1. QS is overrated. Based on studies and conversations with my extensive “AdWords brain trust” it correlates less and less with ad position and bid price.
2. Quality scores of 8 and 9 virtually do not exist. For most people, the system skips from 7 straight to 10. Obsessing about QS is not a good use of your time.
3. That said, you might still want to boost your Quality Score. Brad Geddes gives you a great way to do that. Find out how he made Google’s system happier with his landing pages here:
He shows you how he raised his QS with some clever search engine research –
http://labs.google.com/sets.
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.