Minor Business Re-Invention, 74% Sales Boost & 11-Day Alaska Vacation

PerryMarketing Blog

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Photo courtesy Dave Reichert

Yesterday afternoon was a consulting call-in day and Stew called in. He joined last September. He’d just returned from 11 days of vacation in Alaska. No email, no voice mail, no business stuff whatsoever for almost 2 weeks!

  • He’s in a very “boring” industry, which is not generally doing well right now
  • He often feels guilty because he’s only implemented 10% of what he’s learned at the 4-Man Intensive and he’s not even buying clicks yet.
  • The changes he’s made weren’t as easy as it might sound, but he pressed through anyway

His business is up 74% over last year and he just had a record month. This was mostly due to ONE re-invention of his customer’s experience:

[mc src=’http://perry.audios.s3.amazonaws.com/roundtable_back_from_alaska.mp3′ type=’audio’ width=’320′ height=’29’ autostart=’true’ skin=’modieus’ controlbar=’bottom’ /]

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Re-invent your own business and spike your sales by at the London 4-Man Intensive. Details here.

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.