I teach “Skin in the Game” via the “IF IF THEN ELSE” guarantee. I’ve seldom explained where it came from.

It was birthed in the school of hard knocks when I gave away over 170 Apple MacBook Pro computers at my very first seminar.

The hotel “promised me” my computers were safe… but would NOT guarantee a single thing. Their promises and assurances were a puff of smoke. We had a bare-knuckles standoff with the hotel manager and the security team.

Full story @2 minutes in the Hard Knock podcast with David and John Fox:

(The heckler story right after is VERY funny as well.)

Getting to the Bottom of the Swamp: Putting my most cherished ideas on an anvil and inviting the world to pound on them… in a desperate quest for the real truth:

@46 minutes.

One of the most terrifying decisions I ever made – Adopting a child:

@1 hour, 23 minutes

How to find your own unique God-given success formula:

@2 hours 19 minutes

David and John are the best interviewers – this is a splendid conversation and I urge you to listen to the whole thing.

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.