The Display/Content Network can produce staggering amounts of traffic on its own.

But when you steer it, it converts 2X to 10X better.

Here’s a strategy from Shelley Ellis:

Google “should” be able to figure out that your apparel ads don’t belong on travel sites. But if the travel site has some stuff about women’s clothing you never know what might happen.

You get more bang for your buck – for both clicks and impressions – when you guide Google to where those ads need to go. You can do this by category now.

The top 1000 sites on the Internet are a GREAT place for most B2C advertisers to focus. Cheap clicks are plentiful there.

Doubleclick Ad Planner lists the top 1000 websites. But they leave some stuff out. Like some of Google’s own sites.

Shelly Ellis has finished her excellent “Your Clicks Everywhere” program and it’s now available for download. She shows you where ALL the bones are buried, not just some of them. You can get a lot of 10 and 20 cent clicks if you follow Shelley’s Yellow Brick Road.

Find out more.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.