How to Plan for the Future when the Future is Uncertain

StaffMarketing BlogLeave a Comment

In chaotic economic times, entrepreneurs like us usually make the wrong moves. We do the opposite of what we should do. And the consequences are often catastrophic. Why? Because most entrepreneurs don’t really get how economic cycles WORK and how to take advantage of them…and avoid making foolish decisions that can tank our business. You are the mercy of the … Read More

Life on Earth is *NOT* all Polarization & Strife

PerryMarketing Blog10 Comments

Everybody is wound tight as a violin string right now. One of the most vicious elections in history, rather than being behind us, appears destined for weeks of court battles. Yesterday my son had an hours-long conversation with his buddy about why we should not unfriend and unfollow everyone who voted for the “other” guy. 8 months into COVID, numbers … Read More

COVID 80/20: A Plan for Easing Out of Quarantine

PerryMarketing Blog20 Comments

If we follow 80/20, most of us can return to (almost) normal. We just need to go out of our way to accommodate those in peril. 1% of people carry 50% of COVID risk. China’s Center for Disease Control issued this age chart: 80% of COVID deaths are people over 60. Half are over 70. So the #1 COVID 80/20 … Read More

Husband has COVID; Ex-Husband Living in Basement

Perry8020, Marketing BlogLeave a Comment

You CANNOT make this stuff up. What follows is 100% REAL. I’ve got this dear friend. Let’s call her “Lisa.” Lisa has an ex-husband named “Bob.” Bob walked out on her while she was nursing their third child a dozen years ago. Bob left her in the lurch. Their relationship as “woman and her ex” has hardly been rosy, shall … Read More

COVID-19: Not a Sprint. It is a Marathon.

PerryMarketing Blog2 Comments

The world you knew is gone. And it is not coming back. You can take one of two stances: 1) Try to cling to what was before 2) Eagerly welcome the revolution and embrace the future unknown. Those are your choices. What was before is now flotsam and jetsam. And we do not know what follows. Even if a vaccine … Read More

The Virus that Shattered the Bureaucracy

Perry8020, Marketing BlogLeave a Comment

In the last 12 hours I’ve had a surprising number of conversations about how bureaucracy is being broken down by the coronavirus. The FDA began relaxing medical regulations to speed detection and inoculation efforts for COVID-19. Regulations in the mortgage industry are being relaxed to allow electronic loans to be processed; inspectors do not have to necessarily go inside of … Read More

*EXTREME WARNING* Google is Editing Your Account

Staff8020, Marketing BlogLeave a Comment

*EXTREME WARNING* Google is Editing Your Account and Writing Ads for You without Your Permission. Rob Sieracki of Ox Optimal Testifies: Google is at a new level of aggression, forcing their will on accounts. Google is making changes to accounts without real notice. I’m not talking about those auto suggestions that raised a stir. This is new. This stuff goes … Read More