*EXTREME WARNING* Google is Editing Your Account

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*EXTREME WARNING* Google is Editing Your Account and Writing Ads for You without Your Permission. Rob Sieracki of Ox Optimal Testifies: Google is at a new level of aggression, forcing their will on accounts. Google is making changes to accounts without real notice. I’m not talking about those auto suggestions that raised a stir. This is new. This stuff goes … Read More

Band-Aid vs. Permanent

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I have a client who sold his southern plantation house on 2 acres. He moved his family into a one-bedroom apartment. Has been driving a beat up GMC van with 350,000 miles. His daughter sleeps on the couch in his living room. His wife hasn’t bought new clothes in 3 years. He has plowed EVERYTHING into this business. Guess what… … Read More

Why 1000s of corpses washed up on shore… but nobody got mad at ME

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Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck the day before). Recess was … Read More

Advice for Junior Wolverine in the kitchen this morning

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This morning my son Cuyler (age 20) and I were drinking chai & mixin’ it up in the kitchen. We were discussing Cuyler’s #1 frustration. (Hint: What happens when Junior Wolverine hangs out with the Big-Dog Wolverines?) I had to quick run upstairs and shoot this video to capture the spirit of our convo:   P.S. You know that crazy … Read More