/20, Star Principle, SIMPLIFY, and Superconnect are fractal. Pattern inside a pattern inside a pattern.

So they apply to Fortune 500 companies. They also apply to a startup software firm running ads on Instagram.

It means you don’t have to re-learn everything when you want to grow from startup to $10 million to $1 billion.

Though many marketers and entrepreneurs make good incomes for a time, most accumulate very little net worth.

The #1 reason to subscribe is so you build not just income, but wealth. 

Do you want to transform a good income into a large fortune? Subscribe now for a preview of our private 22 person Portugal Workshop October 7-9, 2024: