Actual numbers vary wildly, but $2 CPM is a decent average price of quality traffic.
Typical Facebook traffic costs 1/10th that much. $0.20 CPM. CHEAP.
Why so cheap?
When Google introduced AdWords in 2002, people started making money with it immediately. Yet almost nobody’s making money from social media. Allow me to explain why.
Every great B2B offer you make should be a Tootsie Pop:
Did your mother ever say this to you?
“Bundle up today, it’s cold outside and if you’re not careful you’ll come down with something.”
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There’s a vast initiation ritual, akin to fraternity hazing, in which entrepreneur wannabe’s are stripped of their wallets and ID’s, forced to drink pints of vodka while spinning on merry-go-rounds. They’re fed sandwiches made of spam and fantasy lunch meat, and stripped of their self-respect and self-confidence one dollar at a time, before finally being released to re-learn everything they thought they knew in the school of hard knocks.
The name of this ritual is “Business Opportunity.” Marketing insiders refer to it as “Bizop.”
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