1. QS is overrated. Based on studies and conversations with my extensive “AdWords brain trust” it correlates less and less with ad position and bid price.
2. Quality scores of 8 and 9 virtually do not exist….
Brad Geddes gives one of the most useful tips I’ve ever seen – it instantly mines Google for information you wouldn’t otherwise know how to find:
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Epiphany: I kicked myself when I realized how many list-building opportunities I’d passed up because of the limitations in my thinking:
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Do you ever feel like you speak some sort of gibberish that your neighbors don’t understand?
Do you ever feel like a member of a secret off-the-grid society?
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In 8th grade one of my teachers assigned me to write a report about the United States and one other country. I chose India.
I’d never left the US and I’d never gone to India. Yet somehow India wasn’t all that hard to write about – I asked one of my other teachers a bunch of questions because she had been to India. I wrote about women’s colorful dresses and Hindu temples and all that. All the stuff a foreigner notices.
But writing about the US was tough. What can a fish really tell you about water? I did a pretty mediocre job.
Fast forward 15 years, Laura and I fly to Sao Paulo Brazil. Our first trip to an ‘exotic’ place. Utterly fascinating. Intense.
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