Last week one of my Roundtable Members, John Timur, said, “I hope the economy stays e-x-a-c-t-l-y the way it is right now. So my competitors stay glued to CNN believing all the negativity. Cuz MY business is up 37% this year!”

90% of your competitors are mediocre too. And here’s 3 things you’ll never see ’em do:

1. Send your prospects a bag of popcorn with a sales letter stuffed inside. They’re guaranteed to open the bag. They’re guaranteed to eat the popcorn. They’re guaranteed to *like* you for sending the popcorn. And they’re pretty likely to read your sales letter.

2. Mail your customers your next promo in a bank bag. You know, one of those vinyl things with a zipper across the top. People associate bank bags with money. I bet you can think of a good money-argument for them doing business with you right away.

3. Exploit some oddball holiday as an excuse to have a sale or send a gift. Celebrate National Pistachio Day (February 26) or Queen Elizabeth’s Official Swan Counting Day (July 20). Upcoming oddball holidays: October 1 is Homemade Cookie Day. October 9 is Moldy Cheese Day. October 13th is Margaret Thatcher’s Birthday. October 15 is National Grouch Day.

Speaking of holidays, today, September 29, is the birthday of Sesame Street character Telly Monster. In honor of Telly Monster, I have a very special offer for you: A free copy of the book where I stole these 3 techniques that your competitors are too spineless or lazy to try.

The book I speak of was is loaded with brilliant ideas. All you have to pay for is $4.95 shipping. Get it here:

http://www.perrymarshall.com/billsbook/

Happy Birthday, Telly Monster!

Perry

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.