Why Most Marketers are Still Lost in 2022

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  Click here to register for Star Principle: Activate Most “gurus” are loath to tell you this. They want you to keep thinking it’s 2004 or 2010. It ain’t. If you’re still thinking like that (and most people are), you’re doomed. In the above video, I tell how you SHOULD be thinking. Seize the day, Perry

Two “Levers” I Want You to See EVERYWHERE

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Click here to register for Star Principle: Activate Register NOW! We go LIVE with Session 1 in.. One of the things I love most about being the “80/20 Guy” is when people come up to me and say “I see 80/20 EVERYWHERE now!” It is everywhere and it can transform your business if you apply it. In fact, I was … Read More

The Million-Dollar Lesson of Breathtaking Incompetence

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Click here to register for Star Principle: Activate My wife Laura went to the bank the other day to buy some Euros. The lady behind the counter told her, “Oh, I’m sorry, Carol’s not here. We can’t do that today.” The breathtaking incompetence, the utter disregard for anything even remotely resembling customer service… You want to scream, “You have ONE … Read More

The Real Anthony Fauci Book Review

StaffMarketing Blog18 Comments

I sent some clients an email *cautiously* recommending they investigate the book The Real Anthony Fauci by Robert F. Kennedy, Jr., as it raises issues concerning the US government that need to be discussed. My copy arrived 2 days ago. I had a chance to look at it closely last night. Yes… is presents issues that need to be discussed … Read More

The 20th anniversary of leaving my j-o-b

PerryMarketing Blog3 Comments

  Last week, I gave a presentation to my Roundtable Europe mastermind group. The talk marked the 20th anniversary (to the day) of leaving my last – and final – j-o-b, as the marketing manager at Synergetic Micro Systems, Inc. (I left Synergetic to hang up my shingle as a direct marketing consultant, laying the foundation of what would become … Read More

From Funkytown to Where the Streets Have No Name

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In October of 1980 a band of 4 Irish teenagers released an album called Boy. For a debut album, it did OK. It sold 200,000 copies. One of the songs, “I Will Follow,” got some college radio play. But other than that, its impact was minor. The album’s songs were seeded with “dog whistle” lyrics about faith. I was lost, … Read More

A weird musical experiment for you to try

PerryMarketing Blog1 Comment

A few days ago, I asked myself, “Self, if you could show people ONE YouTube video that best encapsulates what you love about music, what would it be?” And I answered, “Self, it would probably be Hiromi’s Move.” (Video further down below). Then I wondered, “Self, what is it you like about that?” I said, “Well Self, here are a … Read More