Listen in as I dive deep into my personal and professional evolution (from my early days of tinkering with stereo equipment to becoming a pioneering force in internet marketing and beyond), in this wide-ranging conversation with cop-turned-copywriter “Doberman” Dan Gallapoo.
From Electrical Engineer to Curing Cancer
I had the pleasure of being a guest on the podcast “Beyond Curious” hosted by Brandon Fong. The title of the episode is “From Electrical Engineer to Curing Cancer.” But it’s not about how I’m curing cancer really. It’s more about how YOU can solve your most perplexing problems. As Brandon put it… This is one of those “break your … Read More
10 Sober Thoughts on AI and Marketing
I’ve been going to go deep on the future of AI, in preparation for my April 16-18 Definitive AI Seminar in Chicago (in-person & live stream registration now available). There’s a lot of intoxicated doomsaying and blathering about AI out there. But my take on AI and marketing is unique, sober, optimistic and principled…and you need to hear it. To … Read More
Run, do not walk, and buy Richard Koch’s new book. (Now)
If you asked a bunch of people what Richard Koch’s Superpower is, most would say: Worth 3/4 of a billon dollars Original Grand Imperial Poobah of 80/20 Investment track record rivals Warren Buffett Written a bunch of great business books His incisive, no-nonsense, get-to-the-core shakedown …stuff like that. All true, as all who attended the legendary Star Seminar in 2014 … Read More
Husband has COVID; Ex-Husband Living in Basement
You CANNOT make this stuff up. What follows is 100% REAL. I’ve got this dear friend. Let’s call her “Lisa.” Lisa has an ex-husband named “Bob.” Bob walked out on her while she was nursing their third child a dozen years ago. Bob left her in the lurch. Their relationship as “woman and her ex” has hardly been rosy, shall … Read More
The Virus that Shattered the Bureaucracy
In the last 12 hours I’ve had a surprising number of conversations about how bureaucracy is being broken down by the coronavirus. The FDA began relaxing medical regulations to speed detection and inoculation efforts for COVID-19. Regulations in the mortgage industry are being relaxed to allow electronic loans to be processed; inspectors do not have to necessarily go inside of … Read More
*EXTREME WARNING* Google is Editing Your Account
*EXTREME WARNING* Google is Editing Your Account and Writing Ads for You without Your Permission. Rob Sieracki of Ox Optimal Testifies: Google is at a new level of aggression, forcing their will on accounts. Google is making changes to accounts without real notice. I’m not talking about those auto suggestions that raised a stir. This is new. This stuff goes … Read More
Are you’re chafing against the world? Re-invent it
It took me a year and a half to “figure out” Google Ads. I’ll never forget the day it snapped into place. I brought on a client, built their campaigns quickly and easily, and within a week or two we matched an entire direct mail campaign that had taken years to refine. Their biz was never the same after that. … Read More
Band-Aid vs. Permanent
I have a client who sold his southern plantation house on 2 acres. He moved his family into a one-bedroom apartment. Has been driving a beat up GMC van with 350,000 miles. His daughter sleeps on the couch in his living room. His wife hasn’t bought new clothes in 3 years. He has plowed EVERYTHING into this business. Guess what… … Read More
Why 1000s of corpses washed up on shore… but nobody got mad at ME
Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck the day before). Recess was … Read More