In the last 12 hours I’ve had a surprising number of conversations about how bureaucracy is being broken down by the coronavirus. The FDA began relaxing medical regulations to speed detection and inoculation efforts for COVID-19. Regulations in the mortgage industry are being relaxed to allow electronic loans to be processed; inspectors do not have to necessarily go inside of … Read More
*EXTREME WARNING* Google is Editing Your Account
*EXTREME WARNING* Google is Editing Your Account and Writing Ads for You without Your Permission. Rob Sieracki of Ox Optimal Testifies: Google is at a new level of aggression, forcing their will on accounts. Google is making changes to accounts without real notice. I’m not talking about those auto suggestions that raised a stir. This is new. This stuff goes … Read More
Are you’re chafing against the world? Re-invent it
It took me a year and a half to “figure out” Google Ads. I’ll never forget the day it snapped into place. I brought on a client, built their campaigns quickly and easily, and within a week or two we matched an entire direct mail campaign that had taken years to refine. Their biz was never the same after that. … Read More
Band-Aid vs. Permanent
I have a client who sold his southern plantation house on 2 acres. He moved his family into a one-bedroom apartment. Has been driving a beat up GMC van with 350,000 miles. His daughter sleeps on the couch in his living room. His wife hasn’t bought new clothes in 3 years. He has plowed EVERYTHING into this business. Guess what… … Read More
Why 1000s of corpses washed up on shore… but nobody got mad at ME
Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck the day before). Recess was … Read More
Truth Seminar May 21-23 2019. You’re invited.
On May 21-23 2019, in a gorgeous glass-walled space west of Chicago, nestled in forests and hiking trails, I’m hosting one of the most important seminars ever. It’s Truth Is Stranger Than Fiction. AKA the Truth Seminar. In my career I have created not merely improvements… but total re-inventions that became movements. Not just in marketing, but across many industries: … Read More
This is how I know “Truth” is going to be a GREAT seminar
The Truth Seminar, a.k.a. “Truth Is Stranger Than Fiction” is going to be a legendary seminar because… I’ve already been obsessing about it for two months. And it’s still four months away. A year ago, when I was planning Rosetta Stone, I knew a few things: -I needed to greatly expand on the Tactical Triangle -I needed to fully flesh … Read More
Fractal 80/20 in Harvard Business Review
I wrote an 80/20 article for Harvard Business Review Italy. Harvard Business Review was also the first journal to publish my Fractal 80/20 math equation! This is the English translation: https://www.perrymarshall.com/app/themes/pm/uploads/Harvard_Business_Review%20Italia-English_Version.pdf There’s an old version of 80/20 math called the “Pareto Distribution” – but if you don’t understand calculus it’s almost impossible to use. The 80/20 Curve is waaaay easier. … Read More
Nailing Jello to the Wall
I read a book about building cabinets. It said, “When you put your panels together, you need to make sure you put your project on a solid surface, not a wobbly table. The symptom of a flimsy table is bent nails.” AMEN BROTHER. And… if that’s true in a wood shop, it’s 3X as true when it’s a business your … Read More
Arel Moodie interviews Perry Marshall
VIDEO: If you set up rules for yourself and then you don’t follow them, you sabotage yourself.