I am always struck by the very distinctive personality and “feel” that I get from any particular seminar. No two are ever the same.

One time I spoke at a Matt Furey seminar. 25% of the guys in the room were guys with big muscles and shaved heads who were into Martial Arts, just like Matt. At one point Matt had one of them on the floor with his foot on the guy’s neck, forcing the guy into submission.

At my own first seminar somebody commented, “Wow, I’ve never been to a marketing seminar that had so many engineers in the audience.” Well I’m an engineer by training, so it only makes sense that the people who show up are the ones that relate to me.

Ralph Waldo Emerson said that an organization “is the extended shadow of one man.” The audience reflects the teacher.

At the last Ken McCarthy System Seminar, I kept noticing how *studious* everybody was. They came there to LEARN.

At the System Seminar you will not find mobs of people gabbing in the lobby. You will find them in the audience, listening intently, taking notes, and going home and getting things done.

It’s a “get things done” culture.

Not everyone cultivates that. I used to know this guy whose buyers were notorious for buying stuff, sticking it on the shelf and never even cracking the cellophane. Then getting into a lather two months later and buying something else.

I have never wanted to cultivate that, and I don’t. Neither does Ken.

That is probably why Google has sent people to speak at the System two years in a row. Google has a pretty studious culture themselves, I think you’d agree.

At the System on March 27, I’ll be speaking Friday night, doing a bullet list of the most important things I’ve learned in 10 years as a marketer.

Kim Dushinski will cover the vital topic of Mobile Marketing – something which you absolutely cannot ignore in 2009. Mobile Internet devices are sweeping the globe and most marketers are clueless about how to take advantage of that.

Sean D’Souza gave the most brilliant talk I heard in 2008 on marketing and pricing, at last year’s System.

That’s just a smattering of what you’ll get in Chicago. I’d love you to come, and I’ve arranged for a $500 tuition discount:

http://www.thesystemseminar.com/marshall/

I’d love to see you there.

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.