I have never seen a time when people were more desperate and confused about marketing.
One of the best-loved articles on my site is “Old-Fashioned Discernment in the Age of the Internet.” It’s about how the availability of information does not make people informed, and knowledge does not equal wisdom.
This has EVERYTHING to do with the fact that there are more ways to communicate with a customer than ever before.
“We have been in business for 20 years and on the web for over 10 years so this is not a new start-up where huge percentage increases are commonplace. Since Adwords Bootcamp, we have had more orders than ever before.
“Our website sales for July were up 309% over this month last year. I can only attribute that to the changes in our adwords account and from what I learned in the Adwords Bootcamp.
International trips are affordable and surprisingly easy to plan. But the #1 deterrent for busy people like you and me making these trips is:
Jet lag.
If you get home from a trip like this and you feel body-slammed for a week afterwards, and you spend the first 2 days of the trip fighting with your body’s clock, that’s a real downer.
I found a cure and this trip is the 2nd time I’ve used it.
Ten years ago I took a trip to Brazil and a guy took me on a tour of the slums, the “favellas” of Sao Paulo.
The favellas were miles upon miles of shanty towns and lowly concrete homes built on the sides of hills. Infested with gangs, drugs, prostitution and violence.
Every single person we met in the favellas had a color TV. Even the people who made $60 per month and had no job. Even the poorest of the poor watch TV.
Which is interesting because TV obviously shows people things they want. But what is not so obvious is that it teaches them nothing–
- absolutely nothing –
about how to get it. Which leads me to my observation:
Yesterday a gentleman named David traveled all the way from Sydney Australia to Chicago for a 4-Man Intensive. We had a superb two days together.
He registered for the Intensive on April 27 and since then his business has DOUBLED.
Prior to that he had purchased the company from previous owners. The firm was about to go into bankruptcy and David staged a complete turnaround.
He says to me, “I listened to MP3′s of your Mastermind calls constantly and one thing you said was the key to this whole project. And you don’t talk about it near enough!!!”
“Pray tell!” I said.
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“$1.00 Per Day
& Making Sales”
"Not
knowing what I was doing, I was about to spend $300 a day on Google ads just
to test them, but then stopped myself and read your book first. "Actually, I
only skimmed it. Now I'm spending ONE DOLLAR a day and seeing sales. I'm now
reading all of your book and it is a masterpiece. "You didn't
ask for this endorsement, but I'm giving it anyway. Thank you for saving my
butt. You're a genius."
Joe Vitale, President
Hypnotic Marketing, Inc.
"I can't believe it."
"$1600 worth of business in the FIRST DAY and I only spent $5.51 in google advertising - I can't believe it. My business partners and I are super-charged with excitement that we haven't felt in many months (months spent cold calling over and over and over).
That's success."
Joshua
North Glenn, CO
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