…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century. Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy… but almost invariably, if you’re at a seminar and you find the very best copywriters in the [...]
There’s good news and bad news for copywriters.
The Bad News: A UCLA Study Shows That Word Meanings Are Less Than 10% Of A Message.
The Good News:
There is no excerpt because this is a protected post.
“…Even old John D Rockefeller realised his greed and started giving his money away. Then theres Perry Marshall he won’t go to lunch with eager students and share his knowledge without getting paid. You can rationalize all you want, but your response was arrogant and greedy. Let me summarise, what you did was Bull !@#$%…”
Quick: Does your AdWords keyword list include negative exact-match keywords?
How about negative phrase match?
If you don’t have those, you should. This rarely gets talked about, but all 3 matching options are available in negative form as well. And you should take advantage of them.
In your negative keyword list it would look like this:
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