The Real Anthony Fauci Book Review

StaffMarketing Blog12 Comments

I sent some clients an email *cautiously* recommending they investigate the book The Real Anthony Fauci by Robert F. Kennedy, Jr., as it raises issues concerning the US government that need to be discussed. My copy arrived 2 days ago. I had a chance to look at it closely last night. Yes… is presents issues that need to be discussed … Read More

The 20th anniversary of leaving my j-o-b

PerryMarketing Blog3 Comments

  Last week, I gave a presentation to my Roundtable Europe mastermind group. The talk marked the 20th anniversary (to the day) of leaving my last – and final – j-o-b, as the marketing manager at Synergetic Micro Systems, Inc. (I left Synergetic to hang up my single as a direct marketing consultant, laying the foundation of what would become … Read More

From Funkytown to Where the Streets Have No Name

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In October of 1980 a band of 4 Irish teenagers released an album called Boy. For a debut album, it did OK. It sold 200,000 copies. One of the songs, “I Will Follow,” got some college radio play. But other than that, its impact was minor. The album’s songs were seeded with “dog whistle” lyrics about faith. I was lost, … Read More

A weird musical experiment for you to try

PerryMarketing Blog1 Comment

A few days ago, I asked myself, “Self, if you could show people ONE YouTube video that best encapsulates what you love about music, what would it be?” And I answered, “Self, it would probably be Hiromi’s Move.” (Video further down below). Then I wondered, “Self, what is it you like about that?” I said, “Well Self, here are a … Read More

A sobering word about the times we’re living in right now

StaffMarketing Blog25 Comments

Regardless of which political or social viewpoints you identify with, I think we can all agree that there’s an unprecedented level of insanity in the world right now. Washington DC… pandemics… riots… “…but wait, there’s more!” It’s fair to say few of us have ever lived in such a vortex of uncertainty. But let’s put this in perspective – – … Read More

How to Plan for the Future when the Future is Uncertain

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In chaotic economic times, entrepreneurs like us usually make the wrong moves. We do the opposite of what we should do. And the consequences are often catastrophic. Why? Because most entrepreneurs don’t really get how economic cycles WORK and how to take advantage of them…and avoid making foolish decisions that can tank our business. You are the mercy of the … Read More

Life on Earth is *NOT* all Polarization & Strife

PerryMarketing Blog10 Comments

Everybody is wound tight as a violin string right now. One of the most vicious elections in history, rather than being behind us, appears destined for weeks of court battles. Yesterday my son had an hours-long conversation with his buddy about why we should not unfriend and unfollow everyone who voted for the “other” guy. 8 months into COVID, numbers … Read More

COVID 80/20: A Plan for Easing Out of Quarantine

PerryMarketing Blog20 Comments

If we follow 80/20, most of us can return to (almost) normal. We just need to go out of our way to accommodate those in peril. 1% of people carry 50% of COVID risk. China’s Center for Disease Control issued this age chart: 80% of COVID deaths are people over 60. Half are over 70. So the #1 COVID 80/20 … Read More

Husband has COVID; Ex-Husband Living in Basement

Perry8020, Marketing Blog1 Comment

You CANNOT make this stuff up. What follows is 100% REAL. I’ve got this dear friend. Let’s call her “Lisa.” Lisa has an ex-husband named “Bob.” Bob walked out on her while she was nursing their third child a dozen years ago. Bob left her in the lurch. Their relationship as “woman and her ex” has hardly been rosy, shall … Read More

COVID-19: Not a Sprint. It is a Marathon.

PerryMarketing Blog2 Comments

The world you knew is gone. And it is not coming back. You can take one of two stances: 1) Try to cling to what was before 2) Eagerly welcome the revolution and embrace the future unknown. Those are your choices. What was before is now flotsam and jetsam. And we do not know what follows. Even if a vaccine … Read More