…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century.
Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy… but almost invariably, if you’re at a seminar and you find the very best copywriters in the room huddled together on a break, they’re probably talking about their swipe files of cool OLD stuff.
One such marketing maven tipped me off last week about Lawrence Bernstein’s Info Marketing Blog – “Where the old school rules.” It not only features people from the days of yore, it features modern marketing legends who sell millions and billions of dollars of product via “old school” rules.
It’s at http://www.infomarketingblog.com/ and it’s totally free. Have a good time looking around.
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