If you get 10 minutes on the evening news or a front page story on the Huffington Post; if you wire up some ingenious viral campaign on Twitter or Facebook, that’s fabulous.

But one week later you might just as well have written “I love Suzy” in the sand and watched ocean waves erase it from memory. You’re dismayed at how perishable any form of publicity is.

But just yesterday, Renaissance Club member Tom Meloche described to me how he’d built a multi-million dollar software company on the back of: 1) A Google campaign and 2) an Autoresponder Sequence.

Then he sold the company to his partner. And though they’ve had to rewrite the software itself since then, and even though they had to rebuild their Google campaigns, the AR messages are just as effective today as they were 5 years ago.

24 hours a day, 7 days a week, 365 days a year, an autoresponder works to increase the value of the traffic you bought last month or even 2 years ago. It’s one of the most robust assets that you can own on the Internet.

Even if you’re a bad, bad boy and Google bans you forever, they can’t erase the names you already have in your customer database.

On January 18, copy genius John Fancher and I unfurl our newest incarnation of “Autoresponder Boot Camp.” Your choices range from recordings of my legendary AR seminar, to personal hand-holding every step of the way, to having John write the messages for you:

http://www.perrymarshall.com/arbc/

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.