It took me a year and a half to “figure out” Google AdWords. I’ll never forget the day it snapped into place. I brought on a client, built their campaigns quickly and easily, and within a week or two we matched an entire direct mail campaign that had taken years to refine. Their biz was never the same after that. … Read More
Band-Aid vs. Permanent
I have a client who sold his southern plantation house on 2 acres. He moved his family into a one-bedroom apartment. Has been driving a beat up GMC van with 350,000 miles. His daughter sleeps on the couch in his living room. His wife hasn’t bought new clothes in 3 years. He has plowed EVERYTHING into this business. Guess what… … Read More
Why 1000s of corpses washed up on shore… but nobody got mad at ME
Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck the day before). Recess was … Read More
Truth Seminar May 21-23 2019. You’re invited.
On May 21-23 2019, in a gorgeous glass-walled space west of Chicago, nestled in forests and hiking trails, I’m hosting one of the most important seminars ever. It’s Truth Is Stranger Than Fiction. AKA the Truth Seminar. In my career I have created not merely improvements… but total re-inventions that became movements. Not just in marketing, but across many industries: … Read More
This is how I know “Truth” is going to be a GREAT seminar
The Truth Seminar, a.k.a. “Truth Is Stranger Than Fiction” is going to be a legendary seminar because… I’ve already been obsessing about it for two months. And it’s still four months away. A year ago, when I was planning Rosetta Stone, I knew a few things: -I needed to greatly expand on the Tactical Triangle -I needed to fully flesh … Read More
Fractal 80/20 in Harvard Business Review
I wrote an 80/20 article for Harvard Business Review Italy. Harvard Business Review was also the first journal to publish my Fractal 80/20 math equation! This is the English translation: https://www.perrymarshall.com/app/themes/pm/uploads/Harvard_Business_Review%20Italia-English_Version.pdf There’s an old version of 80/20 math called the “Pareto Distribution” – but if you don’t understand calculus it’s almost impossible to use. The 80/20 Curve is waaaay easier. … Read More
Nailing Jello to the Wall
I read a book about building cabinets. It said, “When you put your panels together, you need to make sure you put your project on a solid surface, not a wobbly table. The symptom of a flimsy table is bent nails.” AMEN BROTHER. And… if that’s true in a wood shop, it’s 3X as true when it’s a business your … Read More
Arel Moodie interviews Perry Marshall
VIDEO: If you set up rules for yourself and then you don’t follow them, you sabotage yourself.
My #1 – 80/20 Secret To Hiring The Best Employees
Let’s talk about hiring… Hiring is one of the most important things you ever do. It is one of the most high value activities in your business. Most of the big breakthroughs I’ve had in my business had something to do with bringing on the right person and happened shortly after they came on board. Conversely, most of the quagmires … Read More
80/20, Adwords, & Archimedes – 4 Tips To Grow Your Business
Archimedes said, “Give me a lever and a place to stand and I will move the world.” With AdWords, you have a lever. With a great product and USP, you have a place to stand. Just know that 80 percent of your levers will get you nowhere, and 20 percent will make you rich. Here are some tips on how … Read More