I’d like to direct you to a groundbreaking 2-hour interview Jack Born and Bryan Todd did with PJ Eby. PJ is a mindhacker extraordinaire and I love his “engineering way” of slicing through mental cobwebs.

We’ve posted a 2+ hour interview in the Mastermind Club members’ area. You can get the highlights for free here.

In the interview PJ tells you:

• Why the idea that “different things work for different people” is actually a MYTH, the hidden reason why it SEEMS to be true, and why this will produce a *breakthrough* in your focus and decision-making
• The outrageous secret of finding leverage points *everywhere* in your business, that INSTANTLY turns your biggest problems into your greatest opportunities
• Why arriving at the right conclusions about your business is *not* a matter of luck or raw intelligence… and what the real difference is between those who succeed, and those who struggle. (Hint: it’s something anybody can do… as long as they’re not afraid of feeling silly or uncomfortable.)
• Exponential Priorities – the simple system of decision making that delivered million dollar projects in record time, and makes it literally IMPOSSIBLE to have conflicting goals or unclear priorities.
• The Million Dollar Question – a simple, but surprisingly controversial question that “cuts the crap” and confusion out of your vague goals and wishes… but only IF you dare to ask it!
• What simple thinking process Bryan Todd *swears by* for product and event planning, that he calls, “the single most productive 20 minutes of the entire week, [that sets] the stage for everything…. Without it, [I’d be] sunk.”

I first met PJ at my own 80/20 seminar. His Leverage Point approach is all about systematically separating the “trivial many from the vital few” in choosing what parts of your business to focus on when – not by guesswork and opinion, but by systematic evaluation.

This interview is perfect for you if: (1) You’re working hard, but not getting the results you’d like, (2) you feel overwhelmed because you know there are at least a dozen things you HAVE to do to make progress, but you just can’t figure out where to START… let alone how you could ever FINISH all of it; (3) you want more control and focus in your existing business, so that you can really “take it to the next level” and create a financial and personal life that gives you the freedom and fulfillment you deserve.

If any of these things apply to you, you’re in for a MAJOR revelation, beginning with just ONE simple idea that will massively increase your ability to prioritize and focus where your smallest actions can have the biggest effect … at your own personal Leverage Point.

If you’re a Mastermind Club member, just click here to go straight to the members’ area and hear the interview.

If you’re not a Mastermind Club member, click here to become one now, and receive this interview (a $147 value) as a free bonus.

Sincerely,

Perry Marshall

p.s. This 5-minute highlight from the interview illustrates an unusual study on peak performing swimmers and why the “difference that made the difference” was not effort or training.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.