An odd characteristic that almost all advertising geniuses share…

PerryMarketing Blog

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…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century.

Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy… but almost invariably, if you’re at a seminar and you find the very best copywriters in the room huddled together on a break, they’re probably talking about their swipe files of cool OLD stuff.

"So many options for growing my business, but what should I do NOW?" Tell me your most pressing business problems and I'll show you your BEST next step.

One such marketing maven tipped me off last week about Lawrence Bernstein’s Info Marketing Blog – “Where the old school rules.” It not only features people from the days of yore, it features modern marketing legends who sell millions and billions of dollars of product via “old school” rules.

It’s at and it’s totally free. Have a good time looking around.

Perry Marshall

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.